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Juegos de memoria y su influencia en el desarrollo cognitivo de los niños de 4 años
No full textThis present research study was carried out with the purpose of knowing the memory games and cognitive development by stimulating key skills such as attention, concentration, perception, reasoning and the ability to retain information. In children, these games are essential for the formation of neural connections since they are capable of detecting possible cognitive problems, such as concentration disorders or memory difficulties, which allows for early intervention. The learning process causes a series of mental processes in students such as problem solving, critical thinking, organization and planning, as well as problem solving. The research proposal is based on a descriptive and qualitative methodology, focused on the analysis of the relationship between memory games and cognitive development. In this research work, observation and interview have been selected as techniques since through these approaches we can obtain the analysis of children's behavior and data collection. The research instruments include an observation form that allows us to record data and structure the information obtained in a clear and organized manner. The interview questionnaire is also used. This instrument helps to obtain in-depth information about our research topic. These questions are especially directed to early childhood education teachers at the “San José” Basic Education School.This present research study was carried out with the purpose of knowing the memory games and cognitive development by stimulating key skills such as attention, concentration, perception, reasoning and the ability to retain information. In children, these games are essential for the formation of neural connections since they are capable of detecting possible cognitive problems, such as concentration disorders or memory difficulties, which allows for early intervention. The learning process causes a series of mental processes in students such as problem solving, critical thinking, organization and planning, as well as problem solving. The research proposal is based on a descriptive and qualitative methodology, focused on the analysis of the relationship between memory games and cognitive development. In this research work, observation and interview have been selected as techniques since through these approaches we can obtain the analysis of children's behavior and data collection. The research instruments include an observation form that allows us to record data and structure the information obtained in a clear and organized manner. The interview questionnaire is also used. This instrument helps to obtain in-depth information about our research topic. These questions are especially directed to early childhood education teachers at the “San José” Basic Education School.En este presente estudio de investigación se realizó con el propósito de conocer los juegos de memoria y el desarrollo cognitivo estimulando las habilidades claves como la atención, la concentración, la precepción, el razonamiento y la capacidad de retención de información. En los niños estos juegos resultan fundamentales para la formación de conexiones neuronales ya que son capaces de detectar posibles problemas cognitivos, tales como trastorno de concentración o dificultades de memoria, lo que permite una intervención precoz. El proceso de aprender provoca una serie de procesos mentales en los alumnos como la solución de problemas, el razonamiento crítico, la organización y la planificación, así como la solución de problemas. La investigación propuesta se basa en una metodología descriptiva y cualitativa, centrada en el análisis de la relación entre los juegos de memoria y el desarrollo cognitivo. En este trabajo de investigación, se han seleccionado como técnicas la observación y la entrevista ya que mediante estos enfoques podemos obtener el análisis del comportamiento de los niños y la recolección de datos. Como instrumentos de investigación consiste la ficha de observación que nos permite registrar datos, estructurar la información obtenida de manera clara y organizada, también se utilizó el cuestionario de entrevista este instrumento ayuda a obtener información a profundidad sobre nuestro tema de investigación estas preguntas van especialmente dirigidas a los docentes de educación inicial de la Escuela de Educación Básica “San José”
Impacto de los cuidados paliativos en la calidad de vida de pacientes en etapa terminal del Hospital General IESS Babahoyo, octubre 2024- mayo 2025.
No full textPalliative care focuses on improving the quality of life of patients with serious or terminal illnesses, with the aim of alleviating emotional, physical, social and spiritual suffering. Objective: Determine the impact of palliative care on the quality of life of patients in the terminal stage of the IESS Babahoyo General Hospital, October 2024-May 2025. Methodology: The inductive-deductive method, quantitative modality, non-experimental design, descriptive, field and transversal type was used with 35 patients. A 12-question questionnaire validated by experts and the Karnofsky Scale were applied. Data analysis was performed using SPSS and minitab 2021. Results: The main pathologies in end-stage patients were cancer (23.7%), chronic kidney failure (23.7%) and chronic lung disease (23.7%); in the most used types of palliative care, fatigue management (28.9%), spiritual care and psychological support (26.3%) and nutritional support (15.8%); and the difficulties that limit the effectiveness of palliative care by nursing staff, emotional fatigue or stress (23.7%), patient and family culture (23.7%) and lack of specialized training (18.4%). Conclusion: Palliative care improves the quality of life in terminally ill patients.Palliative care focuses on improving the quality of life of patients with serious or terminal illnesses, with the aim of alleviating emotional, physical, social and spiritual suffering. Objective: Determine the impact of palliative care on the quality of life of patients in the terminal stage of the IESS Babahoyo General Hospital, October 2024-May 2025. Methodology: The inductive-deductive method, quantitative modality, non-experimental design, descriptive, field and transversal type was used with 35 patients. A 12-question questionnaire validated by experts and the Karnofsky Scale were applied. Data analysis was performed using SPSS and minitab 2021. Results: The main pathologies in end-stage patients were cancer (23.7%), chronic kidney failure (23.7%) and chronic lung disease (23.7%); in the most used types of palliative care, fatigue management (28.9%), spiritual care and psychological support (26.3%) and nutritional support (15.8%); and the difficulties that limit the effectiveness of palliative care by nursing staff, emotional fatigue or stress (23.7%), patient and family culture (23.7%) and lack of specialized training (18.4%). Conclusion: Palliative care improves the quality of life in terminally ill patients.Los cuidados paliativos se enfocan en mejorar la calidad de vida de los pacientes con enfermedades graves o terminales, con la finalidad de aliviar el sufrimiento emocional, físico, social y espiritual. Objetivo: Determinar el impacto de los cuidados paliativos en la calidad de vida de pacientes en etapa terminal del Hospital General IESS Babahoyo, octubre 2024- mayo 2025. Metodología: Se utilizó el método inductivo-deductivo, modalidad cuantitativa, diseño no experimental, tipo descriptivo, de campo y transversal con 35 pacientes. Se aplicó un cuestionario de 12 preguntas validado por expertos y la Escala de Karnofsky. El análisis de datos se realizó mediante SPSS y minitab 2021. Resultados: Las principales patologías en pacientes en etapa terminal fue cáncer (23,7%), insuficiencia renal crónica (23,7%) y enfermedad pulmonar crónica (23,7%); en los tipos de cuidados paliativos más empleados, manejo de la fatiga (28,9%), atención espiritual y apoyo psicológico (26,3%) y apoyo nutricional (15,8%); y las dificultades que limitan la eficacia de cuidados paliativos por el personal de enfermería, fatiga emocional o estrés (23,7%), cultura del paciente y familia (23,7%) y falta de formación especializada (18,4%). Conclusión: Los cuidados paliativos mejoran la calidad de vida en los pacientes de etapa terminal
Alternativa metodológica para mejorar el rendimiento físico en los estudiantes de primer año de Bachillerato, Unidad Educativa “Babahoyo”
No full textThe present investigation refers to a program of methodological alternatives for the improvement of physical condition in first-year high school students of the Babahoyo Educational Unit. Methodological alternatives represent an essential component in the teaching-learning process in students given their main objective is to promote teaching methods in an organized and systematic way to carry out the teaching process in students. These methods will help teachers plan. how to transmit knowledge, skills, values and how to integrate students in the learning process. Methodology: Mixed approach with both qualitative and quantitative combinations, exploratory, descriptive research and non-experimental design. Results: It was evident that Physical Education teachers do not use innovative methodological alternatives. With this, 57.1% of the first-year students of parallel high school “A” of the Babahoyo Educational Unit have poor physical condition and 32.1% of the students have insufficient performance. Conclusion: The program of methodological alternatives is essential for improving the physical condition of first-year high school students at the Babahoyo Educational Unit.The present investigation refers to a program of methodological alternatives for the improvement of physical condition in first-year high school students of the Babahoyo Educational Unit. Methodological alternatives represent an essential component in the teaching-learning process in students given their main objective is to promote teaching methods in an organized and systematic way to carry out the teaching process in students. These methods will help teachers plan. how to transmit knowledge, skills, values and how to integrate students in the learning process. Methodology: Mixed approach with both qualitative and quantitative combinations, exploratory, descriptive research and non-experimental design. Results: It was evident that Physical Education teachers do not use innovative methodological alternatives. With this, 57.1% of the first-year students of parallel high school “A” of the Babahoyo Educational Unit have poor physical condition and 32.1% of the students have insufficient performance. Conclusion: The program of methodological alternatives is essential for improving the physical condition of first-year high school students at the Babahoyo Educational Unit.La presente investigación referente a un programa de alternativas metodológicas para el mejoramiento de la condición física en los estudiantes de primer año de bachillerato de la Unidad Educativa Babahoyo. Las alternativas metodológicas representan un componente esencial en el proceso de enseñanza-aprendizaje en los estudiantes dado su objetivo principal es promover métodos de enseñanza de forma organizada y sistemáticas para llevar a cabo el proceso de enseña en los estudiantes estos métodos ayudarán a los docentes a planificar cómo trasmitir conocimientos, habilidades, valores y cómo integrar a los estudiantes en el proceso de aprendizaje. Metodología: Enfoque mixto con combinaciones tanto cualitativas y cuantitativas, investigación exploratoria, descriptiva y diseño no experimental. Resultados: Se evidencio que los docentes de Educación Física no utilizan alternativas metodológicas innovadoras. Con ello, el 57.1% de los estudiantes de primer año de bachillerato paralelo “A” de la Unidad Educativa Babahoyo, presentan una condición física deficiente y el 32.1% de los estudiantes presentan un desempeño insuficiente. Conclusión: El programa de alternativas metodológicas es fundamental para el mejoramiento de la condición física en los estudiantes de primer año de bachillerato de la Unidad Educativa Babahoyo
Análisis del idioma inglés dentro del marketing de contenido del sector hotelero de la ciudad de Guayaquil 2024
No full textThe analysis of the English language within content marketing in the hotel sector in the city of Guayaquil was chosen due to its relevance in attracting international tourists and the competitiveness of the sector in an international market, despite its growing digitization, many hotels still do not optimize their content in English, which limits their reach and their ability to attract foreign customers. Therefore, we believe it is essential for hotels to adopt more effective digital marketing strategies and for tourism authorities and organizations to promote English language training within the hotel sector. The inclusion of content in this language in digital platforms improves accessibility and user experience, increasing the visibility of establishments in international markets. The methods used in this research were exploratory, documentary and mixed, combining qualitative and quantitative analysis. Surveys were applied to tourism students and an interview with a marketing expert to evaluate the perception and impact of English content in Guayaquil hotels. The checklist technique was also used to analyze the accessibility and quality of translations on hotel websites. Therefore, we propose that hotels optimize its digital content in English, implement multilingual marketing strategies and train their staff in communicating with international tourists. This will strengthen the competitiveness of the sector, improve the visitor experience and position Guayaquil as a more attractive tourist destination worldwide.The analysis of the English language within content marketing in the hotel sector in the city of Guayaquil was chosen due to its relevance in attracting international tourists and the competitiveness of the sector in an international market, despite its growing digitization, many hotels still do not optimize their content in English, which limits their reach and their ability to attract foreign customers. Therefore, we believe it is essential for hotels to adopt more effective digital marketing strategies and for tourism authorities and organizations to promote English language training within the hotel sector. The inclusion of content in this language in digital platforms improves accessibility and user experience, increasing the visibility of establishments in international markets. The methods used in this research were exploratory, documentary and mixed, combining qualitative and quantitative analysis. Surveys were applied to tourism students and an interview with a marketing expert to evaluate the perception and impact of English content in Guayaquil hotels. The checklist technique was also used to analyze the accessibility and quality of translations on hotel websites. Therefore, we propose that hotels optimize its digital content in English, implement multilingual marketing strategies and train their staff in communicating with international tourists. This will strengthen the competitiveness of the sector, improve the visitor experience and position Guayaquil as a more attractive tourist destination worldwide.El análisis del idioma inglés dentro del marketing de contenido en el sector hotelero de la ciudad de Guayaquil se elegido debido a su importancia en la captación a turistas extranjeros y la rivalidad del sector en un ámbito internacional, a pesar de su creciente tendencia en la digitalización, numerosos hoteles aun no han mejorado su contenido en inglés, lo que limita su expansión y su habilidad para atraer clientes extranjeros. Por lo tanto, consideramos que es fundamental que los hoteles adopten estrategias de marketing digital más efectivas y que las autoridades y organismos turísticos promuevan la capacitación en inglés dentro del sector hotelero. La inclusión de contenido en este idioma en plataformas digitales mejora la accesibilidad y la experiencia del usuario, aumentando la visibilidad de los establecimientos en los mercados internacionales. Los métodos utilizados en esta investigación fueron de tipo exploratorio, documental y mixto, combinando análisis cualitativos y cuantitativos. Se aplicaron encuestas a estudiantes de turismo y entrevista a un experto en marketing para evaluar la precepción y el impacto del contenido en inglés en los hoteles de Guayaquil. También se utilizó la técnica de checklist para analizar la accesibilidad y la calidad de las traducciones en sitios web hoteleros. Por ello, proponemos que los hoteles optimicen su contenido digital en inglés, implementen estrategias de marketing multilingüe y capaciten a su personal en la comunicación con turistas internacionales. Esto permitirá fortalecer la competitividad del sector, mejorar la experiencia del visitante y posicionar a Guayaquil como un destino turístico más atractivos a nivel mundia
Música infantil y su impacto en el desarrollo socioemocional de niños de Educación Inicial II
No full textThe project's theme is "Children's music and its impact on the socio-emotional development of children in Early Childhood Education II". Music is key in the comprehensive education of children, it is used to promote cognitive, emotional and social skills at an early age. The objective is to determine the impact of children's music on the socio-emotional development of children in Early Childhood Education II of the Aurora Estrada Ayala Educational Unit in Ramírez Pérez. The problem of the lack of resources and strategies that promote socio-emotional development limits the child to face their emotions and challenges in their daily and school activities; The methodology was mixed, descriptive, non-experimental, documentary and field design, the sample was 1 teacher and 25 students, the techniques were interview and observation. Results revealed that 56% of parents do not know the benefits of music in teaching, teachers are not up to date with new strategies, they consider music as an important tool, however, the lack of resources for its application is an obstacle, 52% of children cannot change their body expression according to the rhythm, 48% show distrust, shyness and anger, 44% do not recognize their emotions, are insecure, 72% are happy to work with music. Children's music helps assertive communication, regulate emotions, self-esteem and strengthens interpersonal relationships, its application is important to improve the development of children during their growth stage in a harmonious school environment for their emotional well-being.The project's theme is "Children's music and its impact on the socio-emotional development of children in Early Childhood Education II". Music is key in the comprehensive education of children, it is used to promote cognitive, emotional and social skills at an early age. The objective is to determine the impact of children's music on the socio-emotional development of children in Early Childhood Education II of the Aurora Estrada Ayala Educational Unit in Ramírez Pérez. The problem of the lack of resources and strategies that promote socio-emotional development limits the child to face their emotions and challenges in their daily and school activities; The methodology was mixed, descriptive, non-experimental, documentary and field design, the sample was 1 teacher and 25 students, the techniques were interview and observation. Results revealed that 56% of parents do not know the benefits of music in teaching, teachers are not up to date with new strategies, they consider music as an important tool, however, the lack of resources for its application is an obstacle, 52% of children cannot change their body expression according to the rhythm, 48% show distrust, shyness and anger, 44% do not recognize their emotions, are insecure, 72% are happy to work with music. Children's music helps assertive communication, regulate emotions, self-esteem and strengthens interpersonal relationships, its application is important to improve the development of children during their growth stage in a harmonious school environment for their emotional well-being.El proyecto tiene como tema “Música infantil y su impacto en el desarrollo socioemocional de niños de Educación Inicial II”. La música, es clave en la formación integral de los niños, se utiliza para fomentar habilidades cognitivas, emocionales y sociales en edades tempranas. Objetivo determinar el impacto de la música infantil en el desarrollo socioemocional de niños de Educación Inicial II de la Unidad Educativa Aurora Estrada Ayala de Ramírez Pérez. La problemática la falta de recursos y estrategias que fomenten el desarrollo socioemocional, limita al niño para enfrentar sus emociones y desafíos en sus actividades diarias y escolares; La metodología fue mixta, descriptiva de diseño no experimental, documental y de campo, la muestra fue 2 docente y 25 estudiantes, las técnicas entrevista y observación. Resultados revelaron que el 56% los padres de familia no conocen los beneficios de la música en la enseñanza, los docentes no están actualizados con nuevas estrategias, consideran a la música como una herramienta importante, sin embargo, la falta de recursos para su aplicación es un obstáculo, un 52% de niños no logra cambiar su expresión corporal según el ritmo, el 48% muestran desconfianza, timidez y enojo, el 44% no reconocen sus emociones, son inseguros, el 72% es feliz al trabajar con música. La música infantil ayuda a la comunicación asertiva, regular las emociones, autoestima y fortalece las relaciones interpersonales, su aplicación es importante para mejorar el desenvolvimiento de los niños durante su etapa de crecimiento en un ambiente escolar armonioso para su bienestar emocional
Intervención de enfermería y su relación con la prevención de complicaciones del dengue en menores de 12 años Hospital General IESS Babahoyo. Octubre 2024-mayo 2025.
No full textDengue is a disease belonging to the Flaviviridae genus. This infection can cause hyperthermia and flu-like symptoms, however, there is a severe variant of dengue known as “hemorrhagic fever” that can cause intense bleeding. The purpose of this study was to determine the relationship between nursing intervention and the prevention of dengue complications in children under 12 years of age, treated at the IESS Babahoyo General Hospital, during the period from October 2024 to May 2025. A descriptive, non-experimental, field and cross-sectional study was carried out in patients under 12 years of age with positive laboratory results for dengue. In the databases of the IESS Babahoyo General Hospital, 40 pediatric cases of dengue were reported between the period studied, where 55 % did not present warning signs, in dengue with warning signs 13 % presented intense and continuous abdominal pain, 10 % persistent vomiting, 8 % bleeding of mucous membranes, 3% altered state of consciousness, 3 % hepatomegaly; and in the case of severe dengue, 5 % present shock due to plasma extravasation, 3 % fluid accumulation with respiratory difficulty and the other 3 % profuse bleeding. Nursing intervention in children under 12 years of age with dengue complies with the provisions of statutes and procedure manuals for care and correct medication, thus avoiding complications of this viral infection.Dengue is a disease belonging to the Flaviviridae genus. This infection can cause hyperthermia and flu-like symptoms, however, there is a severe variant of dengue known as “hemorrhagic fever” that can cause intense bleeding. The purpose of this study was to determine the relationship between nursing intervention and the prevention of dengue complications in children under 12 years of age, treated at the IESS Babahoyo General Hospital, during the period from October 2024 to May 2025. A descriptive, non-experimental, field and cross-sectional study was carried out in patients under 12 years of age with positive laboratory results for dengue. In the databases of the IESS Babahoyo General Hospital, 40 pediatric cases of dengue were reported between the period studied, where 55 % did not present warning signs, in dengue with warning signs 13 % presented intense and continuous abdominal pain, 10 % persistent vomiting, 8 % bleeding of mucous membranes, 3% altered state of consciousness, 3 % hepatomegaly; and in the case of severe dengue, 5 % present shock due to plasma extravasation, 3 % fluid accumulation with respiratory difficulty and the other 3 % profuse bleeding. Nursing intervention in children under 12 years of age with dengue complies with the provisions of statutes and procedure manuals for care and correct medication, thus avoiding complications of this viral infection.El dengue es una enfermedad que pertenece al género Flavivirus. Esta infección puede causar hipertemia y síntomas parecidos a la gripe, sin embargo, hay una variante severa del dengue conocida como “fiebre hemorrágica” que puede provocar sangrados intensos. El propósito de este estudio estuvo en determinar la relación que existe entre la intervención de enfermería y la prevención de complicaciones del dengue en niños menores de 12 años, atendidos en el Hospital General IESS Babahoyo, durante el período transcurrido desde octubre 2024 a mayo 2025. Se realizó un estudio descriptivo, no experimental, de campo y transversal en pacientes menores de 12 años con resultados de laboratorio positivos para dengue. En las bases de datos del Hospital General IESS Babahoyo, se reportaron 40 casos pediátricos de dengue entre el periodo estudiado, donde el 55 % no presentaron signos de alarma, en el dengue con signos de alarma en un 13 % presentaron dolor abdominal intenso y continuo, el 10 % vómito persistente, el 8 % sangrado de mucosas, el 3 % alteración del estado de conciencia, el 3 % hepatomegalia; y en el caso de dengue grave, el 5 % presenta choque por extravasación del plasma, el 3 % acumulación de líquido con dificultad respiratoria y el otro 3 % sangrado profuso. La intervención de enfermería en niños menores de 12 años con dengue, cumple con lo establecido en estatutos y manuales de procedimientos para el cuidado y correcta medicación, evitando así las complicaciones de esta infección viral
Impacto del cambio climático en la postcosecha de cítricos.
Get PDFIn Ecuador, specifically the Ecuadorian coast, there is great potential to produce citrus fruits to satisfy domestic consumption. Climate change has beneficial effects on citrus fruits, such as greater tolerance to high temperatures through increased transpiration, which can also increase the area of photosynthetic surface. The main objective of the research was to determine the impact of climate change on the post-harvest of citrus fruits. The document was prepared by compiling updated information from scientific articles and online libraries, focusing on a non-experimental design. The conclusions presented indicate that citrus fruits are especially marketed post-harvest, since their quality, durability, and marketing depend on climatic conditions. It is preferable to harvest in dry weather to maintain fruit quality, since humidity can promote the growth of molds and other harmful pathogens. Citrus postharvest causes physiological disorders such as fruit puffing, chilling lesions, skin degradation, and gray spots, all of which are favored by low temperatures and low humidity. Low temperatures can cause various types of damage in citrus postharvest due to the impact of climate change. These include alterations to the fruit cuticle, such as lesions and cracks in the epicuticular waxes. The physiological changes that citrus fruits can experience during storage affect their quality and durability due to their susceptibility to low temperatures, posing a major challenge to the preservation and marketing of these products.In Ecuador, specifically the Ecuadorian coast, there is great potential to produce citrus fruits to satisfy domestic consumption. Climate change has beneficial effects on citrus fruits, such as greater tolerance to high temperatures through increased transpiration, which can also increase the area of photosynthetic surface. The main objective of the research was to determine the impact of climate change on the post-harvest of citrus fruits. The document was prepared by compiling updated information from scientific articles and online libraries, focusing on a non-experimental design. The conclusions presented indicate that citrus fruits are especially marketed post-harvest, since their quality, durability, and marketing depend on climatic conditions. It is preferable to harvest in dry weather to maintain fruit quality, since humidity can promote the growth of molds and other harmful pathogens. Citrus postharvest causes physiological disorders such as fruit puffing, chilling lesions, skin degradation, and gray spots, all of which are favored by low temperatures and low humidity. Low temperatures can cause various types of damage in citrus postharvest due to the impact of climate change. These include alterations to the fruit cuticle, such as lesions and cracks in the epicuticular waxes. The physiological changes that citrus fruits can experience during storage affect their quality and durability due to their susceptibility to low temperatures, posing a major challenge to the preservation and marketing of these products.En Ecuador, específicamente el Litoral ecuatoriano, tiene gran potencial de producir cítricos para satisfacer el consumo interno. El cambio climático tiene efectos beneficiosos para los cítricos, como una mayor tolerancia a las altas temperaturas a través de una mayor transpiración, lo que también puede aumentar el área de área fotosintética. La investigación tuvo como objetivo principal determinar el impacto del cambio climático en la postcosecha de cítricos. La elaboración del documento se llevó a cabo mediante una recopilación de información actualizada de artículos científicos y bibliotecas virtuales, enfocándose en un diseño no experimental. Las conclusiones expuestas indican que el cítrico es una fruta especialmente comercializada en postcosecha, ya que su calidad, durabilidad y mercadeo dependen de las condiciones climáticas; es preferible cosechar en clima seco para mantener la calidad del fruto, debido a que la humedad puede favorecer la aparición de mohos y otros patógenos perjudiciales; la postcosecha de cítricos produce desórdenes fisiológicos, como el "bufado del fruto", lesiones frío, degradación de la piel y manchas grises, favorecidas por condiciones de baja temperatura y baja humedad; las bajas temperaturas, puede causar varios daños en la postcosecha de cítricos, debido al impacto del cambio climático. Estos incluyen alteraciones en la cutícula de las frutas, como lesiones y grietas en las ceras epicuticulares y los cambios fisiológicos que pueden experimentar los cítricos durante el almacenamiento afectan su calidad y durabilidad, debido a su susceptibilidad a las bajas temperaturas, siendo un gran desafío para la conservación y comercialización de estos productos
Gestión de ventas en el Comercial Escobar de la ciudad de Vinces en el periodo 2023.
No full textThe document “Sales Management at Commercial Escobar in the City of Vinces during the 2023 Period” provides a comprehensive analysis of the factors that have contributed to declining sales at this retail establishment. Despite offering high-quality and diverse products, the study identifies critical shortcomings in pricing strategies, customer service, product availability, and promotional effectiveness. These weaknesses have a negative impact on customer satisfaction and, consequently, on the company’s financial performance. The research is based on a mixed-methods approach, combining qualitative interviews with the manager and quantitative surveys conducted with 348 customers, which allowed for a complete understanding of the issues at hand. The analysis shows that intense market competition, coupled with an inadequate digital marketing strategy and ineffective after-sales service, exacerbates the situation and threatens the long-term viability of Commercial Escobar. Key recommendations include improving inventory management, optimizing customer service processes, and designing more effective promotional campaigns supported by technological tools and data analysis. Additionally, the study suggests implementing customer loyalty strategies and investing in staff training to enhance customer relationships. Overall, the document argues that adopting an integrated sales management improvement plan could reverse the downward trend and enable the company to remain competitive in the local market.The document “Sales Management at Commercial Escobar in the City of Vinces during the 2023 Period” provides a comprehensive analysis of the factors that have contributed to declining sales at this retail establishment. Despite offering high-quality and diverse products, the study identifies critical shortcomings in pricing strategies, customer service, product availability, and promotional effectiveness. These weaknesses have a negative impact on customer satisfaction and, consequently, on the company’s financial performance. The research is based on a mixed-methods approach, combining qualitative interviews with the manager and quantitative surveys conducted with 348 customers, which allowed for a complete understanding of the issues at hand. The analysis shows that intense market competition, coupled with an inadequate digital marketing strategy and ineffective after-sales service, exacerbates the situation and threatens the long-term viability of Commercial Escobar. Key recommendations include improving inventory management, optimizing customer service processes, and designing more effective promotional campaigns supported by technological tools and data analysis. Additionally, the study suggests implementing customer loyalty strategies and investing in staff training to enhance customer relationships. Overall, the document argues that adopting an integrated sales management improvement plan could reverse the downward trend and enable the company to remain competitive in the local market.El documento “Gestión de Ventas en el Comercial Escobar de la Ciudad de Vinces en el Periodo 2023” analiza de manera integral los factores que han contribuido a la disminución de las ventas en esta empresa comercial. El estudio identifica que, a pesar de ofrecer productos de buena calidad y variedad, existen deficiencias en áreas críticas como la fijación de precios, la atención al cliente, la disponibilidad de productos y la eficacia de las promociones. Estas debilidades repercuten negativamente en la satisfacción de los consumidores y, en consecuencia, en los resultados económicos del negocio. La investigación se fundamenta en un enfoque mixto, combinando métodos cualitativos (entrevistas al gerente) y cuantitativos (encuestas a 348 clientes), lo que permitió obtener una visión completa de la problemática. El análisis revela que la fuerte competencia en el mercado, junto con la falta de estrategias de marketing digital adecuadas y de un servicio postventa efectivo, agrava la situación, comprometiendo la viabilidad a largo plazo de Comercial Escobar. Entre las recomendaciones propuestas se destacan la necesidad de mejorar la gestión de inventarios, optimizar los procesos de atención al cliente y diseñar campañas promocionales más efectivas, apoyadas en herramientas tecnológicas y de análisis de datos. Además, se sugiere la implementación de estrategias de fidelización y la capacitación del personal para fortalecer la relación con los clientes. En definitiva, el estudio propone que la adopción de un plan integral de mejoras en la gestión de ventas podría revertir la tendencia negativa y posicionar a la empresa de manera competitiva en el mercado local
Calidad de servicio al cliente en la Empresa Exclusividades Maye-Naomi de la ciudad de Babahoyo,
Get PDFThis study analyzes the quality of customer service at Exclusividades MAYE-NAOMI, identifying major deficiencies in customer care and perception. It was determined that inconsistency in service, long response times, and lack of staff knowledge are factors that negatively impact customer experience. The main objective was to assess customer satisfaction with the provided service, identifying areas for improvement to optimize customer care. The methodology included a descriptive, analytical, and documentary approach, using customer surveys and interviews with the company’s manager. The results revealed that a high percentage of customers believe the service does not meet their expectations, highlighting issues in staff training, efficiency in handling inquiries, and the lack of customer loyalty strategies. Additionally, price perception and the absence of incentives negatively impact customer retention. It is concluded that the company must improve its service protocols, implement training programs for staff, and develop customer loyalty strategies. It is recommended to optimize response times and use digital tools to facilitate more efficient customer communication.This study analyzes the quality of customer service at Exclusividades MAYE-NAOMI, identifying major deficiencies in customer care and perception. It was determined that inconsistency in service, long response times, and lack of staff knowledge are factors that negatively impact customer experience. The main objective was to assess customer satisfaction with the provided service, identifying areas for improvement to optimize customer care. The methodology included a descriptive, analytical, and documentary approach, using customer surveys and interviews with the company’s manager. The results revealed that a high percentage of customers believe the service does not meet their expectations, highlighting issues in staff training, efficiency in handling inquiries, and the lack of customer loyalty strategies. Additionally, price perception and the absence of incentives negatively impact customer retention. It is concluded that the company must improve its service protocols, implement training programs for staff, and develop customer loyalty strategies. It is recommended to optimize response times and use digital tools to facilitate more efficient customer communication.El presente estudio analiza la calidad del servicio al cliente en Exclusividades MAYE-NAOMI, identificando las principales deficiencias en la atención y percepción de los consumidores. Se determinó que la falta de consistencia en la atención, tiempos de respuesta prolongados y desconocimiento del personal son factores que afectan negativamente la experiencia del cliente. El objetivo general fue evaluar la satisfacción del cliente con el servicio brindado, identificando áreas de mejora para optimizar la atención. La metodología utilizada incluyó un enfoque descriptivo, analítico y documental, aplicando encuestas a los clientes y entrevistas con el gerente de la empresa. Los resultados revelaron que un alto porcentaje de clientes considera que el servicio no cumple con sus expectativas, destacando problemas en la capacitación del personal, la eficiencia en la resolución de consultas y la ausencia de estrategias de fidelización. Asimismo, se identificó que la percepción del precio y la falta de incentivos afectan la lealtad del cliente. Se concluye que la empresa debe mejorar sus protocolos de atención, implementar programas de capacitación para el personal y desarrollar estrategias de fidelización. Se recomienda optimizar los tiempos de respuesta y utilizar herramientas digitales que permitan una comunicación más eficiente con los clientes
Gestión de ventas de la Empresa Femar de la ciudad de guayaquil en el periodo 2023.
Get PDFThis study analyzes the sales management of FEMAR company in Guayaquil during 2023. Identified issues include a lack of standardized processes, low sales team motivation, and poor coordination with the marketing department. Through interviews and surveys, the study found that internal factors such as insufficient training and ineffective tools affect commercial performance, while external factors like economic conditions and competition also impact sales. The study recommends implementing a structured sales plan, improving staff training, and considering external factors when designing commercial strategies to enhance the company’s performance.This study analyzes the sales management of FEMAR company in Guayaquil during 2023. Identified issues include a lack of standardized processes, low sales team motivation, and poor coordination with the marketing department. Through interviews and surveys, the study found that internal factors such as insufficient training and ineffective tools affect commercial performance, while external factors like economic conditions and competition also impact sales. The study recommends implementing a structured sales plan, improving staff training, and considering external factors when designing commercial strategies to enhance the company’s performance.El estudio analiza la gestión de ventas de la empresa FEMAR en Guayaquil durante el año 2023. Se identifican problemas como la falta de procesos estandarizados, la escasa motivación del equipo de ventas y la descoordinación con el departamento de marketing. A través de entrevistas y encuestas, se determinó que factores internos como la ausencia de capacitación y herramientas ineficaces afectan el desempeño comercial, mientras que factores externos como la economía y la competencia también impactan en las ventas. Se recomienda implementar un plan de ventas estructurado, mejorar la capacitación del personal y considerar factores externos en la formulación de estrategias comerciales para optimizar el rendimiento de la empresa