Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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Development of Culinary Tourism Destinations Based on Local Wisdom and Social Media (A Case Study of Do-Dolan Kampung, Lumajang)
Get PDFThis study explores the development strategy of Do-Dolan Kampung as a sustainable culinary tourism destination based on local wisdom and analyzes the role of social media in promoting tourism without compromising cultural values. The goal is to enhance the welfare of the community in Ditotrunan Village, Lumajang. A descriptive qualitative approach with a case study method was used. Data were collected through interviews, participatory observation, document analysis, and focus group discussions. SWOT analysis was applied to assess management and promotional strategies via social media. The findings show that Do-Dolan Kampung successfully promotes local wisdom-based culinary tourism through strong community participation and creative use of social media. Social media has proven effective in increasing tourist attraction while preserving cultural values. However, challenges persist in terms of infrastructure, digital literacy, and the risk of cultural commercialization. This research contributes theoretically by integrating local wisdom and digital strategies within the framework of community-based tourism. Its originality lies in focusing on a small, self-managed urban tourism destination that emphasizes cultural identity as its main appeal. The Do-Dolan Kampung model serves as a good example for other villages or districts aiming to develop tourism based on local wisdom and support for MSMEs. Practically, this study offers strategic insights for tourism managers and local governments to develop sustainable, culturally sensitive tourism. However, the research is limited to a single site and uses a qualitative approach, which restricts the generalizability of the findings. Limitations in time and access to digital data also posed challenges in evaluating the full impact of social media promotions
The Effect of Locus of Control and Self-Efficacy on Employee Performance Mediated by Organizational Citizenship Behavior (OCB) (Case Study of Employees of PT BPR BKK Purwodadi (Perseroda)
Get PDFThis study aims to analyze the influence of locus of control and self-efficacy on employee performance, mediated by organizational citizenship behavior (OCB). The population in this study was 332 employees of PT BPR BKK Purwodadi (Perseroda). The number of samples used was 113, taken using the Roscoe formula (1975). The sampling technique used purposive sampling with the criteria of more than 1 year of service and employees in the marketing department. Data processing was used SPSS software version 22. Data analysis techniques included respondent descriptions, variable descriptions, validity tests, reliability tests, F tests, R2 tests and hypothesis tests (t tests). Mediation tests used path analysis. The results showed that locus of control had a positive and significant effect on OCB. Self-efficacy had a positive and significant effect on OCB. Locus of control had a positive and significant effect on employee performance. Self-efficacy had a positive and significant effect on employee performance. OCB had a positive and significant effect on employee performance. OCB mediates the influence of locus of control and self-efficacy on employee performance
Integrated Sustainability Finance Model Based on Maqāṣid Ibnu 'Āshūr – ESG: Policy Recommendations for Regulators and the Islamic Banking Industry
Get PDFThis study proposes a conceptual model of sustainability finance that integrates the principles of maqāṣid al-sharīʿah from Ibn 'Āsyūr's perspective with the Environmental, Social, and Governance (ESG) framework, as a comprehensive value strategy in the Islamic financial system. This model is designed to address the challenge of weak integration between Islamic spiritual values and global sustainability policies, which have tended to be technocratic and symbolic. The research method uses a systematic literature review approach with the PRISMA protocol and thematic synthesis of 27 literatures from Scopus and SINTA journals, as well as official documents from the Financial Services Authority (OJK), the IMF, the BIS, and the World Bank. The result is the formulation of a three-dimensional model (normative, regulatory, practical) that recommends ESG indicators based on maqāṣid, as well as a sustainability policy framework that can be adopted by regulators, the Islamic banking industry, and academics. These findings reinforce the urgency of ESG as a long-term value strategy, aligned with the objectives of sharia and the role of humans as khalifah fil-ardh. This model also contributes to supporting the SDGs goals in a contextual and Islamic manner
The Influence of Persistence on Job-Change Intentions among Industrial Millennial Workers
Get PDFIt is challenging to envision a situation where the level of grit among industrial company workers remains unidentified and unmeasured especially considering that these individuals belong to the millennial generation, which is widely regarded as difficult to manage. Moreover, it remains unclear whether grit influences job-hopping behavior or vice versa. In this sector, job-hopping appears to be both a reflection and a determinant of worker grit. A strong association exists between employee grit and job-hopping, which in turn is linked to improvements in management outcomes. This study employed a quantitative method, distributing 100 questionnaires among a population of 328,673 workers in the industrial sector located in Purwakarta Regency, West Java, Indonesia. The findings suggest that higher grit levels among workers contribute to increased job-hopping behavior, and there is a significant correlation between grit and positive developments in job-hopping patterns. It is recommended that company management adopt a persuasive policy approach to strategically manage worker grit, ensuring that job-hopping remains under control. One of the biggest challenges for management is to handle the constantly shifting work behavior of millennial employees an inconsistency that is likely to persist due to the unique characteristics of this generation in the workplace
Live Streaming and Short Video Marketing in E-Commerce: an AISAS Model Analysis
Get PDFIn recent years, the development of digital technology has driven significant changes in Indonesian consumption patterns, as reflected in the widespread use of e-commerce as a primary shopping platform. This study aims to examine the influence of live streaming and short video marketing on consumer behavior stages based on the AISAS (Attention, Interest, Search, Action, Share) model. The study involved 312 respondents who were active users of e-commerce platform XYZ in the Greater Jakarta area, selected through a purposive sampling technique. The research instrument was an online questionnaire that met the validity and reliability criteria. Data were analyzed using the Structural Equation Modeling (SEM) approach based on Partial Least Squares (PLS) with SmartPLS version 4.0 software. The results show that both live streaming and short video marketing have a positive and significant influence on all stages of the AISAS model. These findings indicate that interactive, visually oriented marketing strategies can effectively enhance attention, stimulate interest, encourage information searches, and drive purchase and sharing decisions on e-commerce platforms
The Impact of Sustainability Reporting and Corporate Social Responsibility Implementation on Financial Performance with Corporate Governance as an Intervening Variable in Infrastructure Sector Companies on the Indonesia Stock Exchange in 2021–2024
Get PDFThis study analyzes the Effect of the Implementation of Sustainability Reporting and Corporate Social Responsibility on Financial Performance with Corporate Governance as an Intervening Variable in Infrastructure Sector Companies on the Indonesia Stock Exchange in 2021-2024. The research sample is infrastructure companies listed on the IDX for the 2021-2024 period, totaling 45 companies with 180 observations. The data analysis technique uses panel data regression equations with path analysis. This study obtains several empirical evidences, namely, first, sustainability reporting directly has a negative and significant effect on financial performance. Second, corporate social responsibility directly provides a positive and significant influence on financial performance. This result can be interpreted based on stakeholder theory that companies that pay attention to CSR disclosure and already have corporate social responsibility reporting standards can increase stakeholder trust. Third, corporate governance does not moderate the relationship between sustainability reporting and financial performance. A large percentage of management ownership, and it is estimated that there will be an increase in management performance by creating innovation, new ideas obtained from employee resource skills and knowledge, and managerial ownership follows its control rights more than alignment of interests. Fourth, corporate governance moderates the influence of corporate social responsibility on financial performance. The results of this study are based on resource-based theory, that the existence of concern for the environment owned by the company is supported by the company's good intellectual ability, proving that the company is able to manage its intellectual resources effectively and efficiently, and indicates increasingly high financial performance and gets a positive response from investors
The Influence of Financial Literacy, Mobile Banking, and Financial Management on the Financial Performance of MSMEs in Melawi Regency
Get PDFBanking and Financial Management on the Financial Performance of Micro, Small, and Medium Enterprises (MSMEs) in Melawi Regency. This research uses a quantitative approach with survey methods to collect data from MSME owners in the area. The focus of the research is to explain and identify the association between financial literacy, use of Mobile Banking services, financial management, and financial performance of MSMEs.Data was collected through questionnaires distributed to selected samples of MSME owners in Melawi Regency. Regression analysis is used to evaluate the extent to which financial literacy, mobile banking, and financial management variables can explain variations in MSME financial performance. The research results are expected to contribute to understanding the impact of financial literacy, use of Mobile Banking, and financial management on the financial performance of MSMEs. It is hoped that these findings will provide valuable information for business people, financial institutions and local governments in designing more effective MSME development strategies in Melawi Regency. This research confirms that financial literacy, mobile banking and financial management have an important role in supporting the growth and sustainability of MSMEs, with the implication that increasing financial understanding and adaptation to banking technology can improve the financial performance of MSMEs at the local level
From Reach to Active Consumers: Effective Social Media Marketing Strategies at Popsio.id
Get PDFThis study explores the effectiveness of social media strategies, specifically TikTok Live Shopping, in converting reach into active and loyal consumers at Popsio.id, a local fashion brand from Bali specializing in women's bags. The research employs a qualitative case study approach, combining in-depth interviews with brand owners, social media managers, TikTok observers, and consumers, as well as observation and documentation of Popsio.id's digital activities. The study highlights how Popsio.id leverages Instagram as a visual catalog, Shopee as a primary marketplace, and TikTok for interactive engagement and real-time sales. The findings reveal that consistent and entertaining content, particularly during TikTok live sessions, significantly influences consumer engagement and purchasing decisions. Furthermore, soft-selling techniques and trend-sensitive content contribute to avoiding consumer resistance and increasing brand visibility. Despite successfully expanding its reach, Popsio.id still faces challenges in building long-term customer loyalty and ensuring product expectations align with online content. This research contributes to digital marketing theory by applying the hierarchy of effects model and suggesting practical strategies for local brands seeking to increase customer conversion through interactive social platforms. These insights can serve as a reference for other MSMEs aiming to optimize social media as a sales and branding channel
Analysis of Company Value With Liquidity as a Moderating Variable in Food and Beverage Sub-Sector Companies on the Indonesia Stock Exchange
Get PDFThis study aims to analyze the influence of investment decisions, dividend policy, and leverage on firm value, with liquidity as a moderating variable in food and beverage sub-sector companies listed on the Indonesia Stock Exchange for the 2020-2023 period. This study uses a quantitative method with Moderated Regression Analysis. The study population comprised food and beverage sub-sector companies listed on the Indonesia Stock Exchange for the 2020-2023 period, with a sample of 13 companies using a purposive sampling technique. The results indicate that investment decisions do not contribute to firm value, dividend policy does not contribute to firm value, and leverage contributes to firm value. Liquidity does not moderate the relationship between investment decisions and firm value, but liquidity can moderate the relationship between dividend policy and firm value, and liquidity also moderates the relationship between leverage and firm value. This study recommends companies to manage internal funds efficiently, avoid excessive debt use, and consider the feasibility of investments that can increase firm value
Analysis of Fintech and Digital Bank Collaboration on the Increase of Third-Party Funds: A Case Study of GoPay and Bank Jago Integration
Get PDFThe digital transformation of the financial sector has spurred innovative collaborations between financial technology (fintech) firms and digital banks, creating new paradigms for growth. A primary challenge for digital banks is the rapid and cost-effective acquisition of Third-Party Funds (DPK), which is crucial for liquidity and lending capacity. This study addresses the problem of how strategic integration between a super-app's fintech arm and a digital bank can serve as an effective mechanism for accelerating DPK growth. The research objective is to conduct an in-depth analysis of the collaboration model between GoPay, a leading fintech platform in Indonesia, and Bank Jago, a technology-based bank, and its subsequent impact on Bank Jago's DPK accumulation. This research employs a qualitative case study methodology, using secondary data analysis of audited financial statements, official corporate press releases, reputable industry reports, and academic literature. The findings reveal that the seamless integration of Bank Jago's services into the Gojek super-app ecosystem functions as a highly efficient customer acquisition funnel. This model significantly lowers traditional barriers to banking, converting millions of transactional e-money users into formal bank depositors. The analysis of Bank Jago's financial data demonstrates a substantial and sustained increase in its TPF, particularly in low-cost Current Account Savings Account (CASA) funds, following the strategic integration. This study concludes that the embedded finance model, as exemplified by the GoPay-Jago partnership, represents a powerful strategy for digital banks to achieve scalable DPK growth by leveraging the vast user base and high engagement frequency of a super-app ecosystem