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Enhancing Servant-Leadership’s Practice through Utilization of Authentic Dialogue
Get PDFWhile the concept of servant-leadership dates back to biblical times more than two thousand years ago (Sendjaya and Sarros 2002, 57), it is only since the 1970s that the ideas of servant-leadership came into modern leadership scholarship through Robert Greenleaf\u27s writings (ibid.). Several authors, including Gergen and Zelleke (2008), Heineman (2006), Russell and Stone (2002), and Tierney (2006) have commented on a societal leadership deficit. Wong and Davey noted that in some cases this manifests itself as a lack of interested or available leaders for a given organizational or community leadership position (Wong and Davey 2007, 1 ). The lack of qualified leaders results in unmet needs or the appointment of less than qualified persons to fulfill the role. Even in situations where leaders are qualified, the appointment of leaders who conduct themselves using nonrelational or authoritarian methods and who are primarily motivated by selfishness or power often denigrates followers and disengages the organization from the community (ibid., 11 )
Information Overload: The Effects Of Advertising Avoidance On Brand Awareness In An Online Environment
Get PDFWhen information overload occurs, an individual consumes information at the expense of other information. Advertising avoidance, or banner blindness, is a protective mechanism that can be triggered when an individual receives too high an informational load. This study uses methods developed from information overload theory, selective attention studies, information entropy and information redundancy to seek the connection between information overload and banner blindness. In aiming to measure the overall effect that these two phenomena have on brand awareness and individual’s ability to recall an ad from a web browsing session, this study relies on prior work in the area of information overload, banner blindness, brand awareness, and ad recall. The researcher has measured a browsing session in which two groups of participants are engaged in a task-oriented browsing session containing either high or low levels of information. It was found that high levels of information in an online environment could reduce the likelihood of noticing or recalling the contents of online advertisements
Women For Obama: A Metaphor Criticism Of Political Facebook Use
Get PDFThe political rhetoric of U.S. Presidential Elections has been studied for years, but not significantly through the lens of social media. While the statistical relevance of social media as a political communication tool is not yet widespread, the numbers have grown drastically since 2008. This increase in usage prompted the author to determine how rhetoric is most effectively communicated over social media to key audiences. This study is a metaphor criticism of the Women for Obama Facebook page as it appeared during the final 90 days prior to the 2012 U.S. Presidential Election. Four metaphors are used to describe the superior positioning of campaign rhetoric on the Women for Obama page to target female voters. The Genderlect theory of Deborah Tannen is used to substantiate the assertions of effectiveness made within the metaphors. Through these assertions, Women for Obama is shown as a prime example of how to successfully target female voters over social media
Does The Use Of Social Media For Screening Affect The Hiring Process From The Perspective Of Applicant And Employer?
Get PDFTechnology has allowed people to exchange information across multiple technological mediums and interact quicker, more easily, and more permanently. The purpose of this thesis was to determine the role social media plays in the hiring and screening process from the perspective of the applicant and employer. The study was rooted in the theories of Actor Networking, Issues Arenas, and Agenda Setting, while relying on concepts like digital divide to expand the breadth of work. An online survey was administered to 25 people who had been an applicant within the last year to gauge their use of social media and awareness of social media screening processes. Based on results from this group, social media was used frequently, but was not something that applicants believe should be used for professional screening. Five human resources professionals were interviewed and it was determined that they were already using social media to screen, but lack regulations from an organization or larger governing body. Social media is a relevant and encompassing component of culture, however there is not universal agreement on how social media should be used with potential applicants and current employers
Facebook And Social Penetration Theory
Get PDFThis research identified patterns of self-disclosure in the online social network Facebook. The purpose was to test hypothesized relationships between individuals that use Facebook to build relationships through self-disclosure and how this positively affects their self-esteem. One of the most important purposes of this study is understanding Social Penetration Theory and the relation to Facebook and increasing self-esteem. This study used both a survey and a focus group which asked participants to disclose ifthey use social media to build relationships. Eighty one percent ofthe participants who responded to the survey, reported that they agree or strongly agree that they feel good when they self-disclose on Facebook. The 15 participants of the focus group discussed that self-disclosing on Facebook had a positive effect on self-esteem. The conclusion discusses why respondents, and people who use social media, experience this positive effect on self-esteem
Communication In A Traditional Organization
Get PDFThis study examines if a mismatch exists between the traditional structure of communication, and the communication needs and expectations of teachers and staff in a rapidly growing and changing charter school system, which in turn contributes to the burgeoning turn-¬‐over and the perceived plummeting morale amongst teachers and staff at the school. Anonymous surveys were administered, and interviews and focus groups were conducted at one school, seeking to gauge teacher and staff perceptions of 1) How well leaders communicated about the school’s and teachers’ mission, strategy, and goals; 2) How well were these ideas and expectations matched to the experiences and challenges that teachers face; 3) To what extent do teachers feel that they are listened to; that their needs and perspectives are acknowledged and taken account of by senior leadership? 4) How fair and effective is the system for assessing their performance? How effective or insightful was the feedback? In the aggregate, research found that teachers and staff receive a range of contradictory and confusing messages from their supervisors and senior administrators regarding expectations, goals, and assessments, leaving them feeling disoriented, confused and overwhelmed. In sum, clear lines of communication do not exist, the traditional structure of organizational communication has partly broken down under the pressure of rapid growth and change, and this is contributing to the decreasing morale and rapidly increased attrition
The Impact Of Media On Teen Sexual Health
Get PDFThis thesis presents an analysis of research gathered in order to explore the impact of the media on teenage views of sexual health. The chosen research highlights the prevalence of sex in today’s television and how these portrayals can influence teens’ views on “normal” sexual behavior. The research shows that teens receive valuable information on social cues, or normalized behavior, from media outlets like popular television shows. Its impact on societal concepts in teenagers can create different view points on what it means to not only engage in sexual behavior, but what sexual behavior is expected. With this ability to influence the way teenagers view certain behaviors, media generates another important question: can this influence be both a positive one and a negative one? Given the mass media penetration, can examples of teen pregnancy in the media be used as a learning tool in media literacy? Therefore, with these questions in mind, a 21-question survey was conducted using 18 to 19 year old college students in the Pacific Northwest. This survey aimed to answer the question of how teen sexuality is portrayed in modern media and how it develops young adult perceptions on normal behaviors. Additionally, it questioned whether or not media representations of sex were realistic. Ultimately, the survey also demonstrated a level of media literacy among survey respondents that may or may not be present in the general teenager population
Female Pop Singers On Twitter: Use For Branding And Implications For Publicists
Get PDFA celebrity’s success depends upon building and maintaining their ‘well-knownness.’ The increase in usage of and access to social media platforms like the micro-blogging platform Twitter have led celebrities and their publicity teams to incorporate social media into their branding and communication strategies. The purpose of this thesis is to examine celebrity presence on and usage of Twitter and its implications for the role of celebrity publicists. The study is based in the narrative paradigm, which recognizes and honors each individual’s story telling abilities. A case study including three influential female pop singers was conducted, and the results were analyzed using ideological rhetorical analysis. Regardless of the risks its usage may present, their presence on Twitter indicates that celebrities and their publicists recognize value in social media involvement
The Effects Of Hierarchal Structures And Complex Policies On Organizational Communication
Get PDFThis study analyzed the hierarchal structures and complex policies within a for-profit organization that contributed to creating a work environment with poor communication, specifically the effects on employees. Adaptive Structuration Theory provides a theoretical foundation for this study and discusses the creation of social systems through using rules and resources in interactions. The study did not intend to devise a clear solution to these pre-existing issues but rather shed light on the effects this type of problem has on communication between employees within an organization. A Likert Scale survey with 20 questions was distributed to 30 out of 50 employees within a for-profit organization. To provide further analysis, a face to face interview of three employees, one from each hierarchal level was conducted. The results of the survey revealed some policy and hierarchal structural issues within the organization that may be contributing to some vertical communication issues within the company while the interview supported the results of the survey. The organization would most likely benefit from making a few changes to its current policies and structure to enhance the flow of communication between employees