Nnamdi Azikiwe University Journals
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ROLE OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES ON CUSTOMER BEHAVIOUR: EVIDENCE FROM CONSUMER GOODS COMPANIES IN SUB-SAHARAN AFRICA
No full textAdvances in technology and the potential for artificial intelligence (AI) in customer behaviour are on the rise, and the possibilities are limitless. The tracking of customer behaviour has become increasingly complex due to the evolving marketing environment. This study emphasises the significance of artificial intelligence in enhancing customer behaviour and investigates the impact of artificial intelligence on consumer behaviour within selected consumer goods firms listed in Nigeria, the most populous nation and one of the largest economies in Africa. The study employed a cross-sectional survey methodology, identifying and assessing 20 consumer product firms based on capitalization criteria and consistent dividend disbursements. Seven companies were selected from this group for additional examination. The sample size of 378 was established with the Research Advisor Table, with a confidence level of 95% and a margin of error of 5%. To mitigate the problem of non-response, suitable actions were implemented, resulting in the incorporation of an extra 113 respondents, constituting 30% of the initial sample. The modification yielded a final sample size of 491. A total of 480 copies of the questionnaire were filled and returned for analysis, with a response rate of 97.76%. The idea was evaluated by regression analysis. This chapter indicates that artificial intelligence (AI) functions as both a technological resource and a strategic asset for understanding customer behaviour (β = 0.503, t = 10.251, p < 0.05). This indicates that artificial intelligence is a crucial determinant of consumer behaviour. The research indicates that organisations ought to utilise artificial intelligence (AI) solutions and technologies to enhance operational efficiency. By implementing AI, firms can optimise processes, save costs, and improve their adaptability to market volatility and customer demands. 
DIFFUSION OF INNOVATION THEORY AND ADOPTION OF LIQUEFIED PETROLEUM GAS FOR COOKING
No full textThis paper applied Rogers’ Diffusion of Innovation (DOI) Theory to adoption of liquefied petroleum gas (LPG). The target population includes the residents of four estates in Agege, Lagos State. A survey of households (N = 384) in the four estates in the Agege area of Lagos State, Nigeria was undertaken with a structured questionnaire. A multiple regression analysis was conducted to test the research hypotheses. The findings revealed that relative advantage (β = .288, T = 5.856, p<0.05); compatibility (β = .306, T = 7.763, p<0.05); complexity (β = . 268, T = 5.736, p<0.05)); trialability (β = . 384, T = 8.798, p<0.05); and observability (β = . 454, T = 8.429, p<0.05) significantly and positively affected LPG adoption by households in the surveyed estates. It was concluded that the DOI theory is appropriate to explain the phenomenon of a clean cooking fuel adoption in the context of a developing country like Nigeria. The paper made a number of recommendations for marketers, government agencies, and potential household adopters, highlighted the limitations of the research, and provided future research directions
EMPLOYEE MENTAL HEALTH AND WORKPLACE PERFORMANCE IN THE NIGERIAN PUBLIC AND PRIVATE SECTORS
No full textNotwithstanding the recognised importance of employee performance for organisational success, the specific impact of employee mental health on sustained productivity, particularly in the context of Nigerian organisations, remains an under-explored area in existing literature. This study addresses this research gap by examining the connection between employees’ mental health and performance levels in specific organisations in Ibadan, Nigeria. The psychological, emotional, social, and occupational well-being of 400 employees from both public and private sectors was assessed using questionnaires that examined task, adaptive, and contextual aspects of performance. Findings from multivariate regression indicate that higher levels of mental health are associated with improved performance, accounting for 40.2% of task performance, 46.0% of adaptive performance, and 41.7% of contextual performance. These results underscore the critical importance of employee mental well-being for enhanced work outcomes and highlight the need for further research in this geographical and cultural context. The study implies that organisations should prioritise mental health initiatives, recommending policy updates to support wellness activities, foster safe work environments, and implement routine mental health checks
CAPACITY BUILDING AND EMPLOYEE PERFORMANCE IN ANAMBRA STATE CIVIL SERVICE COMMISSION (2014-2024)
No full textThis study examined the effect of capacity building on employee performance in Anambra State Civil Service Commission (2014-2024). The specific objectives were to: Determine the effect of employee orientation, training and job rotation and transfer on employee performance in Anambra State Civil Service Commission, Three research questions and hypotheses were formulated in line with the objectives and the study anchored on human capital theory. Cross-sectional survey was used and data were drawn mainly from the primary source through the instrumentality of structured questionnaire augmented with structured interview and focal group discussion. A multi-stage purposive sampling technique was used to select 211 respondents of which 205 valid questionnaires of respondents were used for the final analysis in the selected nine ministries. Both descriptive and inferential statistical tools were used for data analysis while multiple linear regressions were used for hypotheses testing. Findings revealed that job orientation has a significant positive effect on employee performance, training was also found to have a highly significant positive effect while employee job rotation and transfer significantly influenced performance. Thus, the study recommends that public organizations should continually organize employee orientation and training programmes as this will help employees to be well acquainted with their job roles and environment among others
EFFECTIVE ENTREPRENEURIAL DEVELOPMENT CENTRES: GATEWAY TO SUSTAINABLE FINANCIAL INDEPENDENCE OF NIGERIAN TERTIARY STUDENTS AND GRADUATES
No full textFaced with lots of socioeconomic challenges, which range from mass unemployment to high rate of inflation, dwindling foreign direct investments, and steady depreciation of the naira ultimately culminating in widespread poverty, massive entrepreneurship through effective entrepreneurial education of the undergraduate population, tend to be the way to go, for Nigeria to surmount her overwhelming socioeconomic quagmire. Consequently, this paper sought to: Identify practical and viable entrepreneurial skills that can be acquired by Nigerian tertiary students through campus entrepreneurial development centers (EDCs); examine basic requirements and standards for the effective transfer of entrepreneurial knowledge and skills to the trainees; proffer models for trainees’ business start-up, financing, promotion and long term sustainability. Using a structured literature review approach, some past related studies were x-rayed to establish the relationship between entrepreneurship education and economic emancipation especially as it has to do with financial independence of the undergraduate and graduate population. Subsequently, viable entrepreneurial and vocational areas were identified as skills that Nigerian undergraduates can be trained in through their respective entrepreneurial development centers (EDCs) on campus. However, for achievement of effective entrepreneurial knowledge and skills transfer to trainees, adequate funding, standardization and equipping of the EDCs were identified as being paramount in addition to the fulfillment of other certain requirements. Finally, feasible and efficient models for trainees’ business start-up, financing, promotion and long term sustainability were proffered, and thus initiating a sustainable model for the financial independence of Nigerian tertiary students and graduates through practical and effective entrepreneurial education using the campus EDCs
CONTRIBUTORY ROLE OF RESTAURANT SERVICES IN THE GROWTH OF NIGERIA’S HOSPITALITY INDUSTRY
No full textThe contributory role of restaurant services in the growth of the hospitality industry is a vital area of focus, particularly in Nigeria\u27s evolving service economy. This study investigates how restaurant services impact the broader hospitality sector, with emphasis on their influence on tourism, employment, local economies, and guest satisfaction. Using a desk review research approach, secondary data were drawn from scholarly articles, online journals, industry reports, and case studies in Nigeria and comparable contexts, including evidence from global best practices, the study explores the interaction between restaurant operations and other hospitality segments such as hotels and event centers. The research also analyzes how innovation, sustainability, and customer preferences drive service improvement in restaurants. Findings reveal that restaurant services significantly enhance customer retention, promote cultural tourism, and contribute to revenue generation and employment. The study concludes that advancements in restaurant service delivery are closely linked to the competitiveness and growth of the Nigerian hospitality industry. 
ATTRIBUTES INFLUENCING CUSTOMER PATRONAGE: EVIDENCE FROM A DEPOSIT MONEY BANK IN NIGERIA
No full textThis study investigates the determinants of customer patronage in Nigeria’s banking sector, using Sterling Bank Nigeria Plc as a focal case. Six key factors—ambience, quality of service/service efficiency, digital infrastructure, emotional attachment/brand familiarity, perceived trustworthiness/social–regional affiliations, and bank performance—were examined using regression analysis, chi-square tests, and factor analysis on data obtained from 120 respondents. Findings indicate that all six variables exert a positive and statistically significant influence on customer patronage, with bank performance, service quality, and digital infrastructure emerging as the strongest predictors. Factor analysis further shows that these three constructs collectively account for more than 66% of the variation in patronage levels. The study concludes that customer patronage in the banking industry is both performance-driven and perception-sensitive, shaped by financial robustness, service efficiency, digital capability, and relational trust. It recommends that banks deepen investments in digital modernization, enhance service delivery standards, strengthen corporate performance, and cultivate social trust to maintain competitive advantage in the evolving post-digital banking landscape
Students’ Perception of the Implementation of Guidance Services as Correlates of Antisocial Behaviour in Selected Universities in Edo South Senatorial District, Nigeria
No full textThe study examined students’ perception of the implementation of guidance services as correlates of antisocial behaviour in selected universities in Edo south senatorial district, Nigeria. Three research questions were raised to guide the study. The design of the study was a correlational research design. The population of the study consist of 27,104 students in Edo South Senatorial District. A sample size of 271 undergraduate students in three different university both in public and private establishments which are University of Benin, Benson Idahosa University and Igbinedion University Okada was used. This was selected using a simple random sampling technique. Therefore, the research instrument used for this study was a questionnaire. The data collected were analyses using the descriptive statistics of mean, standard deviation, and the Pearson Product Moment Correlation Statistics. The findings revealed that majority of the students agreed that guidance services were available to them in both public and private universities; majority of the respondents agreed that there were high incidences of antisocial behaviour of students in both public and private universities in Edo State; there was significant correlation between guidance services and antisocial behaviour in Edo State. Based on the findings, it was recommended that government should either start or strengthening existing guidance services rendered in higher institutions both in public and private university, counsellors should be well trained on how to carry out their duties by being sent to attend seminars and workshops
Counselling for Social Change: A Review of Behavioural Interventions Targeting Violence, Addiction, Mental Health, and Value Reorientation among Youths in Anambra State, Nigeria
No full textThis systematic review explored the role of counselling in addressing behavioural issues among Nigerian youth population in Anambra State, focusing on interventions targeting violence, addiction, mental health disorders, and value reorientation. A comprehensive search of academic databases identified relevant peer-reviewed studies published between 2014 and 2025. The review synthesizes findings from interventions such as Rational Emotive Behavioural Therapy (REBT), Cognitive Behavioural Therapy (CBT), and socio-cognitive skills training, highlighting their effectiveness in fostering attitudinal reformation and psychosocial adjustment. Key themes identified include the positive impact of counselling on reducing maladaptive behaviours, promoting psychological well-being, and enhancing academic performance. However, gaps in the literature, such as the lack of longitudinal studies, underrepresentation of rural and out-of-school youth populations, and insufficient mixed-methods research, were also noted. The review highlights the need for context-sensitive counselling frameworks, the integration of counselling services into school curricula and youth development programmes, and capacity-building for counsellors to address emerging behavioural challenges. Furthermore, it calls for policy reforms that embed counselling as a core strategy for youth empowerment and national development. The findings contribute to the growing body of knowledge on youth counselling in Nigeria and suggest directions for future research and practice in this field
Assessing Nigerian Pre-Service Teachers’ Inclusive Education Pedagogical Knowledge
No full textThis study aimed at assessing pre-service teachers’ inclusive education pedagogical knowledge. One hundred thirteen pre-service teachers who had completed their teaching practice in two colleges of education in Zamfara State, Nigeria were sampled for the study. The descriptive survey research design was employed in the study. The data collection instrument consisted of a 49-item cognitive assessment scale designed in a true or false format. Data were analyzed using frequencies and percentages. Results revealed that participants had good understanding of the dimensions of inclusive pedagogical content knowledge but showed a lower understanding in areas like assistive technologies, collaborative strategies, and flexible instructional approaches. It was concluded that there is a positive impact of curriculum and policy reforms in colleges of education, as evidenced by the participants’ reported knowledge. Nonetheless, gaps in specific areas of knowledge highlight the need for further strengthening of the teacher education curriculum to ensure comprehensive preparation for inclusive teaching. Recommendations were made for the improvement of the teacher curriculum in colleges of education