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Aprendizajes basados en juegos y su repercusión en el desarrollo Psicoemocional en estudiantes de 4to grado de EGB de la U.E Juan E. Verdezoto cantón Babahoyo 2024
Get PDFThis research examines the influence of game-based learning on the psycho-emotional development of 4th grade students of General Basic Education of the Juan E. Verdezoto Educational Unit of the Babahoyo cantón during the period 2024. The study is based on recent research that shows that approximately 60% of basic education students have difficulties in their socio-emotional development, a situation that has intensified in recent years. In Ecuador, specifically, 48% of basic education students show difficulties in their psycho-emotional development, manifested mainly in problems of emotional self-regulation and social skills.
The research adopts a mixed approach, combining qualitative and quantitative methodologies, with a non-experimental field design. The study is carried out with a total population of 36 participants, made up of 28 4th grade students, 3 teachers and 5 directors of the institution. For data collection, Likert-scale surveys for students and teachers, and structured interviews with principals will be implemented, using instruments designed to evaluate both the implementation of game-based learning and its impact on psycho-emotional development.
The expected results of this research project significant improvements in the psycho-emotional development of students, particularly in aspects such as emotional self-regulation, social skills, self-esteem, and collaborative work capacity. It is anticipated that the findings will demonstrate that the systematic implementation of game-based learning constitutes an effective pedagogical strategy to strengthen the comprehensive development of basic education students.This research examines the influence of game-based learning on the psycho-emotional development of 4th grade students of General Basic Education of the Juan E. Verdezoto Educational Unit of the Babahoyo cantón during the period 2024. The study is based on recent research that shows that approximately 60% of basic education students have difficulties in their socio-emotional development, a situation that has intensified in recent years. In Ecuador, specifically, 48% of basic education students show difficulties in their psycho-emotional development, manifested mainly in problems of emotional self-regulation and social skills.
The research adopts a mixed approach, combining qualitative and quantitative methodologies, with a non-experimental field design. The study is carried out with a total population of 36 participants, made up of 28 4th grade students, 3 teachers and 5 directors of the institution. For data collection, Likert-scale surveys for students and teachers, and structured interviews with principals will be implemented, using instruments designed to evaluate both the implementation of game-based learning and its impact on psycho-emotional development.
The expected results of this research project significant improvements in the psycho-emotional development of students, particularly in aspects such as emotional self-regulation, social skills, self-esteem, and collaborative work capacity. It is anticipated that the findings will demonstrate that the systematic implementation of game-based learning constitutes an effective pedagogical strategy to strengthen the comprehensive development of basic education students.La presente investigación examinó la influencia del aprendizaje basado en juegos en el desarrollo psicoemocional de los estudiantes de 4to grado de Educación General Básica de la Unidad Educativa Juan E. Verdezoto del cantón Babahoyo durante el período 2024. El estudio se fundamentó en investigaciones previas que evidenciaron que aproximadamente la mayor cantidad de los estudiantes de educación básica presentaban dificultades en su desarrollo socioemocional, situación que se intensificó en los últimos años. En Ecuador, específicamente, los estudiantes de educación básica mostraron dificultades en su desarrollo psicoemocional, manifestadas principalmente en problemas de autorregulación emocional y habilidades sociales.
La investigación adoptó un enfoque mixto, combinando metodologías cualitativas y cuantitativas, con un diseño no experimental de campo. El estudio se realizó con una población total de 30 participantes, conformada por 28 estudiantes de 4to grado, 2 docentes de la institución. Para la recolección de datos, se implementaron técnicas como encuestas con escala Likert dirigidas a estudiantes, y entrevistas estructuradas a docentes, utilizando instrumentos diseñados para evaluar tanto la implementación del aprendizaje basado en juegos como su impacto en el desarrollo psicoemocional.
Los resultados de esta investigación evidenciaron mejoras significativas en el desarrollo psicoemocional de los estudiantes, particularmente en aspectos como la autorregulación emocional, habilidades sociales, autoestima y capacidad de trabajo colaborativo. Se demostró que la implementación sistemática del aprendizaje basado en juegos constituyó una estrategia pedagógica efectiva para fortalecer el desarrollo integral de los estudiantes de educación básica
Proceso de fidelización al cliente de la empresa “Mision Box” en la ciudad de Babahoyo en el periodo 2024.
Get PDFLa empresa “Misión Box” enfrenta dificultades significativas para mantener la fidelización de sus clientes a largo plazo, evidenciado por un alto porcentaje de abandono. Esto se debe a la falta de seguimiento postventa, la ausencia de incentivos concretos, una propuesta de valor poco diferenciada y la escasa comunicación de promociones, lo que debilita la lealtad y el compromiso de los usuarios. Además, carece de estrategias de fidelización sólidas, actividades de integración social y una comunicación efectiva, lo que ha llevado a que los clientes opten por alternativas más accesibles. Para abordar este problema, se utilizó el método de estudio de caso, que permite un análisis profundo de las particularidades del negocio y facilita la detección de deficiencias clave para diseñar estrategias personalizadas que promuevan el crecimiento. Las técnicas empleadas incluyeron entrevistas dirigidas al jefe del negocio para obtener información directa sobre las estrategias actuales y encuestas aplicadas a los clientes para conocer sus experiencias, necesidades y expectativas. Las conclusiones destacaron que la falta de programas de fidelización bien estructurados, de actividades que promuevan la integración social y de herramientas tecnológicas adecuadas afecta gravemente la retención de clientes. Para mejorar, se propone implementar programas de fidelización personalizados, fortalecer la comunicación en redes sociales y crear actividades sociales que promuevan un sentido de pertenencia, además de optimizar la capacitación del personal y garantizar una atención al cliente eficaz y oportuna
La representación de la mujer en la música de Bad Bunny: Análisis de la percepción social
Get PDFThis research work analyzes the perception of women in the songs of urban artist Bad Bunny, exploring the social perception generated by his lyrics and video clips in the public of the city of Babahoyo. A descriptive and correlational research approach is used through a mixed method where quantitative and qualitative techniques are employed. The study addresses the relationship between the messages of their songs and their attitudes about gender roles and stereotypes, identifying both elements of female empowerment and cases of perpetuation of stereotypes. The research proposes that urban music, especially Bad Bunny's content, has a significant impact on the construction of social imaginaries related to women, which allows us to understand how gender roles are integrated, challenged or reinforced in a globalized context, providing a basis for promoting more equitable and respectful representations.This research work analyzes the perception of women in the songs of urban artist Bad Bunny, exploring the social perception generated by his lyrics and video clips in the public of the city of Babahoyo. A descriptive and correlational research approach is used through a mixed method where quantitative and qualitative techniques are employed. The study addresses the relationship between the messages of their songs and their attitudes about gender roles and stereotypes, identifying both elements of female empowerment and cases of perpetuation of stereotypes. The research proposes that urban music, especially Bad Bunny's content, has a significant impact on the construction of social imaginaries related to women, which allows us to understand how gender roles are integrated, challenged or reinforced in a globalized context, providing a basis for promoting more equitable and respectful representations.Este trabajo de investigación analiza la percepción de la mujer en las canciones del artista urbano Bad Bunny, explorando su percepción social generada por sus letras y videoclips en el público de la ciudad de Babahoyo. Se utiliza un enfoque investigativo descriptivo y correlacional mediante un método mixto en donde se emplean técnicas cuantitativas y cualitativas. El estudio aborda la relación entre los mensajes de sus canciones y sus actitudes sobre roles y estereotipos de género, identificando tanto elementos de empoderamiento femenino como casos de perpetuación de estereotipos. La investigación propone que la música urbana, especialmente el contenido de Bad Bunny ejerce un impacto significativo en la construcción de imaginarios sociales relacionados con la mujer esto permite comprender cómo se integran, desafían o refuerzan los roles de género en un contexto globalizado, proporcionando bases para fomentar representaciones más equitativas y respetuosas
Incidencia de enfermedades hemotrópicas en equinos de la Parroquia General Vernaza de la provincia del Guayas
No full textHemoparasitic diseases represent a significant problem worldwide, not only in animal health but also in public health. Among the main pathologies that affect equines are piroplasmosis and trypanosomiasis, diseases that, over time, have become a growing concern for livestock producers. These diseases can lead to severe economic losses due to decreased productivity, treatment costs, and, in some cases, death. For this reason, the present study was developed with the objective of determining the incidence of hemoparasitic diseases in equines in the General Vernaza Parish, Guayas Province. To do so, 130 equines distributed throughout the territory were sampled, including 70 horses, 56 mares, 2 fillies, and 2 colts. The data obtained were analyzed using the Percentage Method to establish the proportion of positive and negative cases for hemoparasites. The results indicated that 3.85% of the equines evaluated were positive, while 96.15% (130 cases) were negative. Among the positive cases, 3 cases of Trypanosoma (66.66%) and 2 cases of piroplasmosis (33.33%) were detected in horses. The presence of these hemoparasites highlights the importance of implementing adequate control and prevention strategies. Regarding the distribution by sex, 45% of females and 55% of males were identified, with horses being the category most susceptible to hemoparasitic diseases. These findings emphasize the need for continuous monitoring and effective disease management strategies in equine populations.
Keywords: Haemoparasites, equines, economic impact, diagnosis, prevention.Hemoparasitic diseases represent a significant problem worldwide, not only in animal health but also in public health. Among the main pathologies that affect equines are piroplasmosis and trypanosomiasis, diseases that, over time, have become a growing concern for livestock producers. These diseases can lead to severe economic losses due to decreased productivity, treatment costs, and, in some cases, death. For this reason, the present study was developed with the objective of determining the incidence of hemoparasitic diseases in equines in the General Vernaza Parish, Guayas Province. To do so, 130 equines distributed throughout the territory were sampled, including 70 horses, 56 mares, 2 fillies, and 2 colts. The data obtained were analyzed using the Percentage Method to establish the proportion of positive and negative cases for hemoparasites. The results indicated that 3.85% of the equines evaluated were positive, while 96.15% (130 cases) were negative. Among the positive cases, 3 cases of Trypanosoma (66.66%) and 2 cases of piroplasmosis (33.33%) were detected in horses. The presence of these hemoparasites highlights the importance of implementing adequate control and prevention strategies. Regarding the distribution by sex, 45% of females and 55% of males were identified, with horses being the category most susceptible to hemoparasitic diseases. These findings emphasize the need for continuous monitoring and effective disease management strategies in equine populations.
Keywords: Haemoparasites, equines, economic impact, diagnosis, prevention.Las enfermedades hemoparasitarías representan un problema significativo a nivel mundial, no solo en la salud animal, sino también en la salud pública. Entre las principales patologías que afectan a los equinos se encuentran la Piroplasmosis y la trypanosomiasis, enfermedades que, con el tiempo, se han convertido en una preocupación creciente para los productores ganaderos. Por esta razón, el presente estudio fue desarrollado con el objetivo de determinar la incidencia de enfermedades hemotrópicas en equinos de la Parroquia General Vernaza, provincia del Guayas. Para ello, se realizó el muestreo de 130 equinos distribuidos en el territorio, incluyendo 70 caballos, 56 yeguas, 2 potrillas y 2 potrillos. Los datos obtenidos fueron analizados mediante el Método Porcentual para establecer la proporción de casos positivos y negativos a hemoparásitos. Los resultados indicaron que el 3,85 % de los equinos evaluados resultaron positivos, mientras que el 96,15 % (130 casos) fueron negativos. Entre los casos positivos, se detectaron equinos 3 casos Trypanosoma (66,66 %), 2 casos con Piroplasmosis (33,33 %). En cuanto a la distribución por sexo, se identificó un 45 % de hembras y un 55 % de machos, siendo los caballos la categoría más susceptible a las enfermedades hemotrópicas.
Palabras claves: Hemoparásitos, equinos, impacto económico, diagnóstico, prevención
Determinación de la presencia de Dipylidium caninum mediante examen coprológico en perros que llegan a consulta al Centro de salud animal de la Universidad Técnica de Babahoyo
Get PDFIn the present experimental research was carried out with the purpose of detecting the prevalence of the endoparasite Dipylidium caninum which is a gastrointestinal cestode in dogs that come to consultation at the Animal Health Center of the Technical University of Babahoyo. Carrying out the collection of 40 stool samples for the performance of coproparasitic examination using the simple direct smear technique, establishing evaluation parameters in canines through age, breed, sex, presence of fleas and reported clinical symptoms. The results of the study showed that, of the total number of canines sampled, including 17 males and 23 females, of which the percentage of negativity in males was 43% and in females 57%, therefore, the population of sampled canines was 100% negative for Dipylidium caninum, representing an absence of eggs and proglottids of the cestode. Finally, no significant differences were found in the risk factors analyzed using the nonparametric Person's Chi-square test (χ²), such as age, breed, or sex. The results provide relevant information to emphasize routine endoparasite checks, thus contributing to the improvement of animal health and development. It was concluded that 100% of the total number of canines sampled at the Animal Health Center of the Technical University of Babahoyo tested negative, demonstrating the absence of the endoparasite. However, it is emphasized that research should be conducted with a larger number of canines and that we be informed that they are not dewormed.In the present experimental research was carried out with the purpose of detecting the prevalence of the endoparasite Dipylidium caninum which is a gastrointestinal cestode in dogs that come to consultation at the Animal Health Center of the Technical University of Babahoyo. Carrying out the collection of 40 stool samples for the performance of coproparasitic examination using the simple direct smear technique, establishing evaluation parameters in canines through age, breed, sex, presence of fleas and reported clinical symptoms. The results of the study showed that, of the total number of canines sampled, including 17 males and 23 females, of which the percentage of negativity in males was 43% and in females 57%, therefore, the population of sampled canines was 100% negative for Dipylidium caninum, representing an absence of eggs and proglottids of the cestode. Finally, no significant differences were found in the risk factors analyzed using the nonparametric Person's Chi-square test (χ²), such as age, breed, or sex. The results provide relevant information to emphasize routine endoparasite checks, thus contributing to the improvement of animal health and development. It was concluded that 100% of the total number of canines sampled at the Animal Health Center of the Technical University of Babahoyo tested negative, demonstrating the absence of the endoparasite. However, it is emphasized that research should be conducted with a larger number of canines and that we be informed that they are not dewormed.En la presente investigación experimental se realizó con el propósito de poder detectar la prevalencia del endoparásito Dipylidium caninum que es un cestodo gastrointestinal en perros que llegan a consulta al Centro de salud animal de la Universidad Técnica de Babahoyo. Efectuando la toma de 40 muestras de heces para la realización de examen coproparasitario mediante la técnica de frotis directo simple, estableciendo parámetros de evaluación en los caninos mediante la edad, raza, sexo, la presencia de pulgas y los síntomas clínicos reportados. Los resultados del estudio mostraron que, del total de caninos muestreados entre ellos 17 Machos y 23 Hembras, de los cuales el porcentaje de negatividad en machos fue de 43% y en hembras un 57%, por lo tanto, la población de caninos muestreados salió 100% negativos para Dipylidium caninum, lo que representa una ausencia de los huevos y proglótides del cestodo. Finalmente, no se encontró diferencias significativas en los factores de riesgo analizados por medio de la prueba no paramétrica Chi Cuadrado de Person (χ²), como edad, raza, sexo. Los resultados ofrecen información relevante para enfatizar controles rutinarios del endoparásito, para así contribuir a la mejora de la salud animal y el desarrollo de ellos. Se concluyó que los caninos muestreados del Centro de salud animal de la Universidad Técnica de Babahoyo dieron 100% negativos del total muestreados en lo cual se demostró la ausencia del endoparásito mencionado, pero se enfatiza a realizar investigaciones con más cantidad de caninos e informándonos de que no estén desparasitados
Análisis financiero y su impacto en la rentabilidad de la empresa HENGDA LIFE S.A. de la ciudad de Guayaquil en el periodo 2023.
Get PDFThe financial study is essential to assess the financial performance of a company and make strategic decisions. This analysis analyzes the financial reports of Hengda Life S.A. corresponding to the year 2023, with the objective of detecting internal and external elements that have impacted its performance and identifying critical areas to optimize. This work has a quantitative, descriptive and explanatory approach, and uses a non-experimental, cross-sectional and documentary design. Methods of documentary analysis, financial study and comparison of financial statements were applied, using financial statements, financial ratios and horizontal and vertical analysis as tools. The findings indicate a 49.7% decline in revenue, which has affected the company's profitability, despite a 70.6% decrease in sales costs. Additionally, administrative costs increased by 2.55%, impacting net profit. External elements, such as Ecuador's low GDP expansion (1.5%) and recent tax regulations, have also influenced the company's financial performance. It is determined that Hengda Life S.A. It requires optimizing your sales tactics, reducing your administration expenses and strengthening your economic structure to face the challenges of the market. This analysis highlights the importance of financial study for the sustainability and development of the company.The financial study is essential to assess the financial performance of a company and make strategic decisions. This analysis analyzes the financial reports of Hengda Life S.A. corresponding to the year 2023, with the objective of detecting internal and external elements that have impacted its performance and identifying critical areas to optimize. This work has a quantitative, descriptive and explanatory approach, and uses a non-experimental, cross-sectional and documentary design. Methods of documentary analysis, financial study and comparison of financial statements were applied, using financial statements, financial ratios and horizontal and vertical analysis as tools. The findings indicate a 49.7% decline in revenue, which has affected the company's profitability, despite a 70.6% decrease in sales costs. Additionally, administrative costs increased by 2.55%, impacting net profit. External elements, such as Ecuador's low GDP expansion (1.5%) and recent tax regulations, have also influenced the company's financial performance. It is determined that Hengda Life S.A. It requires optimizing your sales tactics, reducing your administration expenses and strengthening your economic structure to face the challenges of the market. This analysis highlights the importance of financial study for the sustainability and development of the company.El estudio financiero es esencial para valorar el rendimiento financiero de una compañía y tomar decisiones de carácter estratégico. Este análisis analiza los informes financieros de Hengda Life S.A. correspondientes al año 2023, con el objetivo de detectar elementos internos y externos que han impactado en su desempeño e identificar áreas críticas para optimizar. El presente trabajo tiene un enfoque cuantitativo, descriptivo y explicativo, y utiliza un diseño no experimental, de corte transversal y documental. Se aplicaron métodos de análisis documental, estudio financiero y comparación de estados financieros, empleando como herramientas los estados financieros, ratios financieras y análisis horizontal y vertical. Los hallazgos indican un descenso del 49.7% en los ingresos, lo que ha afectado la rentabilidad de la compañía, pese a una disminución del 70.6% en los costos de venta. Adicionalmente, los costos administrativos se incrementaron en un 2.55%, impactando la ganancia neta. Elementos externos, como la baja expansión del PIB de Ecuador (1.5%) y las recientes normativas fiscales, también han influido en el rendimiento financiero de la compañía. Se determina que Hengda Life S.A. requiere optimizar su táctica de ventas, reducir sus gastos de administración y robustecer su estructura económica para afrontar los retos del mercado. Este análisis subraya la importancia del estudio financiero para la sostenibilidad y el desarrollo de la empresa
Análisis del impacto de un sistema para la gestión de asistencias docentes en FAFI.
Get PDFToday, higher education institutions face great challenges related to the modernization of their administrative and academic processes. One of the so-called critical areas is the management of teaching assistance, which forms a fundamental mechanism to guarantee the effectiveness of the educational service. According to this perspective, the need arises to create an innovative system for the management of teaching assistance that not only allows the resolution of current problems, but also incorporates modern technological tools capable of preparing the FAFI towards a cutting-edge digital administration model. This type of system will not only solve operational needs, but will also favor the performance of international schemes in educational management, placing the FAFI with digital innovation standards in the academic area. This case study proposes the use of cutting-edge technological tools, such as biometrics for attendance control and registration, and interactive panels for decision making supported by secure data.Today, higher education institutions face great challenges related to the modernization of their administrative and academic processes. One of the so-called critical areas is the management of teaching assistance, which forms a fundamental mechanism to guarantee the effectiveness of the educational service. According to this perspective, the need arises to create an innovative system for the management of teaching assistance that not only allows the resolution of current problems, but also incorporates modern technological tools capable of preparing the FAFI towards a cutting-edge digital administration model. This type of system will not only solve operational needs, but will also favor the performance of international schemes in educational management, placing the FAFI with digital innovation standards in the academic area. This case study proposes the use of cutting-edge technological tools, such as biometrics for attendance control and registration, and interactive panels for decision making supported by secure data.Actualmente, las instituciones de educación superior afrontan grandes desafíos relacionados con la modernización de sus procesos administrativos y académicos. Una de las áreas llamadas críticas es la gestión de asistencias docentes, la cual forma un mecanismo fundamental para avalar la eficacia del servicio educativo. De acuerdo a esta perspectiva, surge la necesidad de realizar un sistema innovador para la gestión de asistencias docentes que no solo admita la resolución de los problemas presentes, sino que además incorpore herramientas tecnológicas modernas capaces de preparar a la FAFI hacia un modelo de administración digital de vanguardia. Este tipo de sistemas no solo resolverá las necesidades operativas, sino que además favorecerá al desempeño de esquemas internacionales en la gestión educativa, colocando a la FAFI con estándares de innovación digital en el área académica. Este estudio de caso propone el uso de herramientas tecnológicas de vanguardia, biometría para control y registro de asistencia, y paneles interactivos para la toma de decisiones apoyadas en datos seguros
Valoración de los ingresos en la Empesa Ruxtel S.A. periodo 2023-2022.
Get PDFCon registro único al contribuyente #0992319887001 la empresa “RUXTEL S.A” que se encuentra ubicada en la ciudad de guayaquil, es una empresa comercial que se dedica a actividades de pesca de altura y costera en aguas nacionales en las cuales se comercializa la extracción de peces, crustáceos y otros tunicados. Catalogada por el servicio de rentas como contribuyente especial y agente de retención, teniendo vida jurídica desde 2004 dentro del mercado Ecuatoriano obteniendo sus permisos de funcionamiento por parte de la asociación de pesca de atunes en aguas panamericanas, también el debido permiso de la autoridad portuaria nacional y la capitanía del puerto donde tiene su espacio de llegada y zarpe, en este trayecto se ha expandido favorablemente aportando comercialmente a la economía y la exportación en nuestro país su alcance de comercialización es tanto nacional como internacional sumergiéndose en mercados internacionales y a su vez en los impuestos que estos pueden conllevar. Este análisis está enfocado en la Valoración de los ingresos de “Ruxtel S.A” durante los periodos 2022 – 2023, con la finalidad de conocer el problema gira en torno a la variación (disminución) de ingresos provocado durante el período 2023, en donde la empresa se vio en la necesidad de realizar desembolsos necesarios para seguir cumpliendo con normalidad sus actividades comerciales. El problema que surge en la empresa RUXTEL S.A es la variación de sus ingresos afectando la utilidad neta durante el año 2023 con respecto al ejercicio fiscal anterior, al revisar los estados financieros podemos constatar todo lo que financieramente está sucediendo con la empresa por lo cual un diagnóstico asertivo nos podría ayudar en la toma de decisiones para realizar mejoras. En el año 2023 los pasivos de “Ruxtel S.A” presentaron un incremento considerable reflejando como un efecto negativo, afectando en la utilidad de la empresa, posteriormente provocando un déficit financiero. El gasto más notorio que pudimos observar en el estado de resultados fue el gasto por mantenimiento de la maquinaria (barco pequero) para en óptimas condiciones cumplir con normalidad sus actividades. Por medio de los métodos de análisis financiero se pretende comprender a fondo la situación económica que actualmente presenta y como esta se ve afectada o beneficiada por los factores tanto internos como externos que pueden incidir en un periodo determinad
Atención al cliente en el almacén Don Pato Jr. de la ciudad de Babahoyo, en el periodo 2023.
Get PDFThe Don Pato JR Warehouse, located in Babahoyo, has faced various challenges in managing its customer service during 2023, which has negatively impacted its reputation and customer loyalty. This case study focused on analyzing the factors that influence the quality of customer service in the warehouse, in order to identify the main deficiencies, evaluate customer satisfaction and propose improvement strategies. Through surveys applied to 60 frequent customers, recurring problems are identified, such as the lack of clear protocols for managing incidents, especially in situations such as the loss of items. In addition, a perception of low willingness of staff to solve problems effectively and quickly will be observed. The results showed that, although a considerable proportion of customers rated the service received positively, there is a significant number who perceive areas for improvement, especially in the speed of response and in the management of incidents. These deficiencies directly impact customer satisfaction and, therefore, loyalty. Based on these findings, it was recommended to implement ongoing training for customer service staff, establish clear protocols for problem management, and create a structured feedback system that allows services to be tailored to customer needs. These actions will not only improve the customer experience, but will also contribute to strengthening Don Pato JR's competitiveness in the local market.The Don Pato JR Warehouse, located in Babahoyo, has faced various challenges in managing its customer service during 2023, which has negatively impacted its reputation and customer loyalty. This case study focused on analyzing the factors that influence the quality of customer service in the warehouse, in order to identify the main deficiencies, evaluate customer satisfaction and propose improvement strategies. Through surveys applied to 60 frequent customers, recurring problems are identified, such as the lack of clear protocols for managing incidents, especially in situations such as the loss of items. In addition, a perception of low willingness of staff to solve problems effectively and quickly will be observed. The results showed that, although a considerable proportion of customers rated the service received positively, there is a significant number who perceive areas for improvement, especially in the speed of response and in the management of incidents. These deficiencies directly impact customer satisfaction and, therefore, loyalty. Based on these findings, it was recommended to implement ongoing training for customer service staff, establish clear protocols for problem management, and create a structured feedback system that allows services to be tailored to customer needs. These actions will not only improve the customer experience, but will also contribute to strengthening Don Pato JR's competitiveness in the local market.El Almacén Don Pato JR, ubicado en Babahoyo, ha enfrentado diversos desafíos en la gestión de su atención al cliente durante el año 2023, lo que ha impactado negativamente su reputación y la lealtad de sus clientes. Este estudio de caso se centró en analizar los factores que influyen en la calidad de la atención al cliente en el almacén, con el fin de identificar las principales deficiencias, evaluar la satisfacción del cliente y proponer estrategias de mejora. A través de encuestas aplicadas a 60 clientes frecuentes, se identifican problemas recurrentes, como la falta de protocolos claros para gestionar incidentes, especialmente en situaciones como el extravío de artículos. Además, se observará una percepción de baja disposición del personal para resolver problemas de manera eficaz y rápida. Los resultados mostraron que, aunque una proporción considerable de clientes calificó positivamente la atención recibida, existe un número significativo que percibe áreas de mejora, especialmente en la rapidez de respuesta y en la gestión de incidencias. Estas deficiencias impactan directamente en la satisfacción del cliente y, por ende, en la fidelización. En base a estos hallazgos, se recomendó implementar capacitaciones constantes para el personal en atención al cliente, establecer protocolos claros para la gestión de problemas y crear un sistema estructurado de retroalimentación que permita adaptar los servicios a las necesidades del cliente. Estas acciones no solo mejorarán la experiencia del cliente, sino que también contribuirán a fortalecer la competitividad de Don Pato JR en el mercado local
La comunicación y su influencia en la vida cotidiana. estudio de uso y abuso del smartphone
Get PDFCommunication is important in everyday life because it enables the exchange of ideas, emotions, and information in a variety of contexts. In the digital age, smartphones have become a vital tool that has transformed the way people interact. This study examines the impact of smartphone use and abuse on the dynamics of communication, highlighting both the benefits and associated problems. Advantages include accessibility, immediacy, and global connectivity; however, excessive use can have negative consequences such as dependency, decreased face-to-face communication, and social isolation.
Surveys and observations were used to identify usage patterns that reflect how the smartphone influences productivity, interpersonal relationships, and mental health. The study found that while technology can facilitate communication, abuse can lead to stress, insomnia, and loss of concentration on vital tasks. This analysis invites reflection on the importance of balanced use, promoting responsible practices that reap the benefits without jeopardizing the quality of human interaction.Communication is important in everyday life because it enables the exchange of ideas, emotions, and information in a variety of contexts. In the digital age, smartphones have become a vital tool that has transformed the way people interact. This study examines the impact of smartphone use and abuse on the dynamics of communication, highlighting both the benefits and associated problems. Advantages include accessibility, immediacy, and global connectivity; however, excessive use can have negative consequences such as dependency, decreased face-to-face communication, and social isolation.
Surveys and observations were used to identify usage patterns that reflect how the smartphone influences productivity, interpersonal relationships, and mental health. The study found that while technology can facilitate communication, abuse can lead to stress, insomnia, and loss of concentration on vital tasks. This analysis invites reflection on the importance of balanced use, promoting responsible practices that reap the benefits without jeopardizing the quality of human interaction.La comunicación es importante en la vida cotidiana porque permite el intercambio de ideas, emociones e información en una variedad de contextos. En la era digital, los teléfonos inteligentes se han convertido en una herramienta vital que ha transformado la forma en que las personas interactúan. Este estudio examina el impacto del uso y abuso de teléfonos inteligentes en la dinámica de la comunicación, destacando tanto los beneficios como los problemas asociados. Las ventajas incluyen accesibilidad, inmediatez y conectividad mundial; Sin embargo, el uso excesivo puede tener consecuencias negativas como la dependencia, la disminución de la comunicación cara a cara y el aislamiento social.
Se utilizaron encuestas y observaciones para identificar patrones de uso que reflejen cómo el teléfono inteligente influye en la productividad, las relaciones interpersonales y la salud mental. El estudio encontró que, si bien la tecnología puede facilitar la comunicación, el abuso puede provocar estrés, insomnio y pérdida de concentración en tareas vitales. Este análisis invita a la reflexión sobre la importancia de un uso equilibrado, promoviendo prácticas responsables que permitan cosechar los beneficios sin poner en peligro la calidad de la interacción humana