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    Efecto de la autohemoterapia sobre los parámetros productivos en diferentes razas comerciales de conejos (Oryctolagus cuniculus).

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    This experimental research was carried out with the purpose of evaluating productive parameters and was developed within the seedling project "Productive evaluation of minor species" in the animal production program of the Veterinary Medicine career of the Faculty of Agricultural Sciences of the Technical University of Babahoyo located at kilometer 1.5 of the Babahoyo – Montalvo road in the province of Los Ríos. It was executed through three treatments against a control treatment, each treatment will be made up of 4 treatments and 3 repetitions giving a total of 12 Experimental Units, which will be made up of 4 animal units with a total population of 48 animals throughout the investigation. With the inclusion of the autohemotherapy technique in doses of 0.05 ml, 0.10 ml and 0.15 ml. The research showed that the Belier breed rabbits started with an average weight of 406,25 g and the Rex breed with 377,33 g. When evaluating the treatments, it was observed that the Belier under treatment T3 reached the highest weight (8033 g), while the Rex with T3 reached 3944 g. The lowest weights were recorded in treatment T0 for both breeds (7541.33 g in Belier and 3049 g in Rex). Regarding weight gain, the Belier with T1 increased 7621.33 g and the Rex with T3, 3592.67 g, with T0 being the one with the lowest gain. Regarding the immunological aspect, the initial HMC was 46.27% for the Belier and 43.33% for the Rex. Under T2 treatment, both improved significantly (Belier: 51.30%, Rex: 51.23%), while T0 presented the lowest value (38.27%). These results show that autohemotherapy significantly improves productive and immunological parameters in both rabbit breeds, especially compared to the control group (T0).This experimental research was carried out with the purpose of evaluating productive parameters and was developed within the seedling project "Productive evaluation of minor species" in the animal production program of the Veterinary Medicine career of the Faculty of Agricultural Sciences of the Technical University of Babahoyo located at kilometer 1.5 of the Babahoyo – Montalvo road in the province of Los Ríos. It was executed through three treatments against a control treatment, each treatment will be made up of 4 treatments and 3 repetitions giving a total of 12 Experimental Units, which will be made up of 4 animal units with a total population of 48 animals throughout the investigation. With the inclusion of the autohemotherapy technique in doses of 0.05 ml, 0.10 ml and 0.15 ml. The research showed that the Belier breed rabbits started with an average weight of 406,25 g and the Rex breed with 377,33 g. When evaluating the treatments, it was observed that the Belier under treatment T3 reached the highest weight (8033 g), while the Rex with T3 reached 3944 g. The lowest weights were recorded in treatment T0 for both breeds (7541.33 g in Belier and 3049 g in Rex). Regarding weight gain, the Belier with T1 increased 7621.33 g and the Rex with T3, 3592.67 g, with T0 being the one with the lowest gain. Regarding the immunological aspect, the initial HMC was 46.27% for the Belier and 43.33% for the Rex. Under T2 treatment, both improved significantly (Belier: 51.30%, Rex: 51.23%), while T0 presented the lowest value (38.27%). These results show that autohemotherapy significantly improves productive and immunological parameters in both rabbit breeds, especially compared to the control group (T0).En la presente investigación experimental se realizó con la finalidad de evaluar los parámetros productivos y se desarrolló dentro del proyecto semillero "Evaluación productiva de especies menores" en el programa de producción animal de la carrera de Medicina Veterinaria de la Facultad de Ciencias Agropecuarias de la Universidad Técnica de Babahoyo ubicada en el kilómetro 1,5 de la vía Babahoyo – Montalvo de la provincia de Los Ríos. Se ejecutó mediante tres tratamientos frente a un tratamiento testigo, cada tratamiento estará conformado por 4 tratamientos y 3 repeticiones dando un total de 12 Unidades Experimentales, la cual estará conformada por 4 unidades animales con un total de población de 48 animales en toda la investigación. Con la inclusión de la técnica de autohemoterapia en dosis de 0,05ml, 0,10ml y 0,15ml. La investigación arrojó que los conejos de raza Belier iniciaron con un peso promedio de 406,25 g y los de raza Rex con 377,33 gr. Al evaluar los tratamientos, se observó que el Belier bajo el tratamiento T3 alcanzó el mayor peso (8033 g), mientras que el Rex con T3 llegó a 3944 g. Los pesos más bajos se registraron en el tratamiento T0 para ambas razas (7541,33 g en Belier y 3049 g en Rex). En cuanto a la ganancia de peso, el Belier con T1 aumentó 7621,33 g y el Rex con T3, 3592,67 g, siendo el T0 el de menor ganancia. En el aspecto inmunológico, el HMC inicial fue de 46,27 % para el Belier y 43,33 % para el Rex. Bajo el tratamiento T2, ambos mejoraron notablemente (Belier: 51,30 %, Rex: 51,23 %), mientras que el T0 presentó el valor más bajo (38,27 %). Estos resultados muestran que la autohemoterapia mejora significativamente los parámetros productivos e inmunológicos en ambas razas de conejos, especialmente en comparación con el grupo control (T0)

    Estrategias de marketing para la comercialización del arroz en la Piladora Alrosa en el periodo 2024- 2025.

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    Marketing Strategies provides a practical and direct approach in the business area to analyze, propose and implement marketing strategies. Our approach is based on the creative process required to apply marketing knowledge and concepts to the development and implementation of said strategy. When analyzing the key concepts and tools of marketing strategy, our emphasis is on critical, as well as creative, thinking, as this allows students to understand the essence of how marketing decisions are coordinated to create a consistent strategy. After the aforementioned, the ALROSA PILLER market was analyzed to determine and implement a marketing strategy for its benefit, taking it as an opportunity to improve sales in the marketing of the market. It is essential to maintain the agricultural sector since it is the economic and food base for citizens.Marketing Strategies provides a practical and direct approach in the business area to analyze, propose and implement marketing strategies. Our approach is based on the creative process required to apply marketing knowledge and concepts to the development and implementation of said strategy. When analyzing the key concepts and tools of marketing strategy, our emphasis is on critical, as well as creative, thinking, as this allows students to understand the essence of how marketing decisions are coordinated to create a consistent strategy. After the aforementioned, the ALROSA PILLER market was analyzed to determine and implement a marketing strategy for its benefit, taking it as an opportunity to improve sales in the marketing of the market. It is essential to maintain the agricultural sector since it is the economic and food base for citizens.Las Estrategias de Marketing, proporciona un enfoque práctico y directo en el área empresarial para analizar, plantear e implementar las estrategias de marketing. Nuestro enfoque se basa en el proceso creativo requerido para aplicar el conocimiento y los conceptos de marketing al desarrollo e implementación de dicha estrategia. Al analizar los conceptos claves y las herramientas de la estrategia de marketing, nuestro énfasis es en el pensamiento crítico, como creativo, ya que esta permite a los estudiantes entender la esencia de cómo se coordinan las decisiones de marketing para crear una estrategia congruente. Después de lo mencionado se analizó el mercado de la PILADORA ALROSA para determinar e implementar estrategia de marketing para el beneficio de la misma, tomándolo como una oportunidad de mejora de ventas en la comercialización del mercado. Es fundamental mantener el sector agrícola ya que es la base económica y alimentaria para los ciudadanos

    Calidad de servicios en la notaría del cantón Vinces durante el periodo 2024.

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    The purpose of this paper is to analyze the quality of the services offered at the Notary Office of Vinces during the period 2024, in order to identify areas for improvement and propose strategies to optimize customer service; for this purpose, a mixed methodology was used, which combines quantitative and qualitative methods, with the purpose of obtaining precise information on the current state of service quality and to base the development of improvement strategies based on the results obtained. For this investigation, two instruments were used, which are: a survey made up of ten questions, as well as a separate questionnaire made up of eight questions, which were applied to members who make up the notary and to Dr. Rubén Carrasco Muñoz, who is in charge of managing the notary; Digital platforms were used to prepare the survey through Google Forms, this allowed for more efficient and much faster data collection. The reflected data was processed and analyzed through the use of Office tools, which helped its interpretation in a simpler way. The population studied is made up of users who go to the Notary Office of the Canton Vinces, a total of 2,500 people are estimated to be served, to establish a finite population a sample of 120 people was used. The data revealed that a total of 60% of the people surveyed noted deficiencies in the quality of the process and the information they provide. It is mentioned that the waiting time is long and that communication with the personnel who work within the entity could improve. To this end, the implementation of strategies that improve the quality of the service offered, reducing waiting time, adequate staff training, among other issues, is recommended. It is suggested that the creation of a digital platform be included that facilitates the management of appointment scheduling and consultations, as well as the implementation of technological tools that serve to promote the transparency and fluidity of services.The purpose of this paper is to analyze the quality of the services offered at the Notary Office of Vinces during the period 2024, in order to identify areas for improvement and propose strategies to optimize customer service; for this purpose, a mixed methodology was used, which combines quantitative and qualitative methods, with the purpose of obtaining precise information on the current state of service quality and to base the development of improvement strategies based on the results obtained. For this investigation, two instruments were used, which are: a survey made up of ten questions, as well as a separate questionnaire made up of eight questions, which were applied to members who make up the notary and to Dr. Rubén Carrasco Muñoz, who is in charge of managing the notary; Digital platforms were used to prepare the survey through Google Forms, this allowed for more efficient and much faster data collection. The reflected data was processed and analyzed through the use of Office tools, which helped its interpretation in a simpler way. The population studied is made up of users who go to the Notary Office of the Canton Vinces, a total of 2,500 people are estimated to be served, to establish a finite population a sample of 120 people was used. The data revealed that a total of 60% of the people surveyed noted deficiencies in the quality of the process and the information they provide. It is mentioned that the waiting time is long and that communication with the personnel who work within the entity could improve. To this end, the implementation of strategies that improve the quality of the service offered, reducing waiting time, adequate staff training, among other issues, is recommended. It is suggested that the creation of a digital platform be included that facilitates the management of appointment scheduling and consultations, as well as the implementation of technological tools that serve to promote the transparency and fluidity of services.El presente trabajo tiene como objetivo analizar la calidad de los servicios ofrecidos en la Notaría de Vinces durante el periodo 2024, con el fin de identificar áreas de mejora y proponer estrategias que optimicen la atención al público; para ello, se utilizó una metodología mixta, que combina métodos cuantitativos y cualitativos, con el propósito de obtener información precisa sobre el estado actual de la calidad del servicio y fundamentar el desarrollo de estrategias de mejora basadas en los resultados obtenidos. Para la presente investigación se utilizaron dos instrumentos, los cuales son: una encuesta conformada por diez preguntas, así como un cuestionario aparte conformado por ocho preguntas, los mismo fueron aplicados a miembros que conforman la notaría y al Dr. Rubén Carrasco Muñoz, el cual es está encargado de la gestión de la notaría; se utilizaron plataformas digitales para la elaboración de la encuesta a través de Google Forms, esto permitió una recolección de datos más eficiente y mucho más rápida. Los datos reflejados fueron procesados y analizados mediante el uso de las herramientas Office, lo que ayudó a su interpretación de una manera más sencilla. La población estudiada está constituida por usuarios que acuden a la Notaría del Cantón Vinces, se estima un total de 2.500 personas atendidas, para establecer una población finita se utilizó una muestra de 120 personas. Los datos revelaron que un total del 60% de las personas encuestadas notaron deficiencias en la calidad del proceso y la información que otorgan. Se menciona que el tiempo de espera es largo y que la comunicación con el personal que labora dentro de la entidad podría mejorar. Para ello, se recomienda la implementación de estrategias que mejoren la calidad del servicio ofrecido, reduciendo el tiempo de espera, la capacitación adecuada del personal entre otros temas. Se sugiere que se incluya la creación de una plataforma digital que facilite la gestión de agendamientos de citas y consultas, así como la implementación de herramientas tecnológicas que sirvan para promover la transparencia y fluidez de los servicios

    Determinación de la presencia de Demodicosis Canina en perros que habitan en la ciudadela Los Mirtos del cantón de Vinces Provincia de Los Ríos.

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    In the present experimental investigation, the purpose of this research was to detect the prevalence of Canine Demodicosis in dogs that live in the Los Mirtos citadel of the Vinces canton, Los Ríos Province. By taking 60 samples of deep skin tissue for microscopic examination with the deep skin scraping technique, establishing evaluation parameters in canines by breed, sex, age, taking into account the time that the owners have not taken care of their pets, under these factors the positive and negative load of the demodectic mange mite of each individual will be studied and described. After developing this research, the following results were obtained; The results of the study showed that, of the total number of canines sampled, including 32 males and 28 females, of which the percentage of negativity in males was 53% and in females 47%, therefore, the population of canines sampled was 100% negative for canine demodicosis, which represents an absence of the Demodex canis mite. In breed, 0% positive and 100% negative, in sex: males 53% negative and 47% negative in females. Therefore, no significant differences were found in the risk factors analyzed by means of the non-parametric Person Chi Square test (χ²), such as age, sex, so it can be said that relevant information is offered for the management and control of the Demodex canis mite, contributing to the improvement of animal health and their development.In the present experimental investigation, the purpose of this research was to detect the prevalence of Canine Demodicosis in dogs that live in the Los Mirtos citadel of the Vinces canton, Los Ríos Province. By taking 60 samples of deep skin tissue for microscopic examination with the deep skin scraping technique, establishing evaluation parameters in canines by breed, sex, age, taking into account the time that the owners have not taken care of their pets, under these factors the positive and negative load of the demodectic mange mite of each individual will be studied and described. After developing this research, the following results were obtained; The results of the study showed that, of the total number of canines sampled, including 32 males and 28 females, of which the percentage of negativity in males was 53% and in females 47%, therefore, the population of canines sampled was 100% negative for canine demodicosis, which represents an absence of the Demodex canis mite. In breed, 0% positive and 100% negative, in sex: males 53% negative and 47% negative in females. Therefore, no significant differences were found in the risk factors analyzed by means of the non-parametric Person Chi Square test (χ²), such as age, sex, so it can be said that relevant information is offered for the management and control of the Demodex canis mite, contributing to the improvement of animal health and their development.En la presente investigación experimental se realizó con la finalidad de poder detectar la presencia de Demodicosis Canina en perros que habitan en la ciudadela Los Mirtos del cantón de Vinces Provincia de Los Ríos. Efectuando la toma de 60 muestras de tejido cutáneo profundo para la realización de examen microscópico con la técnica de raspado cutánea profundo, estableciendo parámetros de evaluación en los caninos mediante la raza, sexo, edad, tomando en cuenta el tiempo de no haber cuidado a sus mascotas los dueños, bajo estos factores se va a estudiar y describir la carga positiva y negativa del acaro productor de sarna demodécica de cada individuo. Desarrollada esta investigación se obtuvo los siguientes resultados; Los resultados del estudio mostraron que, del total de caninos muestreados entre ellos 32 Machos y 28 Hembras, de los cuales el porcentaje de negatividad en machos fue de 53% y en hembras un 47%, por lo tanto, la población de caninos muestreados salió 100% negativos para la Demodicosis canina lo que representa una ausencia del acaro Demodex canis. en raza el 0 % positivo y el 100 % negativo, en sexo: macho el 53% negativos y el 47% negativo en hembras. Por lo tanto, no se encontró diferencias significativas en los factores de riesgo analizados por medio de la prueba no paramétrica Chi Cuadrado de Person (χ²), como edad, sexo por lo cual se puede decir que se ofrece información relevante para la gestión y control del acaro Demodex canis, contribuyendo a la mejora de la salud animal y el desarrollo de ellos

    Atención al cliente en la Empresa Agrosan Agropecuaria Sánchez ubicada en el cantón Baba, periodo 2024.

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    The case study “Customer service in the company Agrosan Agropecuaria Sanchez, period 2024” is focused on the company Agrosan Agropecuaria Sanchez, located in the canton Baba, Province of Los Rios which is a company dedicated to the sale of agricultural and veterinary products, which faces challenges in relation to consumer satisfaction as the problem statement presents that there is a lack of training and motivation of staff, long waiting times and inefficient communication with the customer, lack of loyalty programs and digital channels where users can interact, for this reason the justification of the study aims to address these issues and adapt the needs of the company to the current market, improve the experience and ensure the sustainability of the business. The main objective is to analyze customer service through research techniques that identify the factors that influence customer satisfaction. Therefore, the research line related to financial, administrative, tax, audit and control management is implemented, as well as the articulation of the topic that is closely related to the pre-professional internship project called Application of administrative and commercial processes in the public and private sector under the supervision of the teacher. The discussion of the results reflects that Agrosan maintains a good relationship with its clients, but it does not have a good relationship with them.The case study “Customer service in the company Agrosan Agropecuaria Sanchez, period 2024” is focused on the company Agrosan Agropecuaria Sanchez, located in the canton Baba, Province of Los Rios which is a company dedicated to the sale of agricultural and veterinary products, which faces challenges in relation to consumer satisfaction as the problem statement presents that there is a lack of training and motivation of staff, long waiting times and inefficient communication with the customer, lack of loyalty programs and digital channels where users can interact, for this reason the justification of the study aims to address these issues and adapt the needs of the company to the current market, improve the experience and ensure the sustainability of the business. The main objective is to analyze customer service through research techniques that identify the factors that influence customer satisfaction. Therefore, the research line related to financial, administrative, tax, audit and control management is implemented, as well as the articulation of the topic that is closely related to the pre-professional internship project called Application of administrative and commercial processes in the public and private sector under the supervision of the teacher. The discussion of the results reflects that Agrosan maintains a good relationship with its clients, but it does not have a good relationship with them.El estudio de caso “Atención al cliente en la empresa Agrosan Agropecuaria Sánchez, periodo 2024” se encuentra enfocado en la empresa Agrosan Agropecuaria Sánchez, ubicada en el cantón Baba, Provincia de los Ríos la cual es una empresa dedicada a la venta de productos agropecuarios y veterinarios, la cual enfrenta desafíos en relación con la satisfacción de los consumidores ya que el planteamiento del problema presenta que existe la falta de capacitación y motivación del personal, tiempo de esperas largos y una comunicación ineficiente con el cliente, faltas de programas de fidelización y de canales digitales donde puedan interactuar los usuarios, por esta razón la justificación del estudio pretende abordar estos temas y adaptar las necesidades de la empresa al mercado actual, mejorar la experiencia y asegurar la sostenibilidad del negocio. El principal objetivo es analizar la atención al cliente mediante técnicas de investigación que identifiquen los factores que influyen en la satisfacción del cliente. Por lo que se implementa tanto la linea de investigación relacionada a la Gestión financiera, administrativa, tributaria, auditoría y control, como la articulación del tema que se relaciona estrechamente con el proyecto de prácticas pre-profesionales denominado Aplicación de procesos administrativos y comerciales en el sector público y privado bajo la supervisión del docente. La discusión de los resultados refleja que Agrosan mantiene una buena relación con los clientes, pero existen problemas en la comunicación y eficiencia en los procesos. Por lo cual se concluye que se necesita capacitación continua, canales digitales y programas de fidelización y por esto se recomienda contar con un sistema digital que permita medir la satisfacción del cliente y establecer los procesos adecuados

    Gestión administrativa en el Almacén Artefacta de la parroquia San Juan en el periodo 2023.

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    This research study was conducted at Almacen Artefacta de San Juan, the variable addressed is administrative management, which is particularly relevant because a large part of a company's results depend on a good application of administrative principles. The objective is to analyze the way in which administration is managed in the aforementioned company in order to identify relevant aspects that need to be improved. The methodology used corresponds to a non-experimental design with descriptive cut, here two investigative techniques are applied: the survey directed to the administrator and a survey focused on the rest of the collaborators, this allows contrasting the information of the primary sources that participate in this study. The results show that there are weaknesses in the administrative function, since they do not have a management model that guarantees the fulfillment of the organizational objectives in the medium and long term, so that practical adjustments are required to contribute significantly to the improvement of the current situation, so that the company achieves greater competitiveness in the market in which it operates. The conclusion reached is that there is a need to increase the administrative strategies, since the ones that are implemented at the moment are not generating the expected results.This research study was conducted at Almacen Artefacta de San Juan, the variable addressed is administrative management, which is particularly relevant because a large part of a company's results depend on a good application of administrative principles. The objective is to analyze the way in which administration is managed in the aforementioned company in order to identify relevant aspects that need to be improved. The methodology used corresponds to a non-experimental design with descriptive cut, here two investigative techniques are applied: the survey directed to the administrator and a survey focused on the rest of the collaborators, this allows contrasting the information of the primary sources that participate in this study. The results show that there are weaknesses in the administrative function, since they do not have a management model that guarantees the fulfillment of the organizational objectives in the medium and long term, so that practical adjustments are required to contribute significantly to the improvement of the current situation, so that the company achieves greater competitiveness in the market in which it operates. The conclusion reached is that there is a need to increase the administrative strategies, since the ones that are implemented at the moment are not generating the expected results.El presente estudio investigativo se realizó en el Almacen Artefacta de San Juan, la variable abordada es la gestión administrativa, misma que tiene una relevancia particular pues gran parte de los resultados de una empresa, dependen de una buena aplicación de los principios administrativos. El objetivo es analizar la forma en que se gestiona la administración en la empresa mencionada para la identificación de aspectos relevantes que necesiten ser mejorados. La metodología empleada corresponde a un diseño no experimental con corte descriptivo, aquí se aplican dos técnicas investigativas: la encuesta dirigida al administrador y una encuesta focalizada en el resto de colaboradores, esto permite contrastar la información de las fuentes primarias que participan en este estudio. Los resultados evidencian que existen debilidades en la función administrativa pues no cuentan con un modelo de gestión que garantice el cumplimiento de los objetivos organizacionales en el mediano y largo plazo, por lo que se requieren ajustes prácticos que contribuyan significativamente al mejoramiento de la situación actual, de manera que la empresa logre una mayor competitividad en el mercado en el que desenvuelve. La conclusión a la que se llegó es que se necesitan incrementar las estrategias administrativas puesto que las que son implementadas por ahora no están generando los resultados esperados

    Comportamiento agronómico y productivo de la línea promisoria de arroz (Oryza sp.) L-17 cultivada en la zona de Puebloviejo, Provincia Los Ríos

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    In Ecuador, rice (Oryza sativa L.) is essential for the diet of a large part of its population; this is because it contains starch, proteins, and several vitamins. This study aimed to evaluate the agronomic and productive performance of the promising rice line L-17 compared to the commercial variety SFL-11 in the Pueblo Viejo area, Los Ríos province. The research was carried out on a farm owned by Mr. Ángel Miguel Olivo Coello, located in the Pueblo Viejo area at the geographic coordinates 790 32 00 "West longitude and 010 33 00" South latitude; with an elevation of 14 meters above sea level, with a total population of 148 seedlings in three replications (R1, R2 and R3) within 4 m² plots. Both the L-17 line and the commercial variety were evaluated with 58 seedlings in each replication. A nonparametric statistical approach using Kruskal-Wallis analysis was applied, examining essential factors such as plant count per hectare, planting spacing, height, tiller count, panicle count, panicle length, total grain count, 1,000-grain weight, and hulled and unhulled grain measurements, as well as total yield in kg/ha. The promising L-17 line showed advantages in terms of profitability, with a higher net profit and a superior benefit/cost ratio (2,003 versus 1,756 for the commercial variety). Although the SFL-11 variety showed better values in plant height, tiller count, and 1,000-grain weight, the L-17 line stood out in its adaptation and productivity, consolidating itself as a viable alternative for rice producers in the region. It is concluded that the promising rice line L-17 had very good grononomic performance and was very early in its vegetative cycle in the field in the area of Pueblo Viejo, Los Ríos province; the commercial variety SFL-11 showed better results in distance between plants and rows, as well as in plant heightIn Ecuador, rice (Oryza sativa L.) is essential for the diet of a large part of its population; this is because it contains starch, proteins, and several vitamins. This study aimed to evaluate the agronomic and productive performance of the promising rice line L-17 compared to the commercial variety SFL-11 in the Pueblo Viejo area, Los Ríos province. The research was carried out on a farm owned by Mr. Ángel Miguel Olivo Coello, located in the Pueblo Viejo area at the geographic coordinates 790 32 00 "West longitude and 010 33 00" South latitude; with an elevation of 14 meters above sea level, with a total population of 148 seedlings in three replications (R1, R2 and R3) within 4 m² plots. Both the L-17 line and the commercial variety were evaluated with 58 seedlings in each replication. A nonparametric statistical approach using Kruskal-Wallis analysis was applied, examining essential factors such as plant count per hectare, planting spacing, height, tiller count, panicle count, panicle length, total grain count, 1,000-grain weight, and hulled and unhulled grain measurements, as well as total yield in kg/ha. The promising L-17 line showed advantages in terms of profitability, with a higher net profit and a superior benefit/cost ratio (2,003 versus 1,756 for the commercial variety). Although the SFL-11 variety showed better values in plant height, tiller count, and 1,000-grain weight, the L-17 line stood out in its adaptation and productivity, consolidating itself as a viable alternative for rice producers in the region. It is concluded that the promising rice line L-17 had very good grononomic performance and was very early in its vegetative cycle in the field in the area of Pueblo Viejo, Los Ríos province; the commercial variety SFL-11 showed better results in distance between plants and rows, as well as in plant heightEn Ecuador, el arroz (Oryza sativa L.) es fundamental en la alimentación de gran parte de su gente; esto se debe a que contiene almidones, proteínas y varias vitaminas. Este estudio tuvo como objetivo evaluar el comportamiento agronómico y productivo de la línea promisoria de arroz L-17 en comparación con la variedad comercial SFL-11 en la zona de Pueblo Viejo, provincia de Los Ríos. La investigación se realizó a cabo en una finca propiedad del Sr. Ángel Miguel Olivo Coello, ubicada en el área de Pueblo viejo en las coordenadas geográficas 790 32 00” de longitud Oeste y 010 33 00” de latitud Sur; con una elevación de 14msnm., con una población total de 148 plántulas en tres repeticiones (R1, R2 y R3) dentro de parcelas de 4 m². Tanto la línea L-17 como la variedad comercial fueron evaluadas con 58 plántulas en cada repetición. Se aplicó un enfoque estadístico no paramétrico utilizando el análisis de Kruskal-Wallis, examinando factores esenciales como la cantidad de plantas por hectárea, espaciamiento de siembra, altura, número de macollos, cantidad de panículas, longitud de estas, total de granos, peso de 1000 granos y medidas del grano con y sin cáscara, así como el rendimiento total en kg/ha. En los resultados, la línea promisoria L-17 mostró ventajas en términos de rentabilidad, con un mayor beneficio neto y una relación beneficio/costo superior (2.003 frente a 1.756 de la variedad comercial). Aunque la variedad SFL-11 presentó mejores valores en altura de planta, número de macollos y peso de 1000 granos, la línea L-17 destacó en su adaptación y productividad, consolidándose como una alternativa viable para los productores arroceros de la región. Se concluye que la ͏línea promisoria de arro͏z L-͏17 tuvo un muy buen comportamiento grononomico mostro ser muy precos en su ciclo vegetativo en el͏ campo en la zo͏na de Pue͏blo Vie͏jo, provincia Los Ríos; la variedad comercial SFL-11 mostró͏ ͏mej͏ores resulta͏dos de dista͏ncia entre plantas y͏ hileras, tambien en altura de planta

    Servicio al cliente y su incidencia en la fidelización en la empresa Ferretera “Mi Ferretería” de la ciudad de Babahoyo, periodo 2024.

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    This study focuses on "Mi Ferretería", a hardware company located in the city of Babahoyo, analyzing how the quality of customer service affects the loyalty of its customers during the period 2024. It is hypothesized that deficiencies in customer service negatively influence consumer loyalty, which affects the growth and profitability of the company. The main objective is to evaluate the impact of customer service on the loyalty of "Mi Ferretería" customers, identifying areas for improvement and proposing strategies that strengthen the relationship with consumers. The mixed modality was chosen, that is, qualitative-quantitative, since the data will be collected directly at "Mi Ferretería" in Babahoyo, which allowed obtaining primary and relevant information. This modality ensures that the conclusions are based on real and contextualized data, facilitating direct interaction with customers to obtain genuine perspectives on their experience with customer service. The results showed that there is a significant association between customer service quality and customer loyalty at "Mi Ferretería", according to the results of the Chi-Square test. The Spearman coefficient (0.78) indicates a strong positive relationship between service perception and loyalty, confirming that satisfied customers are more likely to make a repeat purchase.This study focuses on "Mi Ferretería", a hardware company located in the city of Babahoyo, analyzing how the quality of customer service affects the loyalty of its customers during the period 2024. It is hypothesized that deficiencies in customer service negatively influence consumer loyalty, which affects the growth and profitability of the company. The main objective is to evaluate the impact of customer service on the loyalty of "Mi Ferretería" customers, identifying areas for improvement and proposing strategies that strengthen the relationship with consumers. The mixed modality was chosen, that is, qualitative-quantitative, since the data will be collected directly at "Mi Ferretería" in Babahoyo, which allowed obtaining primary and relevant information. This modality ensures that the conclusions are based on real and contextualized data, facilitating direct interaction with customers to obtain genuine perspectives on their experience with customer service. The results showed that there is a significant association between customer service quality and customer loyalty at "Mi Ferretería", according to the results of the Chi-Square test. The Spearman coefficient (0.78) indicates a strong positive relationship between service perception and loyalty, confirming that satisfied customers are more likely to make a repeat purchase.Este estudio se enfoca en "Mi Ferretería", una empresa ferretera ubicada en la ciudad de Babahoyo, analizando cómo la calidad del servicio al cliente incide en la fidelización de sus clientes durante el periodo 2024. Se plantea la hipótesis de que las deficiencias en el servicio al cliente influyen negativamente en la lealtad de los consumidores, lo que afecta el crecimiento y la rentabilidad de la empresa. El objetivo principal es evaluar el impacto del servicio al cliente en la fidelidad de los clientes de "Mi Ferretería", identificando las áreas de mejora y proponiendo estrategias que fortalezcan la relación con los consumidores. Se optó por la modalidad de mixta, es decir cuali-cuantitativa, ya que los datos se recopilarán directamente en “Mi Ferretería” en Babahoyo, lo que permitió obtener información primaria y relevante. Esta modalidad asegura que las conclusiones se basen en datos reales y contextualizados, facilitando la interacción directa con los clientes para obtener perspectivas genuinas sobre su experiencia con el servicio al cliente. Los resultados evidenciaron que existe una asociación significativa entre la calidad del servicio al cliente y la fidelización de los clientes en "Mi Ferretería", según los resultados de la prueba de Chi-Cuadrado. El coeficiente de Spearman (0.78) indica una fuerte relación positiva entre la percepción del servicio y la fidelización, lo que confirma que los clientes satisfechos tienen mayor probabilidad de volver a comprar

    Ambiente pedagógico y su aporte en el desarrollo psicomotriz de los estudiantes de 3er grado de educación básica en la U. E "Gladys Cedeño de Olivo" durante el periodo 2024-2025

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    The present work examines the role of the pedagogical environment in the psychomotor development of 3rd grade students of basic research at the "Gladys Cedeño de Olivo" Educational Unit during the period 2024-2025. This topic is crucial within the educational field, since a well-designed pedagogical environment not only facilitates academic learning, but also encourages the comprehensive development of students, including their psychomotor skills, essential for their personal and social development. The research is framed within the line of pedagogy and educational innovation established by the Technical University of Babahoyo, standing out in the sub-line of pedagogical approach and innovation in educational practices. This approach seeks to identify how educational environments and innovative pedagogical strategies directly impact the development of students' motor and cognitive skills, the characteristics of the pedagogical environment influence the psychomotor development of 3rd grade students. To this end, a descriptive and correlational design will be used, with a qualitative approach that will include interviews with teachers and direct observation records. These tools will allow us to analyze the dynamics of the school environment and its impact on learning. In addition, the population will be composed of 3rd grade students, who will provide key data to understand the relationship between the educational environment and their psychomotor development. The results will contribute to the design of more inclusive and effective pedagogical environments, aligned with the psychomotor needs of children, promoting innovative educational practices that strengthen their comprehensive development.The present work examines the role of the pedagogical environment in the psychomotor development of 3rd grade students of basic research at the "Gladys Cedeño de Olivo" Educational Unit during the period 2024-2025. This topic is crucial within the educational field, since a well-designed pedagogical environment not only facilitates academic learning, but also encourages the comprehensive development of students, including their psychomotor skills, essential for their personal and social development. The research is framed within the line of pedagogy and educational innovation established by the Technical University of Babahoyo, standing out in the sub-line of pedagogical approach and innovation in educational practices. This approach seeks to identify how educational environments and innovative pedagogical strategies directly impact the development of students' motor and cognitive skills, the characteristics of the pedagogical environment influence the psychomotor development of 3rd grade students. To this end, a descriptive and correlational design will be used, with a qualitative approach that will include interviews with teachers and direct observation records. These tools will allow us to analyze the dynamics of the school environment and its impact on learning. In addition, the population will be composed of 3rd grade students, who will provide key data to understand the relationship between the educational environment and their psychomotor development. The results will contribute to the design of more inclusive and effective pedagogical environments, aligned with the psychomotor needs of children, promoting innovative educational practices that strengthen their comprehensive development.El presente trabajo de investigación examina el papel del ambiente pedagógico en el desarrollo psicomotriz de los estudiantes de 3er grado de educación básica en la Unidad Educativa "Gladys Cedeño de Olivo" durante el período 2024-2025. Este tema es crucial dentro del ámbito educativo, ya que un entorno pedagógico bien diseñado no solo facilita el aprendizaje académico, sino que también fomenta el desarrollo integral de los estudiantes, incluidas sus habilidades psicomotrices, esenciales para su formación personal y social. La investigación se enmarca en la línea de pedagogía e innovación educativa establecida por la Universidad Técnica de Babahoyo, destacándose en la sublínea de enfoque pedagógico e innovación en prácticas educativas. Este enfoque busca identificar cómo los ambientes educativos y las estrategias pedagógicas innovadoras impactan directamente en el desarrollo de las habilidades motoras y cognitivas de los estudiantes, las características del ambiente pedagógico influyen en el desarrollo psicomotor de los estudiantes de 3er grado. Para ello, se utilizará un diseño descriptivo y correlacional, con un enfoque cualitativo que incluirá entrevistas a docentes y fichas de observación directa. Estas herramientas permitirán analizar las dinámicas del ambiente escolar y su impacto en el aprendizaje. Además, la población estará compuesta por estudiantes de 3er grado, quienes aportarán datos clave para comprender la relación entre el entorno educativo y su desarrollo psicomotriz. Los resultados contribuirán al diseño de ambientes pedagógicos más inclusivos y efectivos, alineados con las necesidades psicomotrices de los niños, promoviendo prácticas educativas innovadoras que fortalezcan su desarrollo integral

    Incidencia de Mycobacterium bovis en bovinos faenados en el matadero municipal del cantón Ventanas Provincia de Los Ríos.

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    Bovine tuberculosis is an infectious disease caused by the GRAN-positive bacterium Mycobacterium bovis, which affects cattle and other domestic and wild animals, being a zoonotic disease that is also present in humans. The present research work, whose main objective was to determine the incidence of Mycobacterium bovis in cattle slaughtered in the municipal slaughterhouse of Cantón Ventanas province of Los Ríos, evaluated bovine tuberculosis and its incidence through the correlation of variables; according to age, sex, racial group and origin; in addition, a macroscopic post mortem analysis of organs, lymph nodes and viscera was carried out. This research work used a descriptive method of macroscopic experimental observation. This method was based on the percentage method to determine the percentage of incidence of Mycobacteriun bovis, taking the following parameters, 95% confidence and 5% error, and by calculating the sample size, a total of 200 animals to be analyzed in the post mortem inspection was estimated, The same was obtained from a population of 420 cattle that are slaughtered on average in the municipal slaughterhouse of the canton of Ventanas that exist between two months that the study lasted, on the other hand it was obtained as a result that of the 200 cattle inspected for Mycobacteriun bovis, through the post mortem analysis of organs, viscera and lymph nodes, 0 cases of antaomopathological alterations compatible with bovine tuberculosis were reflected, reporting 0% in positive cases and 100% in negative cases. In conclusion, during the study carried out on Mycobacterium bovis in slaughterhouses, there were no positive cases compatibles with the disease.Bovine tuberculosis is an infectious disease caused by the GRAN-positive bacterium Mycobacterium bovis, which affects cattle and other domestic and wild animals, being a zoonotic disease that is also present in humans. The present research work, whose main objective was to determine the incidence of Mycobacterium bovis in cattle slaughtered in the municipal slaughterhouse of Cantón Ventanas province of Los Ríos, evaluated bovine tuberculosis and its incidence through the correlation of variables; according to age, sex, racial group and origin; in addition, a macroscopic post mortem analysis of organs, lymph nodes and viscera was carried out. This research work used a descriptive method of macroscopic experimental observation. This method was based on the percentage method to determine the percentage of incidence of Mycobacteriun bovis, taking the following parameters, 95% confidence and 5% error, and by calculating the sample size, a total of 200 animals to be analyzed in the post mortem inspection was estimated, The same was obtained from a population of 420 cattle that are slaughtered on average in the municipal slaughterhouse of the canton of Ventanas that exist between two months that the study lasted, on the other hand it was obtained as a result that of the 200 cattle inspected for Mycobacteriun bovis, through the post mortem analysis of organs, viscera and lymph nodes, 0 cases of antaomopathological alterations compatible with bovine tuberculosis were reflected, reporting 0% in positive cases and 100% in negative cases. In conclusion, during the study carried out on Mycobacterium bovis in slaughterhouses, there were no positive cases compatibles with the disease.La tuberculosis bovina es una enfermedad infecciosa ocasionada por la bacteria GRAN- positiva Mycobacterium bovis, el cual afecta al ganado bovino y a otros animales domésticos y salvajes, siendo una enfermedad zoonotica que también está presente en humanos. el presente trabajo de investigación, que tuvo como objetivo principal determinar la incidencia de Mycobacterium bovis en bovinos faenados en el matadero municipal del Cantón Ventanas provincia de Los Ríos, se evaluó la tuberculosis bovina y su incidencia mediante la correlación de las variables; según edad, sexo, grupo racial y su procedencia; además se realizó un análisis macroscópico post morten de los órganos, ganglios y viseras. Este trabajo de investigación utilizó un método descriptivo de observación experimental macroscópica. el mismo que se basó en el método porcentual para determinar el porcentaje de incidencia a Mycobacteriun bovis, tomando los siguientes parámetros, de confianza del 95% y de error del 5% y mediante un cálculo del tamaño de la muestra, se estimó un total de (Nº 200) animales a ser analizados en la inspección post morten, el mismo que se obtuvo de una población de 420 bovinos que se faenan en promedio en el matadero municipal del cantón Ventanas que son existente entre dos meses que duro el estudio, por otro lado se obtuvo como resultado que de los 200 bovinos inspeccionados para Mycobacteriun bovis , mediante el análisis post morten de los órganos, viseras y ganglios , se reflejó 0 casos de alteraciones anatomopatológicas compatibles a tuberculosis bovina reportando el 0% en casos positivos y un 100% en casos negativos. En conclusión, durante el estudio realizado sobre Mycobacteriun bovis en mataderos no existieron casos positivos compatible a la enfermedad

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