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Youtube And You: Using Cybernetics To Optimize Self-Promotion On Youtube
Get PDFThis thesis explores self-promotion on YouTube. YouTube is a popular video sharing website specifically tailored for easy use and global connection. If a video is posted with the right combination of elements, it can become an instant phenomenon overnight. The ability to reach millions of people worldwide so quickly makes YouTube an advertising powerhouse. The most advantageous component of the video sharing site is that it is free to use. Anyone from any income level or background with video making capabilities can produce and post videos. In this day and age with built-in cameras on laptops and desktops, most members of society have producer potential. All skill sets from professional to novice are in contention with each other for the next smash hit. The question is, once the video is uploaded, how can it become an instant hit on YouTube? The cybernetic tradition is a theory that offers insight into how to manipulate systems for optimal use. This thesis used cybernetics to identify one element of the YouTube video uploading process to understand how to better manage the site for self-promotion. There are several components that factor into a successful video. However, this research isolated one variable, the thumbnail, to study as a possible influence for increasing the number of video views
Which Organizational Communication And Culture Profile Will Augment And Increase The Effectiveness Of Team Xyz?
Get PDFThis thesis explores previous research in the fields of organizational communication and culture. Through the works of organizational communication scholars Deetz (1995), Conrad & Poole (2005), and Griffin (2009), the theory of critical communication in organizations is introduced as the foundation for effective communication, emphasizing the importance of participatory decision making in organizations. Through the works of organizational culture scholars Kotter & Heskett (1992), Schein (2004), and Cameron & Quinn (2011), principles of effective organizational culture are introduced, including shared values among stakeholders and adaptability within the industry. Together, these scholars lay the foundation for a study within a leading digital marketing agency using a communication audit and Organizational Culture Assessment Instrument (OCAI). This study, its concluding data, and recommendations aim to determine which organizational communication and cultural profile will augment and increase the effectiveness of Team XYZ
Voter Suppression: The Rhetoric Of New Voting Laws And The Republican Agenda
Get PDFThis study examines the rhetoric used by Republican politicians regarding voter ID laws. Using Kenneth Burke’s theory of cluster analysis, key words and clustering terms are analyzed to identify the speaker’s worldview. The main sections include: philosophical assumptions about political rhetoric, the theoretical basis derived from Burke’s identification and victimage theories, a review of literature on the history of voting in the United States, results and discussion from the analysis of selected rhetoric from Republican politicians, and areas of further study. Statements from Republican politicians in Iowa, Texas, North Carolina, and Pennsylvania were selected for the analysis. The results of the study revealed worldviews of those analyzed filled with fear and violence. There is a long history of voter discrimination in the United States and the push for voter ID laws coincide with the election of the first black President. The purpose of the proposed Republican voter ID legislation is oriented toward retaining political power, not protecting the integrity of US elections
Stories Of Money: Building Social Capital Through Time Banking
Get PDFThis study explored communication and ethical investment in social capital to improve quality of life through the lens of time banking, a model of alternative currency. Previous studies of time banking noted a distinct set of characteristics of time banks that contrast with capitalist-based systems while using similar language; these were compared to research of social capital and social networks. Seven participants were interviewed at-length as representatives of the time bank movement. Stories of money framed theoretical constructs in practice on a daily basis and future visioning of the movement. Further analysis using the dialogic ethic of Martin Buber and the theory of the coordinated management of meaning (CMM) of Pearce and Pearce described transformational patterns of communication in time banks. The analysis shed light on the intentions of time banks and the meaning of the terms reciprocity, community and co-construction of reality. Further explorations of transcendent stories of time banking were recommended
Servant-Leadership Applied to Balance World Inequalities and Enhance Global Forgiveness and Restoration
Get PDFMany years have passed since the end of World War II. In this war that stemmed from hate, unhealthy ambition, and a sense of superiority from within different cultures, millions of lives were lost. Some authors, including a number that were survivors of that war, have documented and described the horrors and atrocities committed. Wiesenthal (1998) raised the dilemma of the possibility of forgiveness to the perpetrators of the massacres committed in this war. Mandela and Tutu (1999), with their experience in South Africa and the Truth and Reconciliation Commission, have shown the world that it is possible to forgive even the most hardened perpetrators of evil acts, but have also pointed out the imperative need to find truth before forgiveness and restoration can be obtained. History about both world wars has been widely shared through generations and cultures, and currently there is a general collective sense of remorse and fear of repeating those mistakes that makes us believe that we are far from suffering similar wars. In fact, in recurrent cycles violence continues to haunt us, forcing us to experience the devastating effects of people\u27s agency that is producing similar consequences: the loss of millions of human lives, caused again by unhealthy ambition and a sense of superiority from within cultures. On a global level, economic and social inequalities increase every year with fatal consequences. Globalization, with its utopian promise of opportunity for development in every country, seems to have only further accentuated inequalities and economic crises in developing countries. Yates (2004/2006) suggested that, contrary to what is promulgated by international financial organizations, inequality among countries is growing every year. He mentioned as an example that in the United States, life expectancy for women is about eighty years, and in Switzerland it is eighty-two; but in Afghanistan it is forty-six, and in Sierra Leone it is thirty-nine. Infant mortality per 1,000 births is 3.98 in Norway, but it is 101 in Ethiopia. This paper will first explore the current tragedies that developing countries face as victims of postcolonialism. It will also look at the imperative need humans have to find and communicate truth to achieve justice, so as to forgive and break the oppressive cycle that currently enforces inequalities. These inequalities, which are supported by ill-formed human agency, lead to the loss of an enormous quantity of lives of innocent people every year. It is our obligation as human beings to hold ourselves accountable for injustices that are currently being perpetrated, and to enforce restoration. Some decades ago, Greenleaf, referring to servant-leadership as the new form of leadership needed to heal societies, stated, The servant-leader is servant first. . .it begins with the natural feeling that one wants to serve, to serve first...that person is sharply different from one who is leader first, perhaps because of the need to assuage an unusual power drive or to acquire material possessions (Greenleaf 1977/2002, 27). Currently, the world seems to need more of this type of leader; one who is not solely concerned with making their nation an empire that economically and politically dominates other nations, but rather a leader who shares in the responsibility of global development. As Ferch stated, The servant-leader transcends himself or herself to become the steward of others, capable of raising up future generations, and confident in building community (Ferch 2012, 155). There is an urgent need for leaders from both developed and developing countries to work together and share accountability in regard to solving global inequalities that affect the majority of people in the world
On Becoming a Servant-Leader: A Theoretical and Philosophical Basis for the Emergence of Natural Servanthood
Get PDFIt is easier to make a leader than a servant, to indulge hierarchies and control than to embrace service and collaboration. H. Beazley and J. Beggs, Teaching Servant-Leadership
The Significance of Foresight in Vision and Narrative Leadership
Get PDFThe purpose of this article is to discuss how foresight fuels vision and is deployed through narrative leadership. The underlying premise is Greenleaf\u27s observation that servant-leaders simultaneously know the unknowable and foresee the unforeseeable (Greenleaf 2003, 50). In his writing, intellection, imagination, and insight constitute foresight and fuel vision. Similarly, Sashkin (2004) asserted that leader visions are both mentally and behaviorally constructed. I support both Greenleaf\u27s and Sashkin\u27s claims by outlining how mental construction of vision is achieved through foresight and how the behavioral construction of vision is achieved through narrative leadership. I pursue this argument by ( l) summarizing the role of vision in the transformational leadership literature; (2) linking the transformational leadership description of vision to Robert Greenleaf\u27s conception of foresight; (3) introducing narrative leadership and discussing its role in foresight; (4) using a Nobel Peace Prize lecture to demonstrate the connected nature of foresight, vision, and narrative; and (5) recommending resources to support leader practice
Amazing Grace: Seeking Grace and Forgiveness in Law Enforcement
Get PDFAMAZING GRACE Amazing Grace, how sweet the sound, That saved a wretch like me. I once was lost, but now am found Was blind, but now I see ... T\u27was Grace that brought us safe thus far, And Grace will lead us home