OPUS-Publikationsserver der Hochschule für Wirtschaft und Recht Berlin
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Gestaltungsmöglichkeiten der Candidate Experience und Journey anhand einer Fallstudie der INKUBIT Business Solutions GmbH
No full textEmpirische Untersuchung von Spielerwerten bei europäischen Fußballvereinen – Eine Analyse anhand ausgewählter Kennzahlen der Bilanzanalyse.
No full textNeue Perspektiven für sanierungsbereite Unternehmen - Die Wahl zwischen Insolvenzverfahren und außergerichtlicher Sanierung.
No full textEine Evaluation der Gemeinsamkeiten und Unterschiede der Eigenverwaltung und des Schutzschirmverfahrens nach dem ESU
Intuitive Human-Machine interaction and its implications for the automotive industry with a focus on generation Z.
No full textAbstract
The automotive landscape is currently changing at a rapid pace. Traditional manufacturers are being challenged by disruptive companies such as Tesla from the United States but also a lot of Chinese companies such as Nio. Constant innovation and finding new ways to keep current customers but also attract new ones is now more important than ever. Understanding the needs and expectations of especially the future car buyers is very important. The question is how such innovative ideas that suit a specific target group can be created to gain such a competitive advantage. This paper tries to address this issue by studying behaviors, needs, and expectations of generation Z to be able to find a process with which innovative ideas and concepts can be designed. The goal is to evaluate if the process of having industry experts come up with innovative ideas that address the needs of generation Z is a promising way. At the same time the paper tries to also present some examples of such innovative ideas. With evaluating the process and the created ideas, the author hopes to start a discussion that will lead to a deeper understanding of this topic and ultimately to better features in passenger cars.
The questions that form the basis of this paper will be explored, evaluated, and answered with the help of relevant literature, journal articles, other studies as well as with an empirical examination. The results show that the process which was chosen to design innovative ideas for generation Z in this form does not deliver on the expected results. However, the process did produce valuable ideas and learnings. Such learnings are that generation Z seems to crave online how-to videos to better be able to operate their car. Further, the integration of features that support the use of social media within the car were not seen as intuitive or exciting at all, suggesting that manufacturers should be very careful when integrating such features.
Key words: Automotive, Generation Z, Intuitiveness, User Experienc
Fallstudie zu den Auswirkungen polizeilicher Sicherheitsmaßnahmen auf das Sicherheitsempfinden von Besucherinnen und Besuchern eines Berliner Weihnachtsmarktes
No full textUm die Sicherheit bei Veranstaltungen im öffentlichen Raum zu verbessern, braucht die Polizei valides Wissen über die Akzeptanz und Wahrnehmung ihrer Maßnahmen und Einsatzmittel sowie deren Einfluss auf das Sicherheitsempfinden der TeilnehmerInnen. Dazu leistet die vorliegende Fallstudie einen Beitrag. Im November und Dezember 2019 wurde über einen Zeitraum von vier Wochen das Sicherheitsempfinden der Besucherinnen und Besucher des Berliner Weihnachtsmarkts am Breitscheidplatz erforscht und insgesamt über 800 BesucherInnen befragt, ob und wie sich ihr Sicherheitsempfinden bei drei unterschiedlichen polizeilichen Präsenzformen verändert. Die Untersuchung liefert wichtige Erkenntnisse über die Wahrnehmung verschiedener Sicherheitsmaßnahmen sowie deren jeweilige Akzeptanz. Eine höhere Polizeipräsenz und eine stärkere Ausstattung der Einsatzkräfte mit Maschinenpistolen führte zu einer gestiegenen Wahrnehmung der Maßnahmen. Während aber der personale Aufwuchs keine signifikante Veränderung des (bereits hohen) Sicherheitsempfindens erkennen ließ, wirkte sich der demonstrative Einsatz von Maschinepistolen unterschiedlich aus
Social Media Usage in Progressive and Regressive Movements
No full textThe following master thesis introduces relatively new, yet still important and interesting field of research – the use of social media in terms of social movements, and, more specifically, progressive and regressive ones. The thesis argues the impactful role of the Internet in the development of social progress and elaborates on its contradictory aspects, considering different political and social actors. The basis for my research consists of the theoretical foundations of social movements and media and, namely, media effects theory. Empirical analysis will help to distinguish between characteristics of media use in left- and right-oriented activism and its flexibility. Practical contribution to this analysis is made by exemplifying usage of social media in progressive (Fridays for Future) and regressive (Pegida) movements and highlighting different approaches to choosing the network platforms such as Facebook and Twitter. Thesis concludes that the role of social media in modern world is undeniable for social progress, however, there is a remarkable difference in progressive and regressive approach. Meaning that, while the first ones are fighting for the renovation of democracy in a given country or society in general, those on the other extreme are putting an effort in undermining trust in established political institutions and violating public order
The effects of Digital Voice Assistants on the buying behavior of E-Commerce platform users: A Study Recommendation for HelloMary
No full textDigital Voice Assistant is an interesting topic and a growing consumer trend recently. The combination between Digital Voice Assistants and their commercial applications in E-Commerce practices has brought the interest for further research, especially on customers' opinions and their buying behavior towards this trend. Various opinions from earlier studies have supported the benefits of Digital Voice Assistants on the customer buying journey and decision-making process, which show a promising utilization of such AI intervention on the human buying experience. They are believed to resolve several existing missing expectations from the customers in the occurring E-Commerce platforms.
On one side, the empirical study shows a different reflection on the perceived acknowledgment of the customers in this trend. The study research also remarks that the preferences to the changes in current E-Commerce platforms are not direct to the later willingness to use Digital Voice Assistants in E-Commerce. Although the awareness and experience of this topic are new, the knowledge and recommendation from this study will help understand better the customers' mindset and explore the new perspectives in this complex trend. Additionally, this is a study recommendation for case platform HelloMary, but not limited to other E-Commerce platforms which tend to use Digital Voice Assistants as the new on-platform experience for the customer buying experience
