Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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The Influence of Brand Image, Product Quality, and Electronic Word of Mouth on Purchase Decision on Cargloss Helmet Products (Study on Cargloss Helmet Product Users in Surabaya)
Get PDFThis study aims to determine the significant influence of brand image, product quality, and electronic word of mouth both simultaneously and partially on purchase decisions on Cargloss helmet products in Surabaya. This type of research is associative research with a quantitative approach. Measurement of variables using a Likert scale with criteria strongly disagree to strongly agree. This sampling technique uses a non-probability sampling method by applying a purposive sampling approach. In this study, the population used was residents of Surabaya City with a sample of 100 respondents who were Cargloss helmet users. The data collection method uses a questionnaire distributed to respondents who match the criteria. Data analysis techniques using the SPSS version 26 programme. This study states that the variables Brand Image, Product Quality, and Electronic Word of Mouth simultaneously have a significant effect on Purchase Decision on Cargloss helmet products in Surabaya. The results also show that there is a significant effect of Brand Image, Product Quality, and Electronic Word of Mouth partially on Purchase Decision on Cargloss helmet products in Surabaya
Analysis of Saving Behavior and Locus of Control as a Mediating Variable of Generation Z in Mojokerto City
Get PDFSaving behavior is an important aspect of individual financial management that can affect long-term financial stability. The purpose of this study is to understand the factors that play a role in shaping saving behavior and its implications for the financial well-being of individuals, especially Generation Z in Mojokerto City. Using quantitative methods with primary data from the distribution of questionnaires. The number of samples was 100 Generation Z people in Mojokerto City determined by purposive sampling technique. The Structural Equation Model (SEM) technique was used in analyzing the data of this study with the help of SmartPLS software version 4.0. The results of the study explain that lifestyle variables can contribute to saving behavior, income cannot contribute to the saving behavior of Generation Z Mojokerto City and locus of control can also contribute to the saving behavior of Generation Z Mojokerto City. Locus of control is able to become a mediating variable in the relationship between lifestyle and income on the saving behavior of Generation Z Mojokerto City
Dynamics of Special Autonomy Implementation in Papua: Policy Analysis and Socio-Economic Impact
Get PDFThe enactment of Law No. 21/2001 on Special Autonomy (Otsus) for Papua Province marked the state's effort to give greater authority to regions to manage development according to the local context. However, after more than two decades of implementation, this policy has not been able to significantly address the social and economic inequalities faced by the Papuan people. The main problem in this study is how much influence the implementation of the Special Autonomy Policy has on the socio-economic conditions of the Papuan people, as well as the relationship between the allocation of Special Autonomy funds and socio-economic indicators. The purpose of this study is to quantitatively measure the effect of the Special Autonomy Fund on socio-economic indicators and the relationship related to the effectiveness of this policy. The method used is a quantitative approach with descriptive and inferential statistical analysis, such as linear regression and normality tests, based on primary data from community surveys and secondary data from official documents and publications. The results of the correlation test showed a positive and significant relationship between the Special Autonomy Fund (Dana Otsus) variable and the Socio-Economic Impact variable. The Pearson correlation coefficient of 0.560 indicates a relationship that is at a moderate level and is positive in nature, which means that an increase in the allocation of the Special Autonomy Fund tends to be followed by an increase in the socio-economic indicators of the community and Based on the results of the Model Summary in linear regression analysis, a correlation coefficient (R) value of 0.560 was obtained which indicates a moderate positive relationship between the Special Autonomy Fund variable (Dana Otsus).These findings confirm the importance of transparent and participatory fund management and highlight the need to increase the capacity of local governments. Practically, this research can serve as a basis for developing more effective and sustainable policies in Papua
The Influence of Gamification on Motivation and Performance: Evidence from Grab Driver Partners
Get PDFThis study aims to analyze the influence of gamification on Grab driver partner motivation and performance and to test the role of motivation as a mediating variable. This study complements the literature related to the influence of gamification in the context of the digital economy in Indonesia, especially in the transportation sector, which is still rarely studied. The research method used is quantitative by distributing questionnaires to 256 Grab driver partners selected by purposive sampling. Data analysis uses Structural Equation Modeling (SEM) on Smartpls 4 software to test the relationship between variables. The results of the study indicate that gamification has a positive and significant influence on driver partner motivation and performance. Motivation is also proven to have a significant influence on performance while mediating the relationship between gamification and performance, although the mediation influence is relatively weak. These findings enrich the discussion on gamification in the transportation service sector and show that the right implementation of gamification can be an influenceive strategy to improve Grab driver partner motivation and performance
The Influence of Electronic Word of Mouth and Product Quality on Purchasing Decisions Nivea Sunscreen Lotion in Surabaya
Get PDFThe development of the internet makes buyers more selective in choosing products before making purchasing decisions, including self-care products such as Sunscreen Lotion. One of the famous Sunscreen Lotion brands is Nivea. Consumers often provide reviews and comments about products that they have previously purchased or used via the internet or commonly called Electronic Word Of Mouth (E-WOM). This study aims to determine the effect of E-WOM and product quality on purchasing decisions for Nivea Suncreen Lotion in Surabaya. This research was conducted on 98 respondents at Surabaya who have made purchases of Nivea Sunscreen Lotion. Data collection using Google Form questionnaire with non-probability sampling method and purposive sampling technique. Data was measured using the Partial Least Squares (PLS) analysis tool. The results showed that there is a significant positive influence between Electronic Word of Mouth (E-WOM) on purchasing decisions. Product quality has a significant positive effect on purchasing decisions for Nivea Sunscreen Lotion in Surabaya and is the most influential variable
The Impact of E-Filing, Understanding, Morale, Awareness, and Sanctions on Taxpayer Compliance Moderated by Socialization
Get PDFTax revenue continues to increase, but public interest in filing tax returns has not been fully realized, and its use is still very limited due to lack of education. The purpose of this study was to examine the application of E-filing, tax understanding, taxpayer morale, taxpayer awareness, and tax sanctions on taxpayer compliance, as well as tax socialization which acts as a moderating variable at the Ciayumajakuning Tax Office. Primary data were obtained from respondents’ answers collected through a questionnaire. The population of this study was 1,908,091 people. The sample size calculation method used in this study was based on the total sample size calculated using the sample size calculator function available on the website www.raosoft.com, resulting in a total of 385 respondents. The results of the study using SmartPLS software version 4 with Structural Equation Modeling (SEM) reveal that E-filing implementation (β = 0.443, T-statistic = 6.512, p < 0.05) and tax understanding (β = 0.377, T-statistic = 4.354, p < 0.05) significantly enhance taxpayer compliance, while taxpayer morale, awareness, tax sanctions, and tax socialization show no significant direct effect. The structural model explains 65.4% of the variance in taxpayer compliance (R² = 0.654). Although tax socialization has no effect on taxpayer compliance, the implementation of E-filing and tax understanding significantly influence tax compliance
Promotional Communication Strategy of Air Bambu Habiburrahman in Increasing Brand Awareness on Instagram @Airbambu.id
Get PDFThis study analyzes the promotional communication strategy used by Air Bambu Habiburohman through their Instagram account @airbambu.id. The findings show that Air Bambu successfully adapts its communication style to the social and cultural context of its audience, which values sustainability and natural products. The use of casual language helps build emotional closeness and maintain relevance with the target market. Content formats such as aesthetic photos, short videos, and Reels are effectively used to deliver engaging and easily understood promotional messages. Collaborations with micro-influencers who share similar values and have a relevant audience have expanded reach, enhanced credibility, and strengthened the brand image. Additionally, prompt responsiveness and relevant promotional offers help foster customer loyalty and audience engagement. These strategies contribute significantly to building brand awareness and establishing long-term relationships with consumers
The Role of Financial Literacy, Ease, and Trust in the Intentions of Students in Cirebon in Using Digital Finance
Get PDFThis study examines whether financial literacy, perceived ease, and trust can influence the increase in students' intention to use digital financial services. This research uses a quantitative approach processed using SPSS, with a sampling method through the Google Form platform and shared via social media. The population targeted by this study was students of the Faculty of Economics and Business, Swadaya Gunung Jati University, Cirebon. The sampling technique used was purposive sampling with certain predetermined criteria, with a sample of 258 respondents. The results showed that financial literacy, ease, and trust have a significant influence on the intention to use digital financial services. In particular, financial literacy has a positive impact, indicating that better financial understanding correlates with a higher propensity to adopt digital financial services. Nonetheless, these findings also highlight the need for increased financial literacy education, especially among university students
The Influence of Live Streaming, Price Discount, and Online Customer Review on Purchase Intention of Somethinc Products (A Study on Students of UPN “Veteran” East Java as Consumers of Somethinc Products Shopping on Shopee)
Get PDFThis study aims to determine the significant influence of Live Streaming, Price Discount, and Online Customer Review both simultaneously and partially on consumer Purchase Intention for Somethinc products on the Shopee platform. This research is associative in nature with a quantitative approach. Variable measurement was conducted using a Likert scale with criteria ranging from strongly disagree to strongly agree. The sampling technique employed was probability sampling with a simple random sampling approach. The population in this study consists of active students at UPN "Veteran" East Java, with a sample of 100 respondents who have Shopee accounts and have purchased Somethinc products at least twice. Data collection was conducted using a questionnaire distributed via Google Form. The data analysis technique used SPSS version 27. The results of the study show that the variables Live Streaming, Price Discount, and Online Customer Review simultaneously have a significant effect on Purchase Intention. Partially, the variables Live Streaming and Price Discount have a significant effect on Purchase Intention, while the Online Customer Review variable does not have a significant effect on consumer Purchase Intention for Somethinc products on Shopee
The Effect of Provincial Minimum Wage, Open Unemployment Rate, and Average Years of Schooling on Labor Force Participation Rate in East Java Province
Get PDFThis research is motivated by human resources as a factor in economic development. Population productivity is measured through the labor force participation rate (LFPR). East Java Province is ranked second in LFPR in Java Island along with the fourth rank for the level of completion of high school/vocational high school education among provinces in Java Island. This study highlights education which is one of the factors in the LFPR benchmark in addition to minimum wages and open unemployment rates. This analysis was conducted using the classical assumption test, multiple linear regression analysis, t-test and F-test. The results of the analysis produced a provincial minimum wage variable with a negative and significant effect, the open unemployment rate with a negative and insignificant effect, while the average length of schooling had a positive and significant effect