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Análisis de las estrategias de marketing en la Empresa “Panadería Central” de la ciudad de Babahoyo, periodo 2024.
Get PDFLos resultados obtenidos en este estudio en la Panadería Central de Babahoyo durante el periodo 2024, se aplicaron varios métodos y técnicas para realizar un análisis, uno de ellos un FODA reconociendo sus fortalezas, debilidades, oportunidades y amenazas, una entrevista y encuestas también se aplicó, donde se sugiere la implementación de estrategias de marketing, variar el producto, mejorar la distribución y capacitar al personal. Se recomienda fortalecer las ventas para poder llegar a una mejor rentabilidad y posicionamiento en el mercado. Se empleó una metodología mixta, la información obtenida a través de estos métodos sirvió de base para proponer estrategias de marketing mejoradas. Entre las fortalezas donde se destacan la calidad de sus productos a utilizar, la ubicación céntrica que posee ser parte muchos años en la comunidad. Entre sus debilidades están la falta de marketing en redes sociales, la venta online, una variedad de productos elaborados en la panadería es limitada y la necesidad imperiosa de mejorar la imagen del local. Las oportunidades se centran en el crecimiento e innovación del mercado de productos, la expansión a canales digitales. Las amenazas desde luego son la competencia por ser zona céntrica, el aumento de los costos de los precios de los insumos. En la preferencia de los clientes valoran la calidad, frescura, sabor y variedad de los productos. Muchos prefieren acercase a comprar en tienda física, pero están abiertos a utilizar canales digitales Se plantean de acuerdo a los resultados las estrategias de fortalecer la presencia en redes sociales, diversificar la oferta de productos, mejorar la imagen del local e implementar un programa de fidelización de clientes
Adaptación de lente progresivo en paciente femenino de 44 años de edad post operatorio de pterigión grado 3 que acude a Óptica Científica Guaranda, sucursal Montalvo.
Get PDFThe present clinical case entitled “adaptation of progressive lenses in a 44 year old female patient after surgery for pterygium grade 3” in both eyes, due to the age of our patient already has presbyopia, this is a physiological eye condition associated with aging, ie the lens becomes less flexible and therefore will not focus properly on objects at close distances. Similarly, after performing all the relevant tests the patient also had myopia, this is because the eye is longer than normal and objects are not focused correctly on the retina but in front of it, making it difficult to see far away, likewise, I present an astigmatism which occurs because the cornea or lens have an abnormal shape, this will cause the light to curve differently when it enters the eye, astigmatism will cause the person to see blurred or distorted either in near or far vision. In this context, the adaptation to progressive lenses is presented as a viable solution, since the progressive lens has a graduation of the three distances, that is, in near vision, intermediate vision and distance vision, and also has a subtle transition in the different graduations.The present clinical case entitled “adaptation of progressive lenses in a 44 year old female patient after surgery for pterygium grade 3” in both eyes, due to the age of our patient already has presbyopia, this is a physiological eye condition associated with aging, ie the lens becomes less flexible and therefore will not focus properly on objects at close distances. Similarly, after performing all the relevant tests the patient also had myopia, this is because the eye is longer than normal and objects are not focused correctly on the retina but in front of it, making it difficult to see far away, likewise, I present an astigmatism which occurs because the cornea or lens have an abnormal shape, this will cause the light to curve differently when it enters the eye, astigmatism will cause the person to see blurred or distorted either in near or far vision. In this context, the adaptation to progressive lenses is presented as a viable solution, since the progressive lens has a graduation of the three distances, that is, in near vision, intermediate vision and distance vision, and also has a subtle transition in the different graduations.El presente caso clínico titulado “adaptación de lentes progresivos en paciente femenino de 44 años post operatorio de pterigión grado 3” en ambos ojos, debido a la edad de nuestra paciente ya presenta presbicia esta es una condición fisiológica ocular asociada al envejecimiento, es decir el cristalino se vuelve menos flexible por ende no se enfocará correctamente los objetos en distancias cercanas. De igual modo, luego de realizar todas las pruebas pertinentes la paciente también presentaba miopía esto se da porque el ojo es más largo de lo normal y los objetos no se enfocan correctamente en la retina si no que lo hace por delante de esta, dificultando su visión lejana, así mismo, presento un astigmatismo lo cual se da porque la cornea o el cristalino tienen una forma anormal, esto va a provocar que la luz se curve de forma distinta cuando ingrese al ojo, el astigmatismo va a provocar que la persona vea borroso o distorsionado ya sea en visión próxima o lejana. En este contexto, la adaptación a lentes progresivos se presenta como una solución viable, puesto que el lente progresivo cuenta con una graduación de las tres distancias, es decir, en visión próxima, visión intermedia y visión lejana, además cuenta con una transición sutil en las diferentes graduaciones
Abordaje fisioterapéutico aplicado en deportistas con síndrome del músculo piramidal en el “Fisio Center Benjamín Andrade”, Babahoyo (octubre 2024 - marzo 2025).
Get PDFThe main objective of this study is to determine the effectiveness of the physiotherapeutic approach in the treatment of piriformis syndrome in athletes who attend the "Fisio Center Benjamín Andrade" Physical Therapy and Rehabilitation Center in the Babahoyo canton, during the period between October 2024 and March 2025. Piriformis syndrome is a musculoskeletal condition that affects sports performance due to compression of the sciatic nerve, generating pain and functional limitation. The research seeks to evaluate how the applied physiotherapeutic techniques contribute to improving the symptoms and physical performance of patients. The methodology used in this study is inductive, with a descriptive, applied and non-experimental design. A detailed analysis of the treatments implemented will be carried out, including stretching exercises, myofascial release techniques, manual therapy and muscle strengthening. Likewise, the results obtained through indicators of improvement in pain, mobility and functionality of athletes will be analyzed. This study will identify the most effective physiotherapeutic interventions to optimize the recovery and physical performance of patients, thus contributing to the development of more efficient rehabilitation protocols for the management of piriformis syndrome.The main objective of this study is to determine the effectiveness of the physiotherapeutic approach in the treatment of piriformis syndrome in athletes who attend the "Fisio Center Benjamín Andrade" Physical Therapy and Rehabilitation Center in the Babahoyo canton, during the period between October 2024 and March 2025. Piriformis syndrome is a musculoskeletal condition that affects sports performance due to compression of the sciatic nerve, generating pain and functional limitation. The research seeks to evaluate how the applied physiotherapeutic techniques contribute to improving the symptoms and physical performance of patients. The methodology used in this study is inductive, with a descriptive, applied and non-experimental design. A detailed analysis of the treatments implemented will be carried out, including stretching exercises, myofascial release techniques, manual therapy and muscle strengthening. Likewise, the results obtained through indicators of improvement in pain, mobility and functionality of athletes will be analyzed. This study will identify the most effective physiotherapeutic interventions to optimize the recovery and physical performance of patients, thus contributing to the development of more efficient rehabilitation protocols for the management of piriformis syndrome.El presente estudio tiene como objetivo principal determinar la efectividad del abordaje fisioterapéutico en el tratamiento del síndrome del piramidal en deportistas que asisten al Centro de Terapia Física y Rehabilitación "Fisio Center Benjamín Andrade" en el cantón Babahoyo, durante el período comprendido entre octubre de 2024 y marzo de 2025. El síndrome del piramidal es una condición musculoesquelética que afecta el rendimiento deportivo debido a la compresión del nervio ciático, generando dolor y limitación funcional. La investigación busca evaluar cómo las técnicas fisioterapéuticas aplicadas contribuyen a mejorar los síntomas y el desempeño físico de los pacientes. La metodología empleada en este estudio es de enfoque inductivo, con un diseño de tipo descriptivo, aplicado y no experimental. Se realizará un análisis detallado de los tratamientos implementados, incluyendo ejercicios de estiramiento, técnicas de liberación miofascial, terapia manual y fortalecimiento muscular. Asimismo, se analizarán los resultados obtenidos a través de indicadores de mejoría en el dolor, movilidad y funcionalidad de los deportistas. Este estudio permitirá identificar las intervenciones fisioterapéuticas más efectivas para optimizar la recuperación y el rendimiento físico de los pacientes, contribuyendo así al desarrollo de protocolos de rehabilitación más eficientes en el manejo del síndrome del piramidal
Inclusión educativa y su influencia en el desarrollo de habilidades socioafectivas de los niños de Inicial II
No full textEducational inclusion is a fundamental element in the optimal development of students, since it promotes respect for social and individual differences, allowing the student to be able to function on their own within their own environment while taking into consideration their feelings and emotions. Therefore, within the Emigdio Esparza Moreno Educational Unit, specifically in sublevel II. It was observed that, in said sublevel, there are children who do not have good emotional communication with others, since it is difficult for them to relate and participate in group activities given their different abilities, making the lack of development of educational inclusion in the institution evident. As part of the research methodology, non-experimental design and a qualitative approach will be used, in addition to the presence of documentary and field research. Obtaining as such a research sample of 25 students and 1 teacher, where an interview with the classroom teacher and direct observation of the students will be used as part of the research techniques. The results show that there are children who have not developed their socio-affective skills correctly, indicating that they do not interact with other classmates regardless of their abilities. It is concluded that it is important to promote educational inclusion within the classroom, since it allows students to respect and be empathetic with classmates with associated and non-associated special educational needs.Educational inclusion is a fundamental element in the optimal development of students, since it promotes respect for social and individual differences, allowing the student to be able to function on their own within their own environment while taking into consideration their feelings and emotions. Therefore, within the Emigdio Esparza Moreno Educational Unit, specifically in sublevel II. It was observed that, in said sublevel, there are children who do not have good emotional communication with others, since it is difficult for them to relate and participate in group activities given their different abilities, making the lack of development of educational inclusion in the institution evident. As part of the research methodology, non-experimental design and a qualitative approach will be used, in addition to the presence of documentary and field research. Obtaining as such a research sample of 25 students and 1 teacher, where an interview with the classroom teacher and direct observation of the students will be used as part of the research techniques. The results show that there are children who have not developed their socio-affective skills correctly, indicating that they do not interact with other classmates regardless of their abilities. It is concluded that it is important to promote educational inclusion within the classroom, since it allows students to respect and be empathetic with classmates with associated and non-associated special educational needs.La inclusión educativa es un elemento primordial en el desarrollo óptimo de los estudiantes, puesto que promueve el respeto hacia las diferencias sociales y particulares, permitiendo que el estudiante sea capaz de desenvolverse por sí sólo dentro de su propio entorno mientras tiene en consideración sus sentimientos y emociones. Por lo que, dentro la Unidad Educativa Emigdio Esparza Moreno, específicamente en el subnivel II. Se observó que, en dicho subnivel, existen niños que no tienen una buena comunicación afectiva con los demás, puesto que les cuesta relacionarse y participar en actividades grupales dado a sus capacidades diferentes, haciendo notoria la falta del desarrollo de la inclusión educativa en la institución. Como parte de la metodología de investigación se hará uso del diseño no experimental y un enfoque de carácter cualitativo, además de la presencia de la investigación documental y de campo. Obteniendo como tal una muestra de investigación de 25 estudiantes y 1 docente, en donde se hará empleo de una entrevista dirigida a la docente de aula y la observación directa a los estudiantes como parte de las técnicas de investigación. Los resultados ponen en evidencia que existen niños que no han desarrollado correctamente las habilidades socioafectivas, denotando que no interactúan con otros compañeros independientemente de sus capacidades. Concluyendo en que es importante potenciar la inclusión educativa dentro de las aulas de clases, ya que permiten que los estudiantes respeten y sean empáticos con aquellos compañeros con necesidades educativas especiales asociadas y no asociadas
Determinación de la presencia de Anaplasma en perros en la ciudadela 4 de Mayo de la cuidad de Babahoyo
No full textCanine anaplasmosis, caused by the bacterium Anaplasma phagocytophilum, is an emerging disease with zoonotic implications, as infected ticks can transmit it to humans. In Babahoyo, the prevalence of this disease in dogs is still unknown, and its control and prevention are hampered by the lack of epidemiological studies in the region. The research was conducted at the 4 de Mayo Citadel to determine the presence of the bacteria in 70 selected dogs using a non-parametric statistical methodology, specifically the chi-square test, in order to optimize the diagnosis and control of the disease, improving canine health and reducing zoonotic risks. The results were as follows: Of the total samples evaluated, 4 positive cases of hemoparasites were found. Within the age group, it was found that dogs aged 1-4 years presented 2 positive cases. Regarding sex, the result was 3 positive cases in males, equivalent to 5% of the population, while 29 females were evaluated, where one positive case was confirmed, equivalent to 1%. Finally, the breed most susceptible to this disease is the mixed breed, with 4 positive cases. Thus, and through the chi-square study, the affirmative hypothesis is accepted, since the presence of Anaplasma was indeed present.Canine anaplasmosis, caused by the bacterium Anaplasma phagocytophilum, is an emerging disease with zoonotic implications, as infected ticks can transmit it to humans. In Babahoyo, the prevalence of this disease in dogs is still unknown, and its control and prevention are hampered by the lack of epidemiological studies in the region. The research was conducted at the 4 de Mayo Citadel to determine the presence of the bacteria in 70 selected dogs using a non-parametric statistical methodology, specifically the chi-square test, in order to optimize the diagnosis and control of the disease, improving canine health and reducing zoonotic risks. The results were as follows: Of the total samples evaluated, 4 positive cases of hemoparasites were found. Within the age group, it was found that dogs aged 1-4 years presented 2 positive cases. Regarding sex, the result was 3 positive cases in males, equivalent to 5% of the population, while 29 females were evaluated, where one positive case was confirmed, equivalent to 1%. Finally, the breed most susceptible to this disease is the mixed breed, with 4 positive cases. Thus, and through the chi-square study, the affirmative hypothesis is accepted, since the presence of Anaplasma was indeed present.La anaplasmosis canina, causada por la bacteria Anaplasma phagocytophilum, es una enfermedad emergente con implicaciones zoonóticas, ya que las garrapatas infectadas pueden transmitirla a los humanos. En Babahoyo, la prevalencia de esta enfermedad en perros es aún desconocida, y su control y prevención se dificultan por la falta de estudios epidemiológicos en la región. Se realizo la investigación en la ciudadela 4 de Mayo busca determinar la presencia de la bacteria en 70 perros seleccionados, utilizando una metodología estadística no paramétrica, específicamente la prueba de chi cuadrado, con el fin de optimizar el diagnóstico y control de la enfermedad, mejorando la salud de los caninos y reduciendo los riesgos zoonóticos, donde los resultados fueron los siguientes, del total de las muestras evaluadas se encontraron 4 casos positivos de hemoparásitos, dentro de la edad se encontró que los perros de 1-4 años presentaron 2 casos positivos, con respecto al sexo dio como resultado 3 casos positivos en machos equivaliendo a un 5% de la población mientras que en hembras fueron evaluadas 29 dónde se confirmó un caso positivo equivaliendo el 1%, por último la raza más susceptible a dicha enfermedad, es la raza mestiza con 4 casos positivos, de esta forma y mediante el estudio de Chi cuadrado se acepta la hipótesis afirmativa, ya que si hubo la presencia de Anaplasma
Educación para la sostenibilidad turística y la conciencia ambiental en los estudiantes de la carrera de turismo de la Universidad Técnica de Babahoyo en el año 2024-2025
No full textThe curricular integration project has the purpose of analyzing education and tourism sustainability to promote environmental awareness in students of the tourism major at the UTB (Technical University of Babahoyo). This purpose was complemented with specific objectives that include identifying the environmental knowledge of students, evaluating their waste management practices and proposing strategies that encourage their participation in environmental projects and community activities.
A descriptive methodology was carried out with a mixed approach that allows collecting both quantitative and qualitative data to evaluate the knowledge, practices and behavior of students that are related to sustainability. Exploratory and explanatory research is used to gain a precise understanding of the diverse perspectives of students and teachers specialized in sustainability.
The information collected in the research techniques applied to students and teachers allows us to evaluate the level of knowledge about sustainability that tourism students have, what waste management practices they carry out and what strategies teachers implement to promote environmental awareness in their students. Various challenges are identified to carry out a sustainable tourism system and improvements in academic training are proposed, relating them to the area of sustainability.The curricular integration project has the purpose of analyzing education and tourism sustainability to promote environmental awareness in students of the tourism major at the UTB (Technical University of Babahoyo). This purpose was complemented with specific objectives that include identifying the environmental knowledge of students, evaluating their waste management practices and proposing strategies that encourage their participation in environmental projects and community activities.
A descriptive methodology was carried out with a mixed approach that allows collecting both quantitative and qualitative data to evaluate the knowledge, practices and behavior of students that are related to sustainability. Exploratory and explanatory research is used to gain a precise understanding of the diverse perspectives of students and teachers specialized in sustainability.
The information collected in the research techniques applied to students and teachers allows us to evaluate the level of knowledge about sustainability that tourism students have, what waste management practices they carry out and what strategies teachers implement to promote environmental awareness in their students. Various challenges are identified to carry out a sustainable tourism system and improvements in academic training are proposed, relating them to the area of sustainability.El proyecto de integración curricular tiene la finalidad de analizar la educación y la sostenibilidad turística para promover la conciencia ambiental en los estudiantes de la carrera de turismo de la UTB (Universidad Técnica de Babahoyo), dicho propósito se complementó con objetivos específicos que incluyen identificar el conocimiento ambiental de los estudiantes, evaluar sus prácticas de gestión de residuos y proponer estrategias que fomenten su participación en proyectos ambientales y actividades comunitarias.
Se llevó a cabo una metodología descriptiva con enfoque mixto que permite recopilar datos tanto cuantitativos como cualitativos para evaluar el conocimiento, prácticas y comportamiento de los estudiantes que se relacionan con la sostenibilidad. Se utiliza la investigación exploratoria y explicativa para tener una comprensión precisa sobre las diversas perspectivas de estudiantes y de docentes especializados en sostenibilidad.
La información recolectada en las técnicas de investigación aplicadas a los estudiantes y docentes, permiten evaluar qué nivel de conocimiento sobre sostenibilidad tienen los estudiantes de turismo, qué prácticas de manejo de residuos llevan y qué estrategias los docentes implementan para fomentar la conciencia ambiental de sus alumnos. Se identificaron diversos desafíos para llevar a cabo un sistema turístico sostenible y se proponen mejoras en la formación académica relacionándolas con el área de sostenibilidad
Rincón del hogar como estrategia para el desarrollo de la autonomía en niños de Educación Inicial I
No full textThe general objective of this research is to determine the use of the home corner as a strategy for the development of autonomy in children of Initial Education I of the “Emigdio Esparza Moreno” Educational Unit. In this way, it is possible to counteract the difficulties of autonomy that children of this educational level present, which are mainly related to the lack of self-care skills, organization and the completion of tasks independently. Hence the importance of the home corner, since it offers children the possibility of learning to carry out daily life activities through play, assuming small responsibilities that will allow them to be more autonomous in the completion of tasks according to their age.
This study has a descriptive scope, documentary and field type with a non-experimental design that is applied in a transversal manner. The deductive and inductive method is used. In addition, a mixed approach is used, using bibliographical consultation, survey, interview and observation techniques, whose instruments are the form, interview questionnaire and observation sheet. The results obtained allowed to determine the use of the home corner to enhance the autonomy of children, since it was proven that its use facilitates the acquisition of responsibilities, self-care skills, decision making, problem solving, collaboration and organization. It is generally concluded that the home corner significantly favors the learning and adaptation of the child in key aspects for the optimal development of his autonomy.The general objective of this research is to determine the use of the home corner as a strategy for the development of autonomy in children of Initial Education I of the “Emigdio Esparza Moreno” Educational Unit. In this way, it is possible to counteract the difficulties of autonomy that children of this educational level present, which are mainly related to the lack of self-care skills, organization and the completion of tasks independently. Hence the importance of the home corner, since it offers children the possibility of learning to carry out daily life activities through play, assuming small responsibilities that will allow them to be more autonomous in the completion of tasks according to their age.
This study has a descriptive scope, documentary and field type with a non-experimental design that is applied in a transversal manner. The deductive and inductive method is used. In addition, a mixed approach is used, using bibliographical consultation, survey, interview and observation techniques, whose instruments are the form, interview questionnaire and observation sheet. The results obtained allowed to determine the use of the home corner to enhance the autonomy of children, since it was proven that its use facilitates the acquisition of responsibilities, self-care skills, decision making, problem solving, collaboration and organization. It is generally concluded that the home corner significantly favors the learning and adaptation of the child in key aspects for the optimal development of his autonomy.La presente investigación tiene por objetivo general determinar el uso del rincón del hogar como estrategia para el desarrollo de la autonomía en niños de Educación Inicial I de la Unidad Educativa “Emigdio Esparza Moreno”. De esta manera, se logra contrarrestar las dificultades de autonomía que presentan los niños de este nivel educativo, los cuales se relacionan principalmente con la falta de habilidades de autocuidado, organización y el cumplimiento de tareas de manera autónoma. De ahí la importancia del rincón del hogar, dado que brinda la posibilidad a los niños de aprender a realizar actividades de la vida diaria mediante el juego, asumiendo pequeñas responsabilidades que les va a permitir ser más autónomos en el cumplimiento de tareas de acuerdo a su edad.
Este estudio posee un alcance descriptivo, de tipo documental y de campo con diseño no experimental que se aplicó de manera transversal. Se utilizó el método deductivo e inductivo. Además, se empleó un enfoque mixto, utilizando como técnicas la consulta bibliográfica, encuesta, entrevista y observación cuyos instrumentos son el formulario, cuestionario de entrevista y ficha de observación Los resultados obtenidos permitieron determinar el uso del rincón del hogar para potenciar la autonomía de los niños, puesto que, se comprobó que su utilización facilita la adquisición de responsabilidades, habilidades de autocuidado, toma de decisiones, resolución de problemas, colaboración y organización. Se concluye de manera general que, el rincón del hogar favorece significativamente el aprendizaje y adaptación del niño en aspectos claves para el desarrollo óptimo de su autonomía
LAS POLÍTICAS AGRÍCOLAS Y SU INFLUENCIA EN LA PRODUCCIÓN DE ARROZ EN LA PROVINCIA DE LOS RÍOS
No full textCountries face many difficulties in their production process of various products and this is related to the development of agricultural policies in these countries. The objective of the research was to determine how agricultural policies influence rice production in the province of Los Ríos. The type of research is descriptive explanatory, the analytical, synthetic, inductive and deductive methods were used and the quantitative approach was used. The study population was all rice producers in the province of Los Ríos during the year 2023 and a sample of 182 was selected. The results showed about what happens with rice production, and it is seen that the productive capacity is certainly limited, also market satisfaction is affected given the quality of the product and finally that the marketing mechanisms are presenting difficulties. Likewise, the participation of the state in agricultural policies was identified, in its guiding role, as well as the importance of the productive drive that is presented and with it being able to improve the quality of life standards of producers. It is concluded that the way in which the variables Agricultural Policies and Rice Production are related is significantly positive, the correlation obtained was Rho = 0.798, which establishes a high relationship between the variables and that the appropriate Agricultural Policies in the levels of Rice Production in the province of Los Ríos are explained in 63.68%.Countries face many difficulties in their production process of various products and this is related to the development of agricultural policies in these countries. The objective of the research was to determine how agricultural policies influence rice production in the province of Los Ríos. The type of research is descriptive explanatory, the analytical, synthetic, inductive and deductive methods were used and the quantitative approach was used. The study population was all rice producers in the province of Los Ríos during the year 2023 and a sample of 182 was selected. The results showed about what happens with rice production, and it is seen that the productive capacity is certainly limited, also market satisfaction is affected given the quality of the product and finally that the marketing mechanisms are presenting difficulties. Likewise, the participation of the state in agricultural policies was identified, in its guiding role, as well as the importance of the productive drive that is presented and with it being able to improve the quality of life standards of producers. It is concluded that the way in which the variables Agricultural Policies and Rice Production are related is significantly positive, the correlation obtained was Rho = 0.798, which establishes a high relationship between the variables and that the appropriate Agricultural Policies in the levels of Rice Production in the province of Los Ríos are explained in 63.68%.Los países enfrentan muchas dificultades en su proceso de producción de diversos productos y ello relacionado con el desarrollo de las políticas agrícolas en dichos países. El objetivo de la investigación fue determinar la forma en que las políticas agrícolas influyen en la producción de arroz en la provincia de Los Ríos. El tipo de investigación es descriptivo explicativo, se utilizaron los métodos analítico, sintético, inductivo y deductivo y se usó el enfoque cuantitativo. La población de estudio fueron todos los Productores de arroz de la provincia de Los Ríos durante el año 2023 y se seleccionó una muestra fue de 182. Los resultados mostraron acerca de lo que sucede con la producción de arroz, y se aprecia que la capacidad productiva está ciertamente limitada, también la satisfacción del mercado se ve afectada dado que la calidad del producto y finalmente que los mecanismos de comercialización están presentando dificultades. Asimismo, se identificó en las políticas agrícolas la participación el estado, en su rol orientador, asimismo, la importancia del impulso productivo que se presenta y con ello poder mejorar los estándares de calidad de vida de los productores. Se concluye que la forma en que se relaciona las variables Políticas agrícolas y Producción de arroz es significativamente positiva, la correlación obtenida fue de Rho = 0,798 lo que establece una alta relación entre las variables y que las oportunas Políticas agrícolas en los niveles de Producción de arroz en la provincia de Los Ríos se explica en un 63,68%
Diagnóstico de las necesidades y desafíos del marketing digital en los emprendimientos turísticos en el Cantón Babahoyo
No full textThe overall objective of this research is to analyze the needs and challenges of digital marketing in tourism enterprises in the Babahoyo canton, in order to improve their competitiveness. In the new digital era, digital marketing has become an indispensable tool for tourism businesses in Babahoyo, where competition and the need for visibility are increasingly important. The methodology used in this study is a qualitative approach with a non-experimental design, using interviews and the observation sheet as a technique, the interview was applied to 6 enterprises, divided into two hotels; Hotel Gran Daniel and Hotel Grand River, two food and beverage establishments; Donde Fercho and Cabua Cangrejal-Marisquería and finally two travel agencies “Travel With Us” and JR-Explorer. The observation sheet was applied to an accommodation the Grand River Hotel, a travel agency “Travel With Us” and a food and beverage establishment Cabua Cangrejal-Marisquería. Among the results of this study showed challenges such as the absence of interaction on social networks also the low influx of customers due to the insecurity of the canton that prevents active promotion on social networks.
In conclusion, digital marketing represents an opportunity not only to improve the profitability of tourism businesses, but it is also essential to create relevant links with customers. Incorporating digital strategies will allow entrepreneurs to adapt to current market trends, remain competitive, reach a wider audience and respond efficiently to customer needs, thus enabling the economic growth of their businesses.The overall objective of this research is to analyze the needs and challenges of digital marketing in tourism enterprises in the Babahoyo canton, in order to improve their competitiveness. In the new digital era, digital marketing has become an indispensable tool for tourism businesses in Babahoyo, where competition and the need for visibility are increasingly important. The methodology used in this study is a qualitative approach with a non-experimental design, using interviews and the observation sheet as a technique, the interview was applied to 6 enterprises, divided into two hotels; Hotel Gran Daniel and Hotel Grand River, two food and beverage establishments; Donde Fercho and Cabua Cangrejal-Marisquería and finally two travel agencies “Travel With Us” and JR-Explorer. The observation sheet was applied to an accommodation the Grand River Hotel, a travel agency “Travel With Us” and a food and beverage establishment Cabua Cangrejal-Marisquería. Among the results of this study showed challenges such as the absence of interaction on social networks also the low influx of customers due to the insecurity of the canton that prevents active promotion on social networks.
In conclusion, digital marketing represents an opportunity not only to improve the profitability of tourism businesses, but it is also essential to create relevant links with customers. Incorporating digital strategies will allow entrepreneurs to adapt to current market trends, remain competitive, reach a wider audience and respond efficiently to customer needs, thus enabling the economic growth of their businesses.El objetivo general de esta investigación es analizar las necesidades y desafíos del marketing digital en los emprendimientos turísticos en el cantón Babahoyo, con el propósito de mejorar su competitividad. En la nueva era digital el marketing digital se ha vuelto una herramienta indispensable para los negocios turísticos en el cantón Babahoyo, donde la competencia y la necesidad de visibilidad son cada vez más importantes. La metodología utilizada en este estudio es de enfoque cualitativo con un diseño no experimental, se utilizó como técnica las entrevistas y fichas de observación, las entrevistas se aplicaron a 6 emprendimientos, divididos en dos hoteles; Hotel Gran Daniel y Hotel Grand River, dos establecimientos de alimentos y bebidas; Donde Fercho y Cabua Cangrejal-Marisquería y por ultimo dos agencias de viajes “Travel With Us” y JR-Explorer. En la ficha de observación se aplicó a un alojamiento el Hotel Grand River, una agencia de viajes “Travel With Us” y a un establecimiento de alimentos y bebidas Cabua Cangrejal-Marisquería. Entre los resultados de este estudio demostraron desafíos como la ausencia de interacción en las redes sociales también la poca afluencia de clientes debido a la inseguridad del cantón que impide la promoción activa en redes sociales.
En conclusión, el marketing digital representa una oportunidad no solo para mejorar la rentabilidad de los negocios turísticos, sino que también es fundamental para crear vínculos relevantes con los clientes. Al incorporar estrategias digitales permitirá a los emprendedores adaptarse a las tendencias actuales del mercado, a su vez mantenerse competitivos, alcanzar a un público más amplio y responder de manera eficiente a las necesidades de los clientes, optar por ello permitirá el crecimiento económico de sus negocios
Sistema de ejercicios para el desarrollo de la motricidad gruesa en la educación básica
No full textThe present research project seeks to promote the development of gross motor skills since it is important for the comprehensive training of students.
The importance of the development of gross motor skills for the physical and cognitive health of children and interaction with the environment was highlighted. Globally, children's physical activity is decreasing due to factors such as technology and lack of time. In Ecuador, despite the development of education, there are still gaps in the teaching of physical education, especially in rural areas.
In the Emigdio Esparza Educational Unit, it is identified as a special case where students have deficits in the development of gross motor skills. It is clear that specific practice programs must be implemented to develop students' motor skills.
The main objective is to create an exercise program adapted to the needs of basic general education students at the “Emigdio Esparza Moreno” Educational Unit to improve their gross motor skills. The program is expected to improve students' coordination, balance, and academic performance. The purpose is to provide teachers with tools to improve their teaching practice in physical education. It is expected that the implementation of the program will help improve the quality of education in the institution. The importance of gross motor skills in child development is determined and explained. In addition, different types of exercises and their relationship with gross motor development are presented.
A qualitative approach will be used to explore topics more deeply and understand the experiences of students and teachers. The existing situation will be observed without manipulating the variables. Interviews, surveys and a literature review will be used.The present research project seeks to promote the development of gross motor skills since it is important for the comprehensive training of students.
The importance of the development of gross motor skills for the physical and cognitive health of children and interaction with the environment was highlighted. Globally, children's physical activity is decreasing due to factors such as technology and lack of time. In Ecuador, despite the development of education, there are still gaps in the teaching of physical education, especially in rural areas.
In the Emigdio Esparza Educational Unit, it is identified as a special case where students have deficits in the development of gross motor skills. It is clear that specific practice programs must be implemented to develop students' motor skills.
The main objective is to create an exercise program adapted to the needs of basic general education students at the “Emigdio Esparza Moreno” Educational Unit to improve their gross motor skills. The program is expected to improve students' coordination, balance, and academic performance. The purpose is to provide teachers with tools to improve their teaching practice in physical education. It is expected that the implementation of the program will help improve the quality of education in the institution. The importance of gross motor skills in child development is determined and explained. In addition, different types of exercises and their relationship with gross motor development are presented.
A qualitative approach will be used to explore topics more deeply and understand the experiences of students and teachers. The existing situation will be observed without manipulating the variables. Interviews, surveys and a literature review will be used.El presente proyecto de investigación busca promover el desarrollo de la motricidad gruesa puesto que es importante para la formación integral de los estudiantes.
Se destacó la importancia del desarrollo de la motricidad gruesa para la salud física y cognitiva de los niños y la interacción con el medio ambiente. A nivel mundial, la actividad física infantil está disminuyendo debido a factores como la tecnología y la falta de tiempo. En Ecuador, a pesar del desarrollo de la educación, aún existen vacíos en la enseñanza de la educación física, especialmente en las zonas rurales.
En la Unidad Educativa Emigdio Esparza se identifica como un caso especial donde los estudiantes presentan déficits en el desarrollo de la motricidad gruesa. Está claro que se deben implementar programas de práctica específicos para desarrollar las habilidades motoras de los estudiantes.
El objetivo principal es crear un programa de ejercicios adaptado a las necesidades de los estudiantes de educación general básica de la Unidad Educativa “Emigdio Esparza Moreno” para mejorar su motricidad gruesa. Se espera que el programa mejore la coordinación, el equilibrio y el rendimiento académico de los estudiantes. El propósito es brindar a los docentes herramientas para mejorar su práctica docente en educación física. Se espera que la implementación del programa ayude a mejorar la calidad de la educación en la institución. Se determina y explica la importancia de la motricidad gruesa en el desarrollo infantil. Además, se presentan diferentes tipos de ejercicios y su relación con el desarrollo motor grueso.
Se utilizará un enfoque cualitativo para explorar temas más profundamente y comprender las experiencias de estudiantes y profesores. Se observará la situación existente sin manipular las variables. Se utilizarán entrevistas, encuestas y revisión bibliográfica