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Market Orientation and Innovators’ Success : an Exploration of the Influence of Customer and Competitor Orientation
No full textThe concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature companies. The research study acquired data from over two hundred Chief Operating Officers (CEO’s) and Managing Directors from both start-up and mature companies. The results illustrate the differences in both types of company and reveals new insights with regard to market orientation and its constituent elements and its relationship with both incremental and radical innovations. Key research results are that strong competitor orientation, a key ingredient of market orientation, has positive relationship to incremental innovation for start-up companies but it is contra productive for mature companies. In mature organizations a strong customer orientation is associated with radical innovation
Design und Implementierung einer Software zur Verwaltung von Flipperturnieren
Get PDFoai:opus4.hm:37Die vorliegende Arbeit beschäftigt sich mit der Entwicklung einer Software zur Verwaltung von Flipperturnieren. Über eine kurze Erklärung des Flipperspiels und der Gegenüberstellung von drei verschiedenen Turniersystemen, wird der Leser mit der Thematik vertraut gemacht. Die entwickelte Software setzt das so genannte Schweizer System um, welches exakt beschrieben und anhand eines Beispiels anschaulich gemacht wird. Die technischen Vorraussetzungen für die Software, sowie deren Aufbau, Architektur und Funktionen werden detailliert erläutert. Die Software wurde als Web-Anwendung auf Basis von J2EE und Tomcat realisiert. Der mathematische Kern des umgesetzten Turniersystems wird ausführlich beschrieben.
Aufgetretene Probleme sind aufgeführt und erläutert. Am Ende der Arbeit wird das diskutierte Turniersystem beispielhaft in der Deutschen-Fußball-Bundesliga eingesetzt
Europäisches Kulturerbejahr 2018 : Sharing Heritage
Get PDFTourismus Management Passport 11/2018: Europäisches Kulturerbejahr 2018 - Sharing Heritag
Das DiZ – Zentrum für Hochschuldidaktik Ingolstadt
Get PDFFranz Waldherr: Das DiZ – Zentrum für Hochschuldidaktik Ingolstad
Jahresbericht 2014
Get PDFLehre im Fokus - Tag der Lehre 2014 ; Partner für Weiterbildung - im Gespräch mit BMW ; Wegweiser EU - Fit4EU unterstützt ForscherInnen ; Das Rundum-Sorglos-Paket - Einführung von Microsoft Exchang
Durchblick@HM 2018
Get PDFJahresbericht der Hochschule für Angewandte Wissenschaften München für das Jahr 201
Development of a virtual reality simulation for exposure based addiction therapy
Get PDFAfter the success of virtual reality (VR) applications in supporting exposure-based and psychoeducational cognitive behavioural therapy for various mental illnesses, the technology is also gaining traction in addiction medicine. This paper will describe the concept behind a custom-developed VR simulation for this application with a particular emphasis on alcohol-related addictive disorders. Using Unreal Engine 4, an exposure simulation and a scenario for learning and applying coping strategies were developed for the Oculus Quest. Because of the common association of supermarkets with the procurement of alcohol among addicts, a small shop was implemented as initial scenario. Since the feeling of presence is an important parameter in the quality assessment of a simulation, the degree of immersion was evaluated in initial practical tests after development. In surveys with ten healthy testers, the majority showed a feeling of immersion. Cybersickness and unrealistic collision physics were identified as disruptive factors to the extent of immersion. This work provides the basis for a novel concept for addiction therapy which focusses on a fusion of playful psychoeducation, adjustable exposure, and the internalization of coping strategies with the help of multisensory biofeedback as well as the documentation of the objective physiological measurements for assessment of therapy success. The aim is to best possible address the specific requirements for clinical and home use in terms of self-containment, immersion, and ease of use. To evaluate and exploit the scientific potential of this concept scientific studies and technical improvements to both simulation and hardware are required