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Die Strafbarkeiten des Beraters und des (vorläufigen) Sachwalters im eigenverwalteten Insolvenzverfahren
No full textBuilding a Pet Influencer Brand on Instagram Using the Brand Resonance Model by Keller: A Multiple Case Study
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The relevance of brand fit for the Art Infusion Effect
No full textThis paper aims to investigate if and to which extent the brand fit between brand and art might influence the products of art business collaborations by taking the consumer involvement into account. This investigation focuses on solely fine art and its implementation in product design. An experiment (N = 180) was conducted to examine the effect of different brand fits on the product evaluation. The research indicates that the brand fit between brand and art has a significantly positive influence on the product evaluation, which is internally replicated across durable and non-durable products. However, this leveraging effect does not occur for all product categories since not all products fit with art to a high degree. An influence within consumer involvement is not confirmed. Although no negative effect could be exposed, a more conscious use of art regarding to the brand fit is recommended
SHEconomy in Asia- Fiction or Truth? Development of Managerial Implications
No full textSHEconomy in Asia has highlighted the changes in women’s gender roles, lifestyles, and consumption patterns. The traditionally male-dominated fitness industry faces the challenge of this new female market opportunity, which consequently urges the current research to investigate the impact of gender role attitudes in the Asian female fitness industry. The study aims to empirically explore the relationships between gender role attitudes, self-perception, fitness perception, brand perception and purchase intention, and compare the results in China and Taiwan. With a quantitative methodology, a 35-item online questionnaire was completed by female respondents of an age between 25 to 34 in urban cities from China (N=314) and Taiwan (N=426). Results of structural equation modeling demonstrated that gender role attitudes have a positive impact on self-, and fitness perception in both China and Taiwan whereby the effect on brand perception only occurs in China. In general, gender role attitudes have stronger influences in China. Moreover, self-, fitness and brand perception positively affect purchase intention in both places; brand perception plays a major role, especially for Taiwan. Fitness perception also mediates the relationship between gender role attitudes and purchase intention in China and Taiwan. The research validated the impact of gender role attitudes, contributed to a better understanding of Asian female consumer behaviors for fitness brands, and finally identified the similarities yet revealed differences between China and Taiwan. Implications were drawn for the development of marketing practices and directions for further research were proposed
Employee Voice Behavior Between Germany and Taiwan
No full textThe study is attempting to survey whether the connectedness among leadership, employee voice, and the awareness of equity of employee can eventually be a complement of the achievements of office in German companies, and to scrutinize if the German experiences can be transplant to Taiwan. According to this rationale, the study endeavors to check whether the leadership affects to employee voice and whether the awareness of equity of employee moderates the effects of leadership on employee voice in German companies.
By using questionnaire survey with simple sampling, the results reveal that there are significant differences between sex and between occupations in the cognition of decision making of leadership; furthermore, there are significant differences between sex in orientation of change of employee voice behavior, and there also are significant differences between education in the cognition of considerable risk of employee voice behavior. Employee voice behavior is significantly affected by decision making, administrative method, interpersonal communication, and personal motivation of leadership, and the effects of leadership on employee voice behavior is significantly moderated by the distributive and interactional fairness of the awareness of equity.
Conclusively, by learning from German companies, the companies in Taiwan should build an environment full of trustworthiness, empowerment, and identification that make office members want to speak out, and managers in Taiwan companies can learn how to make employees recognize they are safe and free to make a speech relevant to leadership, business management and organizational development.
Keywords: Leadership, Employee Voice Behavior, Awareness of Equity, German, Taiwa
Ist die Atomkraft, als klimaneutrale Energieressource, notwendig, um die Klimakrise zu bewältigen?
No full textDie vorliegende Bachelorarbeit wird sich mit dem Thema auseinandersetzen, ob die Verwendung von Atomkraftwerke für die Einsparung von Treibhausgasen geeignet ist und somit die Risiken der Klimakrise minimieren könnte. Hierfür werden zunächst die konventionellen und die erneuerbaren Energieressourcen in ihrer CO2-Bilanz gegenübergestellt, um eine Wissensgrundlage für den Vergleich mit der Atomkraft zu schaffen. Anschließend werden mittels aufgestellter Thesen untersucht, welche Risiken durch die Atomkraft entstehen und ob diese vergleichbar sind mit den Risiken der Klimakrise. Dabei soll hier kein endgültiger Lösungsansatz für die Probleme des Klimawandels präsentiert werden. Durch die Komplexität der Problematik, bedarf es für einen Vorschlag einer Zusammenarbeit aus verschiedenen Lösungsansätzen in mehreren Bereichen als ausschließlich des Energiesektors
COVID-19 Crisis in Germany: From a Feminist Economics Perspective An analysis of the effects of the pandemic on the German labor market
No full textSupply chain viability: conceptualization, measurement, and nomological validation
No full textSupply chain viability (SCV) is an emerging concept of growing importance in operations management. This paper aims to conceptualize, develop, and validate a measurement scale for SCV. SCV is first defined and operationalized as a construct, followed by content validation and item measure development. Data have been collected through three independent samplings comprising a total of 558 respondents. Both exploratory and confirmatory factor analyses are used in a step-wise manner for scale development. Reliability and validity are evaluated. A nomological model is theorized and tested to evaluate nomological validity. For the first time, our study frames SCV as a novel and distinct construct. The findings show that SCV is a hierarchical and multidimensional construct, reflected in organizational structures, organizational resources, dynamic design capabilities, and operational aspects.
The findings reveal that a central characteristic of SCV is the dynamic reconfiguration of SC structures in an adaptive manner to ensure survival in the long-term perspective. This research conceptualizes and provides specific, validated dimensions and item measures for SCV. Practitioner directed guidance and suggestions are offered for improving SCV during the COVID-19 pandemic and future severe disruptions