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A Study of Social Media Marketing Strategies Effectiveness on Consumers of Gwalior District
Get PDFAn enormous development in the technological environment has fabricated the world of media. The collaboration, communication, consumption, and creation are reframed as the means of social media marketing. The recent development in the digital market and landscape shows social media embraces it to entice, engage, and transact with customers. Social media marketing spawns consumer traffic through techniques including online communities, social networks, blog creation, and many more through Twitter, Instagram, Facebook, LinkedIn, and YouTube. Social media marketing strategies involve the set of actions through which a company or organization expects to achieve its targeted audience by means of social media. A large section of the young generation is using various social media and to attract these consumers’ social media marketing strategies are set. Therefore, this paper strategically studies the factors affecting consumers\u27 purchase intentions through social media marketing strategies. The research paper also focuses on defining the relationship between social media marketing and its strategies. Also, the paper examines the shift in the demand of customers due to social media marketing strategies
Culture Adapts to Aging: Intangible Cultural Heritage Inheritance and Development and Its Aging Adaptability
Get PDFThis paper studies the protection and inheritance of intangible cultural heritage (ICH), analyzes the status quo of its digital communication, and proposes the necessity of its development in contemporary culture. However, the existing literature lacks the systematic definition and research exploration of the term "Culture Adapts to Aging". The research on the inheritance and development of ICH is also an indispensable part of cultural aging development. Through sorting out the status, development status, and practical significance of the aging development of ICH in the cultural power; Summarize the principles, methods, and significance of the aging development of ICH. This paper provides an important clue for the in-depth study of the aging development of cultural and ICH, and also provides a theoretical and methodological reference for the integration of intangible heritage inheritance, innovative design, elderly group industry, and other fields
Future of ed - tech Start-ups in India
Get PDFDue to the importance of education in driving economic growth, traditional learning methods have given way to digital ones. The profound change in the learning approach is the result of the industry\u27s observation of ubiquitous and innovative technology. The combination of technology and education created economic possibilities for Ed-Tech businesses. The sphere of education has seen a lot of evolution after technological development. The change in the technological environment has shifted a large consumer base from primitive methods of education to modern methods of imparting and acquiring knowledge. The world is getting hit by such a severe pandemic COVID-19 that forcefully shifted people to online learning mode during the lockdown period. This situation gave an opportunity to the Ed-Tech start-ups in India to flourish. The research paper focuses on the Ed-Tech start-up\u27s scope in India. The research work also discusses the various factors that might be responsible for the change in the teaching-learning process developed that helps escalate the need of the Ed-Tech start-up in India
Rasa Nishpati in reference to Tabla Accompaniment: An Analytical Study
Get PDFIn the present article, in the context of Tabla accompaniment, Rasa Nishpati considers the Rhythm, Rhythm, tone, instrumental and rasa performed by the Rhythms and Rhythms used for instrumental accompaniment. Rasa Nishpati by the lyrics of Tabals, Rasa Nishpati by Talas, Rasa Nishpati by tals, Rasa Nishpati by Rhythms, etc., are described. If the above principles of fellowship are harmonized with the singing play, then the feeling of rasa is definitely achieved. Different lyrics of Tabla prove to be helpful in generating Rasa, due to which the audience gets more pleasure while listening to any presentation, so in this research paper, the researcher has described the origin of different types of rasas from the lyrics of the Tabla
Application of 3D printing in the field of industrial design products
Get PDFThe important method direction of the 14th Five-Year Plan, the additive manufacturing of advanced manufacturing, is highly in line with the goal of low-carbon and zero-carbon environmental protection, the rapid application of 3D printing in the innovative product design of industrial design, ultra-high-speed 3D printing of consumer products, exploring and breaking through the tradition. The production process breaks the limitation of product mold opening and enriches the application of industrial design cultural and creative products, which is a milestone in the development of the industrial design
FREEDOM OF SPEECH AND EXPRESSION WITH NATIONAL SECURITY IN THE INDIAN SCENARIO: AN EMPIRICAL STUDY
Get PDFSpeech is God\u27s gift to mankind. Through speech, man conveys his thoughts, sensations and feelings to others. Freedom of speech and expression is a natural right, which human beings acquire from birth. Therefore, it is a basic human right. Freedom of expression is the shield of democratic government. This independence is essential for the proper functioning of the democratic process. Freedom of speech and expression is considered as the first condition of freedom. It occupies a preferred position in the hierarchy of freedom that provides support and protection to all other freedoms. It is rightly said that it is the mother of all other freedoms. Freedom of speed is fundamental rights in India it is define under the article of 19 of the Constitution of India. In this research article discuses about the actual hurdles to implementation of above said right
Law relating to Domestic Violence and Women Protection in India: A Critical Study
Get PDFDomestic violence remains one of the most pervasive and underreported forms of gender-based violence in India, affecting women across social, economic, and cultural backgrounds. Despite constitutional guarantees of equality, dignity, and personal liberty, women continue to face abuse within the private sphere of the home. This research critically examines the legal framework governing domestic violence in India, with a central focus on the DV Act, 2005, in conjunction with relevant provisions of the Indian Penal Code and constitutional protections under Articles 14, 15, and 21. The study adopts a doctrinal methodology to analyze the statutory provisions, judicial interpretations, and the practical challenges in the implementation of the law. It explores the roles of protection officers, magistrates, and support systems in delivering justice to survivors, and assesses whether the law adequately addresses not only physical violence but also emotional, economic, sexual, and psychological abuse. The research also identifies lacunae in the law’s enforcement, including issues of delayed justice, lack of awareness, patriarchal bias, and institutional insensitivity. By critically engaging with landmark judgments, legal commentaries, and governmental reports, the study offers insights into how the law can be strengthened to provide more effective protection and empowerment for women. The research concludes by recommending policy reforms, capacity building, and increased socio-legal awareness as key steps toward eliminating domestic violence and ensuring substantive gender justice in India
Impact of Ethical Leadership on Workplace Spirituality With Special Reference to Pvt. Sector
Get PDFThis purpose of the research is to investigate the impact of ethical leadership (EL) on workplace spirituality (WPS). The study utilized a survey methodology to gather data from a sample of private sector employees. The data collection approach employed was convenience sampling. Using SPSS software, correlation and regression techniques were used to examine the data. The study findings reveal that EL is positively related to WPS, as ethical leaders create a culture of trust, integrity, and fairness that promotes a sense of purpose and meaning among employee’s Ethical leaders not only provide an example for their workers to follow, but also serve as a role model for those employees, which can encourage them to behave in a manner that is more ethical and responsible. In general, the study contributes to the body of research on ethical leadership and the role that it plays in WPS. By offering an empirical analysis of the links between these ideas in the context of private sector companies, the research adds to the body of current literature. The implications of the findings for managers and practitioners are discusse
Analysing “Mob Lynching” In India
Get PDFIn democratic societies, citizens play a pivotal role in fostering growth. However, when unchecked, this power can lead to alarming consequences. A pressing issue in contemporary democracies is "Mob Lynching," where individuals, bypassing legal procedures, mete out harsh and extrajudicial punishments. This form of violence is a grave deviation from societal norms, characterized by extreme cruelty and anti-social tendencies. The proliferation of such incidents on social media has spurred debates but hasn\u27t always culminated in justice. The escalating frequency of mob lynching serves as a warning for the nation\u27s guardians. If unchecked, India risks being dubbed "Lynchistan". It\u27s crucial to curb such activities to protect individual rights and maintain societal harmony. This research delves into the phenomenon of mob lynching in India, exploring its root causes. By deciphering these factors, the study aims to provide recommendations to mitigate such distressing events in our society
Home Science as a Tool for Social Empowerment
Get PDFHome science is a subject that is made up of two words home and science. Home refers to home and science - scientific thinking and technology used to make the life of the members living in the house happy, simple, and satisfied. That is, this subject is an inclusive form of both art and science. There is a perception in our society that home science is just a subject to teach cooking and sewing embroidery, whose usefulness is limited to the lives of women only. Which is just a myth. The usefulness of the subject of Home Science is not only for women, but for every person living in our society, whether it is a woman or a male boy or a girl student or a teacher, the old or young of the house, this subject is very important for every person to lead a happy life