Telos: Revista de Estudios Interdisciplinarios en Ciencias Sociales
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Las 4 ces del marketing y su relación con el posicionamiento de marca
No full textRavages of COVID-19 have potentially harmed the restaurant and related industries, which seek to discover the new needs of customers, applying more efficient tools and channels to recover the market. Based on this premise, the objective of this research was to determine the relationship between the 4 C\u27s of marketing and the positioning of the Sabora brand, using a quantitative approach, correlational level, and non-experimental cross-sectional design. The study population consisted of 300 customers, from which a random sample of 169 was taken and to whom a 36-item Likert-scale questionnaire was administered. With the data obtained and by means of Spearman\u27s Rho correlation, the authors\u27 hypothesis was confirmed, finding a positive and moderate correlation of 0.657; that is, the results showed that the 4 C\u27s of marketing have a positive and direct relationship with brand positioning, and that, when applied moderately, the positioning of the Sabora brand is also presented in the same way in the district of Huacho, Peru.Los estragos de la COVID-19 han perjudicado potencialmente al sector de restaurantes y afines, el cual busca descubrir las nuevas necesidades de los clientes, aplicando herramientas y canales más eficientes para recuperar el mercado. Basándose en esta premisa es que el objetivo de la presente investigación fue determinar la relación que existe entre las 4 ces del marketing y el posicionamiento de la marca Sabora, Para ello, se empleó un enfoque cuantitativo, de nivel correlacional y diseño no experimental de corte transversal. La población del estudio constó de 300 clientes, a la cual se le tomó una muestra aleatoria de 169 y a quienes se le administró un cuestionario de 36 ítems con escala Likert. Con los datos obtenidos y por intermedio de la correlación de Rho de Spearman se afirmó la hipótesis de los autores, hallándose una correlación positiva y moderada de 0,657, es decir, los resultados demostraron que las 4 ces del marketing tienen una relación positiva y directa con el posicionamiento de marca, y que, al aplicarse de forma moderada, el posicionamiento de la marca Sabora también se presenta de la misma manera en el distrito de Huacho, Perú
Satisfacción del cliente en el sector de la banca digital en Vietnam: un enfoque de meta-caso
No full textAs the digitalization of financial services increases, it is the customers who benefit, and the banks have more capacity to enhance the experience and digital satisfaction of their target customers. The paper focuses on an important issue of the Vietnamese banking system. It is the process of digital transformation through applying leading fintechs to their core banking platform. Therefore, the main objective of this research is to explore the possible relationship between customer satisfaction with digital banking services and the other observed variables due to the theory of SERVQUAL. This study reaffirms and adds to the measurement scale system of customer satisfaction concepts while experiencing digital banking services. This helps researchers in the banking sector of Vietnam and around the world have a scale to conduct their researches on customer satisfaction. The author also uses quantitative analysis for a random sample survey within the banking network of Northern region of Vietnam (290 samples in total). Descriptive analysis, reliability analysis of scale, exploratory factor analysis, or multiple regression analysis all provide better perspectives on the relationship between customer satisfaction and the digital services that banks are offering. The major findings of the study involve the fact that focusing on minimizing response time to customers\u27 inquiries and individualizing services to each one of them are the things that the digital banks in Vietnam need to do beforehand. To conclude, the roles of tangibles and responsiveness in the digital banking services can only be examined much more thoroughly in the upcoming researches while this one cannot.As the digitalization of financial services increases, it is the customers who benefit, and the banks have more capacity to enhance the experience and digital satisfaction of their target customers. The paper focuses on an important issue of the Vietnamese banking system. It is the process of digital transformation through applying leading fintechs to their core banking platform. Therefore, the main objective of this research is to explore the possible relationship between customer satisfaction with digital banking services and the other observed variables due to the theory of SERVQUAL. This study reaffirms and adds to the measurement scale system of customer satisfaction concepts while experiencing digital banking services. This helps researchers in the banking sector of Vietnam and around the world have a scale to conduct their researches on customer satisfaction. The author also uses quantitative analysis for a random sample survey within the banking network of Northern region of Vietnam (290 samples in total). Descriptive analysis, reliability analysis of scale, exploratory factor analysis, or multiple regression analysis all provide better perspectives on the relationship between customer satisfaction and the digital services that banks are offering. The major findings of the study involve the fact that focusing on minimizing response time to customers\u27 inquiries and individualizing services to each one of them are the things that the digital banks in Vietnam need to do beforehand. To conclude, the roles of tangibles and responsiveness in the digital banking services can only be examined much more thoroughly in the upcoming researches while this one cannot
Reseña de libro: Brian, Dumaine (2021) Bezonomics. Conecta. España
No full textThere is a select group of companies that, at a global level, have enormous recognition. Within them, in the technology sector, we could mention, among others, Facebook -Meta-; Google; Microsoft; and Amazon. The latter in 2022 was the second company that had a higher brand level - only surpassed by Apple -. Its founder and first CEO, the popular Jeff Bezos, has been, for years, one of the richest men in the world, appearing on the Forbes list.Existe un selecto grupo de empresas que, a nivel global, cuentan con un ingente reconocimiento. Dentro de las mismas, en el sector tecnológico, podríamos citar, entre otras, Facebook -Meta-; Google; Microsoft; y Amazon. Esta última en 2022 fue la segunda empresa que tuvo un mayor nivel de marca -únicamente superada por Apple-. Su fundador y primer CEO, el popular Jeff Bezos, lleva, desde hace años, siendo uno de los hombres más ricos del mundo figurando en la lista Forbes
RESEÑA DE LIBRO: Zellweger, Thomas (2017) Managing the Family Business: Theory and Practice. Edward Elgar Publishing.
No full textThe book is intended for those who want to better understand the challenges facing family businesses and the practices that can be used to overcome them. The target audience includes students and family business management professionals. The text is made up of nine separate sections that focus on particularly common and relevant topics such as governance or succession. As a result, the book reads more like an anthology than a textbook.El libro está dirigido a quienes deseen comprender mejor los desafíos que enfrentan las empresas familiares y las prácticas que pueden emplearse para superarlos. El público objetivo incluye estudiantes y profesionales de la gestión de empresas familiares. El texto se compone de nueve secciones separadas que se centran en temas particularmente comunes y relevantes como la gobernanza o la sucesión. Como resultado, el libro se parece más a una antología que a un libro de texto
Avaliação do desempenho do docente: uma estratégia para a formação docente em Angola
No full textTeacher performance evaluation is a process through which teachers are professionally evaluated by the institution where they work and involves self-assessment processes, professional development activities, continuous training, and classroom observation. However, it is being considered a failure path and, consequently, a reason for dissatisfaction among Angolan teachers, without considering the advantages of this process itself. This work aims to analyze teacher performance evaluation as a strategy for Angolan teachers\u27 training. It was developed within the qualitative paradigm using analytical and deductive methods. The maximal relevant information about the topic was obtained from the keywords, constructed categories, defined from the previous consulted investigations, and also were prepared bibliographic content sheets. All this, allowed to analyze works of authors such as Chiavenato (2006), Fernandes(2008), Shute (2008), Coelho e Oliveira (2010), Graça et al. (2011), Martínez de Carrasquero (2020), among others. It is concluded that the Angolan teacher\u27s performance evaluation can be considered a strategy through which his training is guaranteed. In this way, it\u27s possible to get its personal and professional development through dialogue, reflection, assertive interpersonal communication, feedback, and the portfolio, as crucial moments in this process.A avaliação do desempenho do docente, constitui um processo mediante o qual os docentes são profissionalmente avaliados pela instituição, onde prestam serviço e, onde se organizam processos de autoavaliação, actividades de desenvolvimento profissional, formação contínua e observação de aulas. No entanto, a mesma está a ser considerada uma via de reprovação, e em consequência, motivo de insatisfações entre os docentes angolanos, sem considerar as vantagens deste processo em si.Constitui objectivo deste trabalho analisar a avaliação do desempenho do docente como estratégia para a formação do docente angolano. O trabalho se enquadra dentro do paradigma qualitativo, de corte documental com a utilização dos métodos analítico e deductivo. O máximo de informações relevantes sobre o tema foram reunidas a partir das palavras-chave, assim como as categorias construídas dedutivamente foram a priori definidas a partir das investigações sobre o tema. Igualmente foram elaboradas fichas de conteúdo do tipo bibliográfico, que no seu pleno fundamentou-se na consulta de estudos anteriores, a partir dos trabalhos dos autores Chiavenato (2006),Fernandes (2008),Shute (2008), Coelho e Oliveira (2010), Graça et al., (2011), Martínez de Carrasquero, (2020), entre outros. Conclui-se que a avaliação do desempenho do docente angolano pode ser considerada uma estratégia através da qual se garante a sua formação manifesto no desenvolvimento pessoal e profissional deste docente mediante o diálogo e, a reflexão, sobre a base duma comunicação interpessoal assertiva,e a utilização do feedback e o portefólio, como momentos essenciais neste proceso
Estrategia sistémica para conformar colectivos colaborativos inter-transdisciplinarios: conocimiento al servicio de la sociedad
No full textThis text proposes a methodology for re-learning and incubating Inter-Transdisciplinary Collaborative Collectives in higher education institutions that allows addressing the urgent needs in the face of the complex socio-environmental problems of the 21st century. Through the transdisciplinary participatory action-research methodology, the research results of more than six years of collective academic work are reported. As institutions that generate knowledge, the universities are increasingly obliged to influence the restoration of our chaotic humanity and nature in general. Everyday realities present situations (problems and paradoxes) that are more difficult to address with reductionist, linear approaches and individual and disciplinary practices. It becomes relevant and urgent to build actions based on new paradigms, with logics of thought and action capable of generating empathy scenarios based on inter-transdisciplinary approaches. In this sense, what is presented here is an experience of knowledge generation within the university educational field. It arises from the collaborative work that has been generated by the academic group that writes this article from different areas of knowledge of the University of Veracruz, from the construction of synergies from inter and transdisciplinary dialogue. This proposal aims to be an instrument that, step-by-step, guides the formation of groups of academics and/or students and can move towards collaborative inter-transdisciplinary research. In this way, situations can be approached with a more comprehensive approach, and responses can be given considering the interwoven, complex, transversal, and sustainably human wholes.El presente texto plantea una metodología de re-aprendizaje e incubación de Colectivos Colaborativos Inter-Transdisciplinarios en las instituciones de educación superior, que permita atender las urgentes necesidades frente a las complejas problemáticas socioambientales del siglo XXI. Mediante la metodología de investigación-acción participativa transdisciplinaria, se reportan los resultados de investigación de más de seis años de trabajo colectivo académico. Las universidades, como instituciones generadoras de conocimiento, se encuentran cada día más obligadas a incidir en la restauración de nuestra caótica humanidad y de la naturaleza en lo general. Cada día las realidades presentan situaciones (problemáticas y paradojas) más difíciles de abordar con enfoques reduccionistas, lineales y con prácticas individuales y unidisciplinarias. Se torna relevante y urgente, constituir acciones basadas en nuevos paradigmas, con lógicas de pensamiento y acción que sean capaces de generar escenarios de empatía, basados en enfoques inter-transdisciplinarios. En este sentido, lo que aquí presentado es una experiencia de generación del conocimiento dentro del ámbito educativo universitario. Surge del trabajo colaborativo que ha venido generando el colectivo académico que escribe este artículo de diferentes áreas del conocimiento de la Universidad Veracruzana, a partir de la construcción de sinergias desde el diálogo inter y transdisciplinario. La presente propuesta pretende ser un instrumento que paso a paso guíe la conformación de grupos de académicos y/o estudiantes y puedan transitar hacia la investigación colaborativa inter-transdisciplinaria. De esta manera se podrán abordar situaciones con un enfoque más integral, y dar respuestas considerando las totalidades entramadas, complejas, transversales y sustentablemente humanas
Investigaciones sobre engagement y burnout: una aproximación teórica en tiempos de Covid-19
No full textEngagement and burnout have been defined as extremes of a continuum to represent the health and well-being of people at work, whether as a work result or other life circumstances. On the other hand, it must be recognized that the pandemic times have considerably affected all areas of human life, and the organizational one has not escaped this. In this context, this research aims to review scientific articles that deal with Engagement and Burnout to know the contributions made by researchers in this relevant organizational field, focusing the analysis on the times we live in as a result of the Covid-19 pandemic. To achieve the objectives, a database of 315 articles published in Web of Science (WOS) indexed journals during the period 2020-2022 was analyzed. Following the guidelines of Toulmin\u27s argumentative model (Rodríguez-Bello, 2004), the following causal assertion was defined: "The engagement and burnout of workers during the COVID-19 pandemic is influenced by the governance of organizations". The reviewed articles were established as evidence and the database as collateral. The main results show that social and organizational governance influences the health and well-being of workers, which impacts their performance and thus the outcomes of their respective organizations.El engagement y burnout han sido definidos como extremos de un continuo para representar la salud y bienestar de las personas en el trabajo, ya sea producto de este (el trabajo) o de otras circunstancias propias de la vida. Por su parte, se debe reconocer que los tiempos de pandemia, han afectado considerablemente todos los ámbitos de la vida humana, y el organizacional no ha escapado a ello. En este contexto, esta investigación tiene como objetivo realizar una revisión de artículos científicos que abordan el Engagement y Burnout, para conocer las aportaciones que realizan los investigadores en este relevante campo organizacional, focalizando el análisis en los tiempos que vivimos, producto de la pandemia por Covd-19. Para alcanzar los objetivos trazados, se analizó una base de datos con 315 artículos publicados en revistas indexadas de la Web of Science (WOS) durante el período 2020-2022. Siguiendo las pautas del modelo argumentativo de Toulmin (Rodríguez-Bello, 2004), se definió la siguiente aserción causal: “El engagement y burnout de los trabajadores durante la pandemia por COVID-19 se ve influenciado por la gobernanza de las organizaciones”. Los artículos revisados se establecieron como evidencia y la base de datos como garantía. Los principales resultados muestran que la gobernanza social y organizacional influye en la salud y bienestar de los trabajadores, lo que repercute en sus desempeños y por ende en los resultados de sus respectivas organizaciones
Investigación Colaborativa de manos con la Revista TELOS
No full textWith this edition we close a year full of satisfaction in TELOS magazine, whenTo date we have achieved the objectives set and maintain the level of quality that wecharacterizes; what was achieved thanks to the effort, dedication and support of ourcollaborators, researchers, academics and scientists, that the commitment of a win-win, usThey choose each time as the ideal medium for the visibility and dissemination that their products require.investigative.Con esta edición cerramos en la revista TELOS un año lleno de satisfacciones, cuandoa la fecha hemos logrado los objetivos planteados y mantener el nivel de calidad que noscaracteriza; lo que se alcanzó gracias al esfuerzo, la dedicación y apoyo de parte de nuestroscolaboradores, investigadores, académicos y científicos, que el empeño de un ganar-ganar, noselijen cada vez como el medio idóneo para la visibilidad y difusión que requieren sus productosinvestigativos
Recursos públicos para la seguridad ciudadana en Portoviejo-Ecuador
No full textThe research objective was to explore the public resources for the management of citizen security, from the perspective of the representatives of the responsible organisms in the Portoviejo canton, of the providence of Manabí (Ecuador), from the position of Knoepfel et al. (2007). The work was developed from a type of applied-analytical research with field design. The population was made up of all the public organizations that were involved with citizen security in the Portoviejo canton; a Likert-type questionnaire was designed to obtain the necessary information to approach the objective, whose content was validated by experts and its reliability was verified using the Cronbach\u27s Alpha coefficient 0.925. Based on the qualitative-quantitative scale of the questionnaire, the results show a neutral attitude of the executors of public resources for citizen security management, with a moderate level prevailing in indicators such as trained personnel, organization, consensus, time, and information. It is concluded that although the ten resources proposed by Knoepfel et al. (2007) for the execution of the public policy of citizen security are present, to a greater or lesser extent, it is challenging to specify truly effective actions when they are intended to generate changes. On inflexible bureaucratic structures that hardly attend to delivery times and in which communications are slow and even non-existent, which affects the coordination of actions, and in other cases, the disproportionate use of force. Addressing this requires the competent bodies to overcome structural and operational challenges that help resolve existing conflicts and overcome weaknesses related to innovative capacities on public resources.La investigación tuvo como objetivo explorar los recursos públicos para la gestión de la seguridad ciudadana, desde la visión de los representantes de los organismos responsables en el cantón Portoviejo, de la providencia de Manabí (Ecuador), desde la postura de Knoepfel et al., (2007). El trabajo se desarrolló desde un tipo de investigación aplicada-analítica, con diseño de campo. La población estuvo conformada por todos los organismos públicos que estuvieron involucrados con la seguridad ciudadana en el cantón Portoviejo; se diseñó un cuestionario tipo Likert, para obtener información necesaria para el abordaje del objetivo, cuyo contenido fue validado por expertos y verificado su confiabilidad mediante el coeficiente de Alfa de Cronbach 0,925. Basados en el baremo cuali-cuantitativo del cuestionario, los resultados evidencian una actitud neutra de los ejecutores de los recursos públicos de la gestión de seguridad ciudadana, predominando un nivel moderado en indicadores como personal capacitado, organización, consenso, tiempo, e información. Se concluye, que si bien están presentes, en mayor o menor medida, los diez recursos propuestos por Knoepfel et al., (2007) para la ejecución de la política pública de seguridad ciudadana, es difícil concretar acciones realmente efectivas cuando se pretenden generar cambios sobre estructuras burocráticas poco flexibles que escasamente atienden a tiempos de entrega y en las cuales las comunicaciones son lentas e incluso inexistentes, lo que afecta la coordinación de acciones, y en otros casos el uso desproporcionado de la fuerza. Atender eso, requiere de los organismos competentes superar retos estructurales y operativos que coadyuven a solucionar conflictos existentes y superar fragilidades relacionadas con las capacidades innovadoras sobre los recursos públicos
Documento: Responsabilidad Solidaria, Social y Territorial un modelo de desarrollo emergente en Bogotá
No full textThe Solidarity, Social and Territorial Responsibility (RSST) arises from the theoretical advances that seek from the individual feeling to give meaning to the co-responsibility between human beings towards their habitat. Thus, the need to carry out this research emerges, seeking to analyze solidarity and social territorial responsibility as an emerging development model for Bogotá. Wich is framed in the governance of the rule of law, which promotes public management by activating the territorial society against the distribution and use of space in market economies, taking as reference population the street vendors of the city of Bogotá, where there are a total of 50,038 registered in the RIVI according to a publication made by the Institute for the Social Economy. The Praxeological methodology exposed by Bautista (2016) and Juliao Vargas (2011) was used for research development, and the results allow to establish equity in the natural resources administration and the balance in the land use against the environment; demonstrating the governance incidence, solidarity, social responsibility and the territory in the emerging development of geographical space, the improvement in its competitiveness, the inclusion and the well-being of all its inhabitants.La Responsabilidad Solidaria, Social y Territorial (RSST), surge a partir de los avances teóricos que buscan desde el sentir individual dar sentido a la corresponsabilidad entre los seres humanos hacia su hábitat. De allí, emerge la necesidad de realizar la presente investigación buscando analizar la responsabilidad solidaria y social territorial como un modelo de desarrollo emergente de Bogotá; enmarcada en la gobernanza de un estado de derecho, que promueve la gestión pública activando a la sociedad territorial, frente a la distribución y uso del espacio en las economías de mercado, tomando como población de referencia los vendedores ambulantes de la ciudad de Bogotá, donde se encuentran un total de 50.038 inscritos en el RIVI conforme publicación realizada por el Instituto para la Economía Social. Se utilizó para el desarrollo investigativo, la metodología Praxeológica expuesta por Bautista (2016) y Juliao Vargas (2011) permitiendo con los resultados establecer la equidad en la administración de recursos naturales y el equilibrio en el uso del suelo frente al ambiente, demostrando la incidencia de la gobernanza, la responsabilidad solidaria, social y el territorio en el desarrollo emergente de un espacio geográfico, la mejora en su competitividad, la inclusión y el bienestar de todos sus habitantes