SOUTH INDIA JOURNAL OF SOCIAL SCIENCES
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Exploring Consumer Analytics in Banking: Insights from Customer Perspectives on Personalizing Financial Products
Full text linkThis study investigates the role of consumer analytics in the banking sector, concentrating on how customer insights might enhance the personalization of financial products. As competition grows in the banking business, understanding client preferences and habits has become vital for delivering tailored services that fit individual demands. Effective application of consumer analytics can substantially enhance customer satisfaction and engagement, ultimately driving business success. This research utilizes a quantitative approach through a structured questionnaire designed to gather responses from banking customers in Bengaluru. Customers' experiences with current financial products and their opinions about personalization made possible by analytics are evaluated in this study. By analyzing customer feedback, the study aims to identify key factors influencing satisfaction and loyalty, underscoring the significance of personalized services in retaining clients. This research contributes to the existing literature on consumer behavior in banking by providing empirical insights into the impact of analytics-driven personalization. The findings will offer practical implications for banks seeking to leverage consumer data strategically, enabling them to develop more customer-centric approaches. By pinpointing the elements that foster stronger customer relationships, this study aspires to guide financial institutions in refining their product offerings and improving overall competitiveness in an evolving market landscape
Explaining Economic Growth using Futures Trade in Physical Assets
Full text linkEvery country calculates and publishes the figures related to economic growth periodically. In many cases there is a lot of controversy attached to such figures. Economic growth has both economical and political dimensions. But it is difficult to approve or disapprove the growth figures since such figures are the results of a very difficult and time consuming process with high cost implications. Economic growth is stated commonly by Gross Domestic Product figures, which is the value of all goods and services produced in a country during a given period of time. Increase in goods and services produced will lead to increased economic growth. Further we assume that an increased production of goods will lead to an increase in derivative trade in goods because risk averse producers will use derivatives (commodity derivatives) increasingly to cover up possible risks. Thus theoretically we can conclude that an increase in countries economic growth will lead to an increase in derivative trade in physical commodities. Thus there will be some relationships between derivative trade and economic growth. In this paper we explore such relationships using empirical data with the use of econometric tool OLS regression technique. The analysis was done on three asset classes of futures trade such as agricultural, metals and energy which are taken as independent variables and economic growth as dependent variables. The result shows a valid relation among the variables
The Middle-Way of Diplomacy: Buddhism and Japan-India Relations
Full text linkBuddhism has served as a uniting factor between Japan and India from its historical origins in cultural exchanges to its current function in economics, diplomacy, and soft power tactics. A fundamental principle of Buddhism, the Middle Way promotes peace and balance while providing a structure for collaboration and dispute resolution. The study analyzes the role of Buddhism in both countries' soft power strategies, exploring its influence on political systems, governance, and bilateral relations. This research explores the historical ties that were established by Buddhist monks, the use of common Buddhist history in political and economic partnerships, and the ways in which both nations use Buddhism to improve their international reputation. It examines instances of cross-cultural dialogue, where Buddhist values such as empathy and mindfulness have influenced political relations. Additionally, the research looks at how Buddhist principles are integrated into policy decisions, shaping strategic choices that impact diplomatic efforts, including Comprehensive Economic Partnership Agreements (CEPA). The research underscores the importance of understanding the shared cultural heritage between the two nations and how it influences global cooperation, cultural diplomacy, and conflict resolution. By studying these dynamics, the research sheds light on the role of Buddhism in fostering diplomatic ties and enhancing global reputations
Opaque Political Funding: The Indian Experience on the Electoral Bond Scheme
Full text linkThis article analyses the issue of Electoral Bond Scheme (EBS) which have been introduced with a series of amendments to the existing related laws and regulations, which was challenged in the Supreme Court. The scheme has been a major area of discussion at various formal and informal forums among politicians, academicians, civil society and legal experts regarding it’s benefit and defects in the electoral politics. The regulatory character of the state and trade regimes provides ample scope to the politicians and political parties for unethical negotiation; creating a nexus between them and business sectors which is detrimental for electoral democracy. In this backdrop, the paper discusses the different major issues relating ‘Electoral Bond Scheme’ and the Supreme Courts observations and the effects of such a scheme of ‘quid pro quo’ to the democratic electoral system and the need for a proper transparent and accountable system of party funding which protects the electoral right of the citizens and strengthens the electoral democracy in India. Finally, the author tries to estimate the historic verdict delivered in February, 2024
Analysis Of Multidimensional Poverty Index Status of Nagaland
Full text linkPoverty has been around for the past few decades. it is an irony and a tragedy that poverty still continue to exists when science and technology has progressed and advanced so much. Eradicating poverty has been the primary goal and objectives internationally and nationally, which is evidently known from the Sustainable Development Goal 1: "No poverty, i.e., eradicating poverty in all its forms and dimensions by 2030". Thus, this paper tries to estimates and analyses the multidimensional poverty status in Nagaland based on primary source of data. Multidimensional Poverty has been estimated using Alkire and Foster methodology which considers dimensions namely education, health and standard of living than the traditional method confined to only one dimension: income. The study reveals that, twenty-two percent of the population are multidimensionally poor, where thirty percent live in rural and twelve percent live in urban. Years of schooling indicator contributes most to multidimensional poverty followed by housing, sanitation, assets and cooking fuel. Rural households have higher percentage of multidimensional poverty as compared to the urban. Thus, to ameliorate poverty in the state, poverty measures has to be complemented by measures which considers other dimension of poverty and poverty reduction schemes needs to be implemented, regulated and monitored effectively under strict supervisions
The Role of Women in Contemporary Farmers' Movement in Haryana: A Critical Analysis
Full text linkThe role of women in the agriculture sector and farmers' movements in India has been underexplored in academic literature, particularly in the state of Haryana, where agriculture sector and protests have historically been seen as male-dominated. However, the contemporary farmers' movement, especially in the context of the 2020-2021 farmers' protests against the farm laws, has highlighted the active involvement and leadership of women in rural and agrarian struggles. This paper explores the multifaceted role that women have played in agriculture sector and in the ongoing farmers' movement in north India, focusing on their participation, contributions, and challenges. It examines the women's engagement with the movement, as well as the ways in which this participation has transformed gender roles in rural areas. Through a combination of qualitative interviews, fieldwork, and secondary data, the study aims to provide a nuanced understanding of how women have emerged as crucial actors in the contemporary farmers' movement in Haryana. The paper concludes by discussing the implications of this growing participation for the future of agrarian sector and gender equality in rural India
Family Business Performance: A Perspective of Family Influence in Madurai
Full text linkThis study investigates the impact of family dynamics on the performance of family-owned businesses in Madurai, with a focus on family culture, succession planning, professionalization, and community trust. A mixed-methods approach was used, combining both quantitative and qualitative data collection methods for a holistic analysis. A structured questionnaire was distributed to 466 family business owners and key family members, gathering data on demographic characteristics, family involvement levels, decision-making processes, and their perceived effects on business performance. Quantitative data were analyzed using SPSS and AMOS Graphics, while qualitative data underwent thematic analysis to identify underlying patterns and themes. The findings reveal that family culture, succession planning, professionalization, and community trust all positively influence the performance of family businesses. Specifically, family culture fosters a positive environment that supports business success, while professionalization helps enhance operational efficiency. Succession planning ensures business continuity, and community trust contributes to stronger external relationships. These results highlight the critical role of family dynamics in shaping business outcomes and emphasize the need for family-owned businesses to actively manage these factors to improve their overall performance. The study provides valuable insights into strategies that can support the growth and sustainability of family-owned businesses in Madurai
Between Tradition and Modernity: The Political Trajectory of the Ao Naga Women
Full text linkThe journey of women into the political sphere has been challenging across the globe, with their right to participate in politics only being secured after years of persistent struggle. In Naga society too, the inclusion of women in politics has been a slow process. Despite traditional Naga society being often described as democratic and republican, it was governed by customary laws that strictly prohibited women from engaging in political activities. With modernity, society has witnessed a lot of changes in all fields, but the Nagas continue to be governed by their customary laws in many aspects. The Ao Nagas, being one of the first to embrace Christianity, is seen as one of the most forward tribes among the Nagas. However, when it comes to women and politics, the Ao Naga women have limited rights as compared to man in decision making role in the society at large. Therefore, this paper is an attempt to understand the question of whether the Ao Naga community is ready to be more flexible in their customary law and allow women’s participation in all political or decision-making processes.
A Holistic Approach to Building Sustainable Food Systems: The concept and Paradigm of Permaculture
Full text linkThe over-reliance on chemical pesticides and fertilisers, dependence on high-yielding crop varieties, and infringement on local farmers' rights to make decisions about food and agroecosystems have all contributed to the growth of commercial agriculture. As a result, permaculture has evolved to support the creation of self-sufficient and sustainable agroecological food systems that combine efficient use of resources, energy, and space. It focuses on developing agro-ecosystems that surpass traditional agriculture through a set of principles that foster the degree of interconnection between various components, yielding a sustainable food system, paving the path for a peaceful coexistence of human beings and nature. Permaculture is a viable approach to designing sustainable food systems where ecological landscapes and sustainable populations coexist since its principles are consistent with those of agroecology. Permaculture, as opposed to agroecology, emphasises the intentional design of sustainable systems by including different elements, resulting in a whole ecosystem where numerous species and breeds flourish. However, Permaculture is still in its infancy in India, despite its apparent scope, and it longs for a boost. The government ought to recognise and encourage permaculture throughout the nation by offering sufficient assistance
India’s Strategic Engagement in the Indo-Pacific: A Blueprint for Regional Security
Full text linkThe Indo-Pacific region has emerged as a pivotal nexus of geopolitical and economic activities, characterised by a complex interplay of power dynamics and strategic interests. India has developed a comprehensive Indo-Pacific strategy focused on enhancing regional stability and security while seizing economic opportunities to achieve its geopolitical goals. This approach emphasises building strong regional partnerships and leveraging India's growing economic and military power to positively shape the region's future. This research paper endeavours to explore the economic potentials and regional implications of India's Indo-Pacific strategy, meticulously elucidating the salient facets and opportunities available to India and its regional allies. Moreover, it provides an exhaustive analysis of the geopolitical landscape of the Indo-Pacific region, critically assessing India's role as a strategic architect in shaping the regional order. The research paper aims to scrutinise the implications of power asymmetry and economic disparities on the trajectory of regional development, contributing to a nuanced understanding of the intricate interdependencies that define this vital region