International Journal of Human Capital and Innovative Management
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Persuasive Communication Strategy in Facebook Buy and Sell Groups: A Case Study of Sari Octavia Qi’s Mobile Phone Promotion in the Sungai Are Sindang Danau Pulau Beringin Forum
Get PDFThis research explores the persuasive communication strategy employed by Facebook user Sari Octavia Qi in promoting mobile phones through the Facebook group “Jual Beli Sungai Are Sindang Danau Pulau Beringin”. The study aims to analyze how persuasive techniques influence consumer behavior, using the Elaboration Likelihood Model (ELM) as a theoretical framework. ELM explains two primary routes of persuasion: the central route, which relies on logical reasoning and detailed information, and the peripheral route, which depends on external cues such as visuals, testimonials, and emotional appeal. This qualitative descriptive study uses observation, in-depth interviews, and documentation to gather data. Results indicate that Sari Octavia effectively combines both routes. She utilizes the central route by clearly explaining product specifications such as RAM, battery capacity, and purchase terms, and by providing transparency about the product source and testing process. Meanwhile, the peripheral route is applied through visual cues like real customer testimonials, product photos, friendly emojis, and informal language that resonates with buyers in her local community. These strategies build trust and credibility, which significantly affect purchase decisions. The study concludes that dual-route persuasive communication can enhance online sales success in Facebook buy-and-sell forums, especially for small-scale sellers in rural area
Investment Management Based on Family Group Savings
Get PDFThis research aims to develop an investment management model based on family group savings to enhance financial literacy and family economic independence. Low financial literacy, particularly among low-income communities, hinders their ability to plan and manage finances effectively. Family group savings, as part of an existing social culture, holds great potential to serve as a productive investment management tool. This study employs a qualitative approach with an action research design, where the researcher is directly involved in the process of financial literacy education and the application of socially-driven investment management within family group savings. In this context, the role of the social entrepreneur is crucial, as individuals with a social entrepreneurial spirit can drive change in family savings management by exemplifying wise financial practices and encouraging family members to invest in an organized manner. The results of the study show that with proper financial literacy education and support from a social entrepreneur, family group savings can be managed more effectively, applying healthy cash flow principles as outlined by Kiyosaki. This family-based investment management model opens up sustainable entrepreneurial opportunities, not only enhancing financial literacy but also strengthening long-term family economic well-being
The Responsibility of Public Service Mall In Central Bengkulu Regency
Get PDFPublic service is one of the important components in regional development. The Public Service Mall (MPP) in Central Bengkulu Regency was established to improve access and the quality of services to the community by integrating various public services in one location. In line with this, this research aims to understand the responsibility of the MPP in Central Bengkulu Regency in providing services to the community. This study uses a qualitative descriptive approach with interview and observation methods. The data sources consist of MPP employees and the community members who use the MPP services in Central Bengkulu Regency. Data analysis is conducted using thematic analysis to identify the factors influencing service responsibility. The results show that the level of responsibility among MPP employees is quite good. Some employees demonstrate a high level of responsibility, while others require improvement. Factors influencing the responsibility of MPP employees include competence, training, work culture, and facilities provided by the MPP. The community's perception of the services provided by the MPP is generally positive; however, there are some suggestions for improving service quality, especially regarding waiting times and clarity of information. This study concludes that the responsibility of MPP employees is influenced by various factors, including competence, training, work culture, and facilities. To improve service quality at the MPP, more intensive training programs, enhanced interagency coordination, and better facilities are needed
Utilization of Video Communication to Promote Traditional Clothing in the South Bengkulu Region: Study on the Instagram Account @Sanggar_Bumisekundang
Get PDFThis research aims to determine the use of visual communication in the promotion of traditional clothing in the South Bengkulu region, with a focus on the Instagram account @sanggar_bumisekundang. The research method used is descriptive qualitative, while the theory used is in the realm of visual communication according to Sanyoto (2005), techniques for collecting data through observation, interviews and documentation. With relevant informants, such as studio owners and community leaders. The research results show that graphic design is used by @sanggar_bumisekundang to display cultural identity strongly through the choice of symbolic colors and a balanced composition, and is able to attract attention and increase consumer appreciation of local cultural values. Furthermore, the advertising design prioritizes educational elements with South Bengkulu cultural narratives in captions that build emotional closeness and consumer understanding. Meanwhile, interactive multimedia designs, such as videos and story content, function to strengthen consumer engagement and are able to build a digital community that cares about preserving the traditional culture of South Bengkulu. So it can be concluded that the use of visual communication to promote traditional clothes from the South Bengkulu region on the Instagram account @sanggar_bumisekundang is quite effective in promoting traditional clothes from South Bengkulu
Principles for Shaping and Developing Ecological Values in Youth
Get PDFThis study aims to examine how household waste management practices affect family health. Using a literature review approach, this research analyzes a wide range of recent academic sources and empirical studies related to domestic waste practices and their implications for public health. The results reveal that in many regions, household waste management remains inadequate. Common issues include improper disposal methods, lack of waste segregation, and non-compliance with standard waste treatment procedures. These practices pose significant health risks to families, including the spread of infectious diseases such as diarrhea, typhoid, and cholera; respiratory disorders due to air pollution from waste burning; and hormonal disruption or cancer from prolonged exposure to hazardous chemicals found in plastics. Accumulated waste also creates breeding grounds for disease vectors like mosquitoes and rodents and leads to soil and water pollution, degrading the overall living environment. This study highlights the urgent need for stronger education initiatives, regulatory enforcement, and the consistent application of the 3R principles (Reduce, Reuse, Recycle) to mitigate the adverse health effects of poor household waste management
Gorontalo City IPLT Policy in Improving the Quality of Environmental Management
Get PDFThe construction of the IPLT in the northern city is a place for disposing of wastewater in the form of human feces (feces) which is commonly called black water. in the regional regulation of the city of Gorontalo no. 9 of 2016. Regulates wastewater management. The method used is a qualitative method, analysis of the black water wastewater management method. With a top-down approach technique. Identified black water wastewater problems, wastewater channel construction. About black water wastewater management and monitoring by analyzing data on the IPLT problem. Using the Miles and Huberman concept. The purpose of this study is to determine the policy analysis, and factors that influence the IPLT policy. So that the handling, the black water Wastewater Management installation in the city of Gorontalo can function properly by rehabilitating the IPLT in the northern city. Dissecting this problem using John Kingdon's theory and getting a novelty, namely developed stream
The Effect of Brand Image and Packaging on The Purchase Decision of SGM Milk in Palembang City
Get PDFThis study aims to analyze the influence of brand image and packaging on the purchase decision of SGM milk in Palembang City. This is a quantitative study using primary data obtained through an online questionnaire distributed using Google Forms to consumers. The population of this study was all consumers interested in purchasing SGM milk products in Palembang City. The sample used in this study consisted of 272 respondents selected using accidental sampling. The data obtained were analyzed using multiple linear regression with SPSS version 26, which involved validity, reliability, classical assumption tests, and hypothesis testing to obtain accurate results. Based on the analysis results, the coefficient of determination (R²) was found to be 61.3%, indicating that brand image and packaging together can explain 61.3% of the variability in purchase decisions, while the remaining 38.7% is influenced by other factors not observed in this study. The results of this study indicate that brand image has a significant influence on purchasing decisions, and packaging also significantly influences purchasing decisions for SGM milk products in Palembang City. Thus, both variables play an important role in determining consumers' decisions to purchase SGM milk product
Human Dignity Is the Foundation of Social Harmony and Spiritual Stability
Get PDFThis article examines how historical, philosophical, and modern elements interact to shape national spirituality and ideology. The study examines how national values and spirituality contribute to social stability, focusing especially on how they affect the upbringing of the next generation. It also assesses how well current reforms are working to uphold and reinforce these principles in the face of contemporary ideological dangers. The research’s methodology is grounded in comparative, philosophical-analytical, historical, content, and normative-legal approaches. The article specifically emphasises how detrimental ideas that proliferate on social media affect people’s spirituality and stresses the significance of battling them with enlightenment-based initiatives. The article also discusses the recent educational and spiritual reforms implemented in Uzbekistan, with a focus on the work of international research centres and projects that have gained international recognition
The Representamen of Psychological Awareness in The Main Character of The Film “A Man Called Otto”
Get PDFFilm is a powerful form of mass communication that conveys not only entertainment but also deep psychological and social messages. This study explores the representamen of psychological awareness in the main character, Otto, from the film “A Man Called Otto,” using Charles Sanders Peirce’s semiotic theory. The research applies a qualitative descriptive method by analyzing scenes and visual symbols that reflect Otto’s emotional journey from grief and isolation to social reconnection and healing. Otto’s character transformation is examined through Peirce’s triadic model: sign, object, and interpretant. The findings reveal that Otto’s psychological struggle—stemming from the trauma of losing his wife—manifests through defensive behavior, emotional detachment, and resistance to social bonds. However, through continuous interaction with neighbors and the support of his new social environment, Otto gradually regains emotional openness and self-awareness. The film employs visual metaphors, symbolic cues, and narrative structure to portray the healing process, emphasizing the role of social support and human connection in overcoming emotional pain. This study contributes to the intersection of film studies and communication psychology by showcasing how cinematic storytelling can represent and shape psychological experiences in a relatable and impactful wa
Construction of Moral Messages in One Piece Animation on Netflix Streaming Television Media (A Case Study of Students at SMA Negeri 9 Bandar Lampung)
Get PDFThis study aims to examine the construction of moral messages in the Netflix adaptation of the One Piece animation and how these messages are received and interpreted by students at SMA Negeri 9 Bandar Lampung, like perspectives on life, friendship, justice, and courage. In the Netflix version, there is a possibility of meaning shifts in the moral messages due to cultural adaptation, global marketing strategies, and narrative interests of the production. This research employs a qualitative approach using a case study method. Data collection techniques include in-depth interviews, observation, and documentation involving selected student informants. Data analysis follows Miles and Huberman's interactive model, consisting of data reduction, data display, and conclusion drawin