Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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Mitraguna Product Marketing Strategy with Murabahah Agreement at BSI KCP Rogojampi Banyuwangi
Get PDFThe Mitraguna Berkah BSI KCP Rogojampi financing product is one of the products that customers are interested in. This research aims to determine the marketing strategy for Mitraguna products at BSI KCP Rogojampi in increasing the number of customers and to find out the obstacles and solutions faced in implementing the marketing strategy for Mitraguna products. The research method used used a qualitative approach with employee informants at BSI KCP Rogojampi and then analyzed using SWOT. The results of this research state that the marketing strategy for Mitraguna financing at BSI KCP Rogojampi uses the 7P marketing mix, namely Product, Price, Promotion, and Place, People, Process, Physical Evidence. The obstacle faced is that price competition between banks is very competitive because many other banks have similar products but offer different prices, making price competition very tight. The strategies used include conducting face to face and door to door promotions and intensively contacting customers by offering competitive prices and in accordance with sharia principles
The Influence of Work Shift System, Work Pressure and Work Environment on Employee Performance Central Surgical Organization of Bhayangkara Hospital Kediri
Get PDFThis study aims to determine how the influence of the work shift system (X1), work pressure (X2), and work environment (X1) on employee performance (Y) Central Surgical Installation Bhayangkara Kediri Hospital. This type of research uses descriptive research using a quantitative approach. The population in this study was employees of the Central Surgical Installation of Bhayangkara Kediri Hospital, while the number of samples used was 40 respondents using saturated samples. Data analysis tools used in this study are validity test, classical assumption test, multiple linear regression analysis. The results of this study indicate that based on partial tests (1) Work Shift has no effect but has a significant value on employee performance (2) Work pressure has a positive effect on employee performance, (3) Work Environment has a significant positive effect on employee performance Central Surgical Installation Bhayangkara Kediri Hospital. (4) Work Shift, Work Pressure, and Work Environment simultaneously affect the performance of employees of the Central Surgical Installation of Bhayangkara Kediri Hospital
Implementation of Lean Manufacturing in Reducing Waste and Improving Efficiency in Tapioca Flour Production
Get PDFPT XYZ manufactures tapioca flour. This company faces various wastes in its production process, including defects, waiting, unnecessary inventory, overprocessing, unnecessary motion, overproduction, and transportation. This study uses a lean manufacturing approach, Value Stream Mapping, to identify and minimize waste, enhancing production time efficiency, and the kaizen method as a proposed improvement. The research was carried out through production flow mapping using Current Value Stream Mapping (CVSM) to pinpoint inefficiencies, Value Stream Analysis Tools (VALSAT) to determine tools, and fishbone diagrams for root cause analysis. Production efficiency is measured by Process Cycle Efficiency (PCE) before and after repairs. Proposed improvements include the implementation of kaizen through PDCA and 5S methods, as well as the preparation of Standard Operating Procedures (SOP) and the use of trolleys to improve the efficiency of product transfer. The results indicated a reduction in production lead time from 1,429 minutes to 1,194 minutes and a PCE increase from 63.89% to 76.47%
The Role of Santri Entrepreneurship and Santri Business Activities in Economic Independence (Case Study at Manahijul Huda Islamic Boarding School)
Get PDFMany previous studies have explored business management in Islamic boarding schools as the research location object. The author is interested in studying this topic because the research results are expected to contribute to the development of business management research in Indonesia. This research discusses the role of entrepreneurial students in building economic independence at Manahijul Huda Islamic Boarding School. This pesantren (Islamic boarding school) develops various business units, such as a café, cooperative, hydroponic farming, laundry, and barbershop, which are directly managed by the students. This research uses a qualitative method with a case study approach. Data were collected through participatory observation, semi-structured interviews, and documentation. The research results show that the entrepreneurship of the students has a significant impact on the economic sustainability of the pesantren. The profits from the business units are used for the construction and development of the pesantren without relying on external donations. In addition, this program instills an entrepreneurial spirit in the students, trains their creativity, and develops Sharia-based business skills. The implementation of entrepreneurship also creates job opportunities for the surrounding community, thereby supporting local economic welfare. The success of this model proves that pesantren not only play a role in religious education but also in the economic empowerment of students and the community. With the right strategy, pesantren can become independent and competitive institutions without neglecting Islamic values. This research recommends the development of digital businesses, optimization of technology-based marketing, and collaboration with external institutions to enhance the competitiveness and sustainability of pesantren businesses in the modern era.
 
The Influence of Social Media Marketing Through TikTok with Brand Awareness and Brand Attitude as Mediating Variables on Purchase Intention on Jiniso Brand
Get PDFInnovations in technology have far-reaching effects on many parts of society, including advertising and public relations. To reach customers and promote their wares, more and more businesses are relying on online media like social networking. Advertising on social media, particularly on TikTok, is efficient due to the platform's massive user base. With 127.5 million users in Indonesia as of April 2024, TikTok is gaining popularity for increasing brand recognition and driving purchasing desire. The primary objective of this research is to identify the elements that local fashion brand consumers consider most important when making a purchasing decision. One hundred and seventy people from Surabaya's TikTok community who have seen Jiniso videos filled out surveys for this quantitative investigation. In this work, PLS-SEM is used to analyze the data. The research found that there is a substantial relationship between purchase intention and social media marketing, brand awareness, and brand attitude. There is a strong mediation effect of brand attitude and brand awareness on the relationship between social media marketing and intent to buy. According to this research, social media marketing on TikTok that is both entertaining and educational may increase customers' interest in buying the advertised product
The Influence of Love of Money, Financial Self-Efficacy, and Digital Business Literacy on the Financial Performance of MSMEs Using Digital Finance (A Case Study of Fashion Thrift in Mataram City)
Get PDFThis study aims to analyze the influence of Love of Money, Financial Self-Efficacy, and Digital Business Literacy on the Financial Performance of MSMEs, specifically in thrift businesses in Mataram City. The sampling technique used is purposive sampling, with thrift business owners in Mataram City selected as the sample. Data was collected through a questionnaire distributed via Google Forms and analyzed using SmartPLS software. The analysis results show that Love of Money and Digital Business Literacy have a positive but not significant influence on the Financial Performance of MSMEs, while Financial Self-Efficacy has a significant positive influence on the Financial Performance of MSMEs. This research provides valuable insights into the factors that need to be considered by MSMEs, particularly thrift entrepreneurs, to achieve better and more sustainable financial performance
The Relationship Between Work Period Length, Transactional Leadership Style, and Employee Engagement on Employee Work Performance at Factory X
Get PDFThis research aims to examine the relationship between work period length, transactional leadership style, and employee engagement with employee performance at Factory X. Employee performance serves as a key indicator of an organization's productivity and can be influenced by a variety of individual and managerial factors. Leadership styles are generally categorized into transformational and transactional. Transactional leadership emphasizes the exchange process between leaders and subordinates, relying on a system of rewards and punishments to motivate employees, which may affect their level of engagement and performance. Furthermore, the duration of an employee’s work period can reflect their experience and level of adjustment within the workplace. A quantitative approach is used in this study, employing surveys directed at employees of Factory X. Data collection is carried out through questionnaires, and the results are analyzed using SPSS (Statistical Package for the Social Sciences) through descriptive statistics, validity and reliability tests, Pearson correlation, and multiple linear regression. These analyses aim to assess the relationship between the independent variables (work period length, transactional leadership, and employee engagement) and the dependent variable (employee performance). The findings of this study are intended to support corporate organizations in optimizing human resource management to enhance employee performance
Analysis of Marketing Mix Strategy in Increasing Sales Volume at Samata House Coffee Shop Surabaya
Get PDFThis study aims to evaluate the application of marketing mix strategies in increasing sales volume at Samata House Coffee Shop Surabaya. The method used is descriptive qualitative research with data collection techniques through observation, interviews, and documentation. The results showed that the 7P marketing mix strategy (product, price, place, promotion, people, process, and physical evidence) has a crucial role in increasing business attractiveness and competitiveness. SWOT analysis resulted in a factor score of 3.07 strengths, 0.26 weaknesses, 2.58 opportunities, and 0.56 threats. The IFAS and EFAS matrices scored 3.33 and 3.14, respectively, indicating the dominance of internal strengths and external opportunities. Based on the SWOT matrix analysis, Samata House is in Quadrant I, which recommends an aggressive growth strategy by leveraging internal advantages and external opportunities to increase sales volume. The Strength Opportunities (SO) strategy enhances competitiveness and market penetration amid the coffee shop industry’s competition
Uncovering Factors Affecting Employee Performance in the Poultry Processing Industry in Kuningan Regency: Competency, Training, and Compensation
Get PDFEnhancing employee performance is influenced by competence, training, and pay. The study’s goal was to examine how these three elements affected worker performance in Kuningan’s poultry processing sector. The study employed a quantitative, associative research design. Out of 242 employees, 151 respondents were chosen for the study using a purposive sampling technique. Using SmartPLS software, questionnaires with a five-level Likert scale were distributed in order to collect data, which was then analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS). The findings indicated that while compensation did not significantly affect employee performance on its own, competency and training did. On the other hand, with a 54.1% contribution, competence, training, and pay all significantly affect employee performance. Competency is the variable that influences other variables the most strongly
The Influence of Internal Control System, Internal Audit, and GCG on Banking Financial Performance
No full textThe purpose of this research is to analyze the impact of internal control systems, internal audits, and GCG on the financial performance of banks listed on the Indonesia Stock Exchange (IDX). A quantitative research method using multiple linear regression was used with 46 banks from a total of 138 observations. The data used are secondary data obtained from published annual reports of banks. The dependent variable in this research is banking financial performance as measured by Return on Equity (ROE). The variables of internal control systems, internal audits, and good corporate governance (GCG) are the independent variables in this research. The GCG variable is proxied by independent commissioners, institutional ownership, the board of directors, managerial ownership, the audit committee, and the activities of the board of commissioners. The research results show that only the activities of the board of commissioners have a significant effect on improving bank financial performance. Thus, other factors need to be further studied to understand their impact on overall banking financial performance