SOUTH INDIA JOURNAL OF SOCIAL SCIENCES
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Exploring The Factors That Affect Consumers’ Purchasing Decisions for Home Care Items
Get PDFThe purchasing behaviour of the consumer towards home care products in Fast Moving Consumer Goods (FMCG). In this study, the researcher took 75 respondents from the Sivakasi people for analysis. The researcher identified 30 variables by using various reviews. These variables were converted into the questionnaire, and primary data were collected using Google Forms. And, it was coded and analyzed in the SPSS software and found good findings with the help of Cronbach Alpha Reliability (0.917), KMO (0.730), Bartlett’s Test (0.000), and Exploratory Factor analysis provides five factors as Promotion Factors, Product Factors, Social Factors, Economic Factors, and Reliability Factors. These analysed data were interpreted with the help of secondary data by using various journals, books, and websites
Role of Handloom in Cultural Continuity: Exploring Ethnic Identity and Economic Sustainability
Get PDFThis study explores the vital role that the handloom sector plays in preserving cultural identity and supporting economic sustainability among ethnic communities in Jharkhand, India. Handloom weaving, rooted in tradition, serves as both an economic lifeline and a means of cultural transmission, enabling communities to maintain heritage practices amidst modern challenges. Data were collected from 130 handloom workers from the selected district of Jharkhand, utilising a quantitative research methodology and employing structured questionnaires that focused on cultural identity, economic challenges, and income satisfaction. Further insights were obtained from secondary sources, such as government reports and academic literature, to provide context for the findings. Our findings reveal a strong positive correlation between income satisfaction derived from handloom work and the importance placed on cultural preservation. Chi-square tests and correlation analyses highlight that those with greater economic security from weaving demonstrate a higher appreciation for its cultural value. These insights underline the need for targeted policies to sustain the sector, suggesting that strengthening the economic framework for handloom weavers could bolster both cultural continuity and community resilience. This study contributes to the discourse on safeguarding cultural practices and promoting sustainable livelihoods in the face of globalisation and mechanised competition
A Study on Challenges and Opportunities of Online Classes Among Madrasa Students
Get PDFThe sudden lockdown has brought an educational crisis among educational institutions. This study has highlighted the issues, challenges, and opportunities the Madrasa students have faced during that time, and how such challenges became opportunities for many. A comprehensive literature was reviewed and primary data was collected, through an open-ended online questionnaire in Google form, which was sent to the students through email and Whats App to get detailed information, for this, a purposive sampling was used, an option was given to write in Hindustani (Indian Language), in the Google form, later the language was transcribed into English and thematic analysis was done to get the result. This study finds that technical barriers, limited access to devices, and inadequate training for teachers create substantial problems, but enhanced accessibility and flexible learning environments provide an opportunity for the integration of online education in Madrasas
Smart Parenting: How Social Media Influences the Purchase Decisions of Kids' Learning Apps
Get PDFSocial media has a significant impact on children's learning app purchases because it shapes consumer awareness, trust, and social influence. It exposes users to a diverse range of educational app marketing and suggestions, thereby increasing awareness and influencing purchasing decisions. Recommendations from influencers, educators, and peers on social media enhance trust and drive app purchases. This study explores the key factors influencing children's learning app purchase intentions through social media, focusing on awareness, trust, social influence, and satisfaction. A conceptual model was developed, and data were collected using a questionnaire. Confirmatory factor analysis revealed strong model fit indices, indicating that the proposed model accurately represents the relationships among the variables. The analysis showed significant correlations between awareness, trust, social influence, satisfaction, and purchase intention, with social influence having the strongest positive correlation with purchase intention. Path analysis confirmed that social influence significantly influences purchase intentions. The reliability of the constructs demonstrated strong internal consistency through high Cronbach's alpha values. These findings suggest that marketers should prioritize social influence when promoting children's learning apps on social media platforms to maximize purchase intentions
A Study on Locus of Control and Suicidal Ideation among Medical and Non-Medical Students
Get PDFLocus of control is defined as the degree to which individuals believe they can control the out-come of their actions and it is categorized into internal and external types, with external LOC linked to greater vulnerability to anxiety and suicidal thoughts. The study examined the relationship between locus of control (LOC) and suicidal ideation (SI) among medical and non-medical students. It aimed to explore locus of control as a predictor of suicidal ideation. The study also explored the influence of demographic factors such as gender, family type, and parenting status on LOC. A sample of 200 students aged 19-26 from Guwahati, Assam, participated in the study. The research adopted a correlation research design and used purposive non-probability sampling technique. LOC was assessed using Rotter's Locus of Control Scale, while SI was measured using Beck's Suicidal Ideation Scale. Statistical tests like t-test, Pearson correlation, and linear regression analysis were employed and analyzed in SPSS software to interpret the findings. The results showed no significant differences in LOC and SI between medical and non-medical students. However, a positive correlation was found between external LOC and higher levels of SI. The study concluded that external LOC may predict the risk of SI, highlighting the need for interventions to enhance internal LOC and promote student’s well-being
Capital Flight Dynamics: A Comparative Analysis of Determinants in the Indian and Brazilian Economies
Get PDFThis paper aims to inquire into the determinants of capital flight in India and Brazil using the Autoregressive Distributed Lag estimation technique and bounds testing procedures to demonstrate a long-term equilibrium relationship between Capital Flight and Real Effective Exchange Rate, Rate of Inflation, Stock market, GDP growth rate, and Foreign Direct Investment. The study utilizes yearly data from 1990 to 2023. The bounds test results confirm the existence of cointegration for both India and Brazil. More specifically, in the case of India variables such as GDP growth rate and Real Effective Exchange Rate have had a notable impact on this capital flight in the short-run, while the stock market has a long-run effect. In Brazil, the inflation rate, GDP in the short term, and the stock market in the long term are significant determinants. The diagnostics and stability tests confirm the reliability and stability of coefficients for both nations. Our findings suggest that both nations should focus on strong macroeconomic policies that decrease capital flight and ensure investor stability in their race to become the topmost emerging nations
Puri: The Sacred Land of Forgotten Temples
Get PDFPuri, is a sacred land of pilgrimage known for the world famous temple of Lord Jagannatha in Orissa,the abode of Lord Vishnu in Eastern India. Hindus are always driven by the heritage, cultural legacy and the sanctity of a sacred site. So the importance of Puri as a tirtha or “sacred crossing” is undeniable. Being the abode of lord Jagannatha (incarnation of God Vishnu) it has attracted a large number of tourists from distant places all over the world and have also gained worldwide recognition. But apart for Lord Jagannatha temple, Puri is blessed with numerous other temples of Gods and Goddesses which according to ancient myths are considered to be the protector Gods of the main deity. These temples belong to the Saiva, Shakti, Hanuman and Nrsingha (another incarnation of Lord Vishnu) cults, distributed at the major cardinal points surrounding the main temple of the Lord. But these temples over the years have turned into ruins and are hardly known to the tourists or pilgrims visiting this sacred tirtha. The present study is an attempt to highlight these ancient temples which had a glorious history and to know about their socio-economic status. Apart from these, emphasis is also given on the study of the present status of the temple-workers who are solely dependent on these temples for their livelihood. Away from the glams and glamour of the Sri Jagannatha temple, how these religious institutes are surviving is the main focus of concern. The need of rehabilitation and reconstruction of these sacred places and preservation of their sanctity is the urgent need of the hour. The sacredness of a pilgrim centre can only be achieved if all its heritage and cultural sites are maintained, and their sanctity is preserved. If these temples are brought to the limelight and renovated it will definitely contribute to the enrichment of the town culturally, spiritually and will truly prove the sanctity of the place of the Universal Lord, Jagannatha
The Geopolitical and Economic Role of South Indian Ports in India’s Maritime Strategy
Get PDFSouth Indian ports Chennai, Kochi, and Visakhapatnam are central to India’s maritime strategy, bridging economic aspirations and geopolitical imperatives in the Indian Ocean. This paper explores the strategic and economic significance of these ports within the broader context of India’s Sagarmala Project and Indo-Pacific Vision, highlighting their roles in countering China’s String of Pearls strategy. Despite their potential, these ports face significant challenges, including security vulnerabilities, infrastructure bottlenecks, and environmental risks, which hinder their full operational capacity. The study examines how these ports contribute to trade, employment generation, and defence readiness while addressing key geopolitical challenges. It emphasizes the need for strategic investments in modernization, naval collaborations, and transshipment capabilities to strengthen their role in safeguarding trade routes and asserting India’s influence in the Indo-Pacific. By providing actionable policy recommendations, this paper underscores the transformative potential of South Indian ports in enhancing India’s maritime dominance and economic growth
Frustration Tolerance and Psychological Distress among Drinkers
Get PDFDrinking refers to the behaviours of alcohol consumption, specifically among men. It refers to the manner, in which a person engages in drinking, including the frequency, quantity, and context in which they consume alcohol. Understanding drinking patterns is important for addressing potential health risks, promoting responsible drinking, and addressing issues related to alcohol abuse or addiction. This study assessed and compared frustration tolerance and psychological distress among male ex-drinkers, drinkers, and non-drinkers. The study sought to shed light on the potential impact of alcohol consumption on frustration tolerance and psychological well-being. A multigroup design was employed on 150 male participants to compare the three groups of drinkers, each having 50 participants respectively, on frustration tolerance and psychological distress. The results indicated significant differences in frustration tolerance and psychological distress among the three groups. Ex-drinkers exhibited the highest frustration tolerance levels, followed by non-drinkers, while drinkers showed the lowest frustration tolerance. In terms of psychological distress, ex-drinkers reported significantly lower levels compared to both drinkers and non-drinkers. On the other hand, drinkers exhibited higher levels of psychological distress compared to both ex-drinkers and non-drinkers
Study Habits of Prospective Teachers
Get PDFStudy habits are very important to learners as well as teacher educators. An individual's success is determined by his or her study habits. It refers to the continuous inclinations and practices that one exhibits while acquiring knowledge through studying. Nowadays the importance of study habits is vitally recognized not only for students but also for teachers. The present study aims to assess the study habits among prospective teachers with reference to gender. In the study, the descriptive survey method was used and data was collected from a sample of 204 prospective teachers of Gaya district through a judgmental sampling technique. The study habits inventory by Saroj Sahu and Dr. Partha Sarathi Mallik, 2023 has been employed in the study. For analyzing the data chi-square (χ2) test was used. The present study revealed that there is a significant association between gender and study habits of prospective teachers with respect to duration of study, exam preparation mechanism, and classroom note taking but there is no significant association between gender and study habits of prospective teachers with respect to absenteeism, routine study, study time, study hours, study preference, study material, purpose of study, revision after study, self-testing after study and use of library for study.