Open Journal System Universiti Malaysia Kelantan
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Strategies of Malaysian Actors in Embodying Characters with Disabilities
No full textAbstract
This manuscript discusses the talent management practices applied by productions in drama or film. The study encompasses two main objectives: firstly, to understand how actors embody and internalize the roles of Persons with Disabilities (PWD), and secondly, to identify the duration actors require to fully comprehend and internalize PWD roles assigned to them. Findings from the study indicate that the embodiment of PWD characters can be achieved through observational studies of actual individuals with disabilities, imitation of characteristics, strategic casting, as well as thoughtful expression and appreciation of the given roles. The research participants each required between two to eight weeks to completely internalize their respective roles. This research contributes strategic insights beneficial to emerging production companies, providing methodologies that facilitate the cultivation of versatile actors who can convincingly portray a diverse range of characters through structured teaching and training processes offered by production entities. Effective talent management is crucial for the success of dramas and films. A well-crafted and sincere production can attract and maintain audience support, thereby advancing the local film industry\u27s initiatives.
Abstrak
Naskhah ini membincangkan tentang pengurusan bakat yang diterapkan oleh sesebuah produksi ke dalam layar drama mahupun filem. Kajian ini mempunyai dua objektif, iaitu memahami cara penjiwaan watak OKU yang dibawa oleh pelakon, dan mengenalpasti jangka masa yang diambil oleh pelakon untuk menghayati dan mendalam watak OKU yang diberikan. Melalui kajian, watak OKU dapat dijiwai melalui pemerhatian terhadap individu OKU, peniruan gaya, pemilihan pelakon dalam sesebuah naskhah, dan pengkspresian dan aprisiasi watak dengan baik. Informan kajian masing-masing mengambil masa selama dua hingga lapan minggu untuk menghayati watak sepenuhnya. Penyelidikan ini menyumbang kepada daya pemikiran yang strategik kepada syarikat produksi lain yang sedang menapak sekali gus naskhah ini untuk melahirkan pelakon yang serba boleh dan mampu melakonkan apa-apa sahaja watak yang diberi melalui proses pengajaran dan latihan yang disediakan oleh pihak produksi. Pengurusan bakat penting untuk kejayaan drama dan filem. Melalui karya yang dibuat dengan baik dan jujur, ia dapat meyakinkan penonton untuk terus menyokong usaha industri perfileman tanah air
The Cultural Significance of Kuih Lemper among the Javanese Community in Bagan Datuk, Perak
No full textABSTRACT
This study examines the cultural significance of kuih lemper among the Javanese community in Bagan Datuk, Perak, highlighting its role as intangible cultural heritage (ICH). However, the younger generation shows declining familiarity with preparation skills, reflecting broader vulnerabilities of culinary heritage in the face of modernisation. Employing an ethnographic qualitative design, the research combined participant observation during a village wedding with in-depth interviews (n = 8) selected through purposive sampling. Thematic analysis produced five key themes: (1) social function and communal labour (rewang); (2) cultural continuity across life-cycle events; (3) ritual and symbolic meanings in feasts; (4) adaptation through local ingredients and techniques without loss of identity; and (5) safeguarding challenges, particularly weakening intergenerational transmission and market pressures. Findings reveal that kuih lemper extends beyond food practice, operating as a medium of community cohesion, cultural identity, and embodied knowledge transfer. The preparation process fosters cooperation and interdependence, while its presence in ceremonies underscores its ritual significance. This article contributes to ICH and food-heritage scholarship by foregrounding a Malaysian Javanese case that nuances debates on identity, continuity, and globalisation. Policy implications suggest strengthening community-led teaching, integrating culinary apprenticeship into local programmes, and recognising kuih lemper as part of state or national heritage initiatives.
ABSTRAK
Kajian ini meneliti kepentingan budaya kuih lemper sebagai warisan budaya tidak ketara (WBTK) dalam kalangan komuniti Jawa di Bagan Datuk, Perak. Walau bagaimanapun, generasi muda menunjukkan kemerosotan dalam penguasaan kemahiran penyediaan, mencerminkan kerentanan warisan kulinari terhadap arus modenisasi.Kajian ini menggunakan reka bentuk kualitatif etnografi menggabungkan pemerhatian ikut serta semasa majlis perkahwinan di kampung dengan temu bual secara mendalam bersama informan (n = 8) yang dipilih melalui persampelan bertujuan. Lima tema utama diekstrak hasil daripada analisis menggunakan analisis tematik iaitu: (1) fungsi sosial dan tenaga kerja komuniti (rewang); (2) kesinambungan budaya dalam acara kitaran hidup; (3) makna ritual dan simbolik dalam kenduri; (4) adaptasi melalui penggunaan bahan serta teknik tempatan tanpa kehilangan identiti; dan (5) cabaran pemeliharaan, khususnya kelemahan dalam transmisi antara generasi serta tekanan pasaran. Dapatan menunjukkan bahawa kuih lemper melangkaui amalan makanan semata-mata, berfungsi sebagai medium perpaduan komuniti, identiti budaya, dan pemindahan pengetahuan berteraskan pengalaman. Proses penyediaannya memupuk kerjasama dan saling bergantungan, manakala kehadirannya dalam upacara menekankan kepentingan ritual. Artikel ini menyumbang kepada wacana mengenai WBTK dan warisan makanan dengan mengetengahkan kes komuniti Jawa di Malaysia yang memperhalusi perdebatan tentang identiti, kesinambungan, dan globalisasi. Dari segi implikasi dasar, kajian mencadangkan pengukuhan pengajaran berasaskan komuniti, pengintegrasian latihan kulinari dalam program setempat, serta pengiktirafan kuih lemper sebagai sebahagian daripada inisiatif warisan negeri atau kebangsaan
Moderating Effect of External Monitory Mechanism on The Relationship Between Earnings Management and Profitability of Listed Petroleum Marketing Companies in Nigeria
No full textThis study investigates the relationship between earnings management and profitability of listed petroleum marketing companies in Nigeria and the moderating influence of external monitoring methods. Data for the years 2012 to 2022 were taken out of the sampled companies\u27 annual reports. The results from the GMM estimator showed that the discretionary accrual, as well as the interaction between audit firm size and discretionary, have a significant impact on gross profit margin respectively. According to the study\u27s findings, auditors are aware of earnings management, but they are far more concerned about it when their choices result in inflated rather than understated earnings. The likelihood of receiving a qualified audit report was unaffected by the interplay between audit firm size and discretionary accrual. However, this does not imply that auditors are ignorant of earnings management. The report suggests that methods for the quick detection of earnings management techniques be adopted to decrease the negative impact of earnings management on the profitability of listed petroleum marketing enterprises in Nigeria
Customer Engagement and Behavior in Multi-Channel Retail: Insights from the Malaysia Market
No full textThis study investigates customer behaviour and engagement in Malaysia’s multi-channel retail environment, focusing on how channel availability, marketing strategies, and customer experience quality influence consumer engagement across retail touchpoints. A quantitative survey was conducted among 400 Malaysian consumers aged 18 and above. Correlation and mediation analyses using the PROCESS macro reveal that all three independent variables have significant direct effects on customer behaviour and engagement. Channel availability exerts the strongest influence, followed by customer experience quality and marketing strategies. Mediation analysis highlights the partial mediating roles of consistent multi-channel experience and the availability of discount codes or coupons in strengthening these relationships. These findings offer actionable insights for retailers, particularly SMEs in Malaysia, to enhance customer satisfaction and loyalty through integrated multi-channel strategies. The study also underscores the growing importance of technological disruption and AI adoption in shaping the future of retail
The Role of Data Analytics on Business Decision Making: A study of Banking and Insurance Firms in Benin City
No full textThis study explored the influence of data analytics on business decision-making. The focus was on examining how real-time data analytics affects decision-making efficiency, understanding the overall impact of data analytics on decision-making, and analyzing how the challenges related to the implementation of data analytics affect decision-making within banking and insurance firms in Benin City, Edo State. The study targeted businesses across various sectors, selecting a sample of 100 businesses using convenience sampling to ensure representation from different industries and business sizes. Data was collected through a structured questionnaire, and all 100 responses were analyzed using SPSS 23 with multiple linear regression to test the hypotheses. Findings revealed that real-time data analytics has a significant positive effect on the decision-making efficiency of banking and insurance firms in Benin City. Moreover, data analytics overall positively impacts decision-making efficiency, and the challenges of implementing data analytics also significantly influence decision-making processes. The study recommends that businesses invest in real-time analytics to improve decision-making efficiency, enhance their data analytics capabilities by fostering a data-driven culture, and address the implementation challenges such as data security, skill gaps, and resource limitations to maximize the benefits of data analytics
Delineation of Groundwater Potentials in Alkaleri And Environs, North-Eastern Nigeria
No full textWater is a necessity in every day of our life. In our homes, offices, schools, hospitals, markets, industries, and even in our personal journey, there is always the need for continual water supply to meet our basic water needs. The research is aimed at delineating groundwater potentials in Alkaleri and environs. The geological field mapping was carried out and different rock types were identified in the study area, which consist of Precambrian basement rocks (Migmatite Gneiss, Hornblende Granite, and Bauchite), and the tertiary sedimentary rock of Kerri-Kerri formation. The vertical electrical sounding method was used to delineate the groundwater potentials in the research area. A total of 30 vertical electrical sounding points was randomly selected and surveyed. The electrode configuration used for the work was Schlumberger array. Fourteen curves were identified in the study area. The result revealed that the transverse resistance values vary from 78.5 ?m2 to 7984.9 ?m2 with an average value of 2180.534?m2. The values of longitudinal conductance ranges from 0.002258 ? to 0.74634037 ? with an average of 0.1713455?. The transmissivity values range from 8.89 m2/day to 467.2 m2/day, average value of 100.3 m2/day. The hydraulic conductivity values range from 0.9m/day to 29.6m/day with mean value of 8.3m/day. Aquifer characteristics revealed that transmissivity and hydraulic conductivity showed low potential
Effects of different concentrations of Aspergillus niger on fermentation characteristics and nutritive value of Napier grass silage: Quality of Napier grass silage treated with Aspergillus niger
No full textNapier grass is considered to be low-quality grass due to its low nutritional value. This study was aimed at investigating the effect of Aspergillus niger on the improvement of Napier grass silage quality. The plants were mixed with 7% molasses and A. niger at a rate of 0 (T0), 106 (T1) and 107 spores/ml (T2). Each kg of plant materials was mixed with 10.7ml fungal substrate and ensiled for 45 days. According to the results of this study, the pH tended to decrease with an increased rate of A. niger, while the lactic acid content tended to increase. The T1 silage showed lower (p<0.05) ash content than others. Non-significant (p>0.05) differences were observed on other proximate components. An increasing trend was observed in crude protein content with an increasing rate of A. niger, while no consistent trend was observed in crude fibre content. In conclusion, A. niger could be used as an additive to enhance the silage quality, but further research is needed to know the nature of the mode of action of A. niger in silage
Sikap Bahasa terhadap Bahasa Melayu dalam kalangan Murid di Sekolah Jenis Kebangsaan Tamil di Negeri Perak, Pulau Pinang dan Kedah: The Language Attitude Towards the Malay Language Among the National Type School Students in Perak, Penang, and Kedah
No full textBahasa Melayu sebagai bahasa ilmu dan pengantar dalam bidang pendidikan di sekolah vernakular seperti di Sekolah Jenis Kebangsaan Tamil atau SJK (T) adalah hasrat yang masih terus diusahakan bagi memberi kesedaran betapa pentingnya bahasa Melayu sebagai bahasa rasmi negara Malaysia untuk digunakan dalam pelbagai domain khususnya dalam domain pendidikan. Persepsi yang positif mahupun negatif mendorong individu atau komuniti untuk memilih atau tidak sesuatu bahasa tersebut untuk digunakan atau diabaikan. Kajian ini bertujuan meninjau sikap bahasa terhadap bahasa Melayu dalam kalangan murid di SJK (T) di negeri Perak,Pulau Pinang dan Kedah.Sikap bahasa ini merangkumi minat murid terhadap mata pelajarn Bahasa Melayu, persepsi murid terhadap mata pelajaran Bahasa Melayu, sikap murid terhadap penggunaan bahasa Melayu, sikap murid terhadap pengaplikasian bahasa Melayu dalam urusan selain akademik dan sikap murid terhadap peranan bahasa Melayu. Kajian tinjauan ini menggunakan soal selidik untuk mengumpul data. Seramai 238 orang responden murid telah dipilih secara rawak untuk terlibat dalam kajian ini. Dapatan kajian menunjukkan pelajar di SJK (T) di negeri Perak, Pulau Pinang dan Kedah mengakui bahawa bahasa Melayu merupakan bahasa yang mempunyai kepentingan untuk masa hadapan mereka dan mereka menunjukkan minat terhadap Bahasa Melayu dalam konteks penggunaan dalam domain pendidikan khususnya di sekolah. Di samping itu, para pelajar juga mengakui mereka berbangga ketika bertutur dalam bahasa Melayu. Walaubagaimanapun, bahasa Melayu masih bukan menjadi pilihan utama dalam konteks interaksi mereka dalam domain sosial dan keluarga
Peranan Muzium dan Akademia dalam Memperkasakan Sejarah Islam di Kelantan: The Role of Museums and Academia in Empowering Islamic History in Kelantan
No full textABSTRAK
Peranan muzium masa kini semakin meluas daripada fungsi konservatif kepada agen ilmu dan pembangunan ekonomi melalui konsep “kluster muzium” serta pelancongan patuh syariah. Apabila digandingkan dengan dunia akademik, muzium berpotensi menampilkan naratif sejarah Islam yang lebih tepat dan kontekstual. Namun, di Kelantan, hubungan antara institusi muzium dan akademia masih perlu diperkasa agar dapat memperkukuh peranan mereka dalam mempersembahkan warisan Islam tempatan. Kajian ini menggunakan pendekatan kualitatif deskriptif melalui analisis dokumen untuk meneliti hubungan strategik antara kedua-dua institusi tersebut. Sumber data diperoleh daripada bahan arkib, laporan institusi, rekod pameran dan penerbitan seperti majalah Pengasuh. Tumpuan diberikan kepada pelbagai aset sejarah Islam Kelantan termasuk bukti awal Islamisasi, sistem pondok tradisional dan budaya keilmuan. Kajian turut menilai pameran muzium, dasar pelancongan serta trend pemuziuman baharu yang menekankan keterlibatan masyarakat, penggunaan teknologi interaktif dan prinsip pemuziuman Islamik. Hasil kajian menunjukkan keperluan untuk memperkukuh muzium di Malaysia melalui bimbingan pakar akademik, penerapan teknologi digital dan sokongan organisasi bukan kerajaan. Reka bentuk pameran yang inklusif serta penglibatan masyarakat juga penting dalam memantapkan kefahaman terhadap sejarah Islam. Jaringan kerjasama seperti inisiatif AL-ASAR di Muzium Pahang menjadi contoh sinergi yang boleh dicontohi. Kajian ini menegaskan bahawa kolaborasi antara kurator dan akademia perlu diperluas bagi menghasilkan pameran berasaskan penyelidikan yang mampu memperkukuh pemahaman terhadap tamadun Islam di Kelantan.
ABSTRACT
The contemporary role of museums has expanded beyond mere preservation to become catalysts of knowledge and drivers of economic development through the concepts of “museum clusters” and Shariah-compliant tourism. When aligned with academia, museums have the potential to present Islamic history in a more accurate, critical, and contextual manner. In Kelantan, however, the collaboration between museums and academic institutions remains limited and requires further strengthening to enhance the presentation of local Islamic heritage. This study employs a descriptive qualitative approach using document analysis to examine the strategic relationship between museums and academia. Data were collected from archival sources, institutional reports, exhibition records, and publications such as Pengasuh magazine. The study focuses on key elements of Kelantan’s Islamic heritage, including early evidence of Islamisation, the traditional pondok education system, and the intellectual culture. It also reviews museum exhibitions, tourism policies, and new museological trends that emphasize community engagement, interactive technologies, and the integration of Islamic museology principles. Findings indicate that Malaysian museums should be strengthened through academic guidance, the use of digital technologies, and support from non-governmental organizations. Inclusive exhibition designs and active community participation are also crucial in enhancing public understanding of Islamic history. Collaborative initiatives such as the AL-ASAR program at the Pahang State Museum exemplify effective synergy between museums and academia. The study concludes that deeper cooperation between curators and scholars is essential in developing research-based exhibitions that reinforce understanding of Islamic civilisation in Kelantan.  
Aleeza Bakery: The Rise of a Homegrown Dream
No full textOn her 17th birthday, a teenage girl sat quietly, gazing at the cake before her. Yet instead of joy, a swirl of emotions filled her heart.
“How long will my family keep buying birthday cakes from other shops every year?” she wondered.
That seemingly simple question ignited a powerful spark within her; a deep desire to take control of her own future. She decided she wanted to learn how to bake; not just for herself, but for her family and community. Driven by this newfound passion, she enrolled in a diploma programme in baking and pastry. Months turned into years, and her skills flourished; but so, did her vision.
One day, she recalled a local saying:
“Even though there were no dark clouds, suddenly it rained.”
It perfectly described the moment her mindset shifted completely. No longer content with just baking for her loved ones, she declared: “With the knowledge and skills I have, I want to open a bakery shop and create job opportunities for the people in Jeli.”
Her dream was more than just building business; it was rooted in hope and empowerment. She envisioned a bakery that could show the local community that even in a remote area far from the city, people could earn a sustainable living; with fair wages, bonuses, annual leave, and SOCSO coverage. That teenage girl is now known as Mrs. Azliza, the proud owner and entrepreneur behind Aleeza Bakery in Jeli town. But the journey was not without risks.
“Hiring workers without certificates and with no skills at all in baking is the biggest risk I have ever taken,” said Mrs. Azliza.
To grow her bakery while staying true to her mission of community support, she chose to hire local individuals with no formal qualifications; a bold move that few entrepreneurs dare to make. This decision reflects the core challenge she continues to face; balancing business growth with social impact while navigating the uncertainties of entrepreneurship. Her story is one of courage, vision, and the transformative power of pursuing a dream sparked by a single birthday cake