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Gestión comercial de la empresa panadería y pastelería La Favorita del cantón Babahoyo provincia de Los Ríos, del periodo 2023.
Get PDFThe case study "Commercial Management of La Favorita Bakery and Pastry Shop" analyzes the main challenges faced by this company in Babahoyo during the year 2023. Founded in 2012, La Favorita has stood out for its local expansion, but currently faces problems related to fluctuating demand, insufficient staff training, and a poorly defined brand identity. These factors have caused variations in product quality, operating cost overruns, and difficulties in competing against larger and more differentiated chains. In addition, the limited presence on social media and the lack of effective promotions have reduced its market positioning. The study seeks to diagnose these problems through surveys and direct observations, addressing aspects such as the perception of quality, customer service, prices, and variety of products. Among the findings, the need to standardize production processes, diversify the offer, strengthen digital advertising, and develop loyalty strategies stands out. This research is part of the Financial, Administrative and Marketing Management line, with the aim of optimizing the commercial management of La Favorita, increasing its competitiveness and ensuring its sustainability in the local market.The case study "Commercial Management of La Favorita Bakery and Pastry Shop" analyzes the main challenges faced by this company in Babahoyo during the year 2023. Founded in 2012, La Favorita has stood out for its local expansion, but currently faces problems related to fluctuating demand, insufficient staff training, and a poorly defined brand identity. These factors have caused variations in product quality, operating cost overruns, and difficulties in competing against larger and more differentiated chains. In addition, the limited presence on social media and the lack of effective promotions have reduced its market positioning. The study seeks to diagnose these problems through surveys and direct observations, addressing aspects such as the perception of quality, customer service, prices, and variety of products. Among the findings, the need to standardize production processes, diversify the offer, strengthen digital advertising, and develop loyalty strategies stands out. This research is part of the Financial, Administrative and Marketing Management line, with the aim of optimizing the commercial management of La Favorita, increasing its competitiveness and ensuring its sustainability in the local market.El caso de estudio "Gestión Comercial de la Panadería y Pastelería La Favorita" analiza los principales desafíos que enfrenta esta empresa en Babahoyo durante el año 2023. Fundada en 2012, La Favorita se ha destacado por su expansión local, pero actualmente enfrenta problemas relacionados con la fluctuación de la demanda, la capacitación insuficiente del personal y una identidad de marca poco definida. Estos factores han ocasionado variaciones en la calidad de los productos, sobrecostos operativos, y dificultades para competir frente a cadenas más grandes y diferenciadas. Además, la limitada presencia en redes sociales y la falta de promociones efectivas han reducido su posicionamiento en el mercado. El estudio busca diagnosticar estas problemáticas mediante encuestas y observaciones directas, abordando aspectos como la percepción de la calidad, atención al cliente, precios y variedad de productos. Entre los hallazgos, destaca la necesidad de estandarizar procesos productivos, diversificar la oferta, fortalecer la publicidad digital y desarrollar estrategias de fidelización. Esta investigación se enmarca en la línea de Gestión Financiera, Administrativa y Comercialización, con el objetivo de optimizar la gestión comercial de La Favorita, incrementar su competitividad y asegurar su sostenibilidad en el mercado local
Estudio de factibilidad para la implementación de un sitio web en la empresa experta.
Get PDFEl caso de estudio que se presenta aquí analiza la problemática de la empresa Experta, la cual enfrenta dificultades para posicionarse en su sector debido a la falta de presencia digital en la web y la dependencia de métodos tradicionales de ventas, a pesar de ofrecer productos de calidad, el alcance que tiene está un poco limitado a su tienda física, lo que evidencia una desventaja grande frente a sus competidores con estrategias digitales. Una desvinculación tecnológica ha generado frustración en el equipo de trabajo y pérdida de clientes, la dueña reconoce la importancia de un sitio web, sin embargo, la falta de conocimientos técnicos y el temor al cambio, así como también sus recursos limitados han impedido su implementación a lo digital. En este estudio se propone desarrollar un análisis relacionado con el movimiento a la web para Experta que le permita optimizar procesos clave como la gestión de ventas y envíos, además de mejorar la visibilidad y tener nuevos clientes; se utilizó una metodología de Kendall & Kendall, que evalúa aspectos técnicos, económicos y operativos, donde se identificó además que la opción más viable es un hosting nacional por su bajo costo inicial. Desde el punto de vista económico, implementar una solución le representa una inversión accesible estimada entre 2,950, para automatizar procesos como pagos y gestión de pedidos que incrementará la eficiencia operativa sin demandar grandes riesgos. Las conclusiones señalan que la implementación del sitio web es indispensable para que Experta alcance competitividad en el mercado actual, por lo que se sugiere capacitar al personal en la administración del sitio y utilizar campañas de marketing
Ataques de Ransomware en el sector financiero, estrategia de prevención, contención y recuperación.
Get PDFThis study focuses on the evaluation of ransomware mitigation strategies in one of the most vulnerable sectors, the financial sector, due to the sensitivity of the information it handles. Ransomware attacks, which encrypt critical data and demand a ransom from the victim, have increased significantly, and have become a sophisticated threat, especially the Ransomware-as-a-Service (RaaS) model. The purpose of this work is to study the performance of financial institutions in relation to cyberattacks and the prevention, containment and recovery practices that can be implemented to protect against ransomware attacks. The common threats that stand out are phishing, Man-in-the-Middle and the use of RaaS. All of them are a consequence of the lack of training in cybersecurity and technical vulnerabilities such as lack of updates or poor network configuration. Despite technological advances, the human factor remains the most vulnerable link in protection against ransomware attacks. The analysis shows that the most effective prevention strategies are updating software, creating regular backups, and segmenting networks, with an effectiveness of between 90% and 97%, while in the containment phase the most effective techniques were the rapid isolation of infected devices and changing compromised passwords, in the recovery phase we found that restoring protected backups was most effective with 98%.This study focuses on the evaluation of ransomware mitigation strategies in one of the most vulnerable sectors, the financial sector, due to the sensitivity of the information it handles. Ransomware attacks, which encrypt critical data and demand a ransom from the victim, have increased significantly, and have become a sophisticated threat, especially the Ransomware-as-a-Service (RaaS) model. The purpose of this work is to study the performance of financial institutions in relation to cyberattacks and the prevention, containment and recovery practices that can be implemented to protect against ransomware attacks. The common threats that stand out are phishing, Man-in-the-Middle and the use of RaaS. All of them are a consequence of the lack of training in cybersecurity and technical vulnerabilities such as lack of updates or poor network configuration. Despite technological advances, the human factor remains the most vulnerable link in protection against ransomware attacks. The analysis shows that the most effective prevention strategies are updating software, creating regular backups, and segmenting networks, with an effectiveness of between 90% and 97%, while in the containment phase the most effective techniques were the rapid isolation of infected devices and changing compromised passwords, in the recovery phase we found that restoring protected backups was most effective with 98%.Este estudio se centra en la evaluación de estrategias de mitigación del ransomware en uno de los sectores más vulnerables como lo es el sector financiero, debido a la sensibilidad de la información que maneja. Los ataques de ransomware, que encriptan datos críticos y exigen un rescate a la víctima, han aumentado de forma notable, y se han convertido en una amenaza sofisticada, sobre todo el modelo Ransomware-as-a-Service (RaaS). El presente trabajo tiene como finalidad estudiar la actuación de las entidades financieras en relación a los ciberataques y las prácticas de prevención, contención y recuperación que pueden poner en marcha para protegerse frente a los ataques de ransomware. Las amenazas comunes que destacan son el phishing, el Man-in-the-Middle y el uso de RaaS. Todas ellas son consecuencia de la falta de capacitación en ciberseguridad y de las vulnerabilidades técnicas como la falta de actualizaciones o la mala configuración de la red. A pesar de los avances tecnológicos, el factor humano sigue siendo el eslabón más vulnerable en la protección contra los ataques de ransomware. El análisis muestra que las estrategias de prevención más eficaces son la actualización de software, crear copias de seguridad periódicas y la segmentación de las redes, con una efectividad de entre un 90 % y un 97 %, mientras que en la fase de contención las técnicas más efectivas fueron el aislamiento rápido de dispositivos infectados, y el cambio de contraseñas comprometidas, en la fase de recuperación encontramos que la restauración de copias de seguridad protegidas obtuvo la mayor efectividad con un 98 %
Describir el proceso de obtención de moléculas de productos agrotóxicos para el control de arvenses
No full textWeeds are those plants that have no beneficial purpose in a crop, commonly called weeds; They play a fundamental role in agriculture, interfering in many factors, keeping in mind the competition for the absorption of nutrients, water, light and physical space. Agrotoxics are chemical products with harmful content for plants, insects, diseases, among others; The purpose of which is to prevent, destroy or combat different pests, thus, the agrotoxins cataloged for the prevention, destruction or combat against weeds are herbicides. The purpose of this study was to compile documented information on the processes of obtaining agrotoxic molecules for weed control, focusing on synthesis methods and their relationship with control effectiveness. The approach includes a non-experimental research design based on the collection, analysis and synthesis of relevant scientific information. The results indicate that organic synthesis is a key method in the development of sustainable herbicides, combining chemical reactions with green chemistry approaches to reduce environmental impact. The chemical structure of these compounds determines their mechanism of action, allowing selective weed control. Molecules such as glyphosate and atrazine stand out for their effectiveness in inhibiting essential metabolic processes in plants. It is concluded that green chemistry and organic synthesis allow the development of more sustainable and efficient herbicides, reducing the environmental impact. However, the use of agrochemicals such as glyphosate and atrazine requires responsible application to minimize health and ecosystem risks, highlighting the importance of safe and sustainable strategies in agriculture.Weeds are those plants that have no beneficial purpose in a crop, commonly called weeds; They play a fundamental role in agriculture, interfering in many factors, keeping in mind the competition for the absorption of nutrients, water, light and physical space. Agrotoxics are chemical products with harmful content for plants, insects, diseases, among others; The purpose of which is to prevent, destroy or combat different pests, thus, the agrotoxins cataloged for the prevention, destruction or combat against weeds are herbicides. The purpose of this study was to compile documented information on the processes of obtaining agrotoxic molecules for weed control, focusing on synthesis methods and their relationship with control effectiveness. The approach includes a non-experimental research design based on the collection, analysis and synthesis of relevant scientific information. The results indicate that organic synthesis is a key method in the development of sustainable herbicides, combining chemical reactions with green chemistry approaches to reduce environmental impact. The chemical structure of these compounds determines their mechanism of action, allowing selective weed control. Molecules such as glyphosate and atrazine stand out for their effectiveness in inhibiting essential metabolic processes in plants. It is concluded that green chemistry and organic synthesis allow the development of more sustainable and efficient herbicides, reducing the environmental impact. However, the use of agrochemicals such as glyphosate and atrazine requires responsible application to minimize health and ecosystem risks, highlighting the importance of safe and sustainable strategies in agriculture.Las arvenses son aquellas plantas que no tienen ningún objetivo beneficiario en un cultivo, comúnmente llamados malezas; juegan un papel fundamental en la agricultura, interfiriendo en muchos factores, teniendo presente la competencia por la absorción de los nutrientes, agua, luz y espacio físico. Los agrotóxicos son productos químicos con contenidos nocivos para plantas, insectos, enfermedades, entre otros; teniendo como finalidad prevenir, destruir o combatir las diferentes plagas, siendo así, los agrotóxicos catalogados para la prevención, destrucción o combate hacia las arvenses son los herbicidas. El propósito de este estudio fue Compilar información documentada sobre los procesos de obtención de moléculas de agrotóxicos para el control de arvenses, enfocándose en los métodos de síntesis y su relación con la eficacia en el control. El enfoque incluye un diseño de investigación no experimental basado en la recopilación, análisis y síntesis de información científica relevante. Los resultados indican que la síntesis orgánica es un método clave en el desarrollo de herbicidas sostenibles, combinando reacciones químicas con enfoques de química verde para reducir el impacto ambiental. La estructura química de estos compuestos determina su mecanismo de acción, permitiendo un control selectivo de malezas. Moléculas como el glifosato y la atrazina destacan por su eficacia en la inhibición de procesos metabólicos esenciales en las plantas. Se concluye que la química verde y la síntesis orgánica permiten el desarrollo de herbicidas más sostenibles y eficientes, reduciendo el impacto ambiental. Sin embargo, el uso de agrotóxicos como el glifosato y la atrazina requiere una aplicación responsable para minimizar los riesgos en la salud y el ecosistema, resaltando la importancia de estrategias seguras y sostenibles en la agricultura
Expresiones lingüísticas en la plataforma tiktok: Identidad y pertenencia en adolescentes y jóvenes del Ecuador
No full textThis research focuses on analyzing the linguistic expressions used on the TikTok platform and how these significantly influence the construction of identity, generating a sense of belonging in adolescents and young people in Ecuador. Through a qualitative and descriptive approach, it is understood how language affects the process of identity construction. The study shows the role of TikTok in the creation of new forms of language based on the observation carried out both on the TikTok platform and in the focus groups where it is possible to identify dynamics in the use and recognition of linguistic expressions as well as in the mode of use and impact it has within social dynamics.This research focuses on analyzing the linguistic expressions used on the TikTok platform and how these significantly influence the construction of identity, generating a sense of belonging in adolescents and young people in Ecuador. Through a qualitative and descriptive approach, it is understood how language affects the process of identity construction. The study shows the role of TikTok in the creation of new forms of language based on the observation carried out both on the TikTok platform and in the focus groups where it is possible to identify dynamics in the use and recognition of linguistic expressions as well as in the mode of use and impact it has within social dynamics.La presente investigación se enfoca en analizar las expresiones lingüísticas utilizadas en la plataforma TikTok y cómo estas influyen significativamente en la construcción de identidad, generando un sentido de pertenencia en los adolescentes y jóvenes en el Ecuador. Mediante un enfoque cualitativo y descriptivo se comprende como el lenguaje incide en el proceso de la construcción identitaria. El estudio evidencia el papel de TikTok en la creación de nuevas formas del lenguaje a partir de la observación realizada tanto en la plataforma TikTok como en los grupos focales donde se logra identificar dinámicas en el uso y reconcomiendo de las expresiones lingüísticas como en el modo de empleo e impacto que tiene dentro de las dinámicas sociales
Comportamiento agronómico y productivo de la línea promisoria de arroz (Oryza sp.) L-38 en la zona de Baba, provincia Los Ríos
No full textRice, Oryza sativa L., is one of the most important crops worldwide. It is the most consumed cereal after wheat. The objectives were to determine the agronomic and productive performance of the promising rice line (Oryza sp.) L-38 in the Baba area, Los Ríos province. Stakes were used to measure random points, samples of 2 x 2 m (4 m2), in 3 replications for each line/cultivar. A completely randomized block experimental design was performed, with the Tukey test at 95% probability. The results indicate that the promising line L-38 has a higher number of plants per m2 of 52.00 plants, planting distance between rows with 26.67 cm, number of tillers per plant with 38.77 cm, height of plants per m2 of 96.63 cm, panicles per plant with 36.37 panicles, number of grains per panicle with 139.21 grains, length of grain with hull with 9.85 cm, number of empty grains with 4.22 grains, width of grain without hull with 1.91 mm, higher yield with 8652.83 kg / ha and the control variety SFL-11 has a higher planting distance between plants with 26.63 cm, panicle length with 23.79 cm and length of grain without hull with 7.01 mm. The conclusions determined that the promising L-38 line stands out for its adaptability in the Baba region. Its good results in agronomic characteristics are reflected in its excellent grain quality compared to the SFL-11 variety. This makes it a promising and economically beneficial option for rice farmers. L-38 outperforms the control rice variety and is considered a more productive alternative for producers in the Baba region of Los Ríos Province, Ecuador.Rice, Oryza sativa L., is one of the most important crops worldwide. It is the most consumed cereal after wheat. The objectives were to determine the agronomic and productive performance of the promising rice line (Oryza sp.) L-38 in the Baba area, Los Ríos province. Stakes were used to measure random points, samples of 2 x 2 m (4 m2), in 3 replications for each line/cultivar. A completely randomized block experimental design was performed, with the Tukey test at 95% probability. The results indicate that the promising line L-38 has a higher number of plants per m2 of 52.00 plants, planting distance between rows with 26.67 cm, number of tillers per plant with 38.77 cm, height of plants per m2 of 96.63 cm, panicles per plant with 36.37 panicles, number of grains per panicle with 139.21 grains, length of grain with hull with 9.85 cm, number of empty grains with 4.22 grains, width of grain without hull with 1.91 mm, higher yield with 8652.83 kg / ha and the control variety SFL-11 has a higher planting distance between plants with 26.63 cm, panicle length with 23.79 cm and length of grain without hull with 7.01 mm. The conclusions determined that the promising L-38 line stands out for its adaptability in the Baba region. Its good results in agronomic characteristics are reflected in its excellent grain quality compared to the SFL-11 variety. This makes it a promising and economically beneficial option for rice farmers. L-38 outperforms the control rice variety and is considered a more productive alternative for producers in the Baba region of Los Ríos Province, Ecuador.El arroz Oryza sativa L., es uno de los cultivos con mayor importancia a nivel mundial, es el cereal que más se consume en el mundo después del trigo. Los objetivos planteados fueron determinar el comportamiento agronómico y productivo de la línea promisoria de arroz (Oryza sp.) L-38 en la zona de Baba, provincia Los Ríos. Se utilizó estacas para medir puntos al azar, las muestras de 2 x 2 m (4m2), en 3 repeticiones por cada línea/cultivar. Se realizó un diseño experimental de Bloques completamente al azar, con la prueba de Tukey al 95% de probabilidad. Los resultados indican que la línea promisoria L-38 tiene mayor número de plantas por m2 de 52,00 plantas, distanciamiento de siembra entre hileras con 26,67 cm, número de macollos por plantas con 38,77 cm, altura de plantas por m2 de 96,63 cm, panículas por planta con 36,37 panículas, número de granos por panícula con 139,21 granos, longitud de grano con cáscara con 9,85 cm, número de granos vanos con 4,22 granos, ancho de grano sin cáscara con 1,91 mm, mayor rendimiento con 8652,83 kg/ha y la variedad testigo SFL-11 tiene mayor distanciamiento de siembra entre plantas con 26,63 cm, longitud de panículas con 23,79 cm y longitud de grano sin cáscara con 7,01 mm. Las conclusiones determinaron que las línea promisoria L-38 se destaca por su adaptabilidad en la zona de Baba, viendo reflejado sus buenos resultados en las características agronómicas por su buena calidad de grano en referencia a la variedad SFL-11, lo que lo posiciona como una opción prometedora y beneficiosa económicamente para los agricultores arroceros y L-38 supera a la variedad testigo de arroz, considerándose como una alternativa más productiva para los productores de la zona de Baba, provincia de Los Ríos, Ecuador
Acción Sinérgica de levadura (Saccharomyce cerevisiae) y flavonoides extraídos de la cascara del cacao (Theobroma cacao. L) como mecanismo de inhibición de crecimiento de Listeria monocytogenes
Get PDFThis research aimed to evaluate the synergistic action between Saccharomyces cerevisiae and flavonoids extracts obtained from the exocarp of cocoa (Theobroma cacao. L), with the purpose of inhibiting the growth of Listeria monocytogenes under controlled laboratory conditions using a 3x3 experimental design with three repetitions for each treatment. The methodology involved processes dehydration, enzymatic inactivation and grinding of the cacao peles to obtain a pure extract. The extraction process was carried out through a maceration using a solvent with acetona (60%) and wáter (40%). This extract was used for the quantification of total flavonoids by UV-VIS spectrophotometry. In parallel, microbiological tests were conducted to evaluate the inhibition of Listeria monocytogenes using the agar diffusion technique, observing inhibitions halos that depended on the concentrations of yeast and flavonoids. Statistical analysis of the results was performed using Anova and Tukey`s test, which revealed significant differences that confirmed the combination of both compounds has antimicrobial effects. Furthermore, it was observed that the inhibition halos at lower concentrations (400 µg/ml and 10^4 CFU/ml) were smaller, whereas the highest concentration (800 µg/ml and 10^6 CFU/ml) produced larger halos. These findings indicate that the synergy between cacao flavonoids and Saccharomyces cerevisiae may serve as a natural alternative for the control of Listeria monocytogenes in processed foodsThis research aimed to evaluate the synergistic action between Saccharomyces cerevisiae and flavonoids extracts obtained from the exocarp of cocoa (Theobroma cacao. L), with the purpose of inhibiting the growth of Listeria monocytogenes under controlled laboratory conditions using a 3x3 experimental design with three repetitions for each treatment. The methodology involved processes dehydration, enzymatic inactivation and grinding of the cacao peles to obtain a pure extract. The extraction process was carried out through a maceration using a solvent with acetona (60%) and wáter (40%). This extract was used for the quantification of total flavonoids by UV-VIS spectrophotometry. In parallel, microbiological tests were conducted to evaluate the inhibition of Listeria monocytogenes using the agar diffusion technique, observing inhibitions halos that depended on the concentrations of yeast and flavonoids. Statistical analysis of the results was performed using Anova and Tukey`s test, which revealed significant differences that confirmed the combination of both compounds has antimicrobial effects. Furthermore, it was observed that the inhibition halos at lower concentrations (400 µg/ml and 10^4 CFU/ml) were smaller, whereas the highest concentration (800 µg/ml and 10^6 CFU/ml) produced larger halos. These findings indicate that the synergy between cacao flavonoids and Saccharomyces cerevisiae may serve as a natural alternative for the control of Listeria monocytogenes in processed foodsEsta investigación tuvo como objetivo evaluar la acción sinérgica entre Saccharomyces cerevisiae y extractos de flavonoides extraídos del exocarpio del cacao (Theobroma cacao. L), con el propósito de inhibir el crecimiento de Listeria monocytogenes en condiciones controladas de laboratorio utilizando un diseño experimental 3x3 con 3 repeticiones de cada uno de los tratamientos. En la metodología se llevó a cabo procesos tanto de deshidratación, inactivación enzimática y molienda de las cascaras de cacao hasta obtener un extracto puro. El proceso de extracción fue por medio de la metodología de maceración utilizando acetona (60%) y agua (40%), este extracto fue utilizado para la cuantificación de flavonoides totales mediante espectrofotometría UV-VIS. En paralelo se realizaron pruebas microbiológicas donde se evaluó la inhibición de Listeria monocytogenes mediante la técnica de difusión en agar, observando halos de inhibición dependientes de las concentraciones de levadura con flavonoides. Los análisis estadísticos de los resultados se realizaron mediante ANOVA y la prueba de Tukey donde los resultados arrojaron diferencias significativas, corroborando que la combinación de ambos compuestos tiene efectos antimicrobianos, además se pudo observar que los halos de inhibición de las concentraciones (400ug/ml y 10^4 CFU/ml) formaron halos de menor tamaño mientras que la concentración más elevada (800ug/ml y 10^6 CFU/ml) tuvieron una formación de halos más grandes. Estos hallazgos muestran que la sinergia que existe entre los flavonoides del cacao y Saccharomyces cerevisiae puede servir como una alternativa natural para el control de Listeria monocytogenes en alimentos procesado
Impacto de los precios elevados de ciertos productos en la satisfacción del cliente en la Empresa Dismero S.A., periodo 2023.
Get PDFThis research evaluates the impact of high prices on customer satisfaction in Dismero S.A., a company that has operated in Babahoyo since 2005 and has four branches. Using a mixed-method study that surveyed 266 customers, conducted interviews with staff members, and conducted direct observations, a distinctive segmentation in price perception was noted among various socioeconomic levels of consumers. The analysis indicates that 41% of customers have difficulties accessing moderately priced products. However, there appears to be more stable demands for premium products. When examining the competition, it was evident that they had some price differences that were more than 0.25 above the market, especially on fast-moving items such as Maggi mayonnaise, Valdez sugar, Cocinero oil and various other necessities such as rice and beans. This case study indicates that 45% of participants stated that they cannot actively adapt to new market needs, therefore the strategies associated with these market-driven price levels and promotions must also change. However, the company continues to set higher standards when it comes to operational maintenance of cleanliness, order, stock availability, customer service and courteous treatment.This research evaluates the impact of high prices on customer satisfaction in Dismero S.A., a company that has operated in Babahoyo since 2005 and has four branches. Using a mixed-method study that surveyed 266 customers, conducted interviews with staff members, and conducted direct observations, a distinctive segmentation in price perception was noted among various socioeconomic levels of consumers. The analysis indicates that 41% of customers have difficulties accessing moderately priced products. However, there appears to be more stable demands for premium products. When examining the competition, it was evident that they had some price differences that were more than 0.25 above the market, especially on fast-moving items such as Maggi mayonnaise, Valdez sugar, Cocinero oil and various other necessities such as rice and beans. This case study indicates that 45% of participants stated that they cannot actively adapt to new market needs, therefore the strategies associated with these market-driven price levels and promotions must also change. However, the company continues to set higher standards when it comes to operational maintenance of cleanliness, order, stock availability, customer service and courteous treatment.Esta investigación evalúa el impacto de los precios altos en la satisfacción del cliente en Dismero S.A., una empresa que opera en Babahoyo desde 2005 y que tiene cuatro sucursales. Con un estudio de método mixto que aplicó encuestas a 266 clientes, realizó entrevistas a miembros del personal y llevó a cabo observaciones directas, se notó una segmentación distintiva en la percepción del precio entre los diversos niveles socioeconómicos de los consumidores. Él análisis indica que el 41% de los clientes tiene dificultades para acceder a productos de precio moderado. Sin embargo, parece haber demandas más estables para productos premium. Al examinar la competencia, se evidencio que tenían algunas diferencias de precios que eran más de 0.25 por encima del mercado, especialmente en artículos de rápida rotación como mayonesa de Maggi, azúcar Valdez, aceite Cocinero y diversas otras necesidades como arroz y frijoles. Este estudio de caso indica que el 45% de los participantes afirmaron que no pueden adaptarse activamente a las nuevas necesidades del mercado, por lo tanto, las estrategias asociadas a estos niveles de precios y promociones impulsadas por el mercado también deben cambiar. No obstante, la empresa continúa estableciendo estándares superiores en lo que respecta al mantenimiento operativo de limpieza, orden, disponibilidad de stock, atención al cliente y trato cortés
Las redes sociales en la comunicación política de los candidatos a asambleístas por la Provincia de Los Ríos en el proceso electoral 2025
Get PDFThe discipline of political science did not originate in the abstract; rather, it emerged from the handling of other branches of thought from the social level and was thought of as a component of political philosophy, rights, and sociology. The main objective is to analyze the political communication strategies of the candidates for the assembly of the province of Los Ríos on social networks during the 2025 electoral process. The methodology to be studied is descriptive and correlational methods. The province of Los Ríos, which contains the population analyzed, has 898,652 inhabitants distributed between urban and rural areas, obtaining the sum of 167,553 young people from 16 to 25 years old, giving 19% of inhabitants in the province of Los Ríos. The sample to be obtained by formula is 384 people to be surveyed. Through the most popular social media platforms, Facebook and TikTok, there is a greater possibility that candidates who use dynamic and trend-appropriate audiovisual content can influence voter perceptions. They emphasize the need to invest in inclusive and diverse digital communication strategies to maximize political impact. In order to gain more attention and popularity, the study concluded how candidates for the National Assembly in the 2025 electoral process frequently use social media to reach their demographic groups of followers. A management of the candidates, the political communication strategies used were supported by audiovisual content.The discipline of political science did not originate in the abstract; rather, it emerged from the handling of other branches of thought from the social level and was thought of as a component of political philosophy, rights, and sociology. The main objective is to analyze the political communication strategies of the candidates for the assembly of the province of Los Ríos on social networks during the 2025 electoral process. The methodology to be studied is descriptive and correlational methods. The province of Los Ríos, which contains the population analyzed, has 898,652 inhabitants distributed between urban and rural areas, obtaining the sum of 167,553 young people from 16 to 25 years old, giving 19% of inhabitants in the province of Los Ríos. The sample to be obtained by formula is 384 people to be surveyed. Through the most popular social media platforms, Facebook and TikTok, there is a greater possibility that candidates who use dynamic and trend-appropriate audiovisual content can influence voter perceptions. They emphasize the need to invest in inclusive and diverse digital communication strategies to maximize political impact. In order to gain more attention and popularity, the study concluded how candidates for the National Assembly in the 2025 electoral process frequently use social media to reach their demographic groups of followers. A management of the candidates, the political communication strategies used were supported by audiovisual content.La disciplina de la ciencia política no se originó en lo abstracto; más bien, surgió del manejo de otras ramas del pensamiento desde el nivel social y fue pensado como un componente de la filosofía política, los derechos y la sociología. El objetivo principal es Analizar las estrategias de comunicación política de los candidatos a asambleístas por la provincia de Los Ríos en las redes sociales durante el proceso electoral de 2025. La metodología a estudiar son los métodos descriptivos y correlacionales. La provincia de Los Ríos, que contiene la población analizada, cuenta con 898.652 habitantes distribuidos entre zonas urbanas y rurales, obteniendo la suma de 167.553 jóvenes de 16 a 25 años, dando un 19% de habitantes en la provincia de los Ríos. La muestra a obtener mediante fórmula es de 384 personas a encuestar. A través de las plataformas de redes sociales más populares, Facebook y TikTok, existe una mayor posibilidad de que los candidatos que utilizan contenido audiovisual dinámico y apropiado para las tendencias puedan influir en las percepciones de los votantes. Hacen hincapié en la necesidad de invertir en estrategias de comunicación digital inclusivas y diversas para maximizar el impacto político. Con el fin de ganar más atención y popularidad, el estudio concluyó cómo los candidatos a asambleístas por la provincia de Los Ríos en el proceso electoral de 2025 utilizan con frecuencia las redes sociales para llegar a sus grupos demográficos de seguidores. Una gestión de los candidatos, las estrategias de comunicación política utilizadas se apoyaron en el contenido audiovisuales
Grado de competitividad de la ferretería arroba, franquicia “Disensa” en la parroquia La Unión del cantón Babahoyo en el año 2024.
Get PDFThe Arroba Hardware Store Franchise “Disensa” is located in the La Unión Paris of the Babahoyo Canton in the year 2024, it is a company dedicated to the sale of hardware products, focusing on offering practical solutions for construction, remodeling and maintenance projects. However, despite being part of a recognized franchise, “Disensa” has faced a series of challenges, because local consumers prioritize price over product quality. This approach has hindered ist ability to attract and retain customers, especially in the face of local competitors that offer more affordable prices. The survey technique was used to analyze the perception in reference to products, services and prices to determine their position in the market, however, competitiveness in a Hardware Store is a key factor to attract and retain customers, in a market where consumers seek the best quality-price ratio, it is necessary to implement marketing strategies that boost its positioning in the market. These strategies should include promotions, discounts on popular or high-turnover products, and loyalty programs that reward customer loyalty, focusing on offering affordable prices to attract customers and increase sales without compromising the quality of products and services.The Arroba Hardware Store Franchise “Disensa” is located in the La Unión Paris of the Babahoyo Canton in the year 2024, it is a company dedicated to the sale of hardware products, focusing on offering practical solutions for construction, remodeling and maintenance projects. However, despite being part of a recognized franchise, “Disensa” has faced a series of challenges, because local consumers prioritize price over product quality. This approach has hindered ist ability to attract and retain customers, especially in the face of local competitors that offer more affordable prices. The survey technique was used to analyze the perception in reference to products, services and prices to determine their position in the market, however, competitiveness in a Hardware Store is a key factor to attract and retain customers, in a market where consumers seek the best quality-price ratio, it is necessary to implement marketing strategies that boost its positioning in the market. These strategies should include promotions, discounts on popular or high-turnover products, and loyalty programs that reward customer loyalty, focusing on offering affordable prices to attract customers and increase sales without compromising the quality of products and services.La Ferretería Arroba Franquicia “Disensa” se encuentra ubicada en la Parroquia La Unión del Cantón Babahoyo en el año 2024, es una empresa que se dedica a la venta de productos de ferretería, enfocándose en ofrecer soluciones prácticas para proyectos de construcción, remodelación y mantenimiento, sin embargo, a pesar de formar parte de una reconocida franquicia, “Disensa” ha enfrentado una serie de desafíos, debido que los consumidores locales priorizan el precio antes que la calidad del producto, este enfoque ha dificultado su capacidad para captar y fidelizar clientes, especialmente frente a competidores locales que ofrecen precios más accesibles. Se utilizó la técnica de encuestas para analizar la percepción en referencia a los productos, servicios y precios para determinar su posición en el mercado, sin embargo, la competitividad en una Ferretería es un factor clave para captar y fidelizar clientes, en un mercado donde los consumidores buscan la mejor relación calidad precio, es necesario implementar estrategias de marketing, que impulsen su posicionamiento en el mercado, estas estrategias deben incluir promociones, descuentos en productos populares o de alta rotación, y programas de fidelización que premien la lealtad de los clientes, enfocándose en ofrecer precios accesibles para atraer clientes y aumentar las ventas sin comprometer la calidad de los productos y servicios