Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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Spotify's Strategy in Building Repeat Purchase Intent Among Premium Users in the Digital Music Streaming Industry
Get PDFThis study explores Spotify's strategic approach in cultivating repeat purchase intent among its users. By focusing on user engagement, personalized content, and targeted marketing, Spotify has developed effective methods to encourage continued subscriptions and user retention. The analysis examines various tactics used by the platform, including the role of data analytics, user experience, and the impact of promotional offers in shaping consumer behavior. Ultimately, the research highlights how these strategies contribute to Spotify's long-term success in maintaining a loyal user base
Exploring Electric Vehicle Purchase Intention in Jakarta: What Attracts Consumers?
Get PDFThe transition to electric vehicles (EVs) is a global strategy aimed at reducing greenhouse gas emissions and mitigating the adverse effects of climate change, particularly in the transportation sector. This study seeks to analyze the factors influencing the purchase intention of EVs in Jakarta, a region with a low adoption rate despite various governmental incentives. Employing a combined framework of the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM), the research examines the influence of attitudes toward EVs, perceived usefulness, perceived risk, environmental concern, and subjective norms on purchase intention. Additionally, moderating variables such as monetary incentives, non-monetary incentives, and personal norms are evaluated to understand their role in strengthening or weakening the relationships between independent and dependent variables. Data were collected through a survey of 300 respondents in Jakarta and analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings aim to provide empirical insights to enrich the literature on environmentally friendly technology adoption and serve as a reference for policymakers and automotive industry stakeholders in formulating effective strategies to accelerate EVadoption in Indonesia
The Effect of Live Streaming Interaction on Consumers' Purchase Intention in Bandung City: Social Presence as a Mediation Factor
Get PDFIn the digital era, live streaming has emerged as a widely used marketing strategy across e-commerce platforms. Social presence—defined as the perceived sense of social interaction during live streaming—is believed to significantly influence consumers’ purchase intentions. However, limited research has explored the link between live streaming, social presence, and purchase intention. This study addresses that gap by examining the impact of live streaming on purchase intention and the mediating role of social presence. A quantitative approach was employed, using a questionnaire distributed to e-commerce users who frequently watch live streaming. A purposive sampling method yielded 330 respondents. Data were analyzed using Structural Equation Modeling with SmartPLS 3.0, including tests for convergent and discriminant validity, reliability, R², Q², and hypothesis testing. The results indicate that live streaming positively affects purchase intention, and social presence significantly mediates this relationship. These findings suggest that enhancing social presence through live streaming can effectively increase consumer purchase intention. For businesses, this highlights the importance of interactive elements such as real-time communication, authentic content, and exclusive offers. The study is limited to 330 respondents from Bandung and focuses on Generation Y and Z, which may limit the generalizability of the results. Additionally, it considers only social presence as a mediating variable, excluding other possible mediators
The Influence of Social Media Marketing, Access to Money, Perceived Behavioral Control, Price Perception, and Product Perception on Property Purchase Intention in Jabodetabek
Get PDFThis study aims to examine the factors influencing property purchase intention among consumers in the Jabodetabek area (Jakarta, Bogor, Depok, Tangerang, and Bekasi), Indonesia’s largest property market. The research integrates the Theory of Planned Behavior (TPB) with external variables such as access to money, perceived behavioral control, physical quality perception, price perception, and social media marketing activities. A quantitative approach was employed using an online survey method, and data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that all five independent variables significantly influence property purchase intention. This study contributes both theoretically by reinforcing TPB in the context of real estate consumer behavior and practically by offering strategic recommendations for developers to enhance consumer engagement through digital marketing, transparent pricing justification, and improved physical product quality
Digital Marketing and Consumer Experience in Building Brand Equity to Improve Consumer Repurchase Intention in Cold ’N Brew
Get PDFThis examine aims to analyze the influence of digital marketing and consumer experience in building brand equity to increase repurchase intention at Cold'n Brew coffee shop. The research approach used is quantitative, with the study population including consumers at Cold'n Brew coffee shop, with a sample size of 211 respondents. The research employs a non-probability sampling approach, specifically utilizing purposive sampling to identify respondents deemed most relevant to the study’s objectives. Data were gathered through a structured questionnaire designed based on the Likert scale to measure participant responses with consistency and reliability. Analytical procedures were executed using Partial Least Squares (PLS) methodology via the SMARTPLS software version 3.2. The evaluation of the structural model was conducted in two distinct phases: assessment of the measurement (outer) model and the structural (inner) model. Empirical findings demonstrate that both digital marketing strategies and consumer experience exert a statistically significant and positive influence on brand equity as well as on consumers’ intention to repurchase. Moreover, brand equity itself has a significant and positive effect on repurchase intention. Notably, brand equity serves a mediating role, significantly bridging the impact of digital marketing and consumer experience on repurchase intention. This research makes a valuable contribution to the academic discourse by deepening the understanding of how digital marketing and consumer experience collectively shape brand equity and drive repurchase behavior. These findings can also be a practical reference for business actors, especially coffee shops, in designing more effective marketing strategies that are oriented towards customer loyalty
Challenges and Strategies of Implementing Financial Accounting Standards Recording for Muslim EMKM MSME at PT. Keloria Moringa Jaya
Get PDFThis study aims to analyze the challenges faced by MSMEs in implementing SAK EMKM and formulate strategies to encourage compliance with these standards. This study uses a qualitative approach with data collection techniques using SAK EMKM interviews. The results of the study indicate that the main challenges in implementing SAK EMKM include: (1) low understanding and awareness of MSME actors about SAK EMKM; (2) limited human resources who have competence in accounting; (3) no separation between business and personal transactions; (4) less supportive cost-benefit perceptions; and (5) lack of socialization and mentoring. The strategies formulated include: (1) strengthening tiered education and socialization programs; (2) establishing a sustainable mentoring system; (3) developing technology-based accounting applications that comply with SAK EMKM; (4) strengthening the role of financial institutions in encouraging compliance; and (5) collaboration between academics, practitioners, regulators, MSME actors, and financial institutions
Influence of Trust Climate on Turnover Intention Mediated by Work Engagement on Workers in Indonesia
Get PDFThis study assesses the impact of trust climate on turnover intention within Indonesia’s formal employment sector, exploring the mediating function of work engagement. Employing a quantitative, explanatory research design, the study analyzed data from 315 participants, collected via an online survey, using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that trust climate enhances work engagement and conversely reduces turnover intention. Work engagement, in turn, was also found to exert a negative influence on turnover intention. This research identifies a significant indirect pathway where trust climate affects turnover intention via work engagement. This suggests that work engagement acts as a partial mediator in the relationship between the organizational trust climate and intentions to leave. Theoretically, this study enriches the human capital literature by proposing a mediation model grounded in social exchange theory. From a practical standpoint, the results offer actionable insights for organizations, emphasizing the importance of cultivating a trustworthy environment and implementing engagement initiatives to bolster employee retention
Evaluation of Internal Receivables Control at PT Merak Jaya
Get PDFThis study aims to review the receivables control and the management policy of unbilled receivables and the receivables management policy applied to precast concrete iron distributor companies. This research provides insight into best practices in receivables management. The method used is descriptive with a qualitative approach, where the selection of informants is carried out based on their knowledge related to relevant information in the context of the research. The main informant consists of financial staff who have direct experience in receivables control. The findings of the study show that the company has implemented quite good receivables control, as seen from the existence of systematic billing procedures to clients. However, the company does not have an adequate receivables management policy, the absence of clear credit standards and credit requirements are the main obstacles in minimizing the risk of non-collectible receivables. The implications of these findings emphasize the need for companies to formulate more comprehensive accounts receivable management policies to improve the efficiency and effectiveness of the collection process and reduce potential financial losses. The originality of this research lies in its focus on the precast concrete iron distribution sector in Indonesia, as well as an in-depth analysis of the specific challenges in receivables control practices in the construction sector
The Effect of Halal Labeling, Prices, and Certification on Consumer Interest in Buying MSME Businesses (Case Study: MSME Lazzato Muchtar Basri)
Get PDFThe food and drink sector in Indonesia is growing rapidly, fueled by an increasing demand for halal items from Muslim customers. This study aims to evaluate the impact of halal label certification and pricing on consumer interest in buying from Lazzato Muchtar Basri UMKM. The approach used in this research is quantitative, applying an associative research framework. The study focuses on all customers of Lazzato Muchtar Basri UMKM, with a sample of 83 respondents chosen based on the Slovin formula. The approach for collecting data utilized a survey that featured a Likert scale. The results of the study showed that price has a strong influence on consumers' willingness to buy, while halal label certification does not notably impact consumers' purchasing interest. This is shown by the results of the partial test (t-test) related to the price variable, which reveals a value of 0. 001, which is less than zero. At the same time, the pricing and labeling of halal products greatly affect consumers’ willingness to buy these small and medium-sized enterprises (SME) goods. These findings underscore the importance of implementing competitive pricing strategies and obtaining halal certification to enhance the buying interest of Muslim consumers
Transformasi Penguatan Peran UPZ BAZNAS Yogyakarta pada Lingkungan Kampus
Get PDFArtikel ini bertujuan untuk menguraikan optimalisasi peran dan fungsi UPZ berbasis kampus dalam upaya memberdayakan masyarakat. Sebagai negara dengan populasi muslim terbesar di dunia, Indonesia memiliki potensi besar dalam pengumpulan ZIS. Optimalisasi peran UPZ berbasis kampus dalam pemberdayaan masyarakat juga mendukung salah satu Tri Dharma Perguruan Tinggi, yaitu pengabdian kepada masyarakat. Dengan keterlibatan sivitas akademika, kampus dapat menjadi agen pemberdayaan yang efektif. Upaya ini penting dilakukan untuk mengantisipasi penurunan kesejahteraan akibat resesi ekonomi. Selain itu, sivitas akademika sebagai kelompok yang melek teknologi dapat membantu mengoptimalkan peran UPZ melalui dukungan sumber daya yang kompeten. Artikel ini disusun melalui metode kajian pustaka dengan menggunakan data sekunder. Hasil akhirnya menunjukkan bahwa UPZ berbasis kampus memiliki peran strategis dalam memberdayakan masyarakat, sehingga dapat menciptakan masyarakat produktif dan mencegah resesi ekonomi