UPTM Journal (Universiti Poly-Tech Malaysia)
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Addressing Electronic Word of Mouth In Determining Muslim Intention To Purchase Islamic Products.
Get PDFThe increasing reliance on digital communication platforms has amplifies the influence of electronic word-of-mouth (eWoM) on consumer decision making, particularly in the Islamic products market. However, limited research exists on how eWoM direcly shapes the purchasing intentions of Muslim consumers, leaving a critical gap in understanding its role within ethical driven markets. This study aims to answer the question, ‘How does eWoM affect the purchasing intentions of Muslim consumers regarding Islamic products?’. This study identifies a strong positive relationship eWoM and intention to purchase, suggesting that favorable online reviews and recommendations significantly enhance consumers, likelihood of engaging with Islamic products. This relationship is particularly pronounced among younger consumers who are more active on social media platforms. These results underscore the transformative potential of eWoM in promoting Islamic products. This study also is substantial for marketers and businesses targeting Muslim consumers. By recognizing the power of eWoM, brands can develop strategies that leverage positive online narratives and encourage satisfied customers to share their experiences. This approach not only fosters trust but also enhances brand credibility, ultimately driving sales in the competitive market for Islamic products. The research underscores the necessity for businesses to actively manage their online reputation and engage with consumers through effective eWoM strategies
The Relationship between RFID Perceived Usefulness And Customer Satisfaction in Uniqlo
Get PDFThis study investigates the impact of perceived usefulness and ease of use of Radio Frequency Identification (RFID) technology on customer satisfaction within Uniqlo retail environments. Guided by the Technology Acceptance Model (TAM), the research addresses the critical issue of enhancing customer satisfaction through technology integration. Specifically, it examines how customers perceive RFID's functionality in streamlining shopping experiences, improving inventory management, and expediting checkout processes. The research adopts a quantitative approach, employing structured questionnaires to gather data from a sample of 30 Uniqlo customers. Descriptive and inferential statistical methods, including correlation and regression analyses, were used to analyze the relationships among perceived usefulness, ease of use, and customer satisfaction. Findings reveal that both perceived usefulness and ease of use significantly influence customer satisfaction, with ease of use serving as a stronger predictor. Customers report higher satisfaction when RFID technology is intuitive and demonstrates clear benefits, such as saving time and enhancing efficiency. These findings underscore the importance of optimizing RFID systems to align with customer expectations, emphasizing user-friendliness and tangible value. The study provides actionable insights for retailers like Uniqlo to refine technological strategies, fostering customer loyalty and competitive advantage. This research contributes to a broader understanding of the interplay between technology adoption and customer satisfaction in retail, highlighting the potential of RFID to transform shopping experiences
A Study On Kuptm Alumni Portal Based On Creativity And Innovative Process
Get PDFNumerous institutions and colleges in higher education have supported the establishment of alumni associations in the past few years. This is to guarantee that there are avenues for networking and engagement between the university and alumni, as well as among alumni. If any of these associations desire alumni involvement and participation, they should invest in creating a user-friendly online website. Universities’ alumni are, without a doubt, one of their most important assets. As a result of their achievements, they have come to an agreement to increase their outreach to the institution. Furthermore, it is typical for higher education institutions to keep former students engaging in academic activities and other events. Consequently, the goal of this study is to establish an alumni web portal and its associated organizations. In order to assess the creative approach to developing the site, a technique known as SCAMPER was applied. We also suggest creating a portal prototype that meets the existing design and marketplace criteria
Development of Transistor Checker Based on Direction of Current Flow.
Get PDFThe issue of electrical engineering students had to face difficulties in identifying the characteristics of components often used in their daily lives when doing practical work, such as transistors. We recognise that some students take a long time to complete their practice because they need help determining the transistor type and their pin emitter, collector, and base. Therefore, we came up with the idea to create a tool that will reduce the time for students to do practicals. In this project, we limited the scope to determine the transistor type and the pin. This project is a quick transistor tester. The device's function when we insert the transistor on the pin socket is occupied by the led that we insert as an indicator will show the output whether the transistor is NPN or PNP type. It can also determine the pin of the transistor, whether it is EBC or ECB
The relationship between the impact of social media and students’ academic performance
Get PDFPenggunaan media sosial seperti Facebook, Instagram, Twitter, dan Youtube telah meningkat sejak ia diperkenalkan pada awal tahun 2000. Terdapat banyak kebaikan dan keburukan media sosial. Ia menjadikan kajian media sosial menarik. Banyak kajian telah dijalankan untuk mengukur kesan penggunaan media sosial dalam masyarakat. Salah satu kajian berkaitan penting ialah kesan media sosial terhadap pendidikan. Ia adalah kajian yang popular di kalangan penyelidik kerana kesan negatif yang disebabkan oleh media sosial. Kajian lepas melaporkan bahawa ramai pelajar terganggu dalam aktiviti pembelajaran kerana media sosial. Warga pendidik turut merungut ramai pelajar gagal menyiapkan tugasan kerana terlalu menggunakan media sosial. Bagi kajian awal, kajian telah menjalankan tinjauan dalam talian terhadap 100 responden untuk menentukan kesahan dan kebolehpercayaan instrumen sebelum pengumpulan data sebenar. Ujian kebolehpercayaan menunjukkan bahawa nilai kebolehpercayaan bagi setiap konstruk adalah antara 0.7 hingga 0.86. Kajian ini juga menjalankan analisis awal untuk menentukan kemungkinan hasil pengumpulan data sebenar. Dapatan menunjukkan bahawa semua hipotesis yang diuji disokong dengan kekuatan hubungan yang rendah. Justeru, bagi pengumpulan data sebenar, kajian menjangkakan hasil yang sama akan diperolehi seperti yang ditunjukkan semasa kajian awal dan seperti yang disarankan oleh para sarjana daripada literatur.
Social media usage such as Facebook, Instagram, Twitter, and Youtube has increased since it was introduced in early 2000. There are many pros and cons to social media. It makes social media study are fascinating. Many studies have been conducted to measure the impact of social media usage in society. One of the essential related studies is social media's impact on education. It is a popular study among researchers because of the negative impact caused by social media. The previous study reported that many students got distracted in learning activities because of social media. Educators also complained that many students failed to complete their tasks because of excessively using social media. For the preliminary study, the study conducted an online survey of 100 respondents to determine the instrument's validity and reliability before the actual data collection. The reliability test indicated that the reliability value for each construct is between 0.7 to 0.86. The study also conducted a preliminary analysis to determine the possible outcome of the actual data collection. The finding indicated that all the tested hypotheses are supported with low relationship strength. Thus, for the actual data collection, the study expects a similar result will be obtained as shown during the preliminary study and as suggested by the scholars from the literature
The relationship between online tools for e-learning and student satisfaction
Get PDFThe advancement in communication technology impacts many sectors, including education. Many tertiary institutions have implemented e-learning in their teaching and learning process in the education sector. E-learning is becoming a new norm in teaching and learning, especially during the pandemic. Besides, e-learning has also become one of the marketing tools for educational institution to attract working adults to pursue their studies at a higher level. E-learning is perceived as the best alternative to help working adults get better education levels for a job promotion. In addition, e-learning is preferred because it is convenient and flexible, easy to update subject content, and increases student skill and knowledge using technology. Furthermore, the fees are cheaper than the physical class. The study conducted an online survey of 343 respondents to measure the research instrument reliability before the actual data collection. The study used a quota sampling approach to collect the response. The research instrument is considered reliable because the reliability analysis indicated more than 0.8. The pre-analysis indicated that the studied online tools, namely email, social network, and web portal, showed moderately related student satisfaction. The study indicates that KUPTM students are leaning toward using social networks as a preferable e-learning platform over web portal and e-mai
. The relationship between the impact of video advertising and consumer purchase intention.
Get PDFAdvertising is essential when it comes to promoting a product or service. Every media platform's advertising has its unique composition in engaging clients. Nowadays, technological advancements have helped promoters utilise more enticing video commercials to grab customers' attention to their goods or services. This research aims to discover a relationship between video advertisement and customer purchase intention. This research is needed to evaluate the impact of current video advertisement practices on consumer purchase intentions. The advertising-related variables were used in the study are ad attractiveness, persuasiveness, and awareness. The analysis gathered 535 responses from the sample narrowed to students from Universiti Kuala Lumpur – Malaysian Institute of Information Technology (UniKL MIIT) between 18-29 years old. The data was collected using a survey, and results were analysed using descriptive and inferential analysis. The hypotheses were tested by performing correlation tests. The findings suggested that factors such as ad attractiveness, ad persuasiveness, and ad awareness are very likely to be strongly connected to consumer purchase intention. Therefore, the study can guide a marketer to understand consumer expectations and plan effective strategies to produce a video advertisement and decide what to include in it. To sum up, concentrating on the three elements that influence consumer purchasing intent will help promoters improve their advertising appeal. This study may help advertising managers invest in relevant media to achieve their commercial objectives
The relationship between factors of internet addiction and academic performance.
Get PDFInternet addiction refers to an act of excessively surfing the internet and causing damage to one’s daily life. While academic performance is learning through instruction and measured by a standardised scale. A study reported that an individual that uses the internet for more than 16 hours is considered addicted to the internet. As a result, students tend to develop internet addiction, especially if their parents do not control their internet usage. A study has shown that excessive use of the internet can cause internet addiction and thus cause their academic performance to drop. The respondents in this study believe that they cannot control their internet usage if their parents cannot control them. However, they would rather have comfort in their parents' internet use due to their lack of control. This study determines the relationship between factors of internet addiction and academic performance, the relationship between parents’ lack of control and academic performance; and the relationship between emotional instability and academic performance. The sample taken for the study is collected from 333 respondents from Kolej Universiti Poly-Tech MARA (KUPTM KL), Cheras. The researchers used an online survey to gather the data and performdescriptive and inferential analysis. The study indicated a significant result between internet addiction, parents’ lack of control, emotional instability, and academic performance. The data suggest the necessity of parental control of the amount of time these students spend on the internet to avoid internet addiction
The preliminary study: social anxiety and social media addiction
Get PDFInteraksi sosial dan ekspresi peribadi adalah fungsi tipikal yang ditawarkan oleh laman media sosial seperti Facebook, Instagram dan Twitter. Selain itu, media sosial juga menjadi diari peribadi pengguna untuk merakam dan berkongsi aktiviti harian mereka melalui foto, video, muzik dan pandangan peribadi berhubung isu tertentu. Dengan pelbagai jenis aktiviti yang boleh dilakukan menggunakan media sosial, pengguna cenderung menghabiskan masa yang lama di media sosial untuk mendapatkan hubungan sosial dan memenuhi keperluan mereka untuk bersosial. Melalui media sosial, pengguna menikmati mewujudkan hubungan sosial. Oleh itu, pengguna media sosial yang menghabiskan masa yang berlebihan dalam talian cenderung menjadi ketagih kepada internet akibat daripada kemahiran sosial tradisional yang terhad. Akibatnya, pengguna percaya mereka adalah individu yang lebih baik semasa dalam talian. Kajian telah menjalankan ujian pra kepada 110 orang responden untuk menentukan kebolehpercayaan instrumen. Maklum balas telah direkodkan menggunakan tinjauan dalam talian. Instrumen tersebut dianggap boleh dipercayai kerana nilai kebolehpercayaan melebihi 0.7 bagi instrumen kajian. Kajian ini juga menjalankan pra-analisis untuk menguji hipotesis kajian. Pra-analisis menunjukkan bahawa kebimbangan sosial, kegembiraan, dan keintiman menunjukkan hubungan yang tinggi dengan ketagihan responden terhadap media sosial. Dapatan pra-analisis menyokong semua hipotesis yang dicadangkan dalam penyelidikan ini. Justeru, pengkaji menjangkakan dapatan yang sama apabila kajian menjalankan pengumpulan data sebenar.
Social interaction and personal expressions are typical functions offered by social media sites such as Facebook, Instagram and Twitter. Besides, social media also become users' personal diaries to record and share their daily activities via photos, videos, music, and personal views regarding specific issues. With various kinds of activities that could be performed using social media, users tend to spend long hours on social media to get social contact and meet their need for socialising. Through social media, users are enjoying establishing social connections. Thus, social media users who spend excessive time online tend to become addicted to the internet resulting from limited traditional social skills. As a result, users believe they are better individuals while online. The study conducted a pre-test for 110 respondents to determine the instrument reliability. The responses were recorded using an online survey. The instrument is considered reliable because the reliability value is more than 0.7 for the research instrument. The study also conducted a pre-analysis to test the research hypotheses. The pre-analysis indicated that social anxiety, happiness, and intimacy show a high relationship with the respondents' addiction to social media. The pre-analysis finding supported all the hypotheses suggested in this research. Hence, the researcher anticipates similar findings when the study conducted actual data collection
HIRARC System (Hazard and Risk Management System)
Get PDFDalam beberapa tahun kebelakangan ini, pengenalpastian bahaya, penilaian risiko dan kawalan risiko (HIRARC) telah menjadi asas kepada amalan perancangan, pengurusan dan operasi perniagaan sebagai asas pengurusan risiko. Organisasi yang telah menjalankan penilaian risiko di tempat kerja telah mencatatkan banyak perubahan dalam amalan kerja mereka. Mereka yang telah melaksanakan risiko penilaian di tempat kerja mendapati terdapat perubahan positif dalam amalan kerja mereka. Mereka mengiktiraf akta substandard dan keadaan kerja semasa mereka membangun dan mengambil tindakan pembetulan yang perlu. Dengan HIRARC, seseorang akan mengenal pasti bahaya, menganalisis dan menilai risiko yang berkaitan dan kemudian menggunakan langkah kawalan yang sesuai. Perundangan memerlukan proses ini sistematik, dianalisis, dan direkodkan supaya hasilnya boleh dipercayai.
In recent years, hazard identification, risk assessment and risk control (HIRARC) have become fundamental to the practice of planning, management and the operation of a business as a basic of risk management. The organisations that have carried out risk assessments at the workplace have noted numerous changes in their working practice. Those who have performed the risk assessment at work found there are positive changes in their working practice. They recognise the substandard act and working conditions as they develop and take necessary corrective action. With HIRARC, one will identify the hazard, analyse and assess its associated risk and then apply suitable control measures. Legislation requires that this process be systematic, analysed, and recorded so that the results are reliable