Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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The Effect of Inflation and Efficiency on Performance Indonesian Sharia Commercial Bank
Get PDFThis research aims to analyze the influence of inflation and efficiency on the performance of sharia banking in Indonesia, as measured by Return on Assets (ROA). The data used is monthly time series data from 2014 to 2023 obtained from the Financial Services Authority (OJK) and Bank Indonesia (BI). The analysis method used is the Vector Error Correction Model (VECM) to identify short-term and long-term relationships between variables. The research results show that inflation has a significant influence on sharia banking profitability in the short term, but does not have a significant impact in the long term. In contrast, operational efficiency, as measured by the ratio of Operating Costs to Operating Income (BOPO), has a greater impact on Islamic banking profitability than inflation. These findings confirm that increasing operational efficiency is the main factor in maintaining the positive performance of Islamic banking amidst economic fluctuations
The Influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention: A Study on Generation Z Users by.U Provider in Surabaya
Get PDFThis research seeks to examine the influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention of Generation Z users of By.U Card Providers in Surabaya. This research uses a quantitative approach with an associative research type. The sample size was 200 By.U users from Generation Z in Surabaya, with data collected through questionnaires and literature studies, and analyzed using SPSS Version 30 software. The sampling method applied was purposive sampling, and data analysis was carried out through multiple linear regression analysis. The findings indicate that simultaneously, the three variables have a significant effect on the Purchase Intention of By.U Generation Z users in Surabaya. In partial analysis, both Brand Image and Brand Awareness show a positive and significant influence, while Brand Trust does not significantly affect the Purchase Intention of By.U Generation Z users in Surabay
The Effect of Good Corporate Governance on Corporate Social Responsibility on Company Value With Profitability as an Intervening Variable (Empirical Study on Consumer Goods Sector Companies Listed on the Indonesia Stock Exchange for the 2019-2023 Period)
Get PDFWith profitability serving as a mediator, this research seeks to examine the impact of Good Corporate Governance and Corporate Social Responsibility on business value. Managerial ownership, institutional ownership, and independent commissioners are the proxies of good corporate governance. The GRI is what's known as "Corporate Social Responsibility" in the business world. Return on Assets (ROA) is a measure of profitability, while Price to Book worth (PBV) is a method for calculating a company's worth. The 23 consumer products businesses listed on the Indonesia Stock Exchange from 2019 to 2023 made up the population in this research. Utilizing inferential statistical analysis tools and a purposive sample procedure, this research quantifies its findings via statistical analysis. For the purpose of calculating each variable, data is retrieved utilizing documentation approaches by obtaining sustainability reports and annual reports from the Indonesia Stock Exchange's official website. This research found that good corporate governance has an effect on company value and profitability. Firm value is unaffected by corporate social responsibility, on the other hand. Firm value is influenced by profitability, which is an independent variable. Good corporate governance may increase a company's value, although profitability might mitigate this benefit. The impact of CSR on company value cannot be moderated by profitability as a mediator variable. This research has many limitations that make it unsuitable for use as a comprehensive reference for enterprises outside of the consumer products industry. It is recommended that future studies include firms from other sectors and include additional elements that contribute to the growth of company value
The Role of Workload on Intentions to Leave Work, Mediated by Work Stress and Moderated by Social Support
Get PDFGeneration Z is the next generation of the nation and they will be the ones to take over the industrial world. It is known that generation Z has twice the tendency to experience psychological stress compared to other generations. High workload often makes individuals tend to have the intention to leave the company. Workload can lead to work stress experienced by individuals. Work stress can have several impacts on the organization including the employee concerned not coming to work and leaving the organization. The existence of social support in an organization is expected to help minimize all the pressure felt by generation Z employees. The purpose of this study was to determine the role of workload on work exit intention in generation Z employees mediated by work stress and moderated by social support. The characteristics of participants in this study are generation Z, aged 18 to 27 years, have a minimum work experience of six months totaling 254 people. This study uses the Turnover Intention Scale measuring instrument from Mobley et al. (1978), National Aeronautics and Space Administration Task Load Index (NASA-TLX) from Hart and Staveland (1988), Job Stress Scale (JSS) from Parker & Decotiss (1983), and Multidimentional Scale of Perceived Social Support (MSPSS) from Dahlem et al. (1991). The results of this study indicate that workload has a significant influence on work performance. The results of this study indicate that workload has an influence on intention to work with a value of R2 = 0.428. Then, job stress is proven to mediate between workload and intention to leave. Finally, social support is proven not to moderate between workload and intention to leave
The Influence of Trend Fashion, Influencer Marketing, Brand Image, and Online Customer Reviews on Fashion Product Purchasing Decision
Get PDFThe most important thing in marketing activities is the purchasing decision, after consumers consider many factors and the final decision is to make a purchase. Some factors that can influence purchasing decisions on fashion products are fashion trends, influencer marketing, brand image and online customer reviews. The purpose of this study is to determine the effect of fashion trends, influencer marketing, brand image and online customer reviews on purchasing decisions for fashion products on e-commerce shopee. The number of samples in this study was 136 respondents, some of all e-commerce users in Indonesia. This study uses a quantitative approach. Sampling uses non-probability sampling techniques and purposive sampling methods. Data analysis uses SEM-PLS 4.0. The results of this study showed that fashion trends have a positive and significant effect on purchasing decisions. Influencer marketing has a positive and significant effect on purchasing decisions. Brand image has a positive and significant effect on purchasing decisions. Online customer reviews have a positive and significant effect on purchasing decisions. This study is expected to be able to increase knowledge for companies in implementing marketing strategies
The Influence of eWOM and Brand Image on Consumer Buying Interest in Azarine Products
Get PDFThis research aims to provide new information about the influence of Electronic Word of Mouth (eWOM) on consumer decisions, especially on Azarine beauty products. The focus of this research analyze the extent to which the quantity and credibility of eWOM affect brand image and consumer purchase intention. To answer these objectives, the author used quantitative methods through an online survey involving 210 respondents. Data were analyzed using the Structural Equation Modeling (SEM) technique based on Partial Least Square (PLS) with the help of SmartPLS software. The results showed that eWOM quantity has a significant effect on eWOM credibility, brand image, and purchase intention. In addition, eWOM credibility is proven to have a positive impact on brand image and purchase intention. Brand image also acts as a strong mediating variable in shaping consumer purchase intention. The findings suggest that companies need to manage eWOM strategies more purposefully, especially by increasing the credibility of messages conveyed by consumers
Influence of Electronic Word of Mouth, Perceived Quality, and Customer Engagement on Brand Trust (Study on Generation Z Women Wardah Cosmetics Users in Surabaya)
Get PDFThis research was conducted to determine the effect of Electronic Word of Mouth, Perceived Quality and Customer Engagement on Brand Trust in Generation Z Female Wardah Cosmetic Users in Surabaya City. This research uses a quantitative approach. The population in thus study in Generation Z Women in Surabaya City who have purchased Wardah cosmetic. The data collection technique used a questionnaire with a sample size of 205 respondents. The data collection technique uses multiple liniear analysis. The results of this study indicate that simultaneously electronic word of mouth (X1), perceived quality (X2) and customer engagement (X3) have a positive and significant effect on brand trust. Furthermore, partially electronic word of mouth (X1), perceived quality (X2) and customer engagement (X3) have a positive and significant effect on brand trust
Business Development Strategy Using the Business Model Canvas (BMC) Approach in Increasing Sales Volume at MSME Mojokerto Sayur (MOSAY)
Get PDFBusinesses today are increasingly developing following the needs of the market, such as the existence of a packaged vegetable business that was created because of this. Mojokerto Sayur (MOSAY) is one of the many packaged vegetable businesses in Mojokerto that faces challenging conditions and dynamic competition. This condition also makes MOSAY's sales turnover experience a decline to an increase that has not been able to reach the target every month. Therefore, MOSAY needs an appropriate business model and requires the implementation of new strategies in order to increase its sales volume. This research aims to analyze MOSAY's business model with the Business Model Canvas (BMC) approach which will then be evaluated according to SWOT analysis so that it will create recommendations for improvement in each element of the business model. This research uses a qualitative descriptive method with data analysis techniques using BMC and SWOT analysis which includes the use of IFAS and EFAS. Data collection techniques were carried out by observation, in-depth interviews and documentation studies. Informants in this study were selected purposively totaling 10 people consisting of owners, employees and consumers of MOSAY. The results showed a strategy that leads to supporting an aggressive strategy or “Growth Oriented Strategy” on the SWOT analysis diagram which will be used as a recommendation for BMC improvement. The implementation results show that each element in BMC requires improvement recommendations with the resulting strategy can be used as a consideration by MOSAY in making business decisions
The Effect of E-Learning Training and Work Motivation on Employee Performance of PT Japfa Comfeed Indonesia Tbk Sidoarjo Unit
Get PDFThe study aims to show the effect of e-learning training and work motivation on the performance of employees of PT Japfa Comfeed Indonesia Tbk Sidoarjo Unit. The type of research used is quantitative with an associative approach and uses primary and secondary data. This study used non-probability sampling, namely ourposive sampling of 93 respondents. The data analysis technique used multiple linear regression analysis, but before that, validity, realism and classical assumptions were tested with the SPSS 27 software tool. The results of the study show that e-learning training has a significant positive effect on employee performance. Work motivation affects employee performance. E-learning training and work motivation have a simultaneous effect on employee performance. E-learning training and work motivation have a simultaneous effect on employee performance. This research can complement existing theories and can be a reference for PT Japfa Comfeed Indonesia Tbk Sidoarjo Unit in improving employee performance, especially in terms of training or human resource development
THE INFLUENCE PERCEIVED QUALITY, BRAND TRUST AND CUSTOMER EXPERIENCE ON REPURCHASE INTENTION OF SKINTIFIC PRODUCTS
No full textThe competitive landscape in the beauty industry in Indonesia is increasing significantly, along with the growing consumer awareness and interest in high-quality skincare products. One brand that has recently begun to attract attention, especially among urban communities such as in Surabaya City, is Skintific. This study analyzes how customer experience, brand trust, and perceived quality affect consumers' intentions to repurchase Skintific products. A sample of Surabaya City residents who use Skintific products is used in this quantitative investigation. The study involved 100 participants, selected through a purposive sampling method as part of a non-probability sampling approach. Online questionnaires were distributed in order to collect data. Several linear regression analyses were performed using SPSS version 30 software. The results show that the three independent factors, perceived quality, brand trust, and customer experience, all have a positive significant impact on repurchase intention, both simultaneously and individually. These findings show that views of product quality, trust in the brand, and a great customer experience are important factors in increasing consumers' desire to repurchase Skintific products in a highly competitive market