Journal of Advance Research in Business, Management and Accounting (ISSN: 2456-3544)
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Investigating the Relationship between Brand Attributes and Brand Loyalty Among Tooth Paste Users in Greater Accra Region of Ghana
Get PDFThe purpose of this study is to investigate the association between brand attributes and brand loyalty among tooth paste users in Greater Accra region of Ghana. The main objective is to examine the relationship between brand attributes on brand loyalty. Four hundred and twenty one (421) copies of questionnaires were retrieved through convenient sampling method. With the aid of Statistical Package for Social Sciences (SPSS) the following statistics were employed: Descriptive statistics, Cranach’s alpha, Kurtosis and Skewness and Regression analysis were used to measure the relationship of independent variables (packaging, price, and brand awareness) on dependent variable (brand loyalty).The findings revealed that all three attributes of brand; packaging, price and brand awareness had a significant and positive relationship with brand loyalty. The research suggests that tooth-paste producers in Ghana should adopt green packaging marketing strategy to outwit multinational competitors
Application of Automatic Queuing Models for Visiting Pilgrimage
Get PDFPilgrimage in the Indian is growing consistently and is an important attraction and destination for both foreign and domestic. Queuing for an explicit service according to the needs of venerator in the process of moving to a specific sequence .This can be done by a queue-based scheduler. This paper focuses on a system revered place and the average waiting time of venerator service is the revered place that different queuing algorithms. The purpose of this paper is to develop queuing system for organizing sacred place to build automated queue status analyzes and to service the venerator. New queuing design model test results and the average waiting time varies according to factors that can switch between scheduling algorithms. The main novelty of this work is the average waiting time modeling that gives the best average waiting time scheduling algorithm with the process of switching in addition, concerns have taken in processing
Impact of Social Media Usage on Academic Performance of Tertiary Institution Students: Evidence From Accra & Tema Metropolis, Ghana
Get PDFThe study sought to assess the relationship between student’s use of social media and academic performance of tertiary institutions students in Ghana with a focus on Accra and Tema Metropolis. Questionnaire was used for collecting data. Out of one thousand copies of the questionnaire distributed, a valid response of 70.0 % was retrieved. SPSS computer software was used to measure descriptive, correlation, regression among others. The study revealed that all the constructs of social media (dependent variable) had a significant positive relationship thus the independent variables (Facebook, Whatsapps, Yahoo Messenger, Skype, and Twitter) at level 0.01 with the dependent variable academic performance
Determination Whether There is Any Correlation Between the Levels of Strategic Planning on Marketing, Technological and Financial Performance of Bank of Baroda Kenya East Africa
Get PDFThis study was undertaken with the primary purpose of determining whether there was any correlation between the level of strategic planning on marketing performance’ technological performance and financial performance of bank of Baroda. To accomplish this task, data was collected from a sample of small number to present each of the bank’s department and customers along with information from other Banks data base. The focus was on correlation between strategic planning and marketing performance, financial performance and technological performance. The research was carried out using a questionnaires, opinions and observations, based upon a purposive and simple sample of the bank in the target population. The data was analyzed using the package of social science of statistics and analysis of Karl Pearson’s coefficient of correlation as appropriate. The findings of this study revealed that there was correlation between the level of planning activities carried out by a financial institution and the performance of the bank as measured by the Return on Assets, the Return on Equity, and the Net Interest Margin, customer satisfaction, quality of services, product quality, brand, brand name, time frame, costs, efficiency and effectiveness. The findings also revealed that there was correlation between the level of planning carried out by the financial institution and the management characteristics measured. The findings also found correlation between the level of planning carried out and the size of the bank’s departments within the target population. These results were consistent and reaffirmed several prior studies indicating that there was correlation between the level of impacts of strategic planning and performance of the bank output. The findings also found correlation between the level of planning carried out and the size of the bank’s departments within the target population. On overall the researcher found out that there was a correlation between strategic planning and Marketing, Financial, Technological performance
Marketing Management
Get PDFMarketing management is define as it a business discipline which focuses on the practical application of marketing techniques and the management of a firm\u27s marketing resources and activities Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm\u27s marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business\u27s size, corporate culture , and industry context. This study wil expand onissues and debates common to many of the approaches and wil conclude with demonstratingthe ability to explain a chosen research approach. This paper has a significant contribution byclarifying how to ensure research quality, which is crucial to pursue auditable data col ectionand analysis and consequently to generate reliable knowledge in particular to case study research
Empirical Analysis of Ethics Integration and Online Learning in Auditing Course on Ethical Decision Making: Further Evidence from Indonesia
Get PDFWhether ethics should be taught and how it should be taught has been questioned by accounting professionals, researchers, and teachers. This experimental study attempts to answer the question and gives further evidence of the beneficial impact of teaching ethics. Participants are sixty students of professional accounting program in the first semester. Ethical decision making was measured using multidimensional ethical scale (MES) that has been used to measure attitudes related to justice, relativism, egoism, contractualism, and utility. MES also allows participants to provide explanation for their moral orientation in making decision. We also construct a ratio scale of participants’ confidence to measure ethical decision making. The scales are from 10 to 100 percent to answer question whether they believe that decision made was an ethical decision. Using 2x2 factorial experimentaldesign and analysis of variance, this study proved that interaction of ethics integration and learning method of online technology has positive impact on participants’ moral orientation. On the contrary, participants’ confidence level in making ethical decision is not related to ethics integration, but influenced by ethics integration and learning methods. These results indicate that ethics teaching can influence character and ability of participants’ moral orientation, but when making ethical decision, their confidence level in making ethical decision depend on circumstances faced
The Role of HRM Practices in Organized Retailing with Special Reference to Bangalore City
Get PDFRetailing displayed its significance in India’s market with tremendous contribution to the Indian economy. The development in the organized retail sector has showed the perfect platform to the Indian companies to enter into this sector. The entry of global players in retailing business has created huge challenges to the Indian companies. The organized retailer’s in order to respond to the competition, started to realize the need for efficient man power. The Human Resource practices and the employee satisfaction became the primary concern for the organized retailers. The present study will provide a clear picture on the issues related to the HR practices and its impact on employees. The study will also focus on the various problems and challenges faced by the HR department in procuring and retaining the employees of organized retailing companies
Attaining Financial Efficiency Through Funds Utilization the Bankers’ Perspective: A Comparative Study Murabaha Funds of Islamic Banks Vis-à-Vis Loan Amount of Conventional Banks
Get PDFIn reply to the argument made by the non-believers of Makkah “Sale is similar to riba”, Almighty Allah ordered “Sale is permissible while riba is impermissible”. The main intent of the study was to clarify the fallacy prevailing among the Muslims that in practical terms the product of Murabaha which is being offered by the Islamic banks is similar to that of conventional interest-based business loan3. However, specific objective was to ascertain the degree of financial efficiency on the basis of fund/loan utilization for intended purpose of Murabaha financing vis-à-vis conventional interest-based business loan. The study employed survey strategy to collect primary data through structured close ended questionnaires from the sample of 98 Murabaha officers and 178 loan officers out of the whole population of 5 Islamic and 10 conventional banks respectively. Quantitative and qualitative techniques were used to analyze the data and the same is tabulated by use of frequency tables. The study found that the financial efficiency of Murabaha financing is more than that of conventional interest-based business loan by 28% as Murabaha funds of Islamic banks are utilized for its intended purpose to the extent of 97% on average, compared to 69% of business loan offered by conventional banks
Implementation Paper on Effective Way of Mobile Recharge
Get PDFThe title of our project is Smart Scan Recharge is android application which is able to do the recharge by just only scanning the recharge voucher. This application will also display the location of the recharge vender on GPS. This way of doing a recharge is very effective because it is very efficient than the manual process
Exploring the Factors That Influence Consumer’s Purchase of Mobile Phones
Get PDFNowadays smart phone has become a new social need and trend especially among the younger age groups, thus generating rapid and vast demand for all mobile phone brands. Interestingly, dealers of smart phones need to understand what factors affect such demand, typical features as well as characteristics of the buyers. The main objective of this study is to understand how price, social influences, relative advantage and brand image affect demand of smart phones in the northern regions of Malaysia, where the State of Perlis has been chosen. The primary data of this study was collected by distributing randomly 120 sets of questionnaires to respondents who live in Perlis. The responses obtained were analyzed by several statistical tools namely frequency distribution, mean, standard deviation analysis, Cronbach’s Alpha Reliability test, Person Correlation Coefficient and Linear Regression Analysis, computed by a data software, Package for the Social Science (SPSS) version 17.0. This study revealed that price, social influences, relative advantage and brand image have significant relationships towards demand of smart phones. Detailed discussion of the study objectives, literature review, theories, research limitations, conclusions and finally some recommendations for future research study are given below. It is our hope that the results of the study can help mobile phone companies to have better understanding of the features of the smart phone market, be able to produce quality products and improve their marketing strategies