Jurnal Politeknik Negeri Jakarta
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Peran Media Sosial dalam Pemasaran Event di Mal Botani Square
Get PDFThe study examines the role of social media in event marketing at the Botani Square Mall, focusing on mutual engagement between social media use and event management. In today’s digital age, social media has become a vital medium for increasing consumer participation and engagement. The study evaluated the effectiveness of marketing strategies implemented by Botani Square Mall in promoting events organized through social media to their impact on the event organized. Maintenance of an event requires social media to be able to market the event and eventually attract a lot of participants or visitors. This is one of the main targets or goals of the event. At the same time, the social media used can also be affected by insights arising from the upload of social media content related to the event so that engagement is increased. The findings underline the importance of sustained interaction on social media to increase engagement and success in event marketing.Studi ini meneliti peran media sosial dalam pemasaran event di Mal Botani Square, dengan fokus pada keterlibatan timbal balik antara penggunaan media sosial dan manajemen event. Di era digital saat ini, media sosial telah menjadi media yang penting untuk meningkatkan partisipasi dan keterlibatan konsumen. Penelitian ini mengevaluasi efektivitas strategi pemasaran yang diterapkan oleh Mal Botani Square dalam mempromosikan event yang diselenggarakan melalui media sosial hingga dampaknya terhadap event yang diselenggarakan. Penyelenggaraan sebuah event tentunya juga membutuhkan media sosial untuk dapat memasarkan event tersebut dan pada akhirnya dapat menarik banyak peserta atau pengunjung yang tentunya hal ini menjadi salah satu target atau tujuan utama dari terselenggaranya event tersebut. Pada saat yang sama, media sosial yang digunakan juga dapat terpengaruh oleh insight yang muncul dari unggahan konten media sosial terkait event sehingga engagement meningkat. Temuan ini menggarisbawahi pentingnya interaksi yang berkelanjutan di media sosial untuk meningkatkan keterlibatan dan kesuksesan dalam pemasaran event
PROSES PELAKSANAAN EVENT ROADSHOW NONTON BARENG FILM PETUALANGAN SHERINA 2 BERSAMA INDOFOOD OLEH PT KREASI KARYA BANGSA
No full textRoadshow Event “Nonton Bareng Film Petualangan Sherina 2," organized by PT Kreasi Karya Bangsa (United Creative) for PT Indofood CBP Sukses Makmur, Tbk., integrates brand activation, enhances brand awareness, and demonstrates effective corporate event and roadshow event management. This initiative revives the nostalgic impact of the iconic film "Petualangan Sherina" on Indonesian childhoods, offering consumers, Indofood employees, and various local film and arts communities in Jakarta, Bandung, and Surabaya the opportunity to experience "Petualangan Sherina 2" with Indofood. The event includes pre-event activities such as Instagram giveaways by Indofood, Indomilk Susu Steril, and Chiki Twist, promoting brand awareness and introducing Indofood's new products. Additionally, it features meet & greet sessions with the cast, interactive games with e-wallet prizes, and engaging mascots, enhancing participant engagement and satisfaction. Effective event planning by PT Kreasi Karya Bangsa ensures smooth execution, positive participant feedback, and strengthens client trust, underscoring the importance of meticulous event management in achieving successful brand activations and corporate events.Event Roadshow "Nonton Bareng Film Petualangan Sherina 2," yang diselenggarakan oleh PT Kreasi Karya Bangsa (United Creative) untuk PT Indofood CBP Sukses Makmur, Tbk., mengintegrasikan aktivasi merek, meningkatkan kesadaran merek, serta menunjukkan manajemen acara korporat dan event roadshow yang efektif. Inisiatif ini menghidupkan kembali dampak nostalgia dari film ikonik "Petualangan Sherina" pada masa kecil masyarakat Indonesia, memberikan kesempatan kepada konsumen, karyawan Indofood, dan komunitas seni lokal di Jakarta, Bandung, dan Surabaya untuk menikmati "Petualangan Sherina 2" bersama Indofood. Acara ini mencakup kegiatan pendahuluan seperti giveaway di Instagram oleh Indofood, Indomilk Susu Steril, dan Chiki Twist, yang meningkatkan kesadaran merek dan memperkenalkan produk terbaru Indofood. Selain itu, acara ini menampilkan sesi meet & greet dengan para pemain, permainan interaktif dengan hadiah saldo e-wallet, serta kehadiran maskot yang menarik, meningkatkan keterlibatan dan kepuasan peserta. Perencanaan acara yang efektif oleh PT Kreasi Karya Bangsa memastikan pelaksanaan yang lancar, umpan balik positif dari peserta, dan memperkuat kepercayaan klien, menekankan pentingnya manajemen acara yang teliti dalam mencapai aktivasi merek yang sukses dan acara korporat yang efektif
SISTEM MONITORING ENERGI DAN BIAYA KONSUMSI LISTRIK RUMAH TANGGA BERBASIS IOT
No full textIn Indonesia, household electricity consumption dominates at 91.47%, increasing living costs. To tackle this, an Internet of Things based system for monitoring energy and electricity expenditure has been developed, accessible through a mobile app. This employs the PZEM-004T sensor linked to an ESP32 to measure electric parameters such as voltage, current, power, energy, and consumption costs. Gathered data is shown on an LCD and sent to Firebase, syncing with the app for easy monitoring by users. The app also offers features to download data and calculate electricity costs for varying periods. Testing of the PZEM-004T sensor showed voltage and current measurement accuracies of 98.5% and 99.89%, respectively, indicating high precision with minimal error. Connected to home appliances, it recorded 0.474 kWh of energy use, costing Rp 640.85. The app displays measurements of five electrical parameters and allows users to download monthly data in Excel format and estimate daily, monthly, and yearly electricity expenses.Pengguna listrik terbesar di Indonesia berasal dari golongan rumah tangga yang mencapai 91,47%, yang menyebabkan peningkatan biaya rumah tangga. Oleh karena itu, dibuat sebuah sistem monitoring energi dan biaya konsumsi listrik rumah tangga berbasis Internet of Things yang dapat dipantau melalui aplikasi mobile, dengan menggunakan sensor PZEM-004T yang terhubung ke ESP32 untuk mengukur parameter listrik seperti tegangan, arus, daya, energi, dan biaya konsumsi. Data yang dikumpulkan ditampilkan pada LCD dan ditransmisikan ke Firebase, yang sinkron dengan aplikasi, memungkinkan pengguna untuk memantau biaya konsumsi listrik. Aplikasi juga dilengkapi dengan fungsi untuk mengunduh data dan menghitung biaya listrik selama berbagai periode. Hasil pengujian PZEM-004T didapat persentase akurasi pengukuran tegangan 98,5% dan arus 99,89% yang menandakan sensor ini mengukur dengan akurat, dengan persentase error tegangan dan arus masing-masing sebesar 1,5% dan 0,11%. Setelah terhubung ke peralatan rumah tangga, sistem mencatat penggunaan energi sebesar 0.474 kWh, dengan biaya Rp 640,85. Aplikasi menampilkan hasil pengukuran 5 parameter listrik. Pengguna juga mampu mengunduh data pengukuran bulanan dalam format Excel dan menggunakan kalkulator untuk memperkirakan biaya listrik harian, bulanan, dan tahunan
Perawatan dan Perbaikan Motor Roda Tiga pada Petugas Kebersihan Unit Pengolahan Sampah di Depok, Jawa Barat
Get PDFMaintenance and repair of three-wheeled motorbikes is one of the fields of study in the Maintenance and Repair Skills Group, Department of Mechanical Engineering. Experse Group of Machine Maintenance and Repair initiated the implementation of community service, namely Training (Assistance) on the maintenance and repair of three-wheeled motorbikes for the Coordinators and Cleaning Officers of the Waste Processing Unit in Depok. The background to this activity is that there are complaints from the community regarding the presence of rubbish piling up in residential areas because motorbike carts are often damaged due to very high operational capacity. Meanwhile, waste collection officers do not have the skills to repair it and if it is handed over to a repair shop, there are not adequate funds. With this program, it is hoped that sanitation workers can take the initiative to repair motorbikes that carry rubbish so that residents' complaints can be minimized. Keywords: Maintenance, repair, engine, viar motorbike Abstrak Perawatan dan perbaikan motor roda tiga merupakan salah bidang kajian yang ada di Kelompok Bidang Keahian Perawatan dan Perbaikan, Jurusan Teknik Mesin. Kelompok Bidang Keahilan Perawatan dan Perbaikan menginisiasi pelaksanaaa pengabdian kepada masyarakat yaitu Pelatihan (Pendampingan) Perawatan dan perbaikan Motor Roda Tiga pada Para Koordinator dan Petugas Kebersihan Unit Pengolahan Sampah di Depok. Latar belakang dari kegiatan ini adanya keluhan dari Masyarakat terkait dengan keberadaan sampah yang menumpuk di pemukiman warga karena gerobak motor sering kali rusak disebabkan operasionalnya sangat tinggi. Sementara petugas pengangkut sampah tidak mempunyai keterampilan untuk memperbaiki dan jika diserahkan ke bengkel, tidak ada dana yang memadai. Dengan program ini diharapkan perugas kebersihan dapat berinisiatif memperbaiki geromak motor pengangkut sampah sehingga keluhan warga dapat diminimalisasi. Kata kunci : Perawatan, perbaikan, mesin, motor via
. Pembuatan Visualisasi Event Layout Interaktif Menggunakan Aplikasi SketchUp : Studi Kasus Event ASPEKSINDO Maritime Festival 2023
Get PDFThis research explains the use of SketchUp application for effective layout design based on a case studyof the ASPEKSINDO Maritime Festival 2023. This research explores the potential for using one layouttechnology, the SketchUp application. This research use a case study as a method. In the process, theresearchers found several obstacles that hampered the layout design process. Based on these findings,the researchers was able to overcome these obstacles so that the layout process could be completed. Itcan be concluded that the SketchUp application can be used effectively in designing 2D and 3D layoutswith fairly high accuracy. Hope this research can contribute to the development of event technology,and increasing efficiency, such as maximizing space in a venue.
Keywords: Aplikasi Layouting, SketchUp, Event Layout, Special Event, FestivalPenelitian ini menjelaskan tentang penggunaan aplikasi SketchUp untuk desain layout yang efektifberdasarkan Studi Kasus pada penyelenggaraan event ASPEKSINDO Maritime Festival 2023.ASPEKSINDO Maritime Festival 2023 merupakan festival yang mengkampanyekan perubahan iklimyang berdampak buruk bagi ekosistem maritim dengan tanggal pelaksanaan 24-26 November 2023 diGelanggang Olahraga (GOR) Sunter, Jakarta Utara. Penelitian ini mengeksplorasi potensipenggunaan salah satu teknologi layout yaitu aplikasi SketchUp. Metode penelitian yang digunakanadalah studi kasus. Dalam prosesnya, penulis menemukan beberapa kendala yang menghambat prosesdesain layout. Berdasarkan temuan tersebut, penulis dapat mengatasi kendala tersebut sehingga proseslayout dapat diselesaikan dapat disimpulkan bahwa aplikasi SketchUp dapat digunakan secara efektifdalam mendesain layout 2D maupun 3D dengan akurasi yang cukup tinggi. Penelitian ini diharapkandapat berkontribusi dalam pengembangan teknologi event seperti meningkatkan efisiensi, yaitumemaksimalkan ruang pada suatu venue.
Keywords: Aplikasi Layouting, SketchUp, Event Layout, Special Event, Festiva
Market Reaction to the Launch of IQOS Iluma at PT Hanjaya Mandala Sampoerna. Tbk
Get PDFThe occurrence of Covid-19 and the increase in cigarette excise rates caused a decline in HMSP share performance over the past three years, resulting in PT Hanjaya Mandala Sampoerna Tbk creating and launching IQOS ILUMA, an innovative smoke-free tobacco product. This launch is expected to generate a positive market reaction so that HMSP's shares have the potential to increase however, market reaction do not always give a positive reaction. Therefore, this study aims to find out whether the existence of IQOS ILUMA can give a positive or negative reaction or even no reaction to HMSP shares. In this study, Researcher will compare market reactions according to the theory of event studies and in real terms. According to the event study theory, market reaction is measured by abnormal returns, and trading volume activity, these is tested by paired sample t-test. Meanwhile, if seen in real terms, it is measured from the price and trading volume of HMSP shares. According the event study theory , the result shows that the launch of IQOS ILUMA did not cause a market reaction to HMSP shares. But in real market, it shows that the launch of IQOS ILUMA gave a positive market reaction to HMSP shares.
Keywords: Market Reaction; Event Study; Abnormal Return; Trading Volume Activity; IQOS ILUMA.The occurrence of Covid-19 and the increase in cigarette excise rates caused a decline in HMSP share performance over the past three years, resulting in PT Hanjaya Mandala Sampoerna Tbk creating and launching IQOS ILUMA, an innovative smoke-free tobacco product. This launch is expected to generate a positive market reaction so that HMSP's shares have the potential to increase however, market reaction do not always give a positive reaction. Therefore, this study aims to find out whether the existence of IQOS ILUMA can give a positive or negative reaction or even no reaction to HMSP shares. In this study, Researcher will compare market reactions according to the theory of event studies and in real terms. According to the event study theory, market reaction is measured by abnormal returns, and trading volume activity, these is tested by paired sample t-test. Meanwhile, if seen in real terms, it is measured from the price and trading volume of HMSP shares. According the event study theory , the result shows that the launch of IQOS ILUMA did not cause a market reaction to HMSP shares. But in real market, it shows that the launch of IQOS ILUMA gave a positive market reaction to HMSP shares.
Keywords: Market Reaction; Event Study; Abnormal Return; Trading Volume Activity; IQOS ILUMA
Kuasa Kata Di Media Sosial dalam Paradigma Pemberitaan Kompas dan Tempo
Get PDFThis research focuses on the issue of the power of words in media. The problem is the intertwined reporting between social media and mainstream media. The purpose of the study is to achieve the power of words in the accuracy of news. Words are intertwined in the news for language editors both in the Kompas and Tempo media. In general, the use of words on social media uses mixed language. The confusion of the use of words is reflected in the confusion of meaning. The meaning of words through social media is also intertwined with the use of foreign language words (English), alay, slang, and "Jaksel language". Therefore, language editors require word checking. Mainstream media editors devoutly curate words. For this reason, efforts are needed to accurately report the media. Several words were curated. Efforts to curate media coverage to achieve the accuracy of word meaning. So, every word curated in media coverage has precision, thoroughness, and precision. However, word curation attaches importance to the awareness, knowledge, and skills of language editors. This research reveals that significant word confusion in media reporting is curated based on a journalism approach. Thus, the confusion of the meaning of words disseminated through media coverage has accuracy. So, how connected words are is important to know their accuracy through meaning journalism. As one of the predictors of word incorrectness, it not only needs to be curated by language editors but also curated through documentation and literature studies. The reporting of Kompas and Tempo through some curated words is the essence of meaning journalism that can produce words with a meaning journalism approach.Keywords: Journalism Meaning, News, Journalistic LanguageThis research focuses on the issue of the power of words in media. The problem is the intertwined reporting between social media and mainstream media. The purpose of the study is to achieve the power of words in the accuracy of news. Words are intertwined in the news for language editors both in the Kompas and Tempo media. In general, the use of words on social media uses mixed language. The confusion of the use of words is reflected in the confusion of meaning. The meaning of words through social media is also intertwined with the use of foreign language words (English), alay, slang, and "Jaksel language". Therefore, language editors require word checking. Mainstream media editors devoutly curate words. For this reason, efforts are needed to accurately report the media. Several words were curated. Efforts to curate media coverage to achieve the accuracy of word meaning. So, every word curated in media coverage has precision, thoroughness, and precision. However, word curation attaches importance to the awareness, knowledge, and skills of language editors. This research reveals that significant word confusion in media reporting is curated based on a journalism approach. Thus, the confusion of the meaning of words disseminated through media coverage has accuracy. So, how connected words are is important to know their accuracy through meaning journalism. As one of the predictors of word incorrectness, it not only needs to be curated by language editors but also curated through documentation and literature studies. The reporting of Kompas and Tempo through some curated words is the essence of meaning journalism that can produce words with a meaning journalism approach.Keywords: Journalism Meaning, News, Journalistic Languag
TRANSLATION ANALYSIS OF QUESTIONING RESPONSES ON THE NOVEL THE KILL ORDER AND THE TRANSLATION QUALITY
Get PDFThis study is about the translation quality on questioning responses in the novel entitled The Kill Order and its translation. This study aimed to describe the function of directive speech act specifically questioning responses and its translation in the novel The Kill Order. Besides it also described the translation techniques used in the translation version. This study used descriptive qualitative by focusing on single case. Data sources used was the novel The Kill Order and its translation. The data of the study was the sentences containing the questioning responses.
The results of the study based on 23 data found that there were nine responses of direct speech and two indirect responses. Those functions included asking, commenting, denying, requesting, suggesting, insulting, ridiculing, reviewing, pleading and disagreeing. Whereas for response of indirect speech was no response/answer from the hearer and only face expression. No exists answers and expressions face. The translation technique used in the translation version were six techniques by applying single and couplet techniques. The couplet technique used 23 times while six techniques were single technique. Generally, the technique found in the research were including literal, established equivalence, amplification, reduction, discursive creation, and transposition. While for couplet technique were reduction and addition. The use of those techniques tends to produce the translation quality which less accurate yet they are sill acceptabl
QUALITY OF CONCEPTUAL METAPHOR IN AUTOMATIC TRANSLATION FEATURE OF POLITICAL HEADLINES BY TEMPO.CO AND KOMPAS TV ON X
Get PDFThis study examines the types of conceptual metaphor of political news headlines of @tempo.co and @KompasTV by automatic translation feature on X using the theory of Lakoff and Johnson (2003). This study aims to analyze the types of conceptual metaphor, identify techniques of translation, and assess quality of translation consisting of accuracy, acceptability, and readability. A qualitative method with a descriptive approach was applied, using content analysis and focus group discussions (FGD) as data collection techniques. The results reveal that there are 100 data containing conceptual metaphor on political news headlines of @tempodotco and @KompasTV. The three types of conceptual metaphor are structural metaphor, ontological metaphor, and ontological metaphor. The most frequent data is ontological metaphor within fifty-six (56) data followed by the commonly used technique, literal translation. The quality of translation shows the score of accuracy is 2.43, acceptability 2.44, and readability 2.49 which indicates these scores are still less accurate, less acceptable and have severe readability issues, which is due to automatic translation feature on X still has limitations in understanding context, language, and culture
Penerapan Sistem Artifical Intelligence Pada Alat Keamanan Gerbang Otomatis Wilayah Perumahan
No full textPeople are worried about the increasing crime such as theft in housing, so a reliable security system, including automatic gates with IoT (Internet of Things) and AI (Artificial Intelligence) is needed. AI can detect faces to improve security and facilitate access, keeping the environment safe. The use of IoT and AI enables a smarter and more responsive security system, reducing the risk of crime and increasing comfort. This system uses Python, Webcam, and Raspberry Pi to improve security and access efficiency. Python programs object detection and facial recognition algorithms, while the Webcam captures images or videos. Raspberry Pi as the processing center runs an AI model that recognizes vehicles and occupant identities based on facial features, ensuring that only registered occupants can open access, thereby improving security and housing access control. Test results show that the detection system works quite well in identifying vehicles and faces, with an average combined accuracy of 66.5%, which is obtained from the results of testing the object detection system (58%) and facial recognition (75%). QoS measurements of the Telkomsel LTE module show very good performance with a Throughput of 380.58 bps, Packet Loss 0%, and Delay 3.4 ms. The average download value of 19 Mbps, upload 4 Mbps, and ping 32 ms is also adequate.Masyarakat resah dengan meningkatnya kejahatan seperti pencurian di perumahan, sehingga sistem keamanan yang handal, termasuk gerbang otomatis dengan IoT (Internet of Things) dan AI (Artificial Intelligence), sangat diperlukan. AI dapat mendeteksi wajah untuk meningkatkan keamanan dan mempermudah akses, menjaga lingkungan tetap aman. Penggunaan IoT dan AI memungkinkan sistem keamanan yang lebih cerdas dan responsif, mengurangi risiko kejahatan serta meningkatkan kenyamanan. Sistem ini menggunakan Python, Webcam, dan Raspberry Pi untuk meningkatkan keamanan dan efisiensi akses. Python memprogram algoritma deteksi objek dan pengenalan wajah, sementara Webcam menangkap gambar atau video. Raspberry Pi sebagai pusat pemrosesan menjalankan model AI yang mengenali kendaraan dan identitas penghuni berdasarkan fitur wajah, memastikan hanya penghuni terdaftar yang dapat membuka akses, sehingga meningkatkan keamanan dan kontrol akses perumahan. Hasil pengujian menunjukkan sistem deteksi berfungsi cukup baik dalam mengidentifikasi kendaraan dan wajah, dengan indikasi sebesar 66.5%. Pengukuran QoS modul LTE Telkomsel, menunjukkan kinerja sangat bagus dengan Throughput 380.58 bps, Packet Loss 0%, dan Delay 3.4 ms. Nilai rata-rata Download 19 Mbps, upload 4 Mbps, dan ping 32 ms juga memadai