OPUS-Publikationsserver der Hochschule für Wirtschaft und Recht Berlin
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Sustainable Labeling - Needs of Information and Consumer Reaction to Sustainable Fashion
No full textThe economics of music streaming - A critical analysis of user-centric royalty distribution
No full textThe global recorded music business is now in its sixth year of consecutive growth since 2015, primarily driven by increasing revenue from music streaming. At the same time, market-leading streaming platform Spotify is accumulating losses, and as a result of the Covid-pandemic, music creators have suffered one of the worst years in modern history due to a loss of income from live performances.
Thus, the revenue from music streaming is of increasing importance, and this has brought up concerns about the equality of its distribution, which were investigated by the DCMS Committee of the British government.
This thesis uses qualitative exploratory methods to analyse the data collected in the DCMS inquiry and answer the research question “Is the user-centric model the solution to more equality in the distribution of income from music streaming services?”. Furthermore, it puts the results in context with the academic literature on platform business frameworks, music streaming revenue models and distribution systems.
The findings suggest that the effects of the user-centric payment system are under-studied, and more in-depth research is recommended. Furthermore, the model’s implementation would depend on a few powerful stakeholders' consent, particularly major labels and publishers. Lastly, the findings indicate that managerial efforts should be focused on increasing the downstream revenue by raising fees for monthly subscriptions rather than the distribution of revenue
How can Implementing In-Store Augmented Reality Benefit the Fashion Retail Industry?
No full textToday, technology plays a vital role in many parts across various industries including the fashion retail industry. Augmented reality (AR) is one of the novel technologies that has become popular and beloved by people in recent years, and companies have leveraged the benefits to build strong competitive advantage and differentiate themselves from others. Moreover, AR may be the solution to attract consumers back to brick-and-mortar under the pandemic era. A number of fashion retailers have been adopting AR in the last decade, however, there is only limited research that focuses on the implementation of augmented reality in physical stores for fashion brands. Therefore, this study aims to explore the benefits AR can bring to the fashion retail industry and understand the thoughts retailers have on in-store AR implementation as well as examining consumers’ acceptance of the technology. This research will cover the fashion retail industry and its market under the COVID-19 pandemic, introduction to AR, the advantages and barriers of implementing in-store AR, applications of AR in different fields and cases specifically in the fashion retail industry. Both qualitative and quantitative research approaches were applied, which includes seven in-depth interviews and an online survey based on 417 respondents. Additionally, The Unified Theory of Acceptance and Use of Technology (UTAUT2) model provides guidance to understand consumers’ acceptance of in-store AR implementation. The results show that despite some limitations and challenges exist, AR offers substantial benefits to both fashion retailers and their consumers. Furthermore, people living in Germany and Taiwan are generally open to trying in-store AR technologies and applications. The findings of the study provide rich insights for both researchers and fashion retailers
Die eingetragene Genossenschaft im Vergleich zum Verein und der GmbH unter besonderer Berücksichtigung des Einlagerisikos und der Covid-19-Gesetzgebung
No full textDie Rechtsform der eingetragenen Genossenschaft wird in verschiedenen Schritten mit dem eingetragenen Verein und der GmbH verglichen. Dabei wird besonderer Fokus auf die Punkte gelegt, die im Folgenden wichtig für das Verständnis des Einlagerisikos werden. Gegen Ende der Arbeit wird dann schließlich das Einlagerisiko für die Mitglieder aller Gesellschaften, sowie die Effekte der Covid-19- Pandemie auf diese dargestellt; um im Schlussteil die wichtigsten Punkte zu diskutieren und einen Ausblick zu geben
Das strategische Personalmanagement der Bundeswehr seit der Öffnung der Streitkräfte für die Frauen
No full text“The development of Mexico’s financial system and its impact on the economy and society”
No full textThe aim of this paper is to understand the current state of financial development in Mexico. First, the paper introduces the Financial Development Index (FDI) which provides an overview of the situation throughout the world, and then the paper analyzes several proxies for each aspect of financial development, namely access, depth, efficiency, and stability