Gonzaga University Repository
Not a member yet
2718 research outputs found
Sort by
Expressed Best Communication Practices At Television Station X
Get PDFAmerican news organizations are evolving as new technologies emerge and alter the way information is reported. The same electronic tools that help connect television news providers with their audiences are being utilized internally between managers and employees. Using an electronic survey, face-to-face interviews, and ethnographic based observations, this study set out to determine best perceived communication practices in a television news environment. The research subjects were all employees at one San Antonio television station that for the sake of anonymity is referred to as Station X. Participants were asked their preferred means of communication for resolving conflict or addressing issues internally. The majority of respondents said they preferred face-to-face communication, but were open to the use of electronic communication in certain situations. More than 20 survey participants offered legitimate suggestions for improving communication at Station X. Their feedback, along with survey results, provides valuable ideas for television news managers looking to improve communication in their organizations. The data also provides a strong base for further research into news room communication patterns and conditions that affect those respective techniques
Connecting The Multigenerational Workforce Through Interpretive Listening
Get PDFThis thesis provides an overview of research surrounding the multigenerational workforce community in the United States. The research reflects agreement among scholars that there are four generations of workers currently making up the workforce in the United States, including Traditionalists, Baby Boomers, Generation Xers and Millennials. The specific influences and attributes of each generation have shaped their communication preferences and linguistic choices made when the generations communicate with one another in the workplace. During conversations between individuals from two different generations, each may feel as if different languages are being spoken, and many conflicts in the workplace are caused by these gaps in communication. Communication that reveals shared values and reflects common commitments to organizational goals, on the other hand, enables coworkers to forge and sustain positive and productive relationships in organizations. Interpretive listening is a key component to establishing this level of effective communication. Creating an organizational culture that includes training is recommended when striving to create a cohesive multigenerational community in the workplace. This study suggests how the use of interpretative listening can help create mutual respect and better working relationships among the different generations. Trainings designed using adult learning methodologies that provide generational awareness coupled with instruction on the use of interpretive listening is an effective way of addressing this issue
Female Body Image And The Mass Media: A Content Analysis Of Primetime Television Advertisements And How They Lead To Body Dissatisfaction In Women
No full textFeminine standards of beauty are presented in almost all forms of popular media, bombarding women and young girls with images of “the perfect female body.” Considered part of the thin media phenomenon, the majority of these images normalize unrealistically thin female bodies that are biologically unattainable for most women. This study examines how women ages 15-45 are portrayed by the mass media, specifically in terms of weight, and how those depictions compare to the body size of the average American woman. This was accomplished by performing a content analysis of 20 randomly selected primetime television advertisements from each of the four major broadcast networks (for a total of 80 segments) that contain at least one central female character. The data collected by the study’s two coders shows that the average body ranking across all four networks was a 3.60, which represents a thin (1-3) to average (4-6) figure on Thompson and Gray\u27s (1995) Contour Drawing Rating Scale (CDRS). It also revealed that the majority of women portrayed in primetime television advertisements on ABC, CBS, NBC, and FOX are significantly thinner than the average American woman. George Gerbner’s Cultivation Theory (1998) and Albert Bandura’s Social Learning Theory (1977) were also used to determine how and why these representations resonate with such a large percentage of female consumers, and the lengths to which they will go in order to achieve that ideal. Lastly, the study aimed to explain why increased media literacy education is needed in order to change current conceptions of female beauty, dissuade unhealthy behaviors, empower the buying public, and place increased value on reality, rather than fantasy
Culture Change: Capturing Intellectual Capital to Develop Sustainable Training
No full textUnderstanding intangible assets leads to creating value statements for organizations beyond financial spreadsheets and product output. This study examines a large cross-functional technology company to better understand its environment, practices, and culture. An ethnographic approach via Geertz Thick Description was applied to analyze the cultural and communication practices to create deep understanding of the organizations’ practices. Additionally, the study applied Viedma’s Intellectual Capital Standard Theory allowing the researcher to identify intangible assets and potential untapped value streams based on existing human capital. The organization proved to be a complex and dynamic entity that is extremely knowledge laden, and holds tremendous intellectual capital. However, the organizational culture was determined to be high stress and reactive in its communication and operational practices, creating dissonance for members. This research has identified practices and operational inefficiencies that may contribute to improving the working conditions for members regularly engaged in conflicting communication channels leading to dissonance. In high technology and knowledge laden industries the fast pace and high demand placed on employees requires greater attention to culture and other qualitative elements that will support and retain employees, as well as educate and develop them for long term retention. Organizations not willing to change or modify their culture risk losing employees to burnout, toxic culture, and perceived lack of support. Organizations must understand the impact of poor communication, created dissonance, and toxic culture on their members, and the potential for losing significant intellectual capital with employee turn-over
NOW 2014-05 May
No full textCorpus of News on the Web data for May 2014.
The TAR folder contains linguistic data in three formats: Database: This is the format allows for the most robust searches and allows for powerful JOINs across corpus, lexicon, and source tables but requires knowledge of SQL. See Full-text corpus data for more information on how to use the database format. Linear Text: This format provides a textID for each text, and then the entire text on the same line. In this format, words are not annotated for part of speech or lemma. In addition, contracted words like can\u27t are separated into two parts (ca n\u27t) and punctuation is separated from words (eye level . As her). Word, Lemma, Part of Speech: Texts are separated by a line with ## and the textID
NOW 2014-07 July
No full textCorpus of News on the Web data for July 2014.
The TAR folder contains linguistic data in three formats: Database: This is the format allows for the most robust searches and allows for powerful JOINs across corpus, lexicon, and source tables but requires knowledge of SQL. See Full-text corpus data for more information on how to use the database format. Linear Text: This format provides a textID for each text, and then the entire text on the same line. In this format, words are not annotated for part of speech or lemma. In addition, contracted words like can\u27t are separated into two parts (ca n\u27t) and punctuation is separated from words (eye level . As her). Word, Lemma, Part of Speech: Texts are separated by a line with ## and the textID
NOW 2014-08 August
No full textCorpus of News on the Web data for August 2014.
The TAR folder contains linguistic data in three formats: Database: This is the format allows for the most robust searches and allows for powerful JOINs across corpus, lexicon, and source tables but requires knowledge of SQL. See Full-text corpus data for more information on how to use the database format. Linear Text: This format provides a textID for each text, and then the entire text on the same line. In this format, words are not annotated for part of speech or lemma. In addition, contracted words like can\u27t are separated into two parts (ca n\u27t) and punctuation is separated from words (eye level . As her). Word, Lemma, Part of Speech: Texts are separated by a line with ## and the textID
NOW 2014-11 November
No full textCorpus of News on the Web data for November 2014.
The TAR folder contains linguistic data in three formats: Database: This is the format allows for the most robust searches and allows for powerful JOINs across corpus, lexicon, and source tables but requires knowledge of SQL. See Full-text corpus data for more information on how to use the database format. Linear Text: This format provides a textID for each text, and then the entire text on the same line. In this format, words are not annotated for part of speech or lemma. In addition, contracted words like can\u27t are separated into two parts (ca n\u27t) and punctuation is separated from words (eye level . As her). Word, Lemma, Part of Speech: Texts are separated by a line with ## and the textID
Relationship Between Narrative And Engagement
Get PDFThis study examined the use of narrative, specifically storytelling, on the perception of participation in the decision-making process. The changing demographics increased diversity in the workplace, and the need to increase understanding between cultures is particularly important when difference is often perceived as a barrier. A number of studies have been conducted to explore the use of narrative, and it is critical that communicators seek ways to create opportunities for sharing stories. This study utilized an ethnographic focus group and individual interviews involving a sample of eleven First Nations and non-First Nations people employed in a Branch where storytelling is one of the strategic imperatives. The emergent themes that surfaced in the focus group and interviews revealed that use of storytelling: brings First Nations and non-First Nations people together to connect on a personal level; stimulates involvement in the discussions; and creates opportunities to share information
Surviving The Digital Age
Get PDFThis project provides a look at educational studies, theories, and principles to help people understand the enhancing and diminishing characteristics of contemporary communication technologies. The project uses the theoretical framework of media ecology to show that through an understanding of today’s media environments, society can better grasp just how media technology has been, and continues to be, an influential part of everyday life. The primary feature of the project is a comprehensive website – titled Surviving the Digital Age (http://melandd.wix.com/survivingdigitalage) – which also serves as a way to show how media plays an enormous role in shaping who we are and how we function as a society. This site walks through the history of past communication technologies, the impact they have had on society, living in the current digital age, and the impact smartphones have on our face-to-face interactions. Additionally, the website provides videos, suggested reading resources, and a pamphlet to demonstrate how technology is an influential part of everyday life. Through the tools provided by the Surviving the Digital Age website, this project aims to raise media literacy awareness in order to aid people in maintaining healthy face-to-face interpersonal relationships with the presence of today’s new smartphone communication technologies