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El marketing de influencers su papel en la promoción de productos y servicios en Babahoyo
Get PDFThis research thesis demonstrates the impact of influencer marketing in the promotion of products and services in the city of Babahoyo, with the aim of evaluating the effectiveness of this strategy and determining the factors that influence consumer conviction, through a quantitative-quantitative approach methodology and the use of surveys applied to local merchants and consumers in general, it was identified that micro and nano influencers are generally those who give greater credibility to their product promotions due to authenticity, creativity and closeness to their followers. The results showed that influencer marketing has a positive impact on customer reach, interaction and conversion, although it depends greatly on the transparency and quality of the promoted content. It is observed that consumer trust is an important factor in the success of this strategy, since many respondents perceive that the information provided can be exaggerated in some way or often misleading. Based on this research, local brands and entrepreneurs are advised to work with smaller-scale influencers and encourage strategies based on authenticity and credibility. It is also suggested that training be implemented for merchants and influencers to ensure more ethical and effective marketing content in the digital environment.This research thesis demonstrates the impact of influencer marketing in the promotion of products and services in the city of Babahoyo, with the aim of evaluating the effectiveness of this strategy and determining the factors that influence consumer conviction, through a quantitative-quantitative approach methodology and the use of surveys applied to local merchants and consumers in general, it was identified that micro and nano influencers are generally those who give greater credibility to their product promotions due to authenticity, creativity and closeness to their followers. The results showed that influencer marketing has a positive impact on customer reach, interaction and conversion, although it depends greatly on the transparency and quality of the promoted content. It is observed that consumer trust is an important factor in the success of this strategy, since many respondents perceive that the information provided can be exaggerated in some way or often misleading. Based on this research, local brands and entrepreneurs are advised to work with smaller-scale influencers and encourage strategies based on authenticity and credibility. It is also suggested that training be implemented for merchants and influencers to ensure more ethical and effective marketing content in the digital environment.Esta tesis de investigación demuestra el impacto del marketing de influencer en la promoción de productos y servicios de la ciudad de Babahoyo, con el objetivo de evaluar la efectividad de esta estrategia y determinar los factores que influyen en la convicción de los consumidores, por medio de una metodología de enfoque cuantitativo-cuantitativo y el uso de encuestas aplicadas a comerciantes y consumidores locales en general, se identificó que los micro y nano influencers generalmente son quienes dan mayor credibilidad a sus promociones de productos debido la autenticidad, creatividad y cercanía con sus seguidores. Los resultados arrojaron que el marketing de influencer tiene un impacto positivo en el alcance, interacción y conversión de clientes, aunque dependa mucho de la transparencia y la calidad del contenido promocionado. Se observa que la confianza del consumidor es un factor importante en el éxito de esta estrategia, ya que muchos encuestados perciben que la información proporcionada de alguna manera puede ser exagerada o muchas veces resultar engañosa. Con base en estas investigaciones, se recomienda a las marcas y emprendedores locales trabajar con influencers de menor escala e incentivar estrategias que se basen en la autenticidad y la credibilidad, también se sugiere la implementación de capacitaciones a comerciantes e influencers para garantizar contenido de marketing más ético y efectivo en el entorno digital
Herbicidas bipiridílicos paraquat y diquat: Impacto en el manejo de las arvenses en la Provincia de Los Ríos.
No full textThe study on bipyridyl herbicides, specifically paraquat and diquat, focused on their impact on the management of weeds in the province of Los Ríos. The general objective was to theoretically analyze how these herbicides influenced weed control, a critical aspect for agricultural production in the region. To carry out this research, updated information was gathered from scientific articles, websites, Google Scholar, and virtual libraries, allowing for the collection of opinions and ideas from various authors on the topic. The research was conducted as a non-experimental bibliographic study, employing synthesis, analysis, and summarization of the collected information. The impact of these herbicides on the physiology of weeds and their potential resistance was addressed, considering that recurrent use may have led to the adaptation of weed species, complicating their control. Additionally, the economic and environmental consequences of using paraquat and diquat were examined. Effective weed control proved essential not only for improving crop yields but also for maintaining agricultural sustainability in the region. The implementation of integrated management strategies that considered the responsible use of these herbicides was crucial for mitigating associated risks, thereby promoting a healthier and more productive agricultural environment in Los Ríos.The study on bipyridyl herbicides, specifically paraquat and diquat, focused on their impact on the management of weeds in the province of Los Ríos. The general objective was to theoretically analyze how these herbicides influenced weed control, a critical aspect for agricultural production in the region. To carry out this research, updated information was gathered from scientific articles, websites, Google Scholar, and virtual libraries, allowing for the collection of opinions and ideas from various authors on the topic. The research was conducted as a non-experimental bibliographic study, employing synthesis, analysis, and summarization of the collected information. The impact of these herbicides on the physiology of weeds and their potential resistance was addressed, considering that recurrent use may have led to the adaptation of weed species, complicating their control. Additionally, the economic and environmental consequences of using paraquat and diquat were examined. Effective weed control proved essential not only for improving crop yields but also for maintaining agricultural sustainability in the region. The implementation of integrated management strategies that considered the responsible use of these herbicides was crucial for mitigating associated risks, thereby promoting a healthier and more productive agricultural environment in Los Ríos.El estudio sobre los herbicidas bipiridílicos, específicamente paraquat y diquat, se centró en su impacto en el manejo de arvenses en la provincia de Los Ríos. El objetivo general fue analizar teóricamente cómo estos herbicidas influyeron en el control de arvenses, un aspecto crítico para la producción agrícola en la región. Para llevar a cabo esta investigación, se recopiló información actualizada a partir de artículos científicos, sitios web, Google Académico y bibliotecas virtuales, lo que permitió obtener opiniones e ideas de diversos autores sobre la temática. La investigación se desarrolló como un trabajo no experimental de carácter bibliográfico, utilizando síntesis, análisis y resumen de la información recopilada. Se abordó el impacto de estos herbicidas en la fisiología de las arvenses y su potencial resistencia, considerando que el uso recurrente pudo haber llevado a la adaptación de las especies de arvenses, complicando su control. Además, se examinaron las consecuencias económicas y ambientales del uso de paraquat y diquat. El control efectivo de las arvenses demostró ser esencial no solo para mejorar el rendimiento de los cultivos, sino también para mantener la sostenibilidad agrícola en la región. La implementación de estrategias de manejo integrado que consideraron el uso responsable de estos herbicidas fue crucial para mitigar los riesgos asociados, promoviendo un entorno agrícola más saludable y productivo en Los Ríos
Difusión de los servicios del GAD Parroquial Rural de Ricaurte en el periodo 2024.
No full textDecentralized Autonomous Governments (GAD) play a fundamental role in territorial management and local development, especially in countries such as Ecuador, where decentralization is a central axis of their political structure. These governments, which include prefectures, municipalities and parish councils, are responsible for planning, executing and managing public policies that respond to the specific needs of their territories. Their role is framed within a legal context defined by the 2008 Constitution and the Organic Code of Territorial Organization, Autonomy and Decentralization (COOTAD), which grants them autonomy to make decisions in areas such as economic development, infrastructure, education and health. Territorial management is one of the pillars of GAD, as it allows for strategic planning of land use, environmental conservation and the promotion of sustainable productive activities. GADs promote local development through citizen participation, allowing communities to be an active part in decision-making and in the implementation of projects. This not only strengthens local democracy, but also ensures that public policies respond to the realities and needs of each territory. However, GADs face significant challenges, such as a lack of financial resources, limited technical capacities, and the need for greater inter-institutional coordination. Despite these challenges, there are opportunities to strengthen their role, such as implementing technologies to improve management, forming public-private partnerships, and promoting innovation in territorial planning.Decentralized Autonomous Governments (GAD) play a fundamental role in territorial management and local development, especially in countries such as Ecuador, where decentralization is a central axis of their political structure. These governments, which include prefectures, municipalities and parish councils, are responsible for planning, executing and managing public policies that respond to the specific needs of their territories. Their role is framed within a legal context defined by the 2008 Constitution and the Organic Code of Territorial Organization, Autonomy and Decentralization (COOTAD), which grants them autonomy to make decisions in areas such as economic development, infrastructure, education and health. Territorial management is one of the pillars of GAD, as it allows for strategic planning of land use, environmental conservation and the promotion of sustainable productive activities. GADs promote local development through citizen participation, allowing communities to be an active part in decision-making and in the implementation of projects. This not only strengthens local democracy, but also ensures that public policies respond to the realities and needs of each territory. However, GADs face significant challenges, such as a lack of financial resources, limited technical capacities, and the need for greater inter-institutional coordination. Despite these challenges, there are opportunities to strengthen their role, such as implementing technologies to improve management, forming public-private partnerships, and promoting innovation in territorial planning.Los Gobiernos Autónomos Descentralizados (GAD) desempeñan un papel fundamental en la gestión territorial y el desarrollo local, especialmente en países como Ecuador, donde la descentralización es un eje central de su estructura política. Estos gobiernos, que incluyen a prefecturas, municipios y juntas parroquiales, tienen la responsabilidad de planificar, ejecutar y gestionar políticas públicas que respondan a las necesidades específicas de sus territorios. Su rol se enmarca en un contexto legal definido por la Constitución de 2008 y el Código Orgánico de Organización Territorial, Autonomía y Descentralización (COOTAD), que les otorga autonomía para tomar decisiones en áreas como el desarrollo económico, la infraestructura, la educación y la salud. La gestión territorial es uno de los pilares de los GAD, ya que permite una planificación estratégica del uso del suelo, la conservación del medio ambiente y la promoción de actividades productivas sostenibles, los GAD fomentan el desarrollo local a través de la participación ciudadana, permitiendo que las comunidades sean parte activa en la toma de decisiones y en la implementación de proyectos. Esto no solo fortalece la democracia local, sino que también garantiza que las políticas públicas respondan a las realidades y necesidades de cada territorio. Sin embargo, los GAD enfrentan desafíos significativos, como la falta de recursos financieros, capacidades técnicas limitadas y la necesidad de una mayor coordinación interinstitucional. A pesar de estos retos, existen oportunidades para fortalecer su rol, como la implementación de tecnologías para mejorar la gestión, la formación de alianzas público-privadas y la promoción de la innovación en la planificación territorial
Efectos de los ejercicios isométricos en el tratamiento de artrosis de rodilla en pacientes geriátricos que acuden al Centro de Rehabilitación Lenin Moreno, San Juan, periodo octubre 2024- abril 2025.
No full textKnee osteoarthritis is a degenerative condition in the cartilage that significantly affects the tissues that become very common with aging, causing pain and reduction in mobility. Its incidence worldwide has increased with the aging of the knee. Population, is one of the main causes. In Ecuador, the incidence is higher in women, considered 80% of people over 65 years of age who demonstrate knee osteoarthritis. In the San Juan parish at the Lenin Moreno Rehabilitation Center between October 2024 and April 2025, a descriptive, inductive, and field study was undertaken that included 80 patients with a diagnosis of knee osteoarthritis, of which 64 were collected as sample, under inclusion and exclusion criteria. The results revealed that the cause such as age, knee injuries, are significantly related to the development of the disease, this research will not only benefit patients, it will also serve as a tool to implement new physiotherapy exercise programs. Based on the discovery, it is proposed to determine isometric exercises that reduce pain, increase functionality and provide an applicable exercise model, improving the quality of life of the elderly, particularly in the aging stage.Knee osteoarthritis is a degenerative condition in the cartilage that significantly affects the tissues that become very common with aging, causing pain and reduction in mobility. Its incidence worldwide has increased with the aging of the knee. Population, is one of the main causes. In Ecuador, the incidence is higher in women, considered 80% of people over 65 years of age who demonstrate knee osteoarthritis. In the San Juan parish at the Lenin Moreno Rehabilitation Center between October 2024 and April 2025, a descriptive, inductive, and field study was undertaken that included 80 patients with a diagnosis of knee osteoarthritis, of which 64 were collected as sample, under inclusion and exclusion criteria. The results revealed that the cause such as age, knee injuries, are significantly related to the development of the disease, this research will not only benefit patients, it will also serve as a tool to implement new physiotherapy exercise programs. Based on the discovery, it is proposed to determine isometric exercises that reduce pain, increase functionality and provide an applicable exercise model, improving the quality of life of the elderly, particularly in the aging stage.La artrosis de rodilla es una afección degenerativa en el cartílago que afecta de manera significativa a los tejidos que se vuele muy frecuente con el envejecimiento, lo que ocasiona dolor y reducción en la movilidad, su incidencia a nivel mundial ha aumentado con el envejecimiento de la población, es una de las principales causas. En Ecuador, la incidencia es más alta en mujeres considerada un 80% de personas mayores de 65 años que demuestran artrosis de rodilla. En la parroquia San Juan en el Centro de Rehabilitación Lenin Moreno entre Octubre del 2024 y Abril del 2025, ese abordó un estudio descriptivo, inductivo, y de campo que finalizó a 80 pacientes con diagnóstico de artrosis de rodilla, los cuales 64 fueron recopilados como muestra, bajo criterio de inclusión y exclusión. Los resultados revelaron que la causa como la edad, las lesiones en la rodilla, están relacionadas significativamente con el desarrollo de la enfermedad, esta investigación no solo beneficiará a los pacientes incluso servirá como herramienta para implementar nuevos programas de ejercicios de fisioterapia. En basa al descubrimiento, se propone determinar ejercicios isométricos que reduzcan el dolor, aumentando la funcionalidad y brinde un modelo de ejercicio aplicable mejorando la calidad de vida del adulto mayor, particular en la etapa del envejecimiento
Atención al Cliente de la empresa Comercial Torres del cantón Babahoyo provincia de los Ríos, del periodo 2023.
No full textThe case study "Customer Service at Comercial Torres" analyzes the main issues affecting the shopping experience at this establishment in Babahoyo canton during the 2023 period. The company faces challenges such as a lack of accessibility for people with mobility impairments, insufficient staff availability during peak hours, the absence of a clear process for product returns and exchanges, inconsistent application of customer service policies, and the lack of an adequate rest area for customers. These factors negatively impact consumer satisfaction and the business's competitiveness. To address these shortcomings, the research is based on surveys and interviews with customers and employees, aiming to assess service quality and propose improvement strategies. Suggested measures include adapting facilities for accessibility, hiring additional staff during high-demand hours, standardizing the returns process, and providing ongoing staff training. Through these actions, the study seeks to optimize customer service, enhance loyalty, and strengthen Comercial Torres' image in the local market.The case study "Customer Service at Comercial Torres" analyzes the main issues affecting the shopping experience at this establishment in Babahoyo canton during the 2023 period. The company faces challenges such as a lack of accessibility for people with mobility impairments, insufficient staff availability during peak hours, the absence of a clear process for product returns and exchanges, inconsistent application of customer service policies, and the lack of an adequate rest area for customers. These factors negatively impact consumer satisfaction and the business's competitiveness. To address these shortcomings, the research is based on surveys and interviews with customers and employees, aiming to assess service quality and propose improvement strategies. Suggested measures include adapting facilities for accessibility, hiring additional staff during high-demand hours, standardizing the returns process, and providing ongoing staff training. Through these actions, the study seeks to optimize customer service, enhance loyalty, and strengthen Comercial Torres' image in the local market.El caso de estudio "Atención al Cliente de la empresa Comercial Torres" analiza los principales problemas que afectan la experiencia de compra en este establecimiento del cantón Babahoyo durante el período 2023. La empresa enfrenta dificultades como la falta de accesibilidad para personas con movilidad reducida, la insuficiente disponibilidad de personal en horas pico, la ausencia de un proceso claro para devoluciones y cambios de productos, la aplicación inconsistente de las políticas de atención al cliente y la falta de un área de descanso adecuada para los clientes. Estos factores impactan negativamente en la satisfacción del consumidor y en la competitividad del negocio. Para abordar estas deficiencias, la investigación se basa en encuestas y entrevistas con clientes y empleados, con el objetivo de evaluar la calidad del servicio y proponer estrategias de mejora. Se sugiere la implementación de medidas como la adecuación de instalaciones accesibles, la contratación de más personal en horarios de alta demanda, la estandarización del proceso de devoluciones y la capacitación continua del personal. Con estas acciones, se busca optimizar la atención al cliente, mejorar la fidelización y fortalecer la imagen de Comercial Torres en el mercado local
Sistema de copia de seguridad y recuperación de datos en la Casa de la Cultura Ecuatoriana "Benjamín Carrión", Núcleo de Los Ríos.
No full textThe following study provides an analysis of the technological infrastructure and data backup policies of the Casa de la Cultura Ecuatoriana Benjamín Carrión, Núcleo de Los Ríos, outlining data management and information security shortcomings. Notably, a lack of automation implementation, reliance on outdated systems, and the scarcity of inter-industry policies and procedures posed a substantial risk of data loss and business operation breaks. The installation of a modern backup system resulted in a 90% decrease in data loss risk, improving overall system’s availability, security, and scalability. Furthermore, advanced encryption protocols, continuous monitoring system, and frequent audits ensured that data integrity and confidentially are maintained. Consequently, there is an opportunity to further strengthen security protocols through regular recovery tests, modernize infrastructure using cloud-based solutions, and implement international policies such as ISO 27001 and TOGAF. Employee training and auditing methodologies may be used to support the longevity and safety of the culture house’s digital backup and preserve institutional heritage.The following study provides an analysis of the technological infrastructure and data backup policies of the Casa de la Cultura Ecuatoriana Benjamín Carrión, Núcleo de Los Ríos, outlining data management and information security shortcomings. Notably, a lack of automation implementation, reliance on outdated systems, and the scarcity of inter-industry policies and procedures posed a substantial risk of data loss and business operation breaks. The installation of a modern backup system resulted in a 90% decrease in data loss risk, improving overall system’s availability, security, and scalability. Furthermore, advanced encryption protocols, continuous monitoring system, and frequent audits ensured that data integrity and confidentially are maintained. Consequently, there is an opportunity to further strengthen security protocols through regular recovery tests, modernize infrastructure using cloud-based solutions, and implement international policies such as ISO 27001 and TOGAF. Employee training and auditing methodologies may be used to support the longevity and safety of the culture house’s digital backup and preserve institutional heritage.El siguiente estudio proporciona un análisis de la infraestructura tecnológica y políticas de respaldo de datos de la Casa de la Cultura Ecuatoriana Benjamín Carrión, Núcleo de Los Ríos, delineando falencias en la gestión de datos y seguridad de la información. En particular, la falta de implementación de automatización, la dependencia de sistemas obsoletos y la escasez de políticas y procedimientos intersectoriales plantearon un riesgo sustancial de pérdida de datos e interrupciones en las operaciones comerciales. La instalación de un sistema de respaldo moderno resultó en una disminución del 90% en el riesgo de pérdida de datos, mejorando la disponibilidad, seguridad y escalabilidad general del sistema. Además, los protocolos de cifrado avanzados, el sistema de monitoreo continuo y las auditorías frecuentes garantizaron que se mantenga la integridad y la confidencialidad de los datos. En consecuencia, existe la oportunidad de fortalecer aún más los protocolos de seguridad mediante pruebas de recuperación periódicas, modernizar la infraestructura utilizando soluciones basadas en la nube e implementar políticas internacionales como ISO 27001 y TOGAF. Se pueden utilizar metodologías de auditoría y capacitación de empleados para respaldar la longevidad y seguridad del respaldo digital de la casa cultural y preservar el patrimonio institucional
Inventarios de la cooperativa de Transporte Urbano Santa Rita de la ciudad de Babahoyo en el periodo 2023.
No full textThe study analyzes the inventory management of the Santa Rita de Babahoyo Urban Transport Cooperative during 2023, identifying deficiencies that affect the company's operation and financial sustainability. It is observed that the lack of a structured system for the control of essential spare parts and materials generates unnecessary costs, shortages of supplies and a reduction in the quality of service. The cooperative faces difficulties in managing its inventory due to the absence of efficient control and the lack of follow-up in the acquisition and use of spare parts. This causes shortages, unnecessary accumulation of supplies and high operating costs, affecting the quality of service and user satisfaction. A mixed approach (quantitative and qualitative) was used, with the application of tools such as ABC analysis, which classified spare parts according to their relevance. Lack of staff training, poor documentation and absence of clear control policies. The study reveals that the lack of adequate control in inventories generates economic losses and affects the cooperative's operation. Structural improvements are required in the management of inputs, the implementation of technological tools and staff training to ensure an efficient and sustainable service..The study analyzes the inventory management of the Santa Rita de Babahoyo Urban Transport Cooperative during 2023, identifying deficiencies that affect the company's operation and financial sustainability. It is observed that the lack of a structured system for the control of essential spare parts and materials generates unnecessary costs, shortages of supplies and a reduction in the quality of service. The cooperative faces difficulties in managing its inventory due to the absence of efficient control and the lack of follow-up in the acquisition and use of spare parts. This causes shortages, unnecessary accumulation of supplies and high operating costs, affecting the quality of service and user satisfaction. A mixed approach (quantitative and qualitative) was used, with the application of tools such as ABC analysis, which classified spare parts according to their relevance. Lack of staff training, poor documentation and absence of clear control policies. The study reveals that the lack of adequate control in inventories generates economic losses and affects the cooperative's operation. Structural improvements are required in the management of inputs, the implementation of technological tools and staff training to ensure an efficient and sustainable service..El estudio analiza la gestión de inventarios de la Cooperativa de Transporte Urbano Santa Rita de Babahoyo durante el año 2023, identificando deficiencias que afectan la operatividad y sostenibilidad financiera de la empresa. Se observa que la falta de un sistema estructurado para el control de repuestos y materiales esenciales genera costos innecesarios, escasez de insumos y reducción en la calidad del servicio. La cooperativa enfrenta dificultades en la administración de su inventario debido a la ausencia de un control eficiente y la falta de seguimiento en la adquisición y uso de repuestos. Esto provoca desabastecimiento, acumulación innecesaria de insumos y elevados costos operativos, afectando la calidad del servicio y la satisfacción de los usuarios. Se utilizó un enfoque mixto (cuantitativo y cualitativo), con la aplicación de herramientas como análisis ABC, que clasificó los repuestos según su relevancia. Falta de capacitación del personal, documentación deficiente y ausencia de políticas claras de control. El estudio revela que la falta de control adecuado en los inventarios genera pérdidas económicas y afecta la operatividad de la cooperativa. Se requieren mejoras estructurales en la gestión de insumos, la implementación de herramientas tecnológicas y la capacitación del personal para garantizar un servicio eficiente y sostenible
Medios de comunicación digitales de la Parroquia La Unión y la percepción de la imagen de los políticos de la Junta Parroquial
No full textThe present research focuses on analyzing the influence of digital media on the public perception of the political image of the La Unión parish council. Additionally, the main objective is to determine the impact of digital media on the perception of the political image of the council members, using a descriptive and experimental research design along with a mixed-method approach. The study population consists of 14,093 individuals registered by the National Institute of Statistics and Censuses (2022) to analyze and understand the political and social perception in the rural parish of La Unión. A sample of 374 people was selected for the survey. The results showed that 79.4% of the population uses Facebook and Instagram, according to the current project, indicating a daily consumption of information through digital media. These platforms serve as crucial channels for informing and shaping public opinion in La Unión, with Facebook being the primary application. Consequently, this highlights social media platforms as key factors in shaping public perceptions of the political activities of the parish council in the country. It is concluded that information pages featuring political news about the parish council, including images and videos, facilitate communication as a feedback mechanism between the public and politicians. This interaction aims to promote active citizen participation among the residents of La Unión.The present research focuses on analyzing the influence of digital media on the public perception of the political image of the La Unión parish council. Additionally, the main objective is to determine the impact of digital media on the perception of the political image of the council members, using a descriptive and experimental research design along with a mixed-method approach. The study population consists of 14,093 individuals registered by the National Institute of Statistics and Censuses (2022) to analyze and understand the political and social perception in the rural parish of La Unión. A sample of 374 people was selected for the survey. The results showed that 79.4% of the population uses Facebook and Instagram, according to the current project, indicating a daily consumption of information through digital media. These platforms serve as crucial channels for informing and shaping public opinion in La Unión, with Facebook being the primary application. Consequently, this highlights social media platforms as key factors in shaping public perceptions of the political activities of the parish council in the country. It is concluded that information pages featuring political news about the parish council, including images and videos, facilitate communication as a feedback mechanism between the public and politicians. This interaction aims to promote active citizen participation among the residents of La Unión.La presente investigación se centra en el análisis de la influencia de los medios de comunicación digitales en la percepción pública de la imagen política de la junta parroquial la unión. Además, el objetivo principal es determinar la influencia de los medios de comunicación digitales en la percepción de la imagen de los políticos de la junta parroquial de la unión, donde la metodología de investigación se realizará con el diseño descriptivo y experimental junto al método mixto, por lo cual se toma como población a 14.093 individuos registrados en el (Instituto Nacional de Estadística y Censos, 2022), para poder analizar y conocer la percepción política y social que existe en la parroquia rural la unión; se obtuvo una muestra de 374 personas que serán la cantidad a encuestar. Los resultados fueron que el 79,4% de la población utiliza Facebook e Instagram, según el proyecto actual, lo que indica un consumo diario de información a través de medios digitales que sirven como canales cruciales para informar y formar opinión pública en la unión es mediante la aplicación de Facebook. Por ende, esto enfatiza a las plataformas de redes sociales como percepciones públicas de las actividades políticas de la junta constitucional en el país. Se concluye que, a través de páginas de información con noticias políticas sobre la junta parroquial donde incluyen imágenes y videos, la comunicación se convierte en una retroalimentación entre el público y los políticos, con el fin de fomentar la participación activa de los ciudadanos unionenses
Manejo integrado de pulgones en huertos orgánicos de hortalizas en el Ecuador
No full textAphids represent a crucial hazard to agricultural activity in organic crops, and integrated pest management assists farmers in addressing and minimizing these hazards. As this method is based on the application of various techniques together, it is a highly effective solution for this type of problem. This work was developed as a non-experimental bibliographic research, through the use of synthesis, analysis and summary of the information collected. The main species of aphids that affect horticultural crops are the following: Aphis fabae, Aphis gossypii and Myzus persicae. Aphids attack young shoots, causing a reduction in plant vigor; as a result, the infected part turns yellow; In addition, secondary fungi reduce the growth and yield of vegetables. Aphids cause indirect damage, because they are vectors of various viruses and cause economic losses; Honeydew, produced by aphids, helps the fungus thrive. Cultural practices for aphid control are based on: living barriers, high planting densities and trap crops, which contribute to the reduction of pest insect populations. The most used botanical extracts against aphids are: Azadirachta indica (A.Juss.); Allium sativum (L.) Ruta graveolans (L.); Tagetes erecta (L.); Cinnamomun verum (L.); Quassia amara (L.).Aphids represent a crucial hazard to agricultural activity in organic crops, and integrated pest management assists farmers in addressing and minimizing these hazards. As this method is based on the application of various techniques together, it is a highly effective solution for this type of problem. This work was developed as a non-experimental bibliographic research, through the use of synthesis, analysis and summary of the information collected. The main species of aphids that affect horticultural crops are the following: Aphis fabae, Aphis gossypii and Myzus persicae. Aphids attack young shoots, causing a reduction in plant vigor; as a result, the infected part turns yellow; In addition, secondary fungi reduce the growth and yield of vegetables. Aphids cause indirect damage, because they are vectors of various viruses and cause economic losses; Honeydew, produced by aphids, helps the fungus thrive. Cultural practices for aphid control are based on: living barriers, high planting densities and trap crops, which contribute to the reduction of pest insect populations. The most used botanical extracts against aphids are: Azadirachta indica (A.Juss.); Allium sativum (L.) Ruta graveolans (L.); Tagetes erecta (L.); Cinnamomun verum (L.); Quassia amara (L.).Los pulgones representan un peligro crucial para la actividad agrícola en los cultivos orgánicos, y el manejo integrado de plagas asiste a los agricultores en enfrentar y minimizar estos peligros. Como este método se fundamenta en la aplicación de diversas técnicas en conjunto, resulta una solución altamente efectiva para este tipo de problemas. El presente trabajo se desarrolló como una investigación no experimental de carácter bibliográfico, mediante el uso de síntesis, análisis, y resumen de la información recopilada. Las principales especies de pulgones que afectan los cultivos hortícolas son las siguientes: Aphis fabae, Aphis gossypii y Myzus persicae. Los pulgones atacan los brotes jóvenes, provocando la reducción del vigor de la planta; como resultado, la parte infectada se vuelve amarilla; además los hongos secundarios reducen el crecimiento y rendimiento de las hortalizas. Los pulgones causan daños indirectos, debido a que son vectores de diversos virus y provocan pérdidas económicas; la melaza, producida por los pulgones, ayuda a que el hongo prospere. Las prácticas culturales para el control pulgones se basan en: barreras vivas, altas densidades de siembra y cultivos trampas, que contribuyen en la disminución de las poblaciones de los insectos plagas. Los extractos botánicos más usados contra los pulgones son: Azadirachta indica (A.Juss.); Allium sativum (L.) Ruta graveolans (L.); Tagetes erecta (L.); Cinnamomun verum (L.); Quassia amara (L.)
Ametropías y su relación con la calidad visual en estudiantes de la Carrera De Nutrición y Dietética de la Universidad Técnica de Babahoyo. Octubre 2024 - abril 2025.
No full textThe prevalence of ametropia is a significant problem both worldwide and in Ecuador, these pathologies significantly affect the visual quality of people. The lack of knowledge about what good vision means is an overlooked problem, especially among university students. Therefore, this research will focus on identifying the most common ametropias that affect visual quality in students of Nutrition and Dietetics at the Technical University of Babahoyo October 2024 - April 2025. For the development of this study a Descriptive, Prospective and Transversal Research was applied, combined with an observational-descriptive approach. The population of this study is made up of 519 students of the Nutrition and Dietetics career of the Technical University of Babahoyo, and based on the inclusion and exclusion criteria, the sample was established by 83 students. Regarding the identification of the most common ametropias, it can be mentioned that after the respective analysis of the results it can be indicated that Astigmatism and Myopia are the most common ametropias that affect the visual quality in the students of the Nutrition and Dietetics career.The prevalence of ametropia is a significant problem both worldwide and in Ecuador, these pathologies significantly affect the visual quality of people. The lack of knowledge about what good vision means is an overlooked problem, especially among university students. Therefore, this research will focus on identifying the most common ametropias that affect visual quality in students of Nutrition and Dietetics at the Technical University of Babahoyo October 2024 - April 2025. For the development of this study a Descriptive, Prospective and Transversal Research was applied, combined with an observational-descriptive approach. The population of this study is made up of 519 students of the Nutrition and Dietetics career of the Technical University of Babahoyo, and based on the inclusion and exclusion criteria, the sample was established by 83 students. Regarding the identification of the most common ametropias, it can be mentioned that after the respective analysis of the results it can be indicated that Astigmatism and Myopia are the most common ametropias that affect the visual quality in the students of the Nutrition and Dietetics career.La prevalencia de ametropías es un problema significativo tanto a nivel mundial como en el territorio ecuatoriano, estas patologías afectan de manera significativa la calidad visual de las personas. La falta de conocimiento sobre lo que significa una buena visión es un problema que se pasa por alto, especialmente los estudiantes universitarios. Por tanto, la presente investigación se enfocará en Identificar las ametropías más comunes que afectan la calidad visual en los estudiantes de la carrera de Nutrición y Dietética de la Universidad Técnica de Babahoyo octubre 2024 – abril 2025. Para el desarrollo de este estudio se aplicó una Investigación Descriptiva, Prospectiva y Transversal, combinado con un enfoque observacional-descriptivo. La población de este estudio está conformada por 519 estudiantes de la carrera de Nutrición y Dietética de la Universidad Técnica de Babahoyo, y con base a los criterios de inclusión y exclusión, la muestra estuvo establecida por 83 estudiantes. En lo que respecta a la identificación de las ametropías más comunes, se pueden mencionar que posterior al respectivo análisis de los resultados se puede indicar que el Astigmatismo y Miopía son las ametropías más comunes que afectan la calidad visual en los estudiantes de la carrera de Nutrición y Dietética