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Determinación de Ascaris suum en cerdos en la Hacienda Jesusita, en el recinto Pretoria del cantón Montalvo, mediante análisis coprológico.
No full textEl estudio se realizó en la Hacienda Jesusita, ubicada en el recinto Pretoria del cantón Montalvo, tuvo como objetivo determinar la presencia de Ascaris suum en cerdos mediante análisis coprológicos. La parasitosis ocasionada por éste nemátodo causa graves problemas de salud y pérdidas económicas en la producción porcina, afectando el crecimiento, la condición corporal y la calidad de la carne de los animales. En el presente trabajo, los datos empleados en este estudio fueron recolectados mediante exámenes coprológicos directos a los cerdos situados en los galpones de la Hacienda Jesusita, en el recinto Pretoria, en el cantón Montalvo. Se recolectaron muestras fecales de 40 cerdos, para su procesamiento y análisis microscópico, utilizando la técnica de flotación. En el trabajo realizado no se identificaron huevos de Ascaris suum, lo que permite determinar la no presencia de este parásito en las piaras de la zona estudiada. Este análisis es esencial para continuar con estrategias de control y prevenir los impactos negativos en la salud animal y la economía local si a futuro se llega a presentar la presencia de este parásito. Los resultados obtenidos fueron los siguientes: de un total de 40 cerdos analizados, todos (100%) dieron negativo a la presencia de Ascaris suum, además los datos tabulados mediante Chi-cuadrado arrojaron resultado de no significancia
Estrategias metodológicas basadas en la gamificación y su impacto en el proceso de enseñanza – aprendizaje en los estudiantes de básica media de la Unidad Educativa “Ecuador”, de la Parroquia La Unión
No full textGamification is nothing more than a learning tool that seeks to adequately transfer the mechanics of computer games to the academic environment, by taking advantage of the innate characteristics of this type of resource to improve the learning processes of students. The current educational context faces a significant challenge in the search for methods that promote effective and meaningful learning among students. During the time we conducted our pre-professional practices in the educational unit “Ecuador” in the parish of La Union, located in the rural area of Babahoyo, it was observed that the classroom environment presents a lack of knowledge of the use of technological tools such as gamification that influence the educational process. Therefore, this research process is focused on determining the impact of methodological strategies based on gamification in the teaching-learning process of middle school students in the Educational Unit “Ecuador” of the parish of La Union. It should be mentioned that this research not only has academic relevance by addressing a contemporary issue in education, but also has significant practical implications to improve the educational process in specific contexts. This research work will be carried out with a quantitative methodological approach to objectively measure the impact of gamification strategies in the teaching-learning process of middle school students of the “Ecuador” Educational Unit of the parish of La Unión. The present work is framed in a descriptive research, in addition to a correlational scope, since it seeks to identify and analyze the relationship between two or more variables, in this case, the methodological strategies based on gamification and the teaching-learning process.Gamification is nothing more than a learning tool that seeks to adequately transfer the mechanics of computer games to the academic environment, by taking advantage of the innate characteristics of this type of resource to improve the learning processes of students. The current educational context faces a significant challenge in the search for methods that promote effective and meaningful learning among students. During the time we conducted our pre-professional practices in the educational unit “Ecuador” in the parish of La Union, located in the rural area of Babahoyo, it was observed that the classroom environment presents a lack of knowledge of the use of technological tools such as gamification that influence the educational process. Therefore, this research process is focused on determining the impact of methodological strategies based on gamification in the teaching-learning process of middle school students in the Educational Unit “Ecuador” of the parish of La Union. It should be mentioned that this research not only has academic relevance by addressing a contemporary issue in education, but also has significant practical implications to improve the educational process in specific contexts. This research work will be carried out with a quantitative methodological approach to objectively measure the impact of gamification strategies in the teaching-learning process of middle school students of the “Ecuador” Educational Unit of the parish of La Unión. The present work is framed in a descriptive research, in addition to a correlational scope, since it seeks to identify and analyze the relationship between two or more variables, in this case, the methodological strategies based on gamification and the teaching-learning process.La gamificación no es más que una herramienta de aprendizaje que procura trasladar de forma adecuada la mecánica de los juegos de computador al ámbito académico, mediante el aprovechamiento de las características innatas de este tipo de recurso mejorar los procesos de aprendizaje de los estudiantes. El contexto educativo actual, enfrenta un desafío significativo en la búsqueda de métodos que fomenten un aprendizaje efectivo y significativo entre los estudiantes. Durante el tiempo que se realizaron las prácticas preprofesionales en la unidad educativa “Ecuador” de la parroquia La Unión, ubicada en la zona rural del cantón Babahoyo, se observó que dicho entorno áulico presenta un desconocimiento del uso de herramientas tecnológicas como la gamificación que influyen en el proceso educativo. Por lo cual, este proceso investigativo se centró en Determinar el impacto de las estrategias metodológicas basadas en la gamificación en el proceso de enseñanza-aprendizaje de los estudiantes de básica media en la Unidad Educativa “Ecuador” de la parroquia La Unión. Se debe mencionar que esta investigación no solo tuvo relevancia académica al abordar un tema contemporáneo en educación, sino que también tuvo implicaciones prácticas significativas para mejorar el proceso educativo en contextos específicos. Este trabajo investigativo se efectuó con un enfoque metodológico cuantitativo permitiendo medir de manera objetiva el impacto de las estrategias de gamificación en el proceso de enseñanza – aprendizaje de los estudiantes de la básica media de la Unidad Educativa “Ecuador” de la parroquia La Unión. El presente trabajo se enmarcó en una investigación descriptiva, además de un alcance correlacional, puesto que buscó identificar y analizar la relación entre dos o más variables, en este caso, las estrategias metodológicas basadas en la gamificación y el proceso de enseñanza-aprendizaje
Marketing digital en la Microempresa Romano Market en la ciudad de babahoyo del periodo 2023.
No full textToday, digital marketing is the tools that companies need if they want to reach a wide but diverse audience, and that is precisely what it provides. Due to the capabilities of this tool, companies can offer services and products in real time to customers, understand their needs and preferences, and provide them with personalized experiences tailored to what is happening for them at the moment.
El Romano Market is a recognized private micro-business in the city of Babahoyo whose products have been praised by many of our consumers due to their quality and customer-centric approach; Furthermore, this micro-business has been established in the market for 35 years. Therefore, this case study aims to analyze the marketing strategies of Romano Market. For this purpose, we will also promote your presence on all types of digital platforms so that people know you and purchase your products. The Romano Market microbusiness has an extensive product catalog and good customer service, but it does not generate online sales from its digital media. Therefore, we are recommending in our case study to use new digital marketing strategies that must be viable because, through surveys carried out with their regular consumers, they expressed that they want to receive advertisements by email and text messages, that the company is online often and can be contacted from anywhere it is. For this reason, digital marketing is very important in companies because it helps satisfy the needs of consumers and potential customers.Today, digital marketing is the tools that companies need if they want to reach a wide but diverse audience, and that is precisely what it provides. Due to the capabilities of this tool, companies can offer services and products in real time to customers, understand their needs and preferences, and provide them with personalized experiences tailored to what is happening for them at the moment.
El Romano Market is a recognized private micro-business in the city of Babahoyo whose products have been praised by many of our consumers due to their quality and customer-centric approach; Furthermore, this micro-business has been established in the market for 35 years. Therefore, this case study aims to analyze the marketing strategies of Romano Market. For this purpose, we will also promote your presence on all types of digital platforms so that people know you and purchase your products. The Romano Market microbusiness has an extensive product catalog and good customer service, but it does not generate online sales from its digital media. Therefore, we are recommending in our case study to use new digital marketing strategies that must be viable because, through surveys carried out with their regular consumers, they expressed that they want to receive advertisements by email and text messages, that the company is online often and can be contacted from anywhere it is. For this reason, digital marketing is very important in companies because it helps satisfy the needs of consumers and potential customers.Hoy en día, el marketing digital son las herramientas que las empresas necesitan si quieren llegar a una audiencia amplia pero diversa, y eso es precisamente lo que proporciona. Debido a las capacidades de esta herramienta, las empresas pueden ofrecer servicios y productos en tiempo real a los clientes, conocer sus necesidades y preferencias, y brindarles experiencias personalizadas adaptadas a lo que está sucediendo para ellos en este momento. El Romano Market es una microempresa privada reconocida en la ciudad de Babahoyo cuyos productos han sido elogiados por muchos de nuestros consumidores debido a su calidad y al enfoque centrado en el cliente; Además, esta microempresa lleva establecida en el mercado durante 35 años. Por lo tanto, este estudio de caso tiene como objetivo analizar las estrategias de marketing de Romano Market. Para este propósito, también impulsaremos su presencia en todo tipo de plataformas digitales para que las personas lo conozcan y adquieran sus productos. La microempresa Romano Market tiene un extenso catálogo de productos y buen servicio al cliente, pero no genera ventas en línea desde sus medios digitales. Por lo tanto, estamos recomendando en nuestro estudio de caso utilizar nuevas estrategias de marketing digital que deben ser viables porque, a través de encuestas realizadas con sus consumidores habituales, ellos manifestaron que desean recibir anuncios por correo electrónico y mensajes de texto, que la empresa esté en línea a menudo y pueda ser contactada desde cualquier lugar donde se encuentre por esta razón el marketing digital es muy importante en las empresas porque ayuda a satisfacer las necesidades a los consumidores y clientes potenciales
Gestión de servicios en el Spa D Normi ubicado en el cantón Baba, periodo 2024.
No full textThis case study called Service Management in the Spa D Normi located in the canton Baba, period 2024, focuses on the problems that the spa has presented such as the lack of training of its staff in new trends in the modern market, the lack of customer loyalty, the high demand of competitors which negatively affects the company. In addition, this study is related to the research line: Financial, Administrative, Tax, Audit and Control Management and is framed with the Marketing and Commercialization subline. The main objective of this research is to analyze the service management at Spa D Normi in the period 2024, by using research techniques to identify the factors that influence customer satisfaction and loyalty. In this context, the techniques used are the EFI Internal Factors Matrix and the customer survey, in which the results reflect dissatisfaction on the part of customers with respect to the services in terms of long waiting times, the absence of an appointment scheduling system, this leads to the implementation of strategies that will allow them to improve their services and remain competitive in the market. In conclusion, in order for D Normi Spa to improve its image and keep its customers satisfied, it must pay attention to the areas identified by the research techniques such as the implementation of an appointment program, the development of a loyalty program and training staff in new trends.This case study called Service Management in the Spa D Normi located in the canton Baba, period 2024, focuses on the problems that the spa has presented such as the lack of training of its staff in new trends in the modern market, the lack of customer loyalty, the high demand of competitors which negatively affects the company. In addition, this study is related to the research line: Financial, Administrative, Tax, Audit and Control Management and is framed with the Marketing and Commercialization subline. The main objective of this research is to analyze the service management at Spa D Normi in the period 2024, by using research techniques to identify the factors that influence customer satisfaction and loyalty. In this context, the techniques used are the EFI Internal Factors Matrix and the customer survey, in which the results reflect dissatisfaction on the part of customers with respect to the services in terms of long waiting times, the absence of an appointment scheduling system, this leads to the implementation of strategies that will allow them to improve their services and remain competitive in the market. In conclusion, in order for D Normi Spa to improve its image and keep its customers satisfied, it must pay attention to the areas identified by the research techniques such as the implementation of an appointment program, the development of a loyalty program and training staff in new trends.El presente estudio de caso denominado Gestión de servicios en el Spa D Normi ubicado en el cantón Baba, periodo 2024, se centra en los problemas que ha presentado el spa como lo es la escasez de capacitación de su personal en nuevas tendencias en el mercado moderno, la falta de fidelización al cliente, la alta demanda de competidores que presenta la cual afecta de manera negativa a la empresa. Además, este estudio se relaciona con la linea de investigación: Gestión Financiera, Administrativa, Tributaria, Auditoría y Control y se enmarca con la sublínea Marketing y Comercialización. El objetivo principal de esta investigación es analizar la gestión de servicios en el Spa D Normi en el periodo 2024, mediante la utilización de técnicas de investigación para identificar los factores que influyen en la satisfacción y en la fidelización del cliente. En este contexto, las técnicas empleadas son la Matriz de los factores internos EFI y la encuesta a los clientes, en la que los resultados reflejan insatisfacción por parte de los clientes con respecto a los servicios en cuanto a los largos tiempos de espera, la ausencia de un sistema de agenda de citas, esto conlleva a la implementación de estrategias en la que le permita mejorar sus servicios y a mantenerse competitivo en el mercado. En conclusión, para que el Spa D Normi mejore su imagen y mantenga a sus clientes satisfechos debe de prestar atención a las áreas identificadas por las técnicas de investigación como lo es la implementación de un programa de citas, el desarrollo de programa de fidelización y capacitar al personal en nuevas tendencias
Intervención optométrica en paciente femenino de 19 años de edad con miopía y sensibilidad a la luz, atendido en Óptica San Alejo de la ciudad de Babahoyo – Los Ríos.
No full textMiopía has become very common in people of all ages, affecting their academic and work performance, among others. It is a refractive defect of the eye that makes distant objects that the person perceives through vision, look blurry. Sensitivity to light, or commonly known as photophobia, is an ocular discomfort, in which people do not tolerate the light emitted by the environment in which they are, ie excessive lighting and that makes it difficult for them to see, in many cases people with this anomaly may have pain, tearing and even almost always squinting. Patient of 19 years of age arrives to the optometric office in which she informs us that her vision has been deteriorated, she manifests difficulty in visualizing distant objects, in addition to various lights such as: sunlight, fluorescent lights and the public lighting system, generating difficulty in keeping her eyes open. The present study of this clinical case, is helpful because through this documentation, we can know how this affecting myopia and sensitivity to light influencing the lifestyle of the female patient of 19 years of age, both myopia and sensitivity to light can significantly limit the daily activities of the patient, however, it also affects their academic and sociable performance.Miopía has become very common in people of all ages, affecting their academic and work performance, among others. It is a refractive defect of the eye that makes distant objects that the person perceives through vision, look blurry. Sensitivity to light, or commonly known as photophobia, is an ocular discomfort, in which people do not tolerate the light emitted by the environment in which they are, ie excessive lighting and that makes it difficult for them to see, in many cases people with this anomaly may have pain, tearing and even almost always squinting. Patient of 19 years of age arrives to the optometric office in which she informs us that her vision has been deteriorated, she manifests difficulty in visualizing distant objects, in addition to various lights such as: sunlight, fluorescent lights and the public lighting system, generating difficulty in keeping her eyes open. The present study of this clinical case, is helpful because through this documentation, we can know how this affecting myopia and sensitivity to light influencing the lifestyle of the female patient of 19 years of age, both myopia and sensitivity to light can significantly limit the daily activities of the patient, however, it also affects their academic and sociable performance.La miopía, en la actualidad se ha vuelto muy común en las personas de todas las edades, tanto así afectando su rendimiento académico, laboral, entre otros. Es un defecto refractivo del ojo que hace que los objetos lejanos que la persona percibe mediante la visión, se vean borrosos. La sensibilidad a la luz, o conocida comúnmente como fotofobia, es una molestia ocular, en la que las personas no toleran la luz que emite el ambiente en el que se encuentran, es decir iluminación excesiva y que se les dificulta para poder ver, en muchos casos las personas con dicha anomalía pueden presentar dolor, lagrimeo e incluso casi siempre entrecerrar los ojos. Paciente de 19 años de edad llega al consultorio optométrico en la cual nos da a conocer que, su visión ha sido deteriorada, manifiesta dificultad para visualizar objetos lejanos, además varias luces como: la luz solar, luces florecientes y el sistema de alumbrado público, generando difunta en mantener los ojos abiertos. El presente estudio de este caso clínico, es de ayuda ya que, mediante dicha documentación, podremos saber cómo está afectando la miopía y la sensibilidad a la luz influyendo en el estilo de vida del paciente femenino de 19 años de edad, tanto la miopía como la sensibilidad a la luz pueden limitar significativamente a las actividades cotidianas de la paciente, no obstante, también se ve afectado su rendimiento académico y sociable
Incidencia de Leucemia Viral Felina en los gatos domésticos (Felis Silvestre Catus), atendidos en la Clínica Veterinaria Israel de la ciudad de Guayaquil.
Get PDFThe objective of this research was to determine the incidence of Feline Viral Leukemia in domestic cats (Felis Silvestre Catus) treated at the Israel Veterinary Clinic, in the city of Guayaquil. This was a quantitative and descriptive study, using immunochromatography as a diagnostic technique, a test that allows rapid detection of the virus. This viral disease directly affects the feline's immune system, facilitating the appearance of various secondary conditions such as lymphomas, fibrosarcomas, neuroblastomas, regenerative or hemolytic anemia, recurrent infections, gingivitis, stomatitis, weight loss and general weakness. For the statistical analysis, the nonparametric Pearson's Chi-square method was applied, with the support of Microsoft Excel. The sample consisted of 40 cats, of which 5 positive cases (12.5%) and 35 negative cases (87.5%) of the (100%) were identified, indicating a low incidence of the disease in the feline population studied. No statistically significant differences were found in relation to age, breed or sex, although male and mixed breed cats showed a slightly higher prevalence. Although Feline Viral Leukemia does not represent a direct risk to human health, it does constitute a public health problem due to the emotional and economic impact it represents for the owners, as well as to the welfare of the animals. The author recommends reinforcing prevention and awareness campaigns about the disease, encouraging vaccination, continuous education for guardians and the implementation of periodic diagnostic tests for more effective control of the disease.
Key words: Feline Viral Leukemia, cats, incidence, risk factors, immunochromatograph.The objective of this research was to determine the incidence of Feline Viral Leukemia in domestic cats (Felis Silvestre Catus) treated at the Israel Veterinary Clinic, in the city of Guayaquil. This was a quantitative and descriptive study, using immunochromatography as a diagnostic technique, a test that allows rapid detection of the virus. This viral disease directly affects the feline's immune system, facilitating the appearance of various secondary conditions such as lymphomas, fibrosarcomas, neuroblastomas, regenerative or hemolytic anemia, recurrent infections, gingivitis, stomatitis, weight loss and general weakness. For the statistical analysis, the nonparametric Pearson's Chi-square method was applied, with the support of Microsoft Excel. The sample consisted of 40 cats, of which 5 positive cases (12.5%) and 35 negative cases (87.5%) of the (100%) were identified, indicating a low incidence of the disease in the feline population studied. No statistically significant differences were found in relation to age, breed or sex, although male and mixed breed cats showed a slightly higher prevalence. Although Feline Viral Leukemia does not represent a direct risk to human health, it does constitute a public health problem due to the emotional and economic impact it represents for the owners, as well as to the welfare of the animals. The author recommends reinforcing prevention and awareness campaigns about the disease, encouraging vaccination, continuous education for guardians and the implementation of periodic diagnostic tests for more effective control of the disease.
Key words: Feline Viral Leukemia, cats, incidence, risk factors, immunochromatograph.La presente investigación tuvo como objetivo determinar la incidencia de la Leucemia Viral Felina en gatos domésticos (Felis Silvestre Catus) atendidos en la Clínica Veterinaria Israel, en la ciudad de Guayaquil. Se trató de un estudio cuantitativo y descriptivo, utilizando como técnica diagnóstica la inmunocromatografía, prueba que permite la detección rápida del virus. Esta enfermedad viral afecta directamente el sistema inmunológico del felino, facilitando la aparición de diversas afecciones secundarias como linfomas, fibrosarcomas, neuroblastomas, anemia regenerativa o hemolítica, infecciones recurrentes, gingivitis, estomatitis, pérdida de peso y debilidad general. Para el análisis estadístico se aplicó el método no paramétrico Chi Cuadrado de Pearson, con el apoyo de Microsoft Excel. La muestra estuvo conformada por 40 gatos, de los cuales se identificaron 5 casos positivos (12,5%) y 35 negativos (87,5%) del (100 %) lo que indica una baja incidencia de la enfermedad en la población felina estudiada. No se encontraron diferencias estadísticamente significativas en relación con la edad, raza o sexo, aunque los gatos machos y de raza mestiza mostraron una ligera mayor prevalencia. Si bien la Leucemia Viral Felina no representa un riesgo directo para la salud humana, sí constituye un problema de salud pública debido al impacto emocional y económico que representa para los propietarios, así como al bienestar de los animales. La autora recomienda reforzar las campañas de prevención y concienciación sobre la enfermedad, fomentar la vacunación, la educación continua a los tutores y la implementación de pruebas diagnósticas periódicas para un control más eficaz de la enfermedad.La presente investigación tuvo como objetivo determinar la incidencia de la Leucemia Viral Felina en gatos domésticos (Felis Silvestre Catus) atendidos en la Clínica Veterinaria Israel, en la ciudad de Guayaquil. Se trató de un estudio cuantitativo y descriptivo, utilizando como técnica diagnóstica la inmunocromatografía, prueba que permite la detección rápida del virus. Esta enfermedad viral afecta directamente el sistema inmunológico del felino, facilitando la aparición de diversas afecciones secundarias como linfomas, fibrosarcomas, neuroblastomas, anemia regenerativa o hemolítica, infecciones recurrentes, gingivitis, estomatitis, pérdida de peso y debilidad general. Para el análisis estadístico se aplicó el método no paramétrico Chi Cuadrado de Pearson, con el apoyo de Microsoft Excel. La muestra estuvo conformada por 40 gatos, de los cuales se identificaron 5 casos positivos (12,5%) y 35 negativos (87,5%) del (100 %) lo que indica una baja incidencia de la enfermedad en la población felina estudiada. No se encontraron diferencias estadísticamente significativas en relación con la edad, raza o sexo, aunque los gatos machos y de raza mestiza mostraron una ligera mayor prevalencia. Si bien la Leucemia Viral Felina no representa un riesgo directo para la salud humana, sí constituye un problema de salud pública debido al impacto emocional y económico que representa para los propietarios, así como al bienestar de los animales. La autora recomienda reforzar las campañas de prevención y concienciación sobre la enfermedad, fomentar la vacunación, la educación continua a los tutores y la implementación de pruebas diagnósticas periódicas para un control más eficaz de la enfermedad.
Palabras Claves: Leucemia Viral Felina, gatos, incidencia, factores de riego, imunocromatografía
Gestión de ventas de la tienda “Baratodo” en la ciudad de Babahoyo en el periodo 2024.
Get PDFThe "Baratodo" store faces various problems related to its commercial management, which have negatively impacted its performance in the market. Among the main difficulties are insufficient investment in advertising and the poor promotion of its products, which has limited its ability to attract new consumers and position itself in a highly competitive market. In addition, the store has low customer loyalty, a reduced presence on social networks, intense competition from other businesses and a recurring shortage of high-demand products. To address these adversities, the Root Cause method was selected, an approach that allows for an in-depth analysis of problems from their origin, facilitating the implementation of effective, sustainable solutions aimed at business growth. Among the techniques applied, a customer survey was used, which provided valuable information about their needs, expectations and shopping experiences, and a SWOT analysis, which made it possible to evaluate the internal and external factors that influence the performance of the store, identifying strengths, weaknesses, opportunities and threats. As a result of the analysis, it was concluded that the lack of digital marketing strategies, the limited presence on social networks, the absence of online commerce platforms and an unattractive design of the physical store make it difficult to attract new customers and retain current ones. To optimize commercial management, it was proposed to increase investment in advertising, strengthen the presence in digital media, implement online shopping platforms to facilitate transactions and improve the customer experience, and adopt innovative strategies that build consumer loyalty.The "Baratodo" store faces various problems related to its commercial management, which have negatively impacted its performance in the market. Among the main difficulties are insufficient investment in advertising and the poor promotion of its products, which has limited its ability to attract new consumers and position itself in a highly competitive market. In addition, the store has low customer loyalty, a reduced presence on social networks, intense competition from other businesses and a recurring shortage of high-demand products. To address these adversities, the Root Cause method was selected, an approach that allows for an in-depth analysis of problems from their origin, facilitating the implementation of effective, sustainable solutions aimed at business growth. Among the techniques applied, a customer survey was used, which provided valuable information about their needs, expectations and shopping experiences, and a SWOT analysis, which made it possible to evaluate the internal and external factors that influence the performance of the store, identifying strengths, weaknesses, opportunities and threats. As a result of the analysis, it was concluded that the lack of digital marketing strategies, the limited presence on social networks, the absence of online commerce platforms and an unattractive design of the physical store make it difficult to attract new customers and retain current ones. To optimize commercial management, it was proposed to increase investment in advertising, strengthen the presence in digital media, implement online shopping platforms to facilitate transactions and improve the customer experience, and adopt innovative strategies that build consumer loyalty.La tienda “Baratodo” enfrenta diversos problemas relacionados con su gestión comercial, los cuales han impactado negativamente su desempeño en el mercado. Entre las principales dificultades se encuentran la insuficiencia de inversión en publicidad y la escasa promoción de sus productos, lo que ha limitado su capacidad de atraer nuevos consumidores y posicionarse en un mercado altamente competitivo. Además, la tienda presenta baja fidelización de clientes, una presencia reducida en redes sociales, competencia intensa de otros negocios y una escasez recurrente de productos de alta demanda. Para abordar estas adversidades, se seleccionó el método de Causa raíz, un enfoque que permite analizar en profundidad los problemas desde su origen, facilitando la implementación de soluciones efectivas, sostenibles y orientadas al crecimiento del negocio. Entre las técnicas aplicadas se utilizó una encuesta a los clientes, que proporcionó información valiosa sobre sus necesidades, expectativas y experiencias de compra, y un análisis FODA, que permitió evaluar los factores internos y externos que influyen en el desempeño de la tienda, identificando fortalezas, oportunidades, debilidades y amenazas. Como resultado del análisis, se concluyó que la falta de estrategias de marketing digital, la limitada presencia en redes sociales, la ausencia de plataformas de comercio en línea y un diseño poco atractivo del local físico dificulta la captación de nuevos clientes y la retención de los actuales. Para optimizar la gestión comercial, se propuso incrementar la inversión en publicidad, fortalecer la presencia en medios digitales, implementar plataformas de compras en línea para facilitar las transacciones y mejorar la experiencia del cliente, y adoptar estrategias innovadoras que fidelicen a los consumidores
cuentas por pagar del Minimarket “Xavier Rueda” de la ciudad de Babahoyo, durante los periodos 2022 - 2023.
Get PDFThe study analyzes the management of accounts payable at the Xavier Rueda 24/7 Mini Market in Babahoyo during 2022-2023. It was identified that the company faces control problems in its accounts payable, which affects its liquidity and financial stability. The lack of planning and monitoring has generated delays in payments and accounting errors. This can lead to sanctions, loss of discounts and impact on business relationships. The company does not carry out regular technical evaluations on its liabilities, which makes financial decision-making difficult. Tools such as the current liquidity ratio, acid test and horizontal analysis were applied to evaluate the financial situation. The results show that the company has a high level of debt and insufficient liquidity. The variation in accounts payable increased by 231.97%, affecting the stability of the business. It is recommended to implement internal controls, optimize cash flows and establish strategies to reduce the financial burden. The debt ratio is 0.9286, higher than the recommended margin, indicating high risk. It is advisable to make prudent decisions about debt and improve financial planning. A detailed analysis of liabilities is crucial to avoid inconsistencies and liquidity problems. The lack of internal controls compromises the viability of the company. It is proposed to improve payment management to guarantee solvency. Resolving these issues will allow you to maintain stable operations and healthy business relationships. The company must implement strategies to improve its payment capacity and reduce financial risks.The study analyzes the management of accounts payable at the Xavier Rueda 24/7 Mini Market in Babahoyo during 2022-2023. It was identified that the company faces control problems in its accounts payable, which affects its liquidity and financial stability. The lack of planning and monitoring has generated delays in payments and accounting errors. This can lead to sanctions, loss of discounts and impact on business relationships. The company does not carry out regular technical evaluations on its liabilities, which makes financial decision-making difficult. Tools such as the current liquidity ratio, acid test and horizontal analysis were applied to evaluate the financial situation. The results show that the company has a high level of debt and insufficient liquidity. The variation in accounts payable increased by 231.97%, affecting the stability of the business. It is recommended to implement internal controls, optimize cash flows and establish strategies to reduce the financial burden. The debt ratio is 0.9286, higher than the recommended margin, indicating high risk. It is advisable to make prudent decisions about debt and improve financial planning. A detailed analysis of liabilities is crucial to avoid inconsistencies and liquidity problems. The lack of internal controls compromises the viability of the company. It is proposed to improve payment management to guarantee solvency. Resolving these issues will allow you to maintain stable operations and healthy business relationships. The company must implement strategies to improve its payment capacity and reduce financial risks.El estudio analiza la gestión de cuentas por pagar en el Mini Market Xavier Rueda 24/7 en Babahoyo durante 2022-2023. Se identificó que la empresa enfrenta problemas de control en sus cuentas por pagar, lo que afecta su liquidez y estabilidad financiera. La falta de planificación y seguimiento ha generado retrasos en pagos y errores contables. Esto puede derivar en sanciones, pérdida de descuentos y afectación en relaciones comerciales. La empresa no realiza evaluaciones técnicas regulares sobre sus pasivos, lo que dificulta la toma de decisiones financieras. Se aplicaron herramientas como el índice de liquidez corriente, prueba ácida y análisis horizontal para evaluar la situación financiera. Los resultados muestran que la empresa tiene un alto nivel de endeudamiento y liquidez insuficiente. La variación de cuentas por pagar aumentó un 231.97%, afectando la estabilidad del negocio. Se recomienda implementar controles internos, optimizar flujos de caja y establecer estrategias para reducir la carga financiera. La razón de endeudamiento es 0.9286, superior al margen recomendado, indicando alto riesgo. Se aconseja tomar decisiones prudentes sobre endeudamiento y mejorar la planificación financiera. Es crucial un análisis detallado de pasivos para evitar inconsistencias y problemas de liquidez. La falta de controles internos compromete la viabilidad de la empresa. Se propone mejorar la gestión de pagos para garantizar solvencia. Resolver estos problemas permitirá mantener operaciones estables y relaciones comerciales saludables. La empresa debe implementar estrategias para mejorar su capacidad de pago y reducir riesgos financieros
Atención al cliente del local comercial “La Magia Del Color" en el cantón Ventanas del periodo 2023.
Get PDFThis study analyzes customer service in the La Magia del Color commercial premises in the Ventanas canton during the 2023 period, with the aim of identifying the main deficiencies in the service and proposing improvement strategies that contribute to customer satisfaction and business growth. Through customer surveys and staff interviews, issues related to lack of customer service training, long wait times, and poor communication about products and promotions were identified. The results show that, although customers value the quality of the products and the variety of items available, the lack of an efficient service limits loyalty and reduces the competitiveness of the business in the local market. In this sense, it is concluded that the optimization of customer service is a key factor to improve business performance. The implementation of training, the use of technological tools and a more efficient communication strategy will contribute to strengthening the relationship with customers, increasing their satisfaction and consolidating the presence of the store in the market. It is recommended that Magia del Color implement a continuous training program for its staff, in order to improve the quality of service. In addition, the incorporation of digital tools such as information channels on social networks and instant messaging is suggested, which would optimize communication with customers and generate a more satisfactory shopping experience. These improvements will promote consumer loyalty and strengthen the competitiveness of the business in the sector.This study analyzes customer service in the La Magia del Color commercial premises in the Ventanas canton during the 2023 period, with the aim of identifying the main deficiencies in the service and proposing improvement strategies that contribute to customer satisfaction and business growth. Through customer surveys and staff interviews, issues related to lack of customer service training, long wait times, and poor communication about products and promotions were identified. The results show that, although customers value the quality of the products and the variety of items available, the lack of an efficient service limits loyalty and reduces the competitiveness of the business in the local market. In this sense, it is concluded that the optimization of customer service is a key factor to improve business performance. The implementation of training, the use of technological tools and a more efficient communication strategy will contribute to strengthening the relationship with customers, increasing their satisfaction and consolidating the presence of the store in the market. It is recommended that Magia del Color implement a continuous training program for its staff, in order to improve the quality of service. In addition, the incorporation of digital tools such as information channels on social networks and instant messaging is suggested, which would optimize communication with customers and generate a more satisfactory shopping experience. These improvements will promote consumer loyalty and strengthen the competitiveness of the business in the sector.El presente estudio analiza la atención al cliente en el local comercial La Magia del Color del cantón Ventanas durante el periodo 2023, con el objetivo de identificar las principales deficiencias en el servicio y proponer estrategias de mejora que contribuyan a la satisfacción del cliente y al crecimiento del negocio. A través de encuestas a los clientes y entrevistas con el personal, se identificaron problemas relacionados con la falta de capacitación en atención al cliente, tiempos de espera prolongados y escasa comunicación sobre productos y promociones. Los resultados reflejan que, aunque los clientes valoran la calidad de los productos y la variedad de artículos disponibles, la falta de un servicio eficiente limita la fidelización y reduce la competitividad del negocio en el mercado local. En este sentido, se concluye que la optimización del servicio al cliente es un factor clave para mejorar el desempeño del negocio. La implementación de capacitaciones, el uso de herramientas tecnológicas y una estrategia de comunicación más eficiente contribuirán a fortalecer la relación con los clientes, aumentando su satisfacción y consolidando la presencia del local en el mercado. Se recomienda que Magia del Color implemente un programa de formación continua para su personal, con el fin de mejorar la calidad del servicio. Además, se sugiere la incorporación de herramientas digitales como canales de información en redes sociales y mensajería instantánea, lo que permitiría optimizar la comunicación con los clientes y generar una experiencia de compra más satisfactoria. Estas mejoras favorecerán la lealtad de los consumidores y fortalecerán la competitividad del negocio en el sector
Evaluación de diferentes densidades de siembra al voleo de la línea promisoria L-37 de arroz (Oryza sp.) en la localidad de Babahoyo
Get PDFThe rice (Oryza sativa L.) is one of the most important cereals in the human diet, since more than half of the world's population consumes it in large quantities. Rice production is the primary activity in the province of Los Ríos, since it generates sources of employment for a large percentage of families. This research will help us understand how rice planting density influences the yield and quality of the crop. The objective was to evaluate the effect of different broadcast planting densities using the promising line L-37. This research work was developed within the domains of the Technical University of Babahoyo of Agricultural Resources, Environment, Biodiversity and Biotechnology, the research was carried out through a field/laboratory with inferential descriptive statistics, it was also of an applied and experimental nature, based on the results achieved. Analysis of variance (ANOVA) was used to compare the effects of planting density and rice varieties on the variables of interest. This research made it possible to solve problems related to the need for seeds per hectare for planting.The rice (Oryza sativa L.) is one of the most important cereals in the human diet, since more than half of the world's population consumes it in large quantities. Rice production is the primary activity in the province of Los Ríos, since it generates sources of employment for a large percentage of families. This research will help us understand how rice planting density influences the yield and quality of the crop. The objective was to evaluate the effect of different broadcast planting densities using the promising line L-37. This research work was developed within the domains of the Technical University of Babahoyo of Agricultural Resources, Environment, Biodiversity and Biotechnology, the research was carried out through a field/laboratory with inferential descriptive statistics, it was also of an applied and experimental nature, based on the results achieved. Analysis of variance (ANOVA) was used to compare the effects of planting density and rice varieties on the variables of interest. This research made it possible to solve problems related to the need for seeds per hectare for planting.El arroz (Oryza sativa L.), es uno de los cereales más importantes en la dieta humana, ya que más de la mitad de la población mundial lo consume en grandes cantidades, la producción de arroz es la actividad primordial en la provincia de Los Ríos, ya que genera fuentes de empleo a un gran porcentaje de familias. Esta investigación nos ayudará a comprender como la densidad de siembra de arroz influye en el rendimiento y la calidad del cultivo, el objetivo fue evaluar el efecto de diferentes densidades de siembra al voleo utilizando la línea promisoria L-37. Este trabajo de investigación se desarrolló dentro de los dominios de la Universidad Técnica de Babahoyo de Recursos Agropecuarios, Ambiente, Biodiversidad y Biotecnología, la investigación fue realizada mediante campo/laboratorio con estadística descriptiva inferencial, también fue de carácter aplicado y experimental, basada en los resultados logrados. Se empleó el análisis de varianza (ANOVA) para comparar los efectos de la densidad de siembra y las variedades de arroz en las variables de interés. Esta investigación permitió resolver problemas relacionados con la necesidad de semillas por hectárea para la siembra