Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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Moderation of Profitability on Environmental, Social, Governance on Company Value in the Coal Mining Sector
Get PDFThe key factor that investors need to consider before investing their capital is the assessment of the company's value. The purpose of this study is to analyze the moderating role of profitability on the influence of environmental, social, governance (ESG) on firm value. The analysis in the research uses quantitative analysis and the type of data is explanatory research with time series and cross section data from 2019-2023 using the moderated regression method with SPSS software. The research results state that there is a positive and significant effect of environmental, social, governance (ESG) on firm value, and the results of the profitability moderation analysis state that profitability has a significant effect on the effect of environmental, social, governance (ESG) on firm value, but has a negative moderation direction. These empirical results indicate that although ESG generally has a positive impact on firm value through increased stakeholder trust and social legitimacy, the presence of profitability as a moderating variable can weaken this effect. The implication of this finding is that coal mining companies need to increase ESG practices as it is proven to increase firm value by building market trust and good reputation. However, although profitability (ROA) strengthens the relationship between ESG and firm value, high profitability can reduce the focus on ESG. Therefore, companies need to maintain stability between profitability and ESG commitment, strengthen disclosure transparency, and utilize ESG practices as a competitive advantage to maintain social legitimacy and competitiveness in the global market
The Effect of Capital Structure on Profitability in Health Sector Companies Listed on the Indonesia Stock Exchange (IDX) for the 2022–2024 Period
Get PDFThis study intends to examine the influence of capital structure on Profitability in health sector companies listed on the Indonesia Stock Exchange (IDX) during 2022–2024. The capital structure used in this study was proxied with DAR and DER, while Profitability was measured by ROA. This study uses a quantitative approach with multiple linear regression analysis methods. The study sample consisted of 18 companies through purposive sampling techniques from a total population of 35 companies. The results of the analysis showed that the DAR variable had a negative and significant influence on Return on assets (ROA), while the DER did not show a significant influence. Simultaneously, these two independent variables have been shown to have a significant effect on ROA. These findings confirm the importance of managing capital structures, especially the use of debt in influencing the company's Profitability performance in the health sector
The Influence of Profitability, Liquidity, Interest Rates, and Inflation on Bond Ratings Listed on the Indonesia Stock Exchange
Get PDFThis study aims to analyze the influence of profitability, liquidity, interest rates, and inflation on bond ratings of industrial sector companies listed on the Indonesia Stock Exchange for the 2021–2023 period. The method used is a quantitative approach with logistic regression analysis, where the data were obtained through documentation of financial reports and bond rating data from the official websites of the IDX and PEFINDO. The test results show that simultaneously, the independent variables have a significant effect on bond ratings. Partially, the variables of interest rates and inflation are proven to have a significant effect on bond ratings, while profitability and liquidity do not have a significant effect on bond ratings. These findings confirm that macroeconomic conditions such as interest rates and inflation play a more dominant role in influencing bond ratings compared to the internal performance of companies. This research is expected to serve as a reference for investors and companies in making investment decisions in the bond market
The Influence of Content Marketing and Influencer Marketing on the Purchase Decision of Skintific Cushion on the Tiktok Application
Get PDFTechnological developments encourage companies to utilize social media as a marketing tool, one of which is Skintific as a beauty brand that actively uses TikTok to promote its products. This study aims to analyze the influence of content marketing and influencer marketing on purchasing decisions for Skintific cushions on the TikTok application. The study applies a quantitative approach with a population of consumers who have purchased Skintific cushions on the TikTok application. Samples were taken using non-probability sampling with a purposive sampling technique by distributing questionnaires to 108 respondents. The data were analyzed using the Partial Least Square (PLS) method with SmartPLS, and it was found that content marketing and influencer marketing contributed to purchasing decisions
The Influence of Brand Image, Brand Experience, and Brand Satisfaction on Brand Loyalty in Avoskin Skincare (A Study of Avoskin Skincare Consumers in Surabaya)
Get PDFTechnological advancements and global market developments have driven of the beauty sector in Indonesia. Positive prospects in the beauty sector encourage many local brands, including Avoskin to compete in an increasingly competitive market. In this competition, the brand's ability to build and maintain Brand Loyalty is the key to success. The purpose of the research conducted is to analyze the influence of Brand Image, Brand Experience, and Brand Satisfaction on Brand Loyalty in Avoskin skincare (A Study of Avoskin Skincare Consumers in Surabaya City). This study adopted a quantitative method with an associative descriptive type. The data collection technique in this study was an online questionnaire via Google Form. The study sample consisted of 150 respondents who live in the city of Surabaya and have purchased Avoskin skincare products. The statistical analysis employed in this study is multiple linear regression. The findings of the study show that Brand Image, Brand Experience, and Brand Satisfaction simultaneously have a significant influence on Avoskin skincare Brand Loyalty. Partially, Brand Image exhibits a significant positive influence on Avoskin skincare Brand Loyalty, Brand Experience exhibits a significant positive influence on Avoskin skincare Brand Loyalty, and Brand Satisfaction exhibits a significant positive influence on Avoskin skincare Brand Loyalty
The Role of Service Quality in Strengthening the Influence of Service Rates and Facilities on Transaction Decisions: A Study of BRILink Agents in Pesantren Village, Kediri
Get PDFThis study aims to analyze the influence of service rates and facilities on people's transaction decisions with service quality as a moderating variable at BRILink Agents in Pesantren Village, Kediri City. This study was motivated by the phenomenon of several BRILink agents that are close to each other and offer different service rates and facilities, thus creating competition and influencing people's decisions in choosing an agent. The research approach used is quantitative with a survey method through a questionnaire to 97 respondents who are BRILink agent users. The data analysis technique uses multiple linear regression tests to determine the direct influence and the influence moderated by service quality. The results of the study show that service rates and facilities have a positive and significant effect on transaction decisions. In addition, service quality has been proven to be able to strengthen the influence of service rates and facilities on people's decisions in making transactions. This emphasizes the importance of a combination of competitive tariff determination, provision of adequate facilities, and quality service in improving transaction decisions for BRILink agent users
The Influence of Product Quality, Price Perception, and Service Quality on Customer Satisfaction at Pondok Poteng Restaurant, Singkawang
Get PDFThis study aims to analyze the influence of product quality, price perception, and service quality on customer satisfaction at Pondok Poteng Restaurant in Singkawang City. This research uses an associative quantitative approach with a total of 100 respondents selected through purposive sampling. Data were collected through questionnaires and interviews. The results of multiple linear regression analysis show the equation Y = 1.018 + 0.219X₁ + 0.238X₂ + 0.223X₃ with a correlation coefficient (R) of 0.712, indicating a strong relationship. The coefficient of determination (R²) is 50.6%, which means that 50.6% of the variation in customer satisfaction is influenced by product quality, price perception, and service quality. The F test shows an F calculated value of 32.842, which is greater than the F table value of 2.70, with a significance value of 0.000 < 0.05, meaning that the independent variables simultaneously have a positive and significant effect. The partial t test also shows that each variable product quality, price perception, and service quality have a positive and significant effect on customer satisfaction. In conclusion, these three variables have a real contribution to increasing customer satisfaction. This study recommends strengthening product quality standards, adjusting pricing strategies to be more competitive, and improving service management to maintain customer loyalty. Future research is expected to add other variables, such as promotion or brand image, so that the results can be more comprehensive
The Impact of Negative Online Reviews by Social Media Influencers on the Formation of Brand Loyalty to Cosmetic Products
Get PDFThis study investigates how negative electronic word-of-mouth (e-WOM) from social media influencers affects brand loyalty in the cosmetics industry. Specifically, it examines the mediating roles of brand attitude and consumer dissatisfaction and the moderating role of influencer credibility. Using a quantitative, associative design, data were gathered from 250 respondents who had been exposed to negative influencer reviews of cosmetic products through purposive sampling. A structured questionnaire was administered, and the data were analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. The results reveal that negative influencer reviews significantly weaken brand attitude, which subsequently increases consumer dissatisfaction and reduces brand loyalty. Brand attitude and dissatisfaction significantly mediate the relationship between negative reviews and brand loyalty, indicating that unfavorable influencer content can indirectly drive brand disloyalty through these psychological pathways. However, influencer credibility does not significantly moderate the impact of negative reviews on brand attitude. These findings highlight the critical role of managing e-WOM and monitoring influencer content to protect brand equity. For cosmetic brands, proactive communication strategies and consumer engagement are essential to mitigate the adverse effects of negative influencer reviews. The study contributes to digital marketing literature by integrating mediation and moderation mechanisms into the understanding of how negative e-WOM shapes brand loyalty
Strategy to Maintain Automotive Battery Retail Business Performance at PT Rezeki Berkah Bahagia: A Review of Entrepreneurial Orientation Dimensions
Get PDFMicro, small, and medium enterprises (MSMEs) are businesses owned by an individual, household or business entity as determined by Law no 8. 2008.MSMEs have an important role in advancing economic growth in Indonesia. The purpose of this study is to determine the strategy to maintain the performance of the Automotive Battery retail business at PT Rezeki Berkah Bahagia: A Review of the Dimensions of Entrepreneurial Orientation. This study uses a qualitative type, data sources in the form of interviews. Data analysis was carried out based on the Miles and Huberman model, which includes the stages of data collection, reduction, presentation, and drawing conclusions. To ensure the validity of the data. The results show that the strategy to maintain the performance of the automotive battery retail business at PT. Rezeki Berkah Bahagia is strongly influenced by the application of entrepreneurial orientation dimensions that include innovation, risk taking and proactivity. These three dimensions have been proven to contribute significantly to the company's resilience and competitiveness amidst intense competition and changing market needs. Innovation is implemented in the form of service development, utilization of digital technology, and improving the quality of products and services to customers
The Influence of Corporate Governance, Audit Quality, and Investment Decisions on Firm Performance in the Chemical Manufacturing Industry Subsector in Indonesia
Get PDFThis study aimed to analyze the influence of corporate governance, audit quality, and investment decisions on the performance of manufacturing companies in the basic and chemical industries sub-sectors listed on the Indonesia Stock Exchange for the period 2020–2024. The research sample consisted of 23 companies selected using the purposive sampling method. Data were obtained from audited financial statements and annual reports, analyzed using panel data regression (FEM and REM) through the E-views 9 application, and considered the potential for endogeneity in the model. The results showed that the size of the board of directors had no effect on the company's performance, while the participation of women on the board had a significant positive influence on performance (ROA, ROE, and ROS). Board size has no effect on ROA and ROS, but has a significant negative effect on ROE. Audit quality, leverage, liquidity, fixed assets, and intangible assets had no effect on ROA and ROE, while company size had a significant positive influence on all three performance indicators. Investment decisions are proven to have no effect on the company's performance. The implication of this research is the importance of increasing regulation and supervision of corporate governance, especially in strengthening the role of women on the board of directors. The government is advised to continue to encourage good governance practices in this sector as a long-term strategy to maintain the stability and sustainability of corporate financial performanc