Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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The Influence of Visual Merchandising, Store Atmosphere, and One Stop Shopping on Impulse Buying in Consumers of Oh! Some (KKV) Galaxy Mall Surabaya
Get PDFThe rapid growth of the modern retail sector in Indonesia encourages retailers to continuously innovate in developing effective strategies to face competition. This study examines the influence of visual merchandising, store atmosphere, and one-stop shopping on impulse buying among consumers of OH! SOME (KKV) Galaxy Mall Surabaya. This research is an associative research type using a quantitative approach. Determination of the number of samples using the Cochran formula and sampling using purposive sampling techniques. Data collection was carried out by questionnaire, and data analysis was conducted using multiple linear regression. The results of the research indicate that visual merchandising, store atmosphere, and one-stop shopping simultaneously or partially have a significant influence on impulse buying. This study serves as a reference for retail managers to design effective marketing strategies to enhance competitiveness and sales volume
The Influence of Strategic Entrepreneurship on Innovation Performance: A Study in the Banking Sector
Get PDFCompanies face uncertainty due to the increasingly dynamic business environment today. As time goes by, a company's business model must be able to adapt to the demands of the business environment so that it can maintain and create opportunities and profits in order to create competitive advantage and wealth. Companies must respond to changes in the business environment quickly and effectively. This study examines the influence of strategic entrepreneurship on innovation performance at a private bank in Indonesia, the result of a merger of several large banks, which is undergoing a digital transformation. With a quantitative approach using the Partial Least Squares (SEM-PLS) structural model, this study tests five hypotheses related to entrepreneurial leadership, entrepreneurial mindset, and entrepreneurial culture. The results show that only entrepreneurial leadership has a significant influence on the innovation performance of Bank X. Meanwhile, entrepreneurial mindset and culture do not have a significant impact. Although the process of exploring and exploiting opportunities through strategy and innovation contributes significantly, overall innovation performance is still not optimal. This study highlights the importance of the role of leadership in overcoming weaknesses in entrepreneurial mindset and culture to encourage innovation in the banking sector. The limitations of this study include data that only comes from one bank and the potential for bias in respondents' answers. Further research is expected to address these limitations and expand the application of the model
Analysis of Waste in Traffic Services on The Surabaya-Gesik Toll Road for Optimization with Lean Service Method at PT Margabumi Matraraya
Get PDFPT Margabumi Matraraya is a company engaged in the management and operation of the Surabaya-Gresik toll road. This company is responsible for ensuring that the toll road operations run smoothly in accordance with the established service standards. However, in the toll road traffic service process, inefficiencies are still found, such as long customer waiting times, miscommunication, repeated reporting, inefficient routes, less than optimal workforce performance, and excessive service. This study aims to apply the lean service concept to improve efficiency in the toll road service process and provide recommendations for improvements to reduce waste. The methods used include Value Stream Mapping (VSM), Value Stream Analysis Tools (VALSAT), and Root Cause Analysis (RCA). The results of the analysis using VSM showed that the initial service lead time was 265 minutes with non-value-added activities of 5.96%. After the implementation of the improvement recommendations, non-value-added activities were eliminated, so that the lead time was reduced to 228.2 minutes, or equivalent to a time reduction of 13.89%. The proposed improvement recommendations are optimization of communication systems, application of GPS technology for real-time location monitoring, and improvement of training for officers to maximize human resource potential
Brand Image, Price, and Service Quality: Its Influence on the Decision to Purchase Toyota Brand Cars at Auto2000 Daan Mogot Jakarta
Get PDF“Work from anywhere” trend in Jakarta has increased the need for mobility and comfort, encouraging the use of private cars, especially the Toyota brand. Toyota, a global automotive brand that was founded in 1937 in Japan, is known for its innovation, reliability, and efficiency. In Indonesia, Toyota is popular for its durable and rarely damaged vehicles. GAIKINDO data shows that Toyota is the car brand with the highest sales in Indonesia throughout 2024. One of its official dealers, Auto2000 Toyota Daan Mogot Jakarta, is the largest dealer in a strategic location with a showroom and a comfortable workshop. This study analyzes the influence of brand image, price, and service quality on the decision to purchase a Toyota car at Auto2000 Daan Mogot. The study used the technique of non-probability sampling with the accidental sampling method. Data were collected through questionnaires from 80 respondents who purchased Toyota cars from the dealer. The analysis was conducted quantitatively and descriptively using multiple linear regression with SPSS software version 26. The results of the study showed that: (1) brand image has a positive effect on purchasing decisions, (2) price has a positive effect on purchasing decisions, (3) service quality has a positive effect on purchasing decisions, and (4) simultaneously, brand image, price, and service quality have a significant effect on purchasing decisions for Toyota cars at Auto2000 Daan Mogot
The Influence of Celebrity Endorsers and Perceived Quality on Intention to Purchase Local Beauty Products: Mediation Analysis of Brand Loyalty and Moderation of Negative Publicity
Get PDFThis research examines the influence of celebrity endorsers and perceived quality on the purchase intention of local beauty products, with brand loyalty as a mediator and negative publicity as a moderator. Using a quantitative approach with the Structural Equation Modeling-Partial Least Square (SEM-PLS) method, data from 180 respondents were analyzed. Convenience sampling, while practical, may limit generalizability due to potential bias. Future studies should consider more diverse sampling techniques. Findings indicate that celebrity endorsers significantly impact purchase intention and brand loyalty, with brand loyalty further enhancing purchase intention. Perceived quality indirectly influences purchase intention through brand loyalty. However, negative publicity does not significantly moderate the relationship between celebrity endorsers and purchase intention. This unexpected result suggests further exploration of the nature of negative publicity and potential moderating factors like product type or celebrity image. This study highlights brand loyalty’s critical role in purchasing behavior and offers insights for marketers on leveraging celebrity endorsers effectively. The findings contribute to marketing literature by reinforcing the strategic importance of brand loyalty and endorsement strategies. Future research should explore additional theoretical perspectives to strengthen understanding in consumer behavior and marketing
Optimizing Business Model Canvas and SWOT for Enhancing Performance and Sustainability in Sharia Cooperatives
Get PDFThe application of the Business Model Canvas (BMC) in the context of Shariah Cooperatives becomes imperative to formulate and evaluate effective business models. BMC provides a clear framework for identifying the key elements of a business model, including customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures. This research aims to explore the application of BMC in Shariah Cooperatives, with a focus on Baitul Maal wat Tamwil (BMT) as a case study. The research method involves Focus Group Discussions (FGDs) with Shariah Cooperative actors and customers to gather in-depth insights regarding the challenges and opportunities faced. The study results show that by using BMC, Shariah Cooperatives can identify and exploit unexplored market opportunities, as well as overcome existing internal weaknesses. Through SWOT analysis, the study also identifies the strengths, weaknesses, opportunities, and threats faced by Shariah Cooperatives, which can be used to formulate more effective development strategies. The findings are expected to provide insights for stakeholders in improving the performance and sustainability of Sharia Cooperatives, as well as contributing to the improvement of the economic well-being of the community
Influence Influence Analysis Celebrity Endorsement, Flash Sale, Live Streaming to Impulse Buying Shopee Users in Jember
No full textThe digital era is increasingly developing rapidly, e-commerce or electronic commerce has become one of the most widely used and rapidly growing forms of commerce in Indonesia. Quoted to Ramadhan (2020), in the last year, Indonesia managed to rank 3rd in the world in the category of most internet users. Therefore, research about influencing factors impulse buying at platform e-commerce Shopee can provide valuable insights for e-commerce companies and marketers in understanding consumer preferences and needs in Indonesia. Apart from that, this research can also help Shopee to improve their services and attract consumers' interest in continuing to buy products on their platform by optimizing live streaming, and flash sales, but further research still needs to be done to determine the effect celebrity endorsers on impulse buying of platforms. e-commerce Shopee. This research uses a survey and quantitative research method approach. Following the research objectives, this research approach is explorative descriptive, namely research by conducting and providing descriptions of symptoms and phenomena that occur in the field. The results of this research show Celebrity endorsement significant effect on impulse buying Shopee E-Commerce users in Jember City. Flash Sale influential and significant to impulse buying Shopee E-Commerce users in Jember city Live streaming significant effect on impulse buying Shopee E-Commerce users in the city of Jember. And overall, celebrity endorsements, flash sales, and live streaming have a significant effect on impulse buying
Optimizing Budget Accuracy in the Mining Industry Through Zero-Based Budgeting
Get PDFThis study discusses the application of the Zero-Based Budgeting (ZBB) method in the mining industry to improve budget accuracy and operational efficiency. The main objective of this study is to explore how ZBB can help companies plan and manage budgets more effectively, as well as identify potential cost savings that can be achieved through an in-depth analysis of each budget item. The method used in this study is literature analysis, which includes a review of various academic sources and best practices in the application of ZBB in the mining industry. The results of the study indicate that the implementation of ZBB not only optimizes budget accuracy but also increases transparency in the budgeting process, strengthens accountability, and supports better decision making. In addition, this study found that ZBB can encourage a culture of savings and innovation within the organization, which in turn contributes to the sustainability and competitiveness of mining companies in the global market
Metacognitive Skills in Writing Essays Using Scaffolding Techniques of Arabic Language Education Students of Maulana Malik Ibrahim State Islamic University
Get PDFPurpose - The purpose of this article is to explain the application of scaffolding techniques in helping students write in Arabic so as to achieve integrated, coherent, and cohesive criteria. This research aims to explore how scaffolding techniques can support the development of metacognitive skills in writing an essay.
Design/methodology/approach - This article uses a qualitative method with a descriptive design. The research instruments used include observation and interviews, and the data were analyzed using interactive analysis.
Findings/results – The results showed that scaffolding techniques made it easier for students to organize ideas, especially in writing more effectively in the introduction section. And presenting the main points of the discussion in detail, as well as synthesizing the ideas presented in the introduction and the main points in a lesson.
Originality/value - This article emphasizes the importance of scaffolding techniques in helping students develop thinking and writing skills systematically and comprehensively, which is rarely discussed in depth in the context of learning to write essay Arabic.
Paper type – Research pape
The Relevance of Maqashid Syari'ah in Determining the Age Limit for Marriage: A Study of the Implementation of Law No. 16 Years 2019
Get PDFDetermination of the marriage age limit through Law No. 16 of 2019 reflects progressive steps in protecting children's rights and preventing the negative impacts of early marriage. This study aims to analyze the relevance of maqashid sharia in supporting this policy, especially in maintaining the five main principles: protection of religion (hifz al-din), soul (hifz al-nafs), reason (hifz al-'aql), descendants (hifz al-nasl), and property (hifz al-mal). With a normative approach and qualitative analysis of Islamic legal literature and related legal documents, this research reveals that a higher marriage age limit is in line with the Sharia goal of ensuring the welfare of individuals and society. Apart from that, the implementation of Law No. 16 of 2019 is faced with challenges, such as cultural resistance and lack of legal awareness, which require educational strategies and strengthening regulations. This study provides practical recommendations for policy makers to align maqashid sharia with the implementation of the law, to support quality and sustainable family development