Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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Arabic Speaking Strategies Mapped with Lasswell’s Communication Model at Pondok Modern Darul Ma’rifah Gontor
No full textPurpose - The objectives of this study are: 1) to know the types of strategies used by teachers in improving Arabic Speaking Skills in Pondok Pesantren Darul Ma’rifah Gontor through Harold Lasswell, 2) to explain the various Arabic environments that improve Arabic Speaking Skills in Students at Pondok Modern Darul Ma’rifah Gontor through Harold Lasswell.
Design/methodology/approach - This research is Qualitative research with a Case Study approach. The technique of collecting data through observation, interviews, and documentation. The Data Analysis Technique include Four Ways: Collecting Data, 2) Integrating Data, 3) Condensing Data Distribution, 4) and Giving Conclusions to Data.
Findings/results – The study shows that Darul Ma'rifah Islamic Boarding School improves students’ Arabic speaking skills through varied and interactive strategies such as discussions, pictures, and direct speaking practice. This success is supported by a strong Arabic language environment with daily vocabulary input, repetition, language courts, and language tests. These findings can guide teachers, researchers, and students in improving and studying Arabic speaking skills in Islamic boarding schools.
Originality/value - This paper has more impact to improve Arabic speaking Skill.
Paper type – Research pape
The Influence of Madrasah Quality and Brand Image Through Electronic Word of Mouth (E-Wom) on the Decision to Enroll at MI PKP DKI Jakarta
Get PDFCustomer loyalty plays a vital role in restaurant businesses in maintaining both short-term and long-term relationships, ultimately driving profit growth and business sustainability. This study aims to analyze several factors influencing customer loyalty, including service quality, price, and customer satisfaction, using a quantitative research method. The research was conducted from October to December 2024 at six Padang restaurants located in Malinau Regency. The sample consists of 280 respondents aged 17 years and older, who have visited and made purchases at least twice. Data was collected through questionnaires using a Likert scale measurement (ranging from 1 to 5) and analyzed using Structural Equation Modeling (SEM) with Smart PLS 4.0 software. The study results indicate that service quality, price, and customer satisfaction have a positive and significant direct effect on customer loyalty. Additionally, the indirect effect (mediation) shows that service quality and price also have a positive and significant impact on customer loyalty through customer satisfaction. Despite these findings, Padang restaurant owners should continue to improve service quality, implement effective pricing strategies, and consider other factors such as product quality, customer trust, and relationships to ensure sustained customer satisfaction and loyalty growth
Village fund Village Fund Usage Improvement Strategy in the Effort to Reduce Poverty in Bogor District
No full textThe primary objective of the Village Fund (Dana Desa) is to enhance village autonomy through community development and empowerment, aiming to alleviate poverty. Nationally, the allocation of the Village Fund reached IDR 538.94 trillion during 2015–2023. However, this increase has not had a significant impact on poverty reduction in Bogor Regency. Expenditures relevant to poverty alleviation, as stipulated in Minister of Home Affairs Regulation No. 20 of 2018, primarily fall under the community empowerment sector, as they directly relate to human capital development and village infrastructure. This research aims to (1) analyze the utilization of the Village Fund in poverty reduction efforts in Bogor Regency and (2) formulate strategies for its improvement. The data utilized includes primary data from 20 respondents and secondary data from the BPKP SISKEUDES system, encompassing all planning and realization data for the Village Fund across 416 villages during the 2019–2023 period. Analytical methods employed include simple regression, descriptive analysis, SWOT analysis, and QSPM (Quantitative Strategic Planning Matrix). The research findings indicate that expenditures in the community empowerment sector have not significantly impacted poverty reduction. This is attributed to their persistently low proportion (12.09%) and the suboptimal management of Village-Owned Enterprises (BUM Desa), which contribute, on average, only 10.50% to the village's original revenue (PAD). Furthermore, a significant majority of villages (approximately 71%) that provided capital to BUM Desa have yet to generate any PAD. Therefore, strategies to enhance Village Fund utilization include synergistic oversight through joint audits, optimizing human resources and technology, and strengthening information systems in Village Fund management to support effective village development.
 
The Effect of Inflation and Efficiency on Performance Indonesian Sharia Commercial Bank
Get PDFThis research aims to analyze the influence of inflation and efficiency on the performance of sharia banking in Indonesia, as measured by Return on Assets (ROA). The data used is monthly time series data from 2014 to 2023 obtained from the Financial Services Authority (OJK) and Bank Indonesia (BI). The analysis method used is the Vector Error Correction Model (VECM) to identify short-term and long-term relationships between variables. The research results show that inflation has a significant influence on sharia banking profitability in the short term, but does not have a significant impact in the long term. In contrast, operational efficiency, as measured by the ratio of Operating Costs to Operating Income (BOPO), has a greater impact on Islamic banking profitability than inflation. These findings confirm that increasing operational efficiency is the main factor in maintaining the positive performance of Islamic banking amidst economic fluctuations
The Influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention: A Study on Generation Z Users by.U Provider in Surabaya
Get PDFThis research seeks to examine the influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention of Generation Z users of By.U Card Providers in Surabaya. This research uses a quantitative approach with an associative research type. The sample size was 200 By.U users from Generation Z in Surabaya, with data collected through questionnaires and literature studies, and analyzed using SPSS Version 30 software. The sampling method applied was purposive sampling, and data analysis was carried out through multiple linear regression analysis. The findings indicate that simultaneously, the three variables have a significant effect on the Purchase Intention of By.U Generation Z users in Surabaya. In partial analysis, both Brand Image and Brand Awareness show a positive and significant influence, while Brand Trust does not significantly affect the Purchase Intention of By.U Generation Z users in Surabay
The Effect of Good Corporate Governance on Corporate Social Responsibility on Company Value With Profitability as an Intervening Variable (Empirical Study on Consumer Goods Sector Companies Listed on the Indonesia Stock Exchange for the 2019-2023 Period)
Get PDFWith profitability serving as a mediator, this research seeks to examine the impact of Good Corporate Governance and Corporate Social Responsibility on business value. Managerial ownership, institutional ownership, and independent commissioners are the proxies of good corporate governance. The GRI is what's known as "Corporate Social Responsibility" in the business world. Return on Assets (ROA) is a measure of profitability, while Price to Book worth (PBV) is a method for calculating a company's worth. The 23 consumer products businesses listed on the Indonesia Stock Exchange from 2019 to 2023 made up the population in this research. Utilizing inferential statistical analysis tools and a purposive sample procedure, this research quantifies its findings via statistical analysis. For the purpose of calculating each variable, data is retrieved utilizing documentation approaches by obtaining sustainability reports and annual reports from the Indonesia Stock Exchange's official website. This research found that good corporate governance has an effect on company value and profitability. Firm value is unaffected by corporate social responsibility, on the other hand. Firm value is influenced by profitability, which is an independent variable. Good corporate governance may increase a company's value, although profitability might mitigate this benefit. The impact of CSR on company value cannot be moderated by profitability as a mediator variable. This research has many limitations that make it unsuitable for use as a comprehensive reference for enterprises outside of the consumer products industry. It is recommended that future studies include firms from other sectors and include additional elements that contribute to the growth of company value
The Role of Workload on Intentions to Leave Work, Mediated by Work Stress and Moderated by Social Support
Get PDFGeneration Z is the next generation of the nation and they will be the ones to take over the industrial world. It is known that generation Z has twice the tendency to experience psychological stress compared to other generations. High workload often makes individuals tend to have the intention to leave the company. Workload can lead to work stress experienced by individuals. Work stress can have several impacts on the organization including the employee concerned not coming to work and leaving the organization. The existence of social support in an organization is expected to help minimize all the pressure felt by generation Z employees. The purpose of this study was to determine the role of workload on work exit intention in generation Z employees mediated by work stress and moderated by social support. The characteristics of participants in this study are generation Z, aged 18 to 27 years, have a minimum work experience of six months totaling 254 people. This study uses the Turnover Intention Scale measuring instrument from Mobley et al. (1978), National Aeronautics and Space Administration Task Load Index (NASA-TLX) from Hart and Staveland (1988), Job Stress Scale (JSS) from Parker & Decotiss (1983), and Multidimentional Scale of Perceived Social Support (MSPSS) from Dahlem et al. (1991). The results of this study indicate that workload has a significant influence on work performance. The results of this study indicate that workload has an influence on intention to work with a value of R2 = 0.428. Then, job stress is proven to mediate between workload and intention to leave. Finally, social support is proven not to moderate between workload and intention to leave
The Influence of Trend Fashion, Influencer Marketing, Brand Image, and Online Customer Reviews on Fashion Product Purchasing Decision
Get PDFThe most important thing in marketing activities is the purchasing decision, after consumers consider many factors and the final decision is to make a purchase. Some factors that can influence purchasing decisions on fashion products are fashion trends, influencer marketing, brand image and online customer reviews. The purpose of this study is to determine the effect of fashion trends, influencer marketing, brand image and online customer reviews on purchasing decisions for fashion products on e-commerce shopee. The number of samples in this study was 136 respondents, some of all e-commerce users in Indonesia. This study uses a quantitative approach. Sampling uses non-probability sampling techniques and purposive sampling methods. Data analysis uses SEM-PLS 4.0. The results of this study showed that fashion trends have a positive and significant effect on purchasing decisions. Influencer marketing has a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Online customer reviews have a positive and significant effect on purchasing decisions. This study is expected to be able to increase knowledge for companies in implementing marketing strategies
The Influence of eWOM and Brand Image on Consumer Buying Interest in Azarine Products
Get PDFThis research aims to provide new information about the influence of Electronic Word of Mouth (eWOM) on consumer decisions, especially on Azarine beauty products. The focus of this research analyze the extent to which the quantity and credibility of eWOM affect brand image and consumer purchase intention. To answer these objectives, the author used quantitative methods through an online survey involving 210 respondents. Data were analyzed using the Structural Equation Modeling (SEM) technique based on Partial Least Square (PLS) with the help of SmartPLS software. The results showed that eWOM quantity has a significant effect on eWOM credibility, brand image, and purchase intention. In addition, eWOM credibility is proven to have a positive impact on brand image and purchase intention. Brand image also acts as a strong mediating variable in shaping consumer purchase intention. The findings suggest that companies need to manage eWOM strategies more purposefully, especially by increasing the credibility of messages conveyed by consumers
Influence of Electronic Word of Mouth, Perceived Quality, and Customer Engagement on Brand Trust (Study on Generation Z Women Wardah Cosmetics Users in Surabaya)
Get PDFThis research was conducted to determine the effect of Electronic Word of Mouth, Perceived Quality and Customer Engagement on Brand Trust in Generation Z Female Wardah Cosmetic Users in Surabaya City. This research uses a quantitative approach. The population in thus study in Generation Z Women in Surabaya City who have purchased Wardah cosmetic. The data collection technique used a questionnaire with a sample size of 205 respondents. The data collection technique uses multiple liniear analysis. The results of this study indicate that simultaneously electronic word of mouth (X1), perceived quality (X2) and customer engagement (X3) have a positive and significant effect on brand trust. Furthermore, partially electronic word of mouth (X1), perceived quality (X2) and customer engagement (X3) have a positive and significant effect on brand trust