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6/2023 Erste Änderungssatzung zur Prüfungsordnung für den Bachelorstudiengang Qualität, Umwelt, Sicherheit und Hygiene der Fakultät Life Sciences an der Hochschule Rhein-Waal vom 14.12.2022
No full textConsumer view on social media brand communication during the pandemic
No full textBrand communication through social media has grown significantly in recent years specifically during the covid-19 pandemic, becoming one of the most popular and effective forms of online communication for businesses and consumers. Due to the tremendous increase in social media brand communication during the COVID pandemic, businesses need to study the views or the response of consumers to it and understand how to fully leverage it.
With the objective to understand the consumer's views toward social media brand communication during the pandemic, influencing factors of social media brand communication were first examined, and then consumers' responses towards those factors were studied. Two research questions were developed to execute the study.
The thesis first relies on a literature review to assess the influencing factors of social media brand communication during Covid-19. Then the thesis, in the empirical part, applies the qualitative research method by conducting semi-structured interviews with 10 participants grouped by aged 25-34 and users of both Facebook and Instagram. The interview was conducted via ZOOM, audio recorded, transcribed, and analyzed using MAXQDA.
The result showed that the influencing factors of social media brand communication were informativeness, entertainment, credibility, interactivity, and electronic word of mouth. In general situation, the brand’s product information and value-related information were the central focus of the consumers but during the covid pandemic covid related information, CSR, health-related messages in entertaining form, source expertise, high level of brand interaction and word of mouth from the trusted sources were the influencing factors of social media brand communication. Consumers responded favorably to those brands that were able to incorporate all these factors in social media brand communication.
The study is limited to Facebook and Instagram users in Germany who are between the ages of 25 and 34
Digitale Selbstwirksamkeit als Schlüssel zur Arbeitszufriedenheit im demographischen Wandel. Der Mediierende Effekt digitaler Selbstwirksamkeit auf die Beziehung zwischen Alter und Arbeitszufriedenheit.
No full textDie kontinuierliche Digitalisierung der Arbeitswelt führt zu immer schnelllebigeren und komplexeren Arbeitsumfeldern, welche auf der effektiven Nutzung von Informations- und Kommunikationstechnologien (IKT) beruhen. Arbeitsfelder transformieren und verdichten sich mit rasanter Geschwindigkeit. Parallel steigt das durchschnittliche Alter der arbeitnehmenden Population und die Arbeitszufriedenheit sinkt. Besonders betroffen sind Erwachsene gehobenen Alters. Da die Arbeitszufriedenheit als starker Prädiktor für die physische- und psychische Gesundheit der Arbeitnehmenden wirkt, ist es notwendig zu verstehen, welche Konstrukte auf die Arbeitszufriedenheit wirken. Die vorliegende Studie betrachtet daher die mediierende Wirkung der digitalen Selbstwirksamkeit auf die Beziehung zwischen Alter und Arbeitszufriedenheit. Es wurde eine online-Befragung mit 124
Arbeitnehmenden im Alter von 17-63 Jahren durchgeführt. Es wurde erwartet, dass steigendes Alter in einer negativen Beziehung zu Arbeitszufriedenheit und digitaler Selbstwirksamkeit steht. Zusätzlich wurde angenommen, dass digitale Selbstwirksamkeit positiv auf Arbeitszufriedenheit wirkt. Es wurde eine indirekte Mediation, mit einer negativen Wirkung von Alter auf Digitale Selbstwirksamkeit und einer positiven Wirkung von digitaler Selbstwirksamkeit auf Arbeitszufriedenheit identifiziert. Die Wirkung der Geschlechtsidentifikation als Störvariable konnte ausgeschlossen werden. Praktische und theoretische Implikationen werden diskutiert
Offshore Wind Farms - The new kind of Marine Protected Area for Northern Europe?
No full textThis thesis combines the findings of several publications and studies on the influ- ence of offshore wind farms on marine life, in Northern Europe. The properties and characteristics of this offshore wind farm areas were compared to the characteristics of marine protected areas and differences as well as conformities were highlighted. It is evident, that the negative consequences accompanying the implementation of offshore wind farms are less concise, than the public opinion assumes. Although scientific knowledge gaps in multiple related fields for example, the influence of elec- tromagnetic fields on individuals or the influence of noise on benthos species, are present, offshore wind farms offer chances to contribute positive effects for marine life in terms of de facto protected areas and new possibilities for population growth. The planned extensions of offshore wind farms in geographical relation to marine protected areas could enhance the size of protected areas and connect remote ma- rine protected areas with each other
26/2023 Erste Änderungssatzung zur Praktikumsordnung für den Bachelorstudiengang Biomaterials Science der Fakultät Technologie und Bionik an der Hochschule Rhein-Waal vom 19.01.2023
No full textCorporate Digital Responsibility in Germany
No full textCorporate Digital Responsibility (CDR) is a recently developing new management concept in response to the increasing challenges caused by digital transformation. In Germany, this self-governance approach influenced the political discussions and led to a more integrative and collaborative multi-policy strategy beyond pure regulatory regimes. The launch of the German CDR-code by the German action group in June 2021 is a milestone to capture ethical problems in digitalised firms by voluntary commitments from signatories. However, little empirical evidence on the current state of CDR-initiatives at German corporations is available up-to now. This project addresses the identified research gap by performing a qualitative analysis of the disclosed information on CDR in nonfinancial reports of the DAX 30 companies from 2020
Sustainability of small scale dairy farming as a tool to improve milk production in Zimbabwe
No full textIn order to ascertain if the sustainability of small scale dairy farming in Zimbabwe can be used as a tool to increase milk production, a small cross sectional survey was carried out among five small scale dairy farmers and five large scale dairy farmers in the Natural Regions I and II of Zimbabwe. The major goal of the survey was to assess the small scale and the large scale dairy farmers level of awareness on sustainability or if at all they employed sustainability practices within their farming systems. The feedback from the survey indicated that small scale farmers either knew little or nothing about sustainability practices. Dairy production is an important aspect of the Zimbabwean economy. It assures that some of the nation’s major nutritional requirements are met, farmers are economically empowered, promotes rural development and impacts positively to the gross domestic production. The thesis showed the current level of sustainability obtained at small scale dairy farms, the challenges faced by small scale dairy farmers, as well as multi-stake holder engagement and government role or involvement. Major findings revealed factors that include genetics, animal welfare, feed and feed composition, hazard analysis critical control points and knowledge were key to sustainable dairying with an inclination towards an increase in milk production
Über die Prävalenz von Stimmbelastungen in sprechintensiven Berufen sowie Risiken und Folgen für die (Stimm-)Gesundheit Betroffener mit Handlungs- und Therapiemöglichkeiten
No full textVor dem Hintergrund der stetig abnehmenden Stimmgesundheit in der deutschen Bevölkerung wurde diese negative Entwicklung in einer systematischen Übersichtsarbeit näher untersucht. Hierzu wurde eine Bevölkerungsgruppe mit einer besonders hohen Beanspruchung der Stimme im Beruf untersucht: die Berufssprecher. Die eingeschlossenen Studien umfassen Menschen aus westlichen Industriestaaten – überwiegend Lehrkräfte, aber auch Telefonisten von Notfallhotlines und Callcentern sowie Priester und Pastoren. Ziel der Arbeit ist es, durch eine systematische Literaturarbeit die Prävalenz von Stimmbelastungen in sprechintensiven Berufen von 2002 bis heute zu erforschen.
Die Studienlage zeigt, dass es akuten Handlungsbedarf gibt. Alle Studien weisen anhand von Selbsteinschätzungs-Fragebögen eine deutlich erhöhte Prävalenz auf. Die häufigsten Symptome sind Heiserkeit, Stimmermüdung nach kurzem Stimmeinsatz und ein trockener Hals. Frauen sind aufgrund anatomischer Voraussetzungen stärker betroffen. Des Weiteren liegen häufig psychosoziale Belastungen vor. Diese verstärken das ohnehin bereits erhöhte Risiko für Stimmbelastungen bei Berufssprechern. Die hohe Prävalenz von Stimmbelastungen führt zu längeren Regenerationszeiten und einer erhöhten Anzahl von AU-Tagen. Daraus resultieren hohe Kosten für das Gesundheitssystem. Durch die Erforschung der unterschiedlichen Prävalenzarten (Punkt-/Lebenszeitprävalenz) in den in dieser Arbeit eingeschlossenen Studien, ist ein Vergleich der Ergebnisse nur eingeschränkt möglich. Zu den Risiken für die (Stimm-)Gesundheit zählen ein vorherrschendes geringes Bewusstsein über Stimmprävention sowie berufsspezifische Risikofaktoren. Folgen können Stimmverlust (Aphonie), psychische Erkrankungen sowie Arbeits- und Berufsunfähigkeit sein. Die Integration präventiver Maßnahmen in die Berufsausbildung (z.B. Stimmlehre, Stimmhygiene, Stimmtraining) sowie Eingangsuntersuchungen werden dringend empfohlen. Dazu ist eine interdisziplinäre Zusammenarbeit zwischen Fachleuten, Berufsverbänden und Politik notwendig
Anthropogenic Impact on the Amphibian Population at the Ober-Lohberg-Allee in Dinslaken
No full textThe current rapid biodiversity loss results in a sped-up extinction of species worldwide. Human health and welfare depend on ecosystem functions and services which are interchangeably connected to biodiversity. Amphibians are one of the most sensitive and vulnerable species to anthropogenic impacts, because of their fast reactions to changing conditions in their surroundings they are often referred to as bioindicator species.
Since year 2016 an amphibian population located in the district of Wesel in North-Rhine-Westphalia in Germany experiences drastic changes in population size and composition. To find out if anthropogenic impacts may influence the development of the amphibian population, different methods for assessing the population and biodiversity are used. Data was collected from year 2017 to 2023 with the help of a drift fence with pitfall traps. The amphibian population is evaluated regarding population size, age structure, sex ratio and migration behaviour. Additionally, biodiversity indices are used for a quantitative and qualitative analysis. As last step, the amphibian population is compared to another amphibian population with similar preconditions, but experiencing less anthropogenic pressure.
A high reduction of population size and changes in age and sex composition were found for the assessed amphibian population. Moreover, the migration behaviour alternates over time. The found results strongly indicate that the main cause of the negative development is a high anthropogenic pressure.
Further intensive conservation and monitoring actions are needed, to restore the amphibian population and avoid the complete destruction
Governance of Global Value Chains in the Garment Industry: The Bangladesh Fire and Building Safety Accord
No full textGlobal Value Chain (GVC) is a process where production takes places in different countries for different stages. Many of the scholars have argued that social upgrading and economic upgrading is connected as a result of Global Value Chain. This paper is built on the concept of Global Value Chain (GVC) in terms of social upgrading. There will be discussion on the fire incident of “Tazreen Fashion” and another consecutive disaster named as “Rana Plaza Tragedy” and the aftermath of International Labor Organization intervention resulted in “The Bangladesh Accord: Fire and Building safety”. GVC upgrading framework approach and the link between framework and the Accord helps to understand the governance. The Accord analyzed as GVC upgrading tool and addresses the shortcomings of inspection and transparency issues. The paper aims at explain how much the accord has been conducted using GVC upgrading framework. This paper draws a conclusion by analyzing from publicly available secondary data. This paper tries to answer the progress rate of the investigation using descriptive statistics and testing hypothese. The paper aims to shed a light on it and suggests insight after the expiration of the Accord in 2021