Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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The Influence of Online Customer Review and Social Media Influencer on Purchase Decisions for Skin1004 Serum Ampoule Products for Generation Z TikTok Users in Surabaya City
Get PDFIndonesia's skincare industry is growing rapidly as awareness of healthy skin increases. Generation Z, as the main market, is influenced by social media such as TikTok in their consumption patterns. The rise of brand overclaims triggered a crisis of trust, making Gen Z rely more on online reviews and credible influencers. The aim of this research is to analyze the influence of online customer review and sosial media influencer on purchase decisions of Skin1004 Serum Ampoule by Generation Z TikTok users in Surabaya. Using a quantitative approach, data was collected from 108 participants with purposive sampling technique through an online questionnaire and analyzed with PLS-SEM. These research results show that Online Customer Reviews and Social Media Influencers have had a significantly positive impact on purchase decisions. Influencer credibility and expertise are dominant factors, emphasizing the importance of social validation strategies in the digital era
The Influence of Store Atmosphere, Price Discount, and Service Quality on Consumer Satisfaction at Sociolla Store Pakuwon Mall Surabaya
Get PDFIndonesia's dynamic retail sector, particularly its burgeoning beauty industry, increasingly demands experience-centric strategies to sustain competitiveness amidst rapid technological shifts and evolving consumer demands. Sociolla Store Pakuwon Mall Surabaya, a prominent player, nonetheless navigates persistent operational challenges, including pricing inconsistencies and fluctuating service quality during peak promotional periods, underscoring the critical need to optimize its in-store dynamics. This quantitative associative causal study meticulously analyzes the impact of store atmosphere, price discount, and service quality on consumer satisfaction. Data collected from 155 purposively sampled Sociolla consumers via online questionnaires ensured robust reliability through Cochran's formula. Analysis using SPSS 27 included classical assumption testing and multiple linear regression. Findings conclusively reveal all three variables simultaneously and significantly influence consumer satisfaction (based on the uji F, with a significance level of less than 0.001). Individually, a well-crafted store atmosphere (based on the uji t, also significant at p < 0.001) and high service quality (based on the uji t, significant at p < 0.001) demonstrably enhance satisfaction. Notably, price discount (based on the uji t, with p = 0.587) surprisingly exhibits no significant partial influence, underscoring consumers' distinct prioritization of holistic experiential factors over purely financial incentives in this specific retail context. This research enriches marketing theory by highlighting the dominance of experiential value, simultaneously guiding retailers to prioritize ambiance and service excellence for fostering long-term customer loyalty
The Influence of Motivation, Discipline, and Job Satisfaction on Employee Performance at UD. Hikmat Sejahtera
Get PDFThis study aims to determine the role of motivation, work discipline, and jobsatisfaction in predicting employee performance at UD Kebijaksana Kemakmuran, Cirebon, West Java. The population in this study was all employees of UD Kebijaksana Kemakmuran. The sampling technique used was saturated sampling, with all employees being sampled, resulting in a total of 50 respondents. Data collection was conducted through a survey using a questionnaire. The data analysis technique used in this study was multiple linear regression. The results showed that the three independent variables, namely motivation, work discipline, and job satisfaction, had a positive and significant effect on employee performance, both partially and simultaneously. This study also discusses the meaning of these findings, which are presented at the end of the paper
The Influence of Retirement Readiness, Pre-Retirement Training, and Retiree Motivation on Organizational Satisfaction of PWRI Administrators in Bekasi
Get PDFThe increase in life expectancy in Indonesia has led to a rising elderly population, including in Bekasi City. This poses a challenge in ensuring sustainable quality of life for the elderly. This study aims to analyze the influence of retirement readiness, retirement training, and retiree motivation on organizational satisfaction among members of the Indonesian Retired Civil Servants Association (PWRI) in Bekasi City. A quantitative approach was used with proportional stratified sampling involving 80 representatives of PWRI managers at city, sub-district, and village levels. Data were analyzed using the Partial Least Square (PLS) method. The findings show that retiree motivation significantly influences organizational satisfaction, while retirement readiness and retirement training do not. Hence, the Bekasi City PWRI and local government should enhance synergy in designing training and empowerment programs tailored to retirees’ interests. Social support should also be reinforced to improve retirees quality of life comprehensively
Burnout and Work Stress Effect on Performance: The Moderating Role of Social Support in the Food Industry
Get PDFWith social support acting as a moderating factor, this study attempts to ascertain how employee performance is affected by burnout and work-related stress in the food business in Kuningan, Indonesia. Participants were given a standardized questionnaire as part of a quantitative survey approach. A statistical method was used to analyze the data and determine how the variables related to one another. Every participant gave their free and informed permission to participate in the study. Structural equation modeling (SEM) approaches were employed in data analysis to test the hypotheses made in the conceptual framework and assess the intricate relationships among study elements. In the context of the food processing business, empirical research supports a considerable negative link between employee performance and job stress and mental burnout. Additionally, social support effectively moderates the influence's strength, showing that while job stress and burnout have a detrimental impact on performance, social support can lessen those effects. These results highlight how crucial it is for businesses to prioritize the psychological health of their staff members and offer sufficient social support in order to boost worker productivity and performance in the food sector
The Effect of Service Quality, Perceived Ease of Use, and Perceived Usefulness on User Satisfaction of BCA Mobile Banking Application in Surabaya
Get PDFThe advancement of technology continues to simplify various aspects of human life, with mobile banking emerging as one of the most widely adopted innovations. BCA Mobile stands out as one of the leading mobile banking applications, competing closely with other platforms to maintain its position in the market. This study aims to examine the influence of service quality, perceived ease of use, and perceived usefulness on user satisfaction with BCA Mobile in Surabaya. The sample consists of 112 respondents who meet the criteria of being at least 17 years old and having used the BCA Mobile application at least once. A purposive sampling technique was used to select participants, and data were collected through a structured questionnaire. The data analysis was conducted using the Partial Least Squares (PLS) method. The findings indicate that service quality, perceived ease of use, and perceived usefulness all have a positive and significant impact on the satisfaction of BCA Mobile users in Surabaya
The The Effect of Liquidity and Profitability on Financial Distress With Company Age as a Moderating Variable
No full textThe purpose of this study is to investigate the impact of liquidity and profitability ratios on financial distress, with firm age serving as a moderating variable. This study employs a quantitative approach with an associative methodology. The data used is secondary data from the financial statements of companies listed on the Indonesia Stock Exchange (IDX) for the years 2021-2023. The purposive sampling methodology was used for the sampling. This study analyzed 60 yearly financial reports. Multiple linear regression methods are used in this study's data analysis, as well as moderated regression. The findings indicated that liquidity had a favorable and significant effect on financial distress. Profitability has a favorable and considerable impact on financial stress. Profitability and liquidity have a substantial positive impact on financial distress. Company age reduces the impact of liquidity and profitability on financial hardship. The effect of liquidity and profitability on financial distress is 34.2%. Liquidity and profitability as well as the interaction of independent variables with moderating variables of company age, can predict financial distress by 35.1%
The Influence of Human Resource Competence, Innovation, Digital Marketing, and Organizational Commitment on the Performance of MSMEs in Pekanbaru City
Get PDFThis study aims to determine the effect of Human Resources Competence, Innovation, Digital Marketing, and Organizational Commitment on MSME Performance in Pekanbaru City. The research method used is a quantitative research method, with a data collection method in the form of a questionnaire. The population in this study was the MSME in Pekanbaru City, totaling 26,684 MSME. The sample in this study was 100 respondents using a convenience sampling technique. Data analysis was carried out using Structural Equation Modeling–Partial Least Square (SEM-PLS) using SmartPLS software version 4.0.9.2 to process the data. The results of this study indicate that the variables of Human Resources Competence, Innovation, Digital Marketing, and Organizational Commitment have an effect on MSME Performance in Pekanbaru City
EVALUATION OF COAL DETERMINATION AS TAXABLE GOODS AND ITS EFFECT ON VAT TAX PLANNING & FINANCIAL STRATEGY TO OPTIMIZE FINANCIAL PERFORMANCE OF PT ABC
Get PDFPT ABC, a coal mining company, is preparing to undertake major infrastructure projects specifically the construction of Train Loading Systems (TLS) 6 and 7 to enhance logistics capacity and operational efficiency in line with its long-term goals. However, implementing both projects simultaneously require significant funding, potentially straining the company’s liquidity. To ensure financial sustainability, an integrated strategy is necessary during the investment phase. This research applies both quantitative and qualitative methods to develop a financial strategy that supports project execution without disrupting core operations. The strategy focuses on optimizing financing structures and tax planning, particularly through the use of input VAT to improve cash flow. Two alternative financing schemes were analysed: Alternative I, combining tax optimization with debt securities; and Alternative II, combining tax planning with bank financing. Simulation results show that Alternative II offers better financial outcomes. It provides greater cost efficiency and less strain on cash flow during construction. Under this approach, interest expenses are deferred until commercial operations begin, and Interest During Construction (IDC) is capitalized into the asset and loan balance. This results in a structured repayment schedule that lowers future interest burdens. Conversely, Alternative I requires fixed quarterly coupon payments from the outset, placing continuous pressure on cash flow and the income statement throughout the construction period. Given these considerations, Alternative II is recommended as the more financially sustainable option, allowing PT ABC to proceed with its infrastructure projects while maintaining healthy operational liquidity
The Alifbee Platform as a Tool for Arabic Speaking Skill Learning
No full textPurpose - This study aims to discuss the implementation of the Alifbee platform in Arabic language learning and examine its impact.
Design/methodology/approach - This research employs a qualitative descriptive approach, with data collected through classroom observations, interviews, and documentation of the learning process. Observations were conducted to understand the implementation of the Alifbee platform, while interviews explored students' and teachers' perspectives on its impact on speaking skills. Documentation includes recordings of the learning process.
Findings/results - The findings indicate that the implementation of the Alifbee platform positively impacts students' fluency, pronunciation accuracy, and confidence in speaking Arabic. However, challenges such as students' ability to imitate sentence patterns were also observed.
Originality/value - Through a qualitative descriptive approach, this study highlights the positive impact of the Alifbee platform in improving students' fluency, pronunciation accuracy, and confidence in speaking Arabic. These findings are relevant for the development of Arabic language learning media.
Paper type – Research pape