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Exploring The Factors Influencing Job Satisfaction among Junior Secondary School Interns in Kenya
No full textMaster of Education in Leadership and Policy StudiesThis study explores the factors influencing job satisfaction among intern teachers in Junior Secondary Schools (JSS) in Kenya, particularly within the context of implementing the Competency-Based Curriculum (CBC). With intern teachers constituting 40% of the JSS workforce, their satisfaction is critical to the success of educational reforms. Drawing on Herzberg’s Two-Factor Theory, Social Exchange Theory, and Job Characteristics Theory, the research investigates how working conditions, professional development opportunities, interpersonal relationships, salary and benefits, and job security affect job satisfaction. It also examines the mediating role of professional self-efficacy, work-related stress, and career outlook perception. Using a mixed-methods approach, the study combines quantitative data from 213 survey respondents and qualitative insights from 15 interviews conducted in Machakos County. Findings reveal that inadequate compensation, limited professional support, and resource constraints significantly reduce intern teachers’ satisfaction and instructional effectiveness. The study offers actionable recommendations for policymakers, curriculum developers, and teacher training institutions to enhance working environments and support mechanisms for intern teachers, thereby strengthening CBC implementation and improving educational outcomes.Daystar Universit
From Screen to Safari: Investigating the Role of Travel Vloggers in Promoting Film-Induced Domestic Tourism in Kenya
No full textMaster of Arts In CommunicationThis study examined the role of travel vloggers in promoting film-induced domestic tourism in Kenya, guided by three objectives: determining the extent of exposure to vloggers’ content, analyzing how vlog-based film-induced tourism influences domestic travel decisions, and assessing the role of digital engagement factors such as likes, shares, and comments in shaping this influence. Grounded in the Uses and Gratifications, Film- Induced Tourism, and Source Credibility theories, the study explored how audiences actively seek gratification from credible vloggers whose cinematic storytelling enhances destination appeal and influences travel behavior. A descriptive research design was employed to capture perceptions and behavioral patterns of domestic tourists across key urban and peri-urban counties including Nairobi, Mombasa, Nakuru, Kisumu, and Uasin Gishu—regions characterized by high internet penetration and vibrant tourism activity. Using Yamane’s formula, a sample of 401 domestic tourists aged 18 and above was selected through a multi-stage stratified and systematic random sampling approach. Data were collected via structured online surveys and social media analytics, allowing for both perceptual and behavioral insights. Findings revealed widespread exposure to vloggers’ content, with visual storytelling, information quality, and frequency of exposure significantly influencing destination interest and travel intent. Correlation analysis confirmed that vlog-based film content strongly affected travel decisions, while digital engagement metrics amplified this influence. The study concluded that travel vloggers are key catalysts for domestic tourism by bridging digital media and travel behavior. It recommended that policymakers and industry stakeholders collaborate with vloggers to create authentic and engaging content, and that future research expand to include regression models and wider geographical coverage to enrich understanding of vloggers’ influence on domestic tourism.Daystar Universit
Strategic Planning Practices and Performance of County Pension Fund, Kenya
No full textMASTER OF BUSINESS ADMINISTRATION in Strategic ManagementEffective strategic planning practice requires stakeholder involvement, data-driven decision-making, and setting measurable goals to track progress with an aim of improving the organization’s productivity. The County Pension Fund (CPF) in Kenya has implemented strategic planning practices aiming at operational efficiency, financial security for members, and align with industry best practices. However, the fund is still performing dismally in terms of return on investment, operational inefficiency, delayed disbursement of benefits to members hence the need for this study. Therefore, the main objective of this study was be to assess the effect of strategic planning practices on performance of County pension fund in Kenya. The specific objectives were: to assess how strategic formulation, strategic implementation and strategic monitoring and evaluation affects the performance of County pension fund in Kenya. The study was anchored on the resource-based theory supported by the contingency and goal setting theories. The study adopted a descriptive research design since it’s suitable in describing the actual status of a phenomenon under study. The target population was all 452 pension fund employees working in all 9 regional offices with a sample size of 212 calculated using Yamane’s formula. The study collected primary data using a questionnaire which were dropped and picked. Data was analysed using SPSS version 26.0 and the results were presented in tables with calculated, Mean and Standard Deviation. A multiple regression to establish the cause-effect relationship between the independent variables and the dependent variables was undertaken. Form the correlation, the study found out that strategic formulation (p = .001), strategic monitoring and evaluation (p = .002), and strategic implementation (p = .002) were all positively and significantly related to organizational performance. On the model analysis based on the regression results, strategic formulation (B = 0.426, p = .018), strategic implementation (B = 0.489, p = .001), and strategic monitoring (B = 0.563, p = .002) had positive and significant effects on the performance of the County Pension Fund in Kenya. Form these findings, the study recommended that the County Pension Fund strengthen strategic formulation by integrating environmental scanning, stakeholder input, and sustainability metrics to enhance adaptability and resilience. Secondly, improving strategic implementation through a results-driven culture, clear performance accountability, staff capacity building, and effective interdepartmental communication for consistent outcomes. Finally, strategic monitoring and evaluation should use predictive analytics, independent reviews, continuous feedback, and stakeholder consultations to enhance accountability, innovation, and alignment with beneficiaries’ needs.Daystar Universit
The Role of Empowerment Programs in the Livelihoods of Women in Sholinke/Olosirikon Ward, Kajiado East Sub – County- Kajiado County, Kenya
No full textMasters of Art Community DevelopmentThis study sought to explore the role of empowerment programs in the livelihoods of women in Sholinke/Oloosirikon Ward, Kajiado East Sub County, Kenya. The research was guided by four specific objectives: to identify the types of empowerment programs accessible to women, to explore the nature of women's participation, to analyse the perceived effects on their livelihoods, and to propose strategies for enhancing long-term impact. A qualitative research approach, underpinned by a phenomenological design, was employed to gain an in-depth understanding of the women's lived experiences. The target population comprised women beneficiaries and facilitators of empowerment programs in the ward. A sample of 34 participants, including 17 for in-depth interviews, 13 for a focus group discussion, and 4 key informants, was selected using purposive and snowball sampling techniques. Data were collected through in-depth interviews, a focus group discussion, and key informant interviews, and were analyzed using thematic analysis. The findings revealed that programs, such as vocational training and beadwork cooperatives, enhanced women's self-confidence, financial literacy, and agency in household decision-making by providing skills and supplementary income. However, the study identified significant structural barriers, including deeply ingrained patriarchal norms, a critical lack of startup capital, poor infrastructure, and insufficiently sustained mentorship, which collectively limited the programs' long-term efficacy. The study concluded that while empowerment programs are vital for socio-economic improvement, their transformative potential is constrained by systemic challenges. It recommended a multi-stakeholder approach that integrates the county government for policy and infrastructural support, NGOs for sustained funding and mentorship, and community leaders to address cultural norms, thereby ensuring programs are participatory, culturally sensitive, and structurally supported for sustainable impact.Daystar Universit
Exploring The Utilization of AI Tools for Public Relations (PR) Activities: A Case of Selected PR Practitioners in Nairobi, Kenya
No full textMASTER OF ARTS in CommunicationThis study examines the adoption of artificial intelligence (AI) tools among public relations (PR) practitioners in Nairobi, with a focus on identifying the predominant technologies, their use in PR activities, and the challenges influencing their adoption. Rooted in the Technology Acceptance Model, the research explores practitioners’ attitudes, perceptions, and readiness towards AI integration in PR practice. Employing a qualitative design, data were collected through semi-structured interviews with PR professionals from both public and private sectors and analyzed thematically to uncover patterns of AI use, impact, and limitations. Findings reveal that platforms such as ChatGPT, Meltwater, and Talkwalker are predominantly used for media monitoring, content creation, and analytics, significantly improving efficiency and strategic decision-making. Nonetheless, full exploitation of AI benefits remains hindered by infrastructural deficits, technical skill shortages, ethical concerns, and reliance on foreign data-hosting platforms posing privacy risks. The selective adoption underscores the need for localized capacity building, robust data governance, and contextually appropriate AI adaptation. By situating AI adoption within a developing economy’s PR landscape, this study contributes to the growing literature on digital transformation in public relations and offers actionable insights for enhancing AI integration in Kenya’s PR.Daystar Universit
Assessment of Aggression and Academic Performance among Secondary School Students from Pastoral Communities: Case of Selected Public Secondary Schools in Kajiado North Subcounty, Kenya.
No full textMASTERS in Clinical PsychologyAggression in educational environments is a complex and multifaceted issue that has attracted global attention due to its profound impact on student development and overall societal well-being. It manifests in various forms within educational institutions, including physical assault, verbal abuse, and disruptive behavior. This study sought to examine the correlation between aggressive behavior and academic achievement among secondary school students in selected schools in Kajiado North, Kenya. Specifically, the study aimed to determine the causes and prevalence of aggression, identify the factors contributing to aggressive behavior, evaluate its effects on academic performance, and explore strategies for managing student hostility. The study was grounded in the General Aggression Model and Social Learning Theory, with the General Aggression Model serving as the anchor theory. A descriptive survey research design was employed, making it suitable for investigating the levels of aggression and academic performance, as well as their interrelationship, among secondary school students from pastoral communities. Data were collected using questionnaires administered to students in selected public and private secondary schools in Kajiado Sub-County. The collected data were analyzed using various statistical techniques, with quantitative data processed through the Statistical Package for the Social Sciences (SPSS) to generate meaningful insights. The findings revealed that aggression is prevalent among high school students from pastoral communities, typically emerging early in adolescence. It manifests in multiple forms, adversely affects both academic and social functioning, and is strongly associated with lower levels of academic achievement.Daystar Universit
Growth Strategies and Performance of Micro, Small and Medium Enterprises in Nairobi City County, Kenya: A Case of Somo
No full textMASTER OF BUSINESS ADMINISTRATION in Strategic ManagementMicro, Small, and Medium Enterprises (MSMEs) play a pivotal role in Kenya’s economy, contributing approximately 33.8% of the GDP and providing employment to around 14.9 million people across various sectors. Despite their significant contribution, many MSMEs struggle with sustainability challenges stemming from limited financial resources, intense competition, and irregular growth patterns. This study sought to investigate the effect of growth strategies on the performance of MSMEs in Nairobi, Kenya, with a particular focus on enterprises supported by SOMO. The specific objectives were to identify the growth strategies adopted by MSMEs within SOMO, to assess the firm performance of these enterprises, and to examine the influence of growth strategies on their overall performance. The study was guided by the Ansoff Growth Model, the Resource-Based View Theory, and Strategic Group Theory. Data was collected using structured questionnaires administered to 104 respondents, of which 96 were returned, yielding a 92% response rate. Both descriptive and inferential statistics were used, including correlation and regression analysis. Reliability and validity tests confirmed that the research instruments were robust, with Cronbach’s Alpha exceeding 0.7 across all constructs. The findings indicate that growth strategies positively influence MSME performance in SOMO. The correlation results indicated that product development and market development strategies had weak to modest positive relationships with performance. However, product diversification (r = 0.534, p < 0.01) and market penetration (r = 0.452, p < 0.01) showed strong and significant positive correlations with MSME performance. This suggests that enterprises engaging in diverse product offerings and effective market penetration strategies tend to achieve higher performance levels. The study concluded that effective growth strategies drive profitability, customer retention, competitive advantage, and sustainability, but their success is highly dependent on organizational culture. It recommends that MSMEs prioritize innovation, diversification, and market expansion while fostering a strong organizational culture. Policymakers should create enabling environments that support innovation and adoption of diverse growth strategies through training, financing, and capacity-building programs. The Kenya Revenue Authority (KRA) should simplify tax processes and provide incentives, such as tax breaks for new product development and market expansion, to encourage formalization and enhance MSME success. Researchers are encouraged to extend the discourse by employing longitudinal studies to examine the dynamic effects of product development, market expansion, diversification, and penetration strategies. Investors should deliberately fund enterprises that demonstrate well-structured growth strategies, while MSMEs should focus on sustainable practices, particularly aligning product development with eco-friendly and socially responsible initiatives that resonate with evolving consumer trends.Daystar Universit
The Role of Beyond Zero Campaign in Improving Maternal Healthcare: A Case Of Isinya Health Centre, Kenya
No full textMaster of Arts in Community DevelopmentFor many decades, maternal and child health (MCH) has been recognized as a global concern. Mobile clinics are a key strategy in improving maternal healthcare services. To enhance government initiatives targeted at lowering deaths among MNCH, the Beyond Zero campaign was introduced in Kenya. The question remains if the initiative has improved maternal healthcare. The study sought to assess the role of the Beyond Zero campaign in improving maternal healthcare: a case of Isinya Health Centre, Kenya. The objectives of the study included: determining the perception of mothers on the Beyond Zero Campaign, establishing the effect of the Beyond Zero campaign in improving maternal healthcare, examining the challenges faced while providing the Beyond Zero campaign in improving, and lastly, strategies for improving maternal healthcare through the Beyond Zero campaign, Kajiado County. The population of the study was 104,860 women who were accessing maternal healthcare services from Kajiado East Sub- County and the target population was 100 women who were 18-49 years attending Isinya Health Center. It adopted a descriptive research design in that included both quantitative and qualitative data to assess the role of the Beyond Zero Campaign in improving maternal healthcare using cluster and purposive sampling methods. The sample size was 100 respondents, women of 18-49 years, in addition to 8 key informants and a focus group discussion of six participants. Data was collected using questionnaires, interview guides, and focus group discussion, and was analyzed using thematic analysis, Excel 2019, and SPSS version 26.0. Findings revealed that the 97.8% of the respondents were aware of the Beyond Zero campaign at Isinya Health Centre and perceived that the Beyond Zero campaign had helped them in skilled delivery, helped them understand more about SRH, remember immunization and health information, FP, exclusively breastfeed children and helped them in PMTCT The campaign had a multifaceted effect including immunization, increased knowledge about dangerous signs during pregnancy, exclusive breastfeeding, and involvement of partners in issues of reproductive health. However, the study encountered challenges while providing the services, which included a shortage of doctors and nurses at 33.3%, and a shortage of drugs and infrastructure at 44.4%. It was concluded that FP and immunization were the most accessed services at 77.8% and 76.7%; however, 36.7% have not accessed ANC services. On the issue of maternal immunization, 90% of the respondents held a negative perception. Strategies required to improve maternal health included enhancing and broadening the maternal healthcare services to include the importance of ANC and maternal immunization in the health talks during outreaches, an increase number of doctors and nurses, an increase of drugs and infrastructure and maintaining a consistent schedule and location.
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Digital Transformation Strategy and Competitive Advantage of Insurance Firms in Kenya: Case of Sanlam Kenya Plc
No full textMaster of Business Administration in Strategic ManagementIn the contemporary business landscape, the pursuit and sustenance of competitive advantage have become central themes in strategic management and innovation. In Kenya, the insurance industry is a crucial component of the financial services sector, yet it continues to grapple with sluggish growth and low market penetration estimated at just 2.3% of GDP in 2022. Between 2015 and 2023, at least six insurance firms were placed under receivership due to solvency and inefficiency issues. In 2021 alone, the industry lost over KES 4 billion. As such, the purpose of this study was to evaluate the effect of digital transformation strategy on the competitive advantage of insurance firms in Kenya. The objectives of the study were; to examine the effect of business process automation on the competitive advantage of SANLAM Kenya PLC, to assess the effect of digital infrastructure adoption on the competitive advantage of SANLAM Kenya PLC, to investigate the effect of digital product innovation the competitive advantage of SANLAM Kenya PLC and to evaluate the moderating effect of Industry regulations on the relationship between digital transformation strategy and the competitive advantage of SANLAM Kenya PLC. The study was anchored on the Resource-Based View (RBV) as well as the Dynamic Capabilities Theory, Competitive Advantage Theory and Institutional Theory. The study employed an explanatory research design. The target population included 72 senior managers at SANLAM Kenya PLC. Primary data was collected using a structured questionnaire. A pretest was conducted on 8 respondents from Jubilee Insurance. Data was analysed descriptively using mean and standard deviation, and inferentially using correlation and regression analyses. The findings revealed that 58.4% of the variance in competitive advantage was as result of business process automation (p<0.05), 53.3% was as result of digital infrastructure adoption, and 37.8% was as result of digital product innovation. As such, process automation had the highest effect. However, industry regulations did not significantly moderate the relationship between digital transformation strategy and competitive advantage as the interaction term was not statistically at 5% level of significance (R²=0.782, p=0.993), suggesting that while compliance frameworks exist, they do not substantially alter digital transformation outcomes. The study concludes that digital transformation strategies, anchored in automation, digital infrastructure, and innovation are key drivers of competitive advantage in the insurance sector. These findings align with Sustainable Development Goal 9 (Industry, Innovation, and Infrastructure) and Goal 8 (Decent Work and Economic Growth) by promoting technological innovation and efficiency. The study recommends that insurance firms intensify investments in digital technologies, promote innovation-driven cultures, and collaborate with regulators to create adaptive digital policies.Daystar Universit
Assessment of Burnout Syndrome and Job Satisfaction among Nurses in Selected Level Five Hospitals in Nairobi County, Kenya
No full textMASTER OF ARTS in Counselling PsychologyBurnout syndrome, characterized by emotional exhaustion, depersonalization, and reduced personal accomplishment, is a significant issue among nurses, particularly in high-pressure environments like Level Five hospitals in Nairobi County, Kenya. This study sought to assess the prevalence of burnout syndrome and job satisfaction among nurses in these hospitals, as well as the relationship between these two variables. The theoretical foundation of this research was grounded in the Job Demands-Resources (JD-R) model, Maslach Burnout Inventory (MBI), and Herzberg's Two-Factor Theory, which together explained the interplay between job demands, emotional exhaustion, and job satisfaction. The study was conducted in selected Level Five hospitals in Nairobi County, targeting nurses with at least a year of experience. A descriptive cross-sectional research design was employed, utilizing a structured questionnaire for data collection. The sample size was determined using stratified random sampling, and data was analyzed using both descriptive and inferential statistical techniques, including correlation analysis and regression models, to explore the relationship between burnout and job satisfaction. Results showed varying levels of burnout among nurses, with 55% reporting high patient loads and 45% feeling a lack of meaningful impact. Job satisfaction was high for interpersonal relationships (92%) but low for pay and advancement opportunities (95% dissatisfaction). A very weak negative correlation (r = -0.003, p = 0.981) was found between burnout and job satisfaction. Regarding coping strategies, seeking support from colleagues was most common (76% used often or very often), followed by time management techniques (53%) and relaxation techniques (35%). The study concluded that burnout and job satisfaction among nurses in Level Five hospitals in Nairobi County have a complex relationship influenced by various factors beyond their direct association. Recommendations include implementing comprehensive burnout prevention programs and enhancing job satisfaction through improved working conditions and professional development opportunities.Daystar Universit