Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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The Influence of Perceived Quality, Perceived Ease of Use, and Perceived Transaction Security on User Satisfaction in Flip Application (A Study on the Millennial Generation and Generation Z)
Get PDFThe development of technology, especially information technology, has penetrated various sectors in Indonesia, from education to banking. With this, banking access can be used by all groups flexibly through fintech services. Flip is a real example of how technology services can collaborate with the banking sector to expand the reach of its services. Flip. The application helps its users to make free interbank transfers, send money abroad via Flip Globe, top up e-wallets, pay electricity bills, buy electricity tokens, top up credit, buy data packages, Internet & TV, BPJS Health, Credit Installments at affordable costs. This study aims to test the effect of perceived quality, perceived ease of use, and perceived transaction security on user satisfaction in the flip application (a study of the millennial generation and generation z). The population in this study were all residents in the city of Surabaya who had made transactions using the Flip application. The data collection method was through a survey using a questionnaire to 155 respondents with a non-probability sampling method through Purposive Sampling. Data analysis techniques include testing validity, reliability, classical assumptions, multiple linear regression, coefficient of determination, F test and t test. The results showed that simultaneously the variables perceived quality, perceived ease of use, and perceived transaction security have a significant effect on user satisfaction. Partially perceived ease of use and perceived transaction security have a significant positive effect on user satisfaction, while perceived quality has a positive but insignificant effect
The Influence of Social Media Marketing, Country of Origin, and Product Features on Purchase Intention of Xiaomi Smartphones for Generation Z in Surabaya
Get PDFThere has been tremendous growth in information and communication technology infrastructure in Indonesia. Along with this, the demand for various media and communication devices has also increased, considering the needs of the community for diverse communication tools. This condition also encourages increasingly tight competition in the telecommunications industry. In connection with the tight competition in the telecommunications industry, it is important to examine what influences purchasing intention. This study aims to determine the influence and analyze the Influence of Social Media Marketing, Country of Origin, and Product Features on Purchase Intention of Xiaomi Smartphones for Generation Z in Surabaya. This research method is quantitative with a purposive sampling technique. The sample consists of 160 respondents, consisting of Generation Z in Surabaya and those interested in Xiaomi smartphones. Data analysis was carried out using the Partial Least Squares (PLS) method with the help of SmartPLS 3. The results of this study are 1) Social media marketing has a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya. 2) Country of origin has a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya. 3) Product features have a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya
The Role of Brand Awareness in Mediating the Relationship Between Content Marketing and Electronic Word of Mouth (E-WOM) on Purchase Intention of Tenue de Attire Products
Get PDFThe development of social media, especially TikTok, has become a strategic opportunity for fashion brands to expand their marketing reach, including Tenue de Attire. However, despite appearing frequently on the For You Page (FYP), there are still many users who do not realize that Tenue de Attire is a brand that sells fashion products and when compared to other local products, Tenue De Attire has the lowest number of products sold. Through brand awareness, this research seeks to examine how electronic word-of-mouth (e-wom) and content marketing affect purchase intention. Gen Z Surabaya TikTok users made up the study's population. With a sample size of 126 respondents, this study employed the purposive sampling method. The findings of this study show that while electronic word-of-mouth (e-WOM) exerts a positive and significant influence on brand awareness, content marketing does not demonstrate a noticeable effect. Furthermore, purchase intention is positively and significantly affected by brand awareness. In addition, e-WOM shows a positive and substantial indirect impact on purchase intention mediated by brand awareness, whereas content marketing appears to have no indirect influence in this regard
The Influence of Product Quality and Price Perception on the Purchase Decision of Wardah Pressed Powder in Surabaya
No full textAs public attention to appearance increases, especially among women, the use of cosmetics has become an important part of daily grooming. The rapid development of cosmetic trends has led to the emergence of various brands, both local and international, resulting in increasingly intense market competition. This study aims to analyze the impact of Product Quality and Price Perception on the Purchase Decision of Wardah pressed powder in Surabaya. This research uses a quantitative approach with purposive sampling method and involves 96 respondents residing in Surabaya. The data were collected through a questionnaire distributed via Google Form and analyzed using SmartPLS 3. The results of the analysis using the Partial Least Square (PLS) method indicate that Product Quality and Price Perception have a positive and significant effect on Purchase Decisions.As people's attention to appearance increases, especially among women, the use of cosmetics has become an important part of supporting everyday appearance. The rapid development of cosmetic trends has encouraged the emergence of various brands, both local and international, which has led to increasingly tight market competition. This study aims to analyze the effect of Product Quality and Price Perception on Purchasing Decisions for Wardah compact powder in Surabaya. This study uses a quantitative approach with a purposive sampling method, and involves 96 respondents domiciled in Surabaya. The research data were obtained by distributing questionnaires via Google Form and then analyzed using SmartPLS 3. The results of the analysis using the Partial Least Square (PLS) method show that Product Quality and Price Perception have a positive and significant effect on Purchasing Decisions
The Influence of Digital Marketing, Brand Trust, and Brand Image on Purchase Decision of Somethinc Copy Paste Breathable Cushion Products
Get PDFThis study aims to analyze the influence of digital marketing, brand trust, and brand image on the purchase decision of Somethinc Copy Paste Breathable Cushion products in Cimahi City. In the digital era, marketing strategies have undergone significant changes, with digital marketing playing an essential role in attracting consumer attention. The study identifies how digital marketing, through social media, e-commerce, and other digital platforms, influences consumer behavior, while brand trust and brand image further affect consumer decisions. A descriptive and causal quantitative approach was used, with data collected through a survey involving 183 respondents. Multiple linear regression analysis was applied to test the impact of the variables. The results show that digital marketing, brand trust, and brand image have a significant positive impact on purchase decisions. Digital marketing enhances brand awareness and consumer engagement, while brand trust provides security and confidence, and brand image shapes perceptions of exclusivity. These findings suggest that integrating digital marketing, brand trust, and brand image in marketing strategies is crucial for increasing purchase decisions and fostering brand loyalty. Further research could explore how these factors interact across other industries and their impact on long-term consumer loyalty and repeat purchases
The Influence of Facilities and Service Quality on Participant Satisfaction BPJS Employment Mojokerto Branch Office
Get PDFThis study aims to investigate the effects of amenities and service quality on participant satisfaction at the BPJS Ketenagakerjaan Mojokerto Branch Office. The process used by applying quantitative descriptive research methodologies is known as quantitative research. This study's goal is to objectively describe the issue using figures. The study's population consists of the 196,378 current workers of the BPJS Ketenagakerjaan Mojokerto Branch Office in 2024. Additionally, the study's sample consisted of 100 responders. The results of the study indicate that participant satisfaction is highly impacted by both the quality of the facilities and the services provided, and that this impact is partially
The Influence of Scarcity Perception and FOMO on Gen Z Impulse Buying in Cirebon City
Get PDFSocial media use and the quick expansion of e-commerce have altered Generation Z's spending habits, particularly by promoting impulsive purchases. The purpose of this research is to ascertain how Gen Z in Cirebon City impulsively purchases items in response to perceived scarcity and FOMO. The research methodology is survey-based and quantitative. Participants in this research were 231 respondents who are frequent Shopee e-commerce consumers in Cirebon City. The Partial Least Square-Structural Equation Modelling (PLS-SEM) approach was used to analyse the data using the SmartPLS 3 software. The findings demonstrated that impulsive purchase was positively and significantly impacted by both perceived scarcity and FOMO, partly and concurrently. With an R-squared value of 0.382, the two independent variables may account for 38.2% of the variable related to impulsive purchase. These findings support the Stimulus-Organism-Response and psychological reactance theories, which explain that external pressures, such as scarcity and social anxiety, can encourage unplanned buying behavior. This research provides implications for businesses to understand the importance of ethics in scarcity-based marketing strategies and the importance of digital financial literacy education among Gen Z to reduce irrational consumptive behavior
Employee Recruitment and Selection Process in Building a Good Corporate (Case Study at Perumda Air Drinking Tirta Giri Nata Cirebon City)
Get PDFThis study examines the recruitment and selection process of employees in order to realize Good Corporate Governance at Perumda Air Minum Tirta Giri Nata, Cirebon City. Good corporate governance is essential for long-term organizational performance, and can be achieved through open and responsible employee selection. The purpose of this study is to examine the stages of employee recruitment and selection, as well as the extent to which the process complies with Good Corporate principles such as transparency, involvement, accountability, effectiveness, and law enforcement. This research uses descriptive qualitative method and case study methodology. Data were collected through interviews, observations, and documentation studies of the employee recruitment and selection process at Perumda Air Minum Tirta Giri Nata in Cirebon City. The study findings show that the company uses an open recruitment approach and strict selection, involving a third party to ensure neutrality. Furthermore, Good Corporate concepts have been implemented through accountability procedures, information transparency, fair staffing, and employee participation in decision-making. The findings of this study suggest that efficient recruitment and selection procedures help create strong corporate governance. This research is planned to be a resource for other companies that want to establish recruitment and selection procedures that comply with Good Corporate standards
The Influence of TikTok Live Streaming and Discounted Prices on Purchasing Decisions
No full textThis study seeks to determine how TikTok live streaming and price discounts affect student purchasing decisions at the Fashion TikTok Shop. Descriptive correlation research using quantitative techniques is the methodology used in this study. All 155 students at Fashion TikTok Shop constituted the study population, which was selected using the Slovin sampling technique. The purchase decision, price discount, and TikTok live streaming questionnaires were the instruments of this study. This research data was analyzed using multiple linear regression. Based on the results of Multiple Linear Regression analysis using the t test and F test, this study shows that TikTok live streaming at Fashion TikTok Shop influences students' purchasing decisions. Discounts affect shopping preferences at Fashion TikTok Shop. TikTok discount and live streaming influence students' shopping decisions at Fashion TikTok Shop. TikTok live streaming and discounts influence 55.2% of college students' purchases at Fashion TikTok Shop
The Effect of Environmental Performance and Governance Performance on the Cost of Debt Mediated by Tax Avoidance
Get PDFThis study examines the effect of environmental and governance performance on the cost of debt, with tax avoidance as a mediating variable. This study is motivated by the concern about the sustainability aspect of companies, which is now increasingly crucial in credit risk assessment by creditors. The population of this study is basic materials sector companies listed on the Indonesia Stock Exchange during the period 2020–2023. This study uses a quantitative method with purposive sampling, a sample size of 12 companies, and 4 years of observation. Data were collected from annual financial and sustainability reports and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results of the study indicate that environmental performance and tax avoidance affect the cost of debt, governance performance affects tax avoidance, environmental performance does not affect tax avoidance, governance performance does not affect the cost of debt, tax avoidance does not mediate the relationship between environmental performance and governance performance on the cost of debt. The study contributes both theoretically, by clarifying the limits of tax avoidance as a mediator, and practically, by offering insights for creditors and managers evaluating financing risks