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Acción Sinérgica de levadura (Saccharomyce cerevisiae) y flavonoides extraídos de la cascara del cacao (Theobroma cacao. L) como mecanismo de inhibición de crecimiento de Listeria monocytogenes
No full textThis research aimed to evaluate the synergistic action between Saccharomyces cerevisiae and flavonoids extracts obtained from the exocarp of cocoa (Theobroma cacao. L), with the purpose of inhibiting the growth of Listeria monocytogenes under controlled laboratory conditions using a 3x3 experimental design with three repetitions for each treatment. The methodology involved processes dehydration, enzymatic inactivation and grinding of the cacao peles to obtain a pure extract. The extraction process was carried out through a maceration using a solvent with acetona (60%) and wáter (40%). This extract was used for the quantification of total flavonoids by UV-VIS spectrophotometry. In parallel, microbiological tests were conducted to evaluate the inhibition of Listeria monocytogenes using the agar diffusion technique, observing inhibitions halos that depended on the concentrations of yeast and flavonoids. Statistical analysis of the results was performed using Anova and Tukey`s test, which revealed significant differences that confirmed the combination of both compounds has antimicrobial effects. Furthermore, it was observed that the inhibition halos at lower concentrations (400 µg/ml and 10^4 CFU/ml) were smaller, whereas the highest concentration (800 µg/ml and 10^6 CFU/ml) produced larger halos. These findings indicate that the synergy between cacao flavonoids and Saccharomyces cerevisiae may serve as a natural alternative for the control of Listeria monocytogenes in processed foods.This research aimed to evaluate the synergistic action between Saccharomyces cerevisiae and flavonoids extracts obtained from the exocarp of cocoa (Theobroma cacao. L), with the purpose of inhibiting the growth of Listeria monocytogenes under controlled laboratory conditions using a 3x3 experimental design with three repetitions for each treatment. The methodology involved processes dehydration, enzymatic inactivation and grinding of the cacao peles to obtain a pure extract. The extraction process was carried out through a maceration using a solvent with acetona (60%) and wáter (40%). This extract was used for the quantification of total flavonoids by UV-VIS spectrophotometry. In parallel, microbiological tests were conducted to evaluate the inhibition of Listeria monocytogenes using the agar diffusion technique, observing inhibitions halos that depended on the concentrations of yeast and flavonoids. Statistical analysis of the results was performed using Anova and Tukey`s test, which revealed significant differences that confirmed the combination of both compounds has antimicrobial effects. Furthermore, it was observed that the inhibition halos at lower concentrations (400 µg/ml and 10^4 CFU/ml) were smaller, whereas the highest concentration (800 µg/ml and 10^6 CFU/ml) produced larger halos. These findings indicate that the synergy between cacao flavonoids and Saccharomyces cerevisiae may serve as a natural alternative for the control of Listeria monocytogenes in processed foods.Esta investigación tuvo como objetivo evaluar la acción sinérgica entre Saccharomyces cerevisiae y extractos de flavonoides extraídos del exocarpio del cacao (Theobroma cacao. L), con el propósito de inhibir el crecimiento de Listeria monocytogenes en condiciones controladas de laboratorio utilizando un diseño experimental 3x3 con 3 repeticiones de cada uno de los tratamientos. En la metodología se llevó a cabo procesos tanto de deshidratación, inactivación enzimática y molienda de las cascaras de cacao hasta obtener un extracto puro. El proceso de extracción fue por medio de la metodología de maceración utilizando acetona (60%) y agua (40%), este extracto fue utilizado para la cuantificación de flavonoides totales mediante espectrofotometría UV-VIS. En paralelo se realizaron pruebas microbiológicas donde se evaluó la inhibición de Listeria monocytogenes mediante la técnica de difusión en agar, observando halos de inhibición dependientes de las concentraciones de levadura con flavonoides. Los análisis estadísticos de los resultados se realizaron mediante ANOVA y la prueba de Tukey donde los resultados arrojaron diferencias significativas, corroborando que la combinación de ambos compuestos tiene efectos antimicrobianos, además se pudo observar que los halos de inhibición de las concentraciones (400ug/ml y 10^4 CFU/ml) formaron halos de menor tamaño mientras que la concentración más elevada (800ug/ml y 10^6 CFU/ml) tuvieron una formación de halos más grandes. Estos hallazgos muestran que la sinergia que existe entre los flavonoides del cacao y Saccharomyces cerevisiae puede servir como una alternativa natural para el control de Listeria monocytogenes en alimentos procesados
Gestión financiera de la cuenta cartera de Créditos de la Cooperativa de Ahorro y Créditos San Antonio Ltda., del cantón Montalvo; del periodo 2022-2023.
No full textEl presente caso de estudio titulado: “Gestión Financiera de la Cuenta Cartera Créditos de la Cooperativa de Ahorro y Créditos San Antonio Ltda., del Cantón Montalvo; del Periodo 2022-2023” se analizará como las causas subyacentes a la cartera de crédito impactan en el índice de morosidad existiendo una problemática y de cómo este afecta a la estabilidad financiera de la Institución estudiada. El estudio de caso se justifica por la imperante necesidad de conocer la gestión de cartera de crédito y el de conocer las debilidades del departamento de cartera y sus implicaciones en la liquidez y sostenibilidad financiera de la Cooperativa. Su objetivo principal es Analizar la Gestión financiera de la cuenta cartera de créditos, identificando los tipos de créditos, evaluando los rubros y determinando indicadores financieros como el de morosidad y provisión. La metodología utilizada combina técnicas cualitativa y cuantitativas, incluyendo la entrevista con el jefe operativo y el análisis financiero de la Cooperativa obtenidos de la Superintendencia de Economía Popular y Solidaria. Los resultados reflejan que la cartera de microcréditos tiene un gran porcentaje de afectación siendo la categoría más significativa. Este análisis se realizará en base a los reportes de índices de morosidad y el de provisión y la realización de una comparación de un periodo a otro para con ello verificar si la Cooperativa al aplicar dichas estrategias en la cuenta de Cartera de Crédito fueron de utilidad o no para la Institución
Errores refractivos y su influencia en la calidad visual en los conductores de la Cooperativa de Taxi Río Babahoyo, octubre 2024 – abril 2025.
No full textThe present investigation is entitled refractive errors and their influence on visual quality in drivers of the Río Babahoyo Taxi Cooperative, October 2024 - April 2025, where it is considered that vision is an essential component in human existence because it favors integral growth and appropriate performance in various areas of life in the field of health, visual health is a crucial element to ensure safe driving since refractive errors that are not diagnosed in time can hinder the correct interpretation of either pedestrian or vehicle signals, therefore the reason for this work was to determine which refractive errors influence the visual quality of the drivers of the Río Babahoyo Taxi Cooperative. To comply with the same, the non-experimental methodology was used, whose cut was transversal, descriptive, explanatory in scope based on an exploratory level with a qualitative approach where qualitative techniques such as observation, the interview and in turn various tests such as the Ishihara test, Visual field by confrontation, Amsler grid and the Titmus test with a documentary research and field research under the inductive research method whose population was composed of 80 drivers, the research sample was 60 drivers, resulting in a significant prevalence of refractive errors among drivers of the Taxi Cooperative Rio Babahoyo, being myopia with presbyopia the most frequent error, concluding that there is the importance of maintaining excellent visual health in road safety, highlighting the reason for implementing prevention or treatment strategies for refractive errors present in drivers, which include periodic optometric examinations, education on visual health and access to adequate optical correction.The present investigation is entitled refractive errors and their influence on visual quality in drivers of the Río Babahoyo Taxi Cooperative, October 2024 - April 2025, where it is considered that vision is an essential component in human existence because it favors integral growth and appropriate performance in various areas of life in the field of health, visual health is a crucial element to ensure safe driving since refractive errors that are not diagnosed in time can hinder the correct interpretation of either pedestrian or vehicle signals, therefore the reason for this work was to determine which refractive errors influence the visual quality of the drivers of the Río Babahoyo Taxi Cooperative. To comply with the same, the non-experimental methodology was used, whose cut was transversal, descriptive, explanatory in scope based on an exploratory level with a qualitative approach where qualitative techniques such as observation, the interview and in turn various tests such as the Ishihara test, Visual field by confrontation, Amsler grid and the Titmus test with a documentary research and field research under the inductive research method whose population was composed of 80 drivers, the research sample was 60 drivers, resulting in a significant prevalence of refractive errors among drivers of the Taxi Cooperative Rio Babahoyo, being myopia with presbyopia the most frequent error, concluding that there is the importance of maintaining excellent visual health in road safety, highlighting the reason for implementing prevention or treatment strategies for refractive errors present in drivers, which include periodic optometric examinations, education on visual health and access to adequate optical correction.La presente investigación se titula errores refractivos y su influencia en la calidad visual en los conductores de la Cooperativa de Taxi Río Babahoyo, octubre 2024 - abril 2025, dónde se tiene consideración que la visión es un componente esencial en la existencia humana debido a que favorece al crecimiento integral y rendimiento apropiado en diversas áreas de la vida en el ámbito de la de la salud la salud visual es un elemento crucial para asegurar una conducción segura dado que los errores refractivos que no se diagnostican a tiempo pueden obstaculizar la correcta interpretación ya sea de señales peatones o vehículos por ende el motivo de este trabajo fue determinar qué errores refractivos influyen en la calidad visual de los conductores de la Cooperativa de Taxi Río Babahoyo para cumplir con el mismo se empleó la metodología no experimental cuyo corte fue transversal de alcance descriptivo explicativo basado en un nivel exploratorio con un enfoque cualitativo donde se emplearon técnicas cualitativas como la observación la entrevista y a su vez diversos test como el de Ishihara, Campo visual por confrontación Rejilla de Amsler y el test de Titmus con una investigación documental y la investigación de campo bajo el método de investigación inductivo cuya población estuvo compuesta por 80 conductores la muestra de investigación fue de 60 conductores teniendo como resultado que existe una prevalencia significativa de errores refractivos entre los conductores de la Cooperativa de Taxi Río Babahoyo, siendo la miopía con presbicia el error más frecuente concluyendo que existe la importancia de mantener una excelente salud visual en la seguridad vial poniendo de manifiesto el motivo de implementar estrategias de prevención o tratamiento para los errores refractivos presente en conductores, que incluyan exámenes optométricos periódicos, educación sobre salud visual y acceso a corrección óptica adecuada
Determinación de Microfilariasis en caninos (Canis lupus familiaris) atendidos en el centro Veterinario DR JEFF, Cantón Ventanas, Provincia de Los Ríos
No full textThis titling project focused on the determination of Microfilariasis in canines at the DR. JEVER Veterinary Center, located in the canton of Ventanas, Ecuador. This pathology, caused by the parasite Dirofilaria immitis, is a zoonotic disease that can be asymptomatic in dogs, but has serious implications for public health. The main objective was to diagnose the presence of Microfilariae immitis in canines, evaluating factors such as the age, sex and breed of the affected animals. The methodology of the study was descriptive, using an inductive-deductive and experimental-descriptive approach. Diagnostic tests, such as the Woo Test, were performed and statistical analyses were applied to determine the prevalence of the disease in the dog population. In addition, data collection was carried out through fieldwork, which includes tabulation of results. Two positive cases of Microfilariasis were obtained, representing 4% of the total sample evaluated. Of these cases, one was male (1/24) and the other female (1/26). Therefore, one belonged to the young group between 1 and 2 years of age and the other to the adult group of 2 to 3 years of age. In terms of breed, mixed-breed dogs presented one positive case, representing 50% of the total parasitosis detected. In contrast, the Pitbull breed also showed a low prevalence, with only one positive case (50%). Therefore, the study contributes to the knowledge about Microfilariasis in canines and its impact on public health, through a rigorous and ethical methodological approach.This titling project focused on the determination of Microfilariasis in canines at the DR. JEVER Veterinary Center, located in the canton of Ventanas, Ecuador. This pathology, caused by the parasite Dirofilaria immitis, is a zoonotic disease that can be asymptomatic in dogs, but has serious implications for public health. The main objective was to diagnose the presence of Microfilariae immitis in canines, evaluating factors such as the age, sex and breed of the affected animals. The methodology of the study was descriptive, using an inductive-deductive and experimental-descriptive approach. Diagnostic tests, such as the Woo Test, were performed and statistical analyses were applied to determine the prevalence of the disease in the dog population. In addition, data collection was carried out through fieldwork, which includes tabulation of results. Two positive cases of Microfilariasis were obtained, representing 4% of the total sample evaluated. Of these cases, one was male (1/24) and the other female (1/26). Therefore, one belonged to the young group between 1 and 2 years of age and the other to the adult group of 2 to 3 years of age. In terms of breed, mixed-breed dogs presented one positive case, representing 50% of the total parasitosis detected. In contrast, the Pitbull breed also showed a low prevalence, with only one positive case (50%). Therefore, the study contributes to the knowledge about Microfilariasis in canines and its impact on public health, through a rigorous and ethical methodological approach.El presente proyecto de titulación se centró en la determinación de Microfilariasis en caninos en el Centro Veterinario DR. JEFF, ubicado en el cantón Ventanas, Ecuador. Esta patología, causada por el parásito Dirofilaria immitis, es una enfermedad zoonótica que puede ser asintomática en perros, pero tiene serias implicaciones para la salud pública. El objetivo principal fue diagnosticar la presencia de Microfilarias immitis en caninos, evaluando factores como la edad, el sexo y la raza de los animales afectados. La metodología del estudio fue de carácter descriptivo, utilizando un enfoque inductivo-deductivo y experimental-descriptivo. Se realizaron pruebas diagnósticas, como el Test de Woo, y se aplicó análisis estadísticos para determinar la prevalencia de la enfermedad en la población canina. Además, se realizó la recolección de datos mediante un trabajo de campo, que incluye la tabulación de resultados. Obteniendo dos casos positivos de Microfilariasis, representando 4% del total de la muestra evaluada. De estos casos, uno fue macho (1/24) y el otro hembra (1/26). Por consiguiente, uno perteneció al grupo joven entre 1 a 2 años y el otro al grupo adulto de 2 a 3 años de edad. En cuanto a raza, los perros mestizos presentaron un caso positivo, representando 50% del total de parasitosis detectadas. En contraste, la raza Pitbull que también mostró una prevalencia baja, con un solo caso positivo (50 %). Por consiguiente, el estudio contribuye al conocimiento sobre la Microfilariasis en caninos y su impacto en la salud pública, a través de un enfoque metodológico riguroso y ético
Estrategia de marketing digital en el Comercial Reyna del Cisne en el cantón Simón Bolívar provincia del Guayas, periodo 2024.
Get PDFThis case study, titled "DIGITAL MARKETING STRATEGY FOR COMERCIAL REYNA DEL CISNE IN SIMÓN BOLÍVAR CANTON, GUAYAS PROVINCE, 2024 PERIOD," falls within the research line of Financial and Administrative Management, linked to the subline of Marketing and Commercialization. The main objective is to analyze digital marketing strategies that optimize digital presence and enhance competitiveness in the local market. The study focuses on analyzing the current situation of the business, identifying the impact of not having digital tools. Through interviews with the owner and surveys of customers, it was determined that most consumers prefer to receive information about products and promotions through digital platforms, as well as their interest in making online purchases. Additionally, there is a need to train staff in the use of digital tools to improve customer interaction and optimize sales processes. The applied methodology included a descriptive and analytical approach, which allowed for detailed information on customer preferences and the business's weaknesses in the digital realm. As a result, comprehensive digital strategies are proposed, such as scheduling social media posts and implementing an online sales platform. These actions aim to modernize commercial practices, increase business visibility, and foster customer loyalty, adapting to current market trends.This case study, titled "DIGITAL MARKETING STRATEGY FOR COMERCIAL REYNA DEL CISNE IN SIMÓN BOLÍVAR CANTON, GUAYAS PROVINCE, 2024 PERIOD," falls within the research line of Financial and Administrative Management, linked to the subline of Marketing and Commercialization. The main objective is to analyze digital marketing strategies that optimize digital presence and enhance competitiveness in the local market. The study focuses on analyzing the current situation of the business, identifying the impact of not having digital tools. Through interviews with the owner and surveys of customers, it was determined that most consumers prefer to receive information about products and promotions through digital platforms, as well as their interest in making online purchases. Additionally, there is a need to train staff in the use of digital tools to improve customer interaction and optimize sales processes. The applied methodology included a descriptive and analytical approach, which allowed for detailed information on customer preferences and the business's weaknesses in the digital realm. As a result, comprehensive digital strategies are proposed, such as scheduling social media posts and implementing an online sales platform. These actions aim to modernize commercial practices, increase business visibility, and foster customer loyalty, adapting to current market trends.El presente estudio de caso, titulado “ESTRATEGIA DE MARKETING DIGITAL EN EL COMERCIAL REYNA DEL CISNE EN EL CANTÓN SIMÓN BOLIVAR, PROVINCIA DEL GUAYAS, PERIODO 2024, se enmarca en la línea de investigación: Gestión Financiera y Administrativa, vinculado con la sublínea de Marketing y Comercialización. El objetivo principal es analizar estrategias de marketing digital que optimicen la presencia digital y mejore su competitividad en el mercado local. El estudio se centra en analizar la situación actual del comercial, identificando el impacto que puede generar el no contar con herramientas digitales. A través de entrevistas a la propietaria y encuesta a los clientes, se determinó que la mayoría de los consumidores prefieren recibir información sobre productos, promociones mediante plataformas digitales, y el interés en realizar compras en línea. Además, la necesidad de capacitar al personal en el uso de herramienta digitales para mejorar la interacción con los clientes y optimizar los procesos de venta. La metodología aplicada incluyó enfoque descriptivo y analítico, que permitió obtener información detallada sobre preferencia de los clientes, debilidades de negocios en el ámbito digital. Como resultado, se proponen estrategias digitales integrales, como la programación de publicación en redes sociales, y contar con plataforma de venta en línea, acciones que buscan modernizar prácticas comerciales, aumentar la visibilidad del negocio y fidelizar a los clientes adaptándose así a las tendencias actuales del mercado
Intervención optométrica en paciente femenino de 14 años de edad con disminución de la agudeza visual y fotofobia atendido en la Óptica “San Alejo” Babahoyo, Los Ríos.
No full textThis clinical case study is based on the optometric intervention in a 14-year-old female patient with decreased visual acuity and photophobia, which the discomfort that occurs us blurred distance vision, considered a refractive error, or due to some pathology and ocular diseases. Therefore, photophobia or light sensitivity is a manifestation where people feel uncomfortable or uncomfortable being in bright places, which may be caused by various causes. On the other hand, the general objective of the case is to determine the cause that can cause these symptoms, therefore, as specific objectives, to analyze these symptoms, identify the ametropias and establish an adequate treatment for the improvement of visual quality. Several optometric examinations were performed in order to meet the objectives of this intervention and to achieve a suitable and recommended treatment to the patient to achieve a good improvement in her visual quality. In the results obtained, the definitive diagnosis of the patient presents a compound myopic astigmatism and mild photophobia, and she was given an appropriate treatment or air lenses with UV photochromic protection, and a follow-up plan to monitor the effects of treatment and make any changes if necessary. To conclude, he was recommended an exercise that would help him to improve his visual health, which applies a rule where for 20 minutes he has to look away from the screen, focus on an object that is 20 feet away and keep his gaze fixed on an object for 2o seconds.This clinical case study is based on the optometric intervention in a 14-year-old female patient with decreased visual acuity and photophobia, which the discomfort that occurs us blurred distance vision, considered a refractive error, or due to some pathology and ocular diseases. Therefore, photophobia or light sensitivity is a manifestation where people feel uncomfortable or uncomfortable being in bright places, which may be caused by various causes. On the other hand, the general objective of the case is to determine the cause that can cause these symptoms, therefore, as specific objectives, to analyze these symptoms, identify the ametropias and establish an adequate treatment for the improvement of visual quality. Several optometric examinations were performed in order to meet the objectives of this intervention and to achieve a suitable and recommended treatment to the patient to achieve a good improvement in her visual quality. In the results obtained, the definitive diagnosis of the patient presents a compound myopic astigmatism and mild photophobia, and she was given an appropriate treatment or air lenses with UV photochromic protection, and a follow-up plan to monitor the effects of treatment and make any changes if necessary. To conclude, he was recommended an exercise that would help him to improve his visual health, which applies a rule where for 20 minutes he has to look away from the screen, focus on an object that is 20 feet away and keep his gaze fixed on an object for 2o seconds.En este estudio de caso clínico se basa en la intervención optométrica en paciente femenino de 14 años de edad con disminución de la agudeza visual y fotofobia, lo cual las molestias que se presenta son la visión borrosa de lejos, considerado un error refractivo, o por alguna patología y enfermedades oculares. Por ende, la fotofobia o sensibilidad a la luz es una manifestación donde a las personas les causa incomodidad o molestias al estar en lugares luminosos, las cuales pueden estar relacionadas a diversas causas. Por otra parte, el objetivo general del caso es determinar la causa que puede ocasionar dichos síntomas, por lo consiguiente, como objetivos específicos, analizar dichos signos y síntomas, identificar las ametropías y establecer un tratamiento adecuado para la mejora de la calidad visual.
Se realizaron varios exámenes optométricos con el fin de cumplir con los objetivos de esta intervención y poder lograr un tratamiento apto y recomendado a la paciente para lograr una buena mejoría en su calidad visual. Lo cual, en los resultados obtenidos, se estableció el diagnóstico definitivo, la paciente presenta un astigmatismo miópico compuesto y una fotofobia leve, y se le otorgo un tratamiento adecuado de lentes aéreos con protección fotocromático UV, y un plan de seguimiento para monitorear los efectos del tratamiento y realizar algún cambio si es necesario. Para concluir, se le recomendó un ejercicio que le ayudaría en la mejoría de su salud visual, la cual ejecuta una técnica donde por 20 minutos tiene que apartar la vista de la pantalla, concentrarse en un objeto que este a 20 pies y mantener la mirada fija en un objeto por 20 segundos
Estrategias de marketing de la Veterinaria Smitty & Fluffy del cantón Simón Bolívar en el período 2023.
No full textThe present investigation is on the subject of marketing strategies of the Smitty & Fluffy veterinary clinic in the Simón Bolívar canton in the period 2023 that refers to La Veterinaria "Smith & Fluffy has a lot of potential due to having excellent qualified personnel, responsible for timely care of animals and the experience that precedes it, a situation is attributed to unassertive advertising, lack of updating of current media, and offering added value that gives the veterinary clinic the opportunity to be recognized as a brand and to have a differentiating factor from the competition that contributes to attracting new clients. As a result, the continuous increase in demand for animal health services has given rise to a significant market for veterinary care, which in turn has led to a significant increase in demand for veterinary services. In addition, the Smitty & Fluffy veterinary clinic needs to focus on the next generation and restructure marketing strategies to attract local clients and, through them, find potential clients that will allow the practice to grow, increasing the retention of current clients, as well as future patients. This project aims to take into consideration local information needs by seeking to obtain strategies that allow sustainable, accessible advertising with a high reach in digital media. Its main objective is to analyze the marketing strategies of the Smitty & Fluffy veterinary clinic in the Simón Bolívar canton to increase the visibility and recognition of the veterinary clinic through research techniques and the application of correct marketing strategies.The present investigation is on the subject of marketing strategies of the Smitty & Fluffy veterinary clinic in the Simón Bolívar canton in the period 2023 that refers to La Veterinaria "Smith & Fluffy has a lot of potential due to having excellent qualified personnel, responsible for timely care of animals and the experience that precedes it, a situation is attributed to unassertive advertising, lack of updating of current media, and offering added value that gives the veterinary clinic the opportunity to be recognized as a brand and to have a differentiating factor from the competition that contributes to attracting new clients. As a result, the continuous increase in demand for animal health services has given rise to a significant market for veterinary care, which in turn has led to a significant increase in demand for veterinary services. In addition, the Smitty & Fluffy veterinary clinic needs to focus on the next generation and restructure marketing strategies to attract local clients and, through them, find potential clients that will allow the practice to grow, increasing the retention of current clients, as well as future patients. This project aims to take into consideration local information needs by seeking to obtain strategies that allow sustainable, accessible advertising with a high reach in digital media. Its main objective is to analyze the marketing strategies of the Smitty & Fluffy veterinary clinic in the Simón Bolívar canton to increase the visibility and recognition of the veterinary clinic through research techniques and the application of correct marketing strategies.La presente investigación es sobre el tema estrategias de marketing de la veterinaria Smitty & Fluffy del cantón Simón Bolívar en el período 2023 que hace referencia La Veterinaria “ Smith & Fluffy este tiene mucho potencial por contar con un excelente personal calificado, responsables de la atención oportuna en animales y la experiencia que le precede, situación se atribuye a una publicidad poco asertiva, falta de actualización de los medios de comunicación actuales, y de ofrecer valor agregado que le brinden a la veterinaria la oportunidad de ser reconocida como marca y de tener un factor diferenciador de la competencia que contribuya a la atracción de nuevos clientes. Como resultado, el aumento continuo de la demanda de servicios de salud animal ha dado lugar a un mercado significativo de atención veterinaria, lo que a su vez ha dado lugar a un aumento significativo de la demanda de servicios veterinarios. Además, la clínica veterinaria Smitty & Fluffy necesita centrarse en la próxima generación y reestructurar las estrategias de marketing para atraer a los clientes locales y, a través de ellos, encontrar clientes potenciales que permitan que la práctica crezca, aumentando la retención de los clientes actuales, así como de los futuros pacientes. Este proyecto tiene como fin tener en consideración las necesidades locales informativa por la cual se busca obtener estrategias que permitan una publicidad sustentable, accesible y con alcance alto en los medios digitales, su objetivo principal es Analizar las estrategias de marketing de la veterinaria Smitty & Fluffy del cantón Simón Bolívar para incrementar la visibilidad y el reconocimiento de la veterinaria mediante técnicas de investigación y aplicación de correctas estrategias de marketing
Estrategias de marketing digital en la isla del paseo shopping “El Guanabanazo” en la ciudad de Babahoyo en el periodo 2024.
No full textInvestigating digital marketing strategies that help increase sales at GUANABANAZO in Babahoyo is the objective of the study. The inductive research method was used, which allows estimating the probability of creating a digital marketing strategy proposal to increase sales and at the same time generating broad conclusions on the topic through reasoning. Examining the characteristics and manifestations of a phenomenon allows us to analyze it in detail. On the other hand, field research gives us the invaluable opportunity to obtain data directly from reality without changing the events or places where they occur. This gives us a deep understanding of the real situations that the company faces in relation to its digital marketing initiatives. The goal of collecting data and administering surveys is to obtain accurate and complete information about the practices and knowledge that exist within the organization's digital domain. To "know what is happening, what the respondents think or what they think through written questions", techniques such as interviews and surveys are used to collect data. After carrying out the corresponding analysis, it is considered essential that the company uses digital marketing strategies through social networks. This is because these actions will strengthen the relationship with customers and, as a result, have a good positioning and increase profitability through an increase in sales.Investigating digital marketing strategies that help increase sales at GUANABANAZO in Babahoyo is the objective of the study. The inductive research method was used, which allows estimating the probability of creating a digital marketing strategy proposal to increase sales and at the same time generating broad conclusions on the topic through reasoning. Examining the characteristics and manifestations of a phenomenon allows us to analyze it in detail. On the other hand, field research gives us the invaluable opportunity to obtain data directly from reality without changing the events or places where they occur. This gives us a deep understanding of the real situations that the company faces in relation to its digital marketing initiatives. The goal of collecting data and administering surveys is to obtain accurate and complete information about the practices and knowledge that exist within the organization's digital domain. To "know what is happening, what the respondents think or what they think through written questions", techniques such as interviews and surveys are used to collect data. After carrying out the corresponding analysis, it is considered essential that the company uses digital marketing strategies through social networks. This is because these actions will strengthen the relationship with customers and, as a result, have a good positioning and increase profitability through an increase in sales.Investigar estrategias de marketing digital que ayuden a incrementar las ventas en GUANABANAZO en Babahoyo es el objetivo del estudio. Se utilizó el método de investigación inductivo, que permite estimar la probabilidad de crear una propuesta de estrategia de marketing digital para incrementar las ventas y al mismo tiempo generar conclusiones amplias sobre el tema a través del razonamiento. Examinar las características y manifestaciones de un fenómeno nos permite analizarlo en detalle. Por otro lado, la investigación de campo nos brinda la invaluable oportunidad de obtener datos directamente de la realidad sin cambiar los eventos ni los lugares donde ocurren. Esto nos brinda una comprensión profunda de las situaciones reales que enfrenta la empresa en relación con sus iniciativas de marketing digital. El objetivo de la recopilación de datos y la aplicación de encuestas es obtener información precisa y completa sobre las prácticas y conocimientos que existen dentro del dominio digital de la organización. Para "saber qué pasa, opinar o pensar los encuestados mediante preguntas realizadas por escrito", se utilizan técnicas como entrevistas y encuestas para recopilar datos. Luego de realizar el análisis correspondiente, se determinó que es fundamental que la empresa utilice estrategias de marketing digital a través de las redes sociales. Esto se debe a que estas acciones permitirán fortalecer la relación con los clientes y, como resultado, tener un buen posicionamiento y aumentar la rentabilidad a través de un incremento en las ventas
Biología y principales hospederos de la micro avispa parasitoide Trissoclus basalis (Hym: Selionidae)
No full textTrissolcus bassalis is a micro wasp with the ability to parasitize pests of economic importance, used for the conservation of natural resources and biodiversity, its use helps reduce the population of harmful insects, causing their immediate death after the female deposits her eggs inside the eggs of their hosts, this has benefited nature since it has reduced the use of pesticides that are highly toxic to humans. The objective of this work is to know the biology and main hosts of the parasitoid micro wasp T. basalis. This research work provides relevant information obtained from websites and books, detailing the importance of natural biological control carried out by the parasitoid micro wasp T. bassalis. The micro wasp T. bassalis has been shown to have a rapid development within its host, this has enhanced its capacity as a biological agent. The speed of T. bassalis in locating the eggs of its hosts and preventing them from reaching their damage stage has driven its use and inclusion in new IPM programs. T. bassalis has a long list of hosts belonging to the orders Hemiptera and Lepidoptera, insects that are highly damaging to soybean, corn and rice crops, records show that this micro wasp prefers the eggs of the green bug Nezara viridula T. bassalis has been found to be an interesting parasitoid thanks to its biological characteristics and its great ability to parasitize the eggs of its hosts, helping to preserve the health of many economically important crops.Trissolcus bassalis is a micro wasp with the ability to parasitize pests of economic importance, used for the conservation of natural resources and biodiversity, its use helps reduce the population of harmful insects, causing their immediate death after the female deposits her eggs inside the eggs of their hosts, this has benefited nature since it has reduced the use of pesticides that are highly toxic to humans. The objective of this work is to know the biology and main hosts of the parasitoid micro wasp T. basalis. This research work provides relevant information obtained from websites and books, detailing the importance of natural biological control carried out by the parasitoid micro wasp T. bassalis. The micro wasp T. bassalis has been shown to have a rapid development within its host, this has enhanced its capacity as a biological agent. The speed of T. bassalis in locating the eggs of its hosts and preventing them from reaching their damage stage has driven its use and inclusion in new IPM programs. T. bassalis has a long list of hosts belonging to the orders Hemiptera and Lepidoptera, insects that are highly damaging to soybean, corn and rice crops, records show that this micro wasp prefers the eggs of the green bug Nezara viridula T. bassalis has been found to be an interesting parasitoid thanks to its biological characteristics and its great ability to parasitize the eggs of its hosts, helping to preserve the health of many economically important crops.Trissolcus bassalis es una micro avispa con la capacidad de parasitar plagas de importancia económico, utilizada para la conservación de los recursos naturales y la biodiversidad, su uso ayuda a la reducción del número de población de los insectos perjudícales, causando su muerte inmediata después que la hembra depositara sus huevos dentro de los huevos de sus hospederos, esto ha beneficiado a la naturaleza ya que se ha reducido el uso de pesticidas que altamente toxico para los seres humano. El objetivo de este trabajo es conocer la biología y principales hospederos de la micro avispa parasitoide T. basalis. El presente trabajo investigativo proporciona información relevante obtenido por sitios web, libros, detallando la importancia del control biológico natural efectuada por la micro avispa parasitoide T. bassalis. La micro avispa T. bassalis ha demostrado tener un rápido desarrollo dentro de su huésped, esto ha potenciado su capacidad como agente biológico. La rapidez de T. bassalis en localizar los huevos de sus hospederos e impedir que estos lleguen a su etapa de daño ha impulsado su uso y su inclusión en nuevos programas de MIP. T. bassalis tiene una larga lista de hospederos pertenecientes al orden hemíptera y lepidóptera, insectos que son altamente perjudicial para el cultivo de soja, maíz y arroz, los registros dan a conocer que esta micro avispa tiene como preferencia los huevos de la chinche verde Nezara viridula T. bassalis se ha hallado como un parasitoide interesante gracias a su características biológicas y su gran capacidad de parasitar los huevo de sus hospederos ayudando a conservar la salud de muchos cultivos de importancia económico
Representación de la mujer en los medios de comunicación de Guayaquil, representación, estereotipos, desafíos
No full textThe media collective thought by producing and reproducing the ways in which society perceives events and determines their acceptance. This qualitative research examines how the media in Guayaquil project a stereotypical and unequal image of women, relegating them to entertainment spaces and roles associated with caregiving, companionship, and motherhood. The authors analyzed the media portrayal of women in Guayaquil’s media, confirming the proposed hypothesis through interviews and content analysis. The findings reveal biases and stereotypes that link women to support and caregiving roles. Based on these conclusions, recommendations are made to develop programs and implement measures that enable Guayaquil’s media to overcome the issue of stereotypes and promote a fair, realistic, and equitable gender representation.The media collective thought by producing and reproducing the ways in which society perceives events and determines their acceptance. This qualitative research examines how the media in Guayaquil project a stereotypical and unequal image of women, relegating them to entertainment spaces and roles associated with caregiving, companionship, and motherhood. The authors analyzed the media portrayal of women in Guayaquil’s media, confirming the proposed hypothesis through interviews and content analysis. The findings reveal biases and stereotypes that link women to support and caregiving roles. Based on these conclusions, recommendations are made to develop programs and implement measures that enable Guayaquil’s media to overcome the issue of stereotypes and promote a fair, realistic, and equitable gender representation.Los medios de comunicación son formadores del ideario colectivo, pues, producen y reproducen las formas con los que la sociedad aprecia los sucesos y también determinan su aceptación, la presente es una investigación cualitativa, parte de que los medios de comunicación de Guayaquil proyectan una imagen estereotípica y desigual de las mujeres, relegándolas a espacios de variedades, roles de acompañamiento, cuidado y maternidad, los autores analizaron la imagen mediática de la mujer en los medios guayaquileños, comprobando la hipótesis planteada por medio de entrevistas y análisis de contenido, tras evidenciar en la conclusión la existencia de sesgos y estereotipos que asocian a la mujer con roles de asistencia y cuidado se presentan recomendaciones como el desarrollo de programas y aplicación de medidas que lleven a que los medios de comunicación Guayaquileños a superar la problemática asociada a los estereotipos y proyecten una representación de género equitativa, real, justa y completa