Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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Implementation of BSI Mobile Application on Customer Efficiency in Paying Zakat, Infaq, and Waqaf
Get PDFThis Study aiming for analyze implementation application BSI mobile towards efficiency Customer in payment charity, charity, And endowment (ZISWAF) in BSI KCP Rogojampi Banyuwangi. Research This using the method quantitative with approach descriptive. Data was collected through a questionnaire distributed to customers who use the BSI application Mobile For payment ZISWAF. Respondents study amount to 100 Customer the selected one-use technique purposive sampling. Analysis data done with using techniques statistics descriptive for measure level efficiency Which covering convenience, speed, and accuracy transaction. Results study show that 85% Customer feel application BSI Mobile make it easier transaction ZISWAF, 75% feel that time transaction reduced in significant, and 90% feel report transaction Which accepted accurate and appropriate time. Besides That, application This Also play a role important in increase literacy finance digital among customers. However, constraint in the form of lack of understanding technology in customer circles carry on age become challenge in implementation Which wider. Conclusion from research This is that implementation application BSI Mobile in a way significant increase efficiency payment ZISWAF in BSI KCP Rogojampi Banyuwangi. Results study This can become reference for banking sharia other in optimize service digital For transaction ZISWAF
The Influence of Leadership Style, Work Motivation, and Work Environment on Employee Productivity in Manufacturing Companies
Get PDFThis study aims to analyze how leadership style, work motivation, and work environment affect the work productivity of employees of PT Hamsina Jaya - MPGG Cirebon. Using quantitative methods, data was collected by distributing questionnaires to 278 respondents. The analysis techniques applied include validity, reliability, classical assumptions, and hypothesis testing to measure the relationship between variables. The study revealed that leadership style has no positive effect on work productivity. In contrast, motivation and work environment have a positive and significant impact on increasing productivity. Simultaneous tests of the three variables together affect employee productivity. This finding confirms that the main factor in improving productivity is more determined by motivation and a supportive work environment, rather than leadership style. Therefore, companies are advised to focus more on strategies to increase motivation and improve work environment conditions so that optimal productivity can be achieved. In addition, it is necessary to evaluate the effectiveness of the applied leadership style in order to increase its contribution related to employee productivity
Sensory Marketing Strategies to Enhance Elderly Customer Satisfaction: A Study at Kunokini Café & Resto
No full textAs the global ageing population grows, the food and beverage (F&B) industry faces the challenge of catering to the evolving sensory needs of elderly customers, whose physical and sensory capacities gradually decline. This study investigates how sensory marketing practices shape the dining experience at KUNOKINI Café & Resto, emphasizing the need for tailored sensory elements to enhance comfort and satisfaction. This research uses a qualitative descriptive approach. Data were gathered through in-depth interviews with key informants, including elderly patrons, management, and staff, and observations of sensory elements such as lighting, music, aroma, and food texture. Findings indicate that while elements like ambient lighting, curated music, and food presentation are well-executed, specific needs of elderly customers remain unmet. They prefer non-glare lighting for visual clarity, soft-textured meals for easier consumption, low-volume music for a relaxed atmosphere, and spacious seating for enhanced physical comfort. Optimizing these elements can foster more inclusive dining experiences, strengthen customer engagement, and offer businesses a competitive edge
The Impact of Leadership, Organizational Culture, And Organizational Structure on the Performance of the Finance Department at Aruna Senggigi Hotel
Get PDFTourism is a vital economic sector, especially in destinations like Lombok, Known for its halal and sustainable tourism. Aruna Senggigi Hotel, one of the hotels implementing this concept, faces challenges in maintaining financial management efficiency. This study analyses the influence of leadership, organizational culture, and organizational structure on the performance of the finance department at Aruna Senggigi Hotel. The research employs a quantitative approach with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis. The results indicate that organizational culture and organizational structure have a significant impact on financial performance, while leadership has no direct effect. These findings confirm that strengthening organizational culture and optimizing organizational structure are key factors in improving the efficiency and financial stability of the hotel
The Influence of Brand Awareness, Perception of Quality, and Brand Association on Korean Skincare Brand Equity (Study on Korean Skincare Users in Surabaya)
Get PDFThis research is motivated by the need to improve quality and introduce modern marketing techniques, which are strategies to compete and excel in order to increase company profitability and strengthen brand value. The purpose of this study was to examine the effect of brand awareness, perceived quality, and brand association on brand equity of Korean skincare products in Surabaya City. This research uses associative research methods with a quantitative approach, and data is conducted on 100 respondents who use Korean skincare products in Surabaya City. This study uses primary data and sampling techniques using non-probability sampling techniques with a purposive sampling approach. This study shows the results that the f test produces an Fcount value greater than Ftable, namely 92.972> 2.70, with a significance value smaller than 0.05, namely 0.00 (0.00 <0.05) so that it can be stated that H1 is accepted. The t-test produces a tcount value of 0.699 < t table 1.985 for brand awareness, while the tcount for perceived quality is 2.391 > t table 1.985, and the tcount for brand association is 6.133 > t table 1.985. From the t-test results, H2 is rejected, while H3 and H4 are accepted. This study concludes that brand awareness, perceived quality, and brand association simultaneously have a significant influence on brand equity. However, there is a lack of influence of brand awareness on brand equity, partially, while perceived quality and brand association partially have a significant influence on brand equity
Influence of Content Marketing, E-WOM, and Product Quality on Repurchase Intention (Study of Generation Z Who Buy COSRX Skincare on the TikTok Platform in Surabaya City)
Get PDFThis research is based on the emergence of various types of skincare that are being discussed by Gen Z regarding products or skincare originating from South Korea on the TikTok platform. The main purpose of this study is to examine and further analyze content marketing, E-WOM, and product quality on the repurchase intention of COSRX skincare products in Surabaya City. This study involved 100 samples of respondents who had bought and used COSRX skincare from Gen Z in Surabaya City. The method used is a quantitative approach with a non-probability sampling technique through purposive sampling and primary data analysis. The analysis technique uses multiple linear regression analysis and data processing using the SPSS 25 program. The results obtained show that the F test produces an F-count of 99.290 > ftable 270 with a sign value. 0.00 <0.05, then H1 is accepted. The t-test in content marketing produces a tcount of 5.964> t table 1.985, for E-WOM produces a tcount of 3.367> t table 1.985, and product quality produces a tcount of 2.538> t table 1.985. So, the results of the T-test H2, H3, and H4 are accepted. Based on these results, it can be concluded that content marketing, E-WOM, and product quality simultaneously have a significant effect on repurchase intention. Partially, content marketing, E-WOM, and product quality have a significant effect on repurchase intention
The Influence of Personal Selling, Product Knowledge, and Customer Relationship Management (CRM) on Purchasing Decisions at Optics Nice Sidoarjo
Get PDFThis study aims to determine and analyze the effect of Personal Selling, Product Knowledge, and Customer Relationship Management (CRM) variables on purchasing decisions at Optik Nice Sidoarjo with a total of 100 respondents who are Optik Nice Sidoarjo customers. Data was collected by distributing questionnaires that had been tested for validity and reliability to ensure data accuracy and consistency. Data analysis was performed using SmartPLS software version 4.0. This study tests the hypothesis using the Structural Equation Model (SEM) with the Partial Least Square (PLS) analysis method. The measurement scale in this study uses a Likert scale. The results showed that personal selling and customer relationship management had a significant positive effect on purchasing decisions. Meanwhile, the product knowledge variable produces an insignificant effect on purchasing decisions at Optik Nice Sidoarjo. These findings indicate that emotional closeness and effective communication are more influential than product knowledge. Therefore, companies are advised to focus on improving the quality of employee service
The Effect of Perceived Ease of Use, Free Shipping Program, and E-Servicescape on E-Satisfaction (Study on Alfagift Application Users in Surabaya)
Get PDFBusinesses evolve, and retail is no exception. Companies must have the right strategy amid the digital era and understand consumer needs to win the competition in an increasingly tight market. One of the things that companies must pay attention to is consumer habits in shopping online. This study aimed to determine and analyze the effect and significance of perceived ease of use, free shipping program, and e-Servicescape simultaneously and partially on e-satisfaction in Alfagift application users in Surabaya. Quantitative is the type of research used in this study. The number of samples needed is 150 respondents who were taken using purposive sampling which is part of the non-probability sampling technique. Primary data is the type of data used, which is taken from distributed questionnaires. Multiple linear regression analysis is a data analysis technique in this study. The research findings show that: (1) perceived ease of use, free shipping program, and e-Servicescape simultaneously have an effect and are significant on e-satisfaction; (2) perceived ease of use and e-Servicescape partially have an effect and are significant on e-satisfaction; and (3) free shipping program partially has no effect and is not significant on e-satisfaction
The Relationship Between Fraud Pentagon, Audit Quality, and Financial Performance with the Risk of Financial Statement Fraud: An Empirical Study on PT Indofarma
No full textThis study aims to analyze the effect of Fraud Pentagon, Audit Quality, and Financial Performance on the risk of financial statement fraud at PT Indofarma Tbk during the period 2020-2023. The method used is a quantitative approach with a linear regression model, as well as fraud detection through the Beneish M-Score and evaluation of risk factors using the Fraud Pentagon Model. The results showed that the Beneish M-Score value was consistently above the -2.22 threshold, indicating the potential for earnings manipulation throughout the observation period, with the highest peak in 2022. In addition, the Fraud Pentagon Score increased significantly in 2023, mainly influenced by the pressure (1.00000) and competence (0.94069) factors, which are the main indicators of increased fraud risk. Although the regression test results show that the effect of the three variables is not statistically significant (p-value > 0.05), the Fraud Pentagon has the highest practical contribution (R² = 0.302) in explaining the variation of report manipulation. This finding confirms the importance of monitoring financial pressure and perpetrator competence in the early detection of fraud. This study recommends strengthening corporate governance, increasing auditor independence, and managing financial pressure as more effective fraud prevention strategies
Identification of Waste Using Waste Assessment Model Method in the Application of Lean Manufacturing at PT. X
Get PDFPT X is a company that produces animal feed for poultry such as chickens, ducks, quails, and pigs. The animal feed products offered are in accordance with the nutritional needs of each growth period. The form of animal feed produced by PT X can be in the form of concentrates, mash, pellets or crumble. The challenge faced by PT X is that with the variety of products produced and the relatively large scale of production, the products produced often experience defects, so the products must be held in the warehouse for further processing. Forms of defects detected include abnormal texture, high moisture, and mixing. In addition, defects due to torn sacks also cause non -value-added activities because the products must be repackaged, resulting in delays in the delivery of orders for these products. The problem will be analyzed using the waste assessment model method to find critical waste, then a fishbone diagram is used to find the root of the problem and improvement proposals will be made using the 5W1H method. from the results of the calculation using the WAM method, the final results of the calculation using the Waste Assessment Model (WAM) method show that the highest waste in the animal feed production process is waste defects with a percentage value of 29.20%, waste inventory with a percentage of 19.63% and waste motion with a percentage of 13.20%. Then, improvement proposals will be given, including increasing operator training and evaluating the production process, implementing a digital-based monitoring system such as ERP / WMS for real-time stock visibility, adding conveyors or handlifts in the loading area to minimize manual load lifting movements to make it more effective. From the proposed improvements given, it can reduce the lead time by about 373.33 seconds or 6 minutes and 13 seconds