Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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Analysis of Consumer Preference Comparison Toward Sources of Animal Protein: Application of the Theory of Planned Behavior
Get PDFThis study aims to analyze consumer behavior regarding animal-based protein consumption in Indonesia using the Theory of Planned Behavior (TPB). The research focuses on the influence of attitude, subjective norm, perceived behavioral control, and past experience on the intention to consume protein sources such as chicken, fish, eggs, and beef. A quantitative approach was employed using Partial Least Squares-Structural Equation Modeling (PLS-SEM), supported by Multigroup Analysis to examine differences across demographic groups including age, education, income, and region. The results show that all TPB constructs significantly influence consumption intention, with Past Experience emerging as the most dominant predictor. The multigroup analysis revealed a statistically significant difference only in the Subjective Norm → Behavioral Intention path based on regional residence. These findings offer practical insights for food industry stakeholders and policymakers to design more targeted strategies to promote animal protein consumption
The Influence of Celebrity Endorser 'Tasya Farasya' and Big Five Personality on Impulsive Buying in Surabaya (Case Study of Consumers of Somethinc Skincare Products)
Get PDFThe increasing use of celebrity endorsers and personalized marketing in the beauty industry has influenced consumer buying behavior, particularly impulsive buying. This study aims to examine the effect of Celebrity Endorser and Big Five Personality on Impulsive Buying among Somethinc skincare consumers in Surabaya. The research addresses whether these variables influence impulsive buying both simultaneously and partially. A quantitative method with an associative approach was applied. Data were collected through questionnaires distributed to 100 respondents using purposive sampling. The analysis involved validity, reliability, classical assumption tests, multiple linear regression, hypothesis testing (t-test and F-test), and the coefficient of determination (R²). The results show that Celebrity Endorser and Big Five Personality simultaneously have a significant effect on impulsive buying. Partially, Celebrity Endorser and Big Five Personality both have significant effects. These findings highlight the importance of combining external marketing stimuli and internal personality traits in influencing impulsive buying behavior
The Influence of Influencer Marketing, Social Media Marketing, and Campaigns on Fashion Customer Loyalty in the TikTok App (Study on Converse Brand)
Get PDFThe digital age has turned TikTok Shop into a transformative phenomenon in the global e-commerce landscape, particularly in the fashion industry. TikTok Shop creates an immersive and interactive shopping experience by integrating entertainment and shopping in one ecosystem. The platform has seen significant transaction growth in Indonesia, making it one of the fastest-growing e-commerce markets. This research seeks to measure the impact that influencer marketing, promotion on social media, and campaigns on customer devotion in the fashion sector on the TikTok App, with a focus on the Converse brand. The research problem addresses the challenge of maintaining customer loyalty in a competitive digital environment where engagement and sales show alarming trends. This research uses an associative quantitative approach with a survey method using a digital questionnaire distributed through Google Forms. The sample consisted of 200 respondents who are active users of the TikTok application in Cirebon City aged 18-40 years and familiar with the Converse brand. Data collection used technique of purposive sampling, and the analyses were conducted using SPSS within validity, reliability, and the analysis of multivariate linear regression tests. The findings demonstrated that influencer marketing, promotion on social media, and campaigns have a favourable and noteworthy impact on customer devotion. Regression analysis shows that the three factors together affect the loyalty of client by 43.6%, while 56.4% is influenced by other factors outside this study. Therefore, Converse needs to continue developing innovative and interactive digital marketing strategies according to audience preferences in the digital
Peran Green Brand Image dan Green Product dalam Membangun Loyalitas Konsumen Avoskin melalui Green Trust
No full textIncreased consumer awareness of environmental issues has driven a shift in preference and loyalty to environmentally friendly products. This research intends to investigate how green trust acts as a mediating factor in the link between green brand image and green products in relation to customer loyalty, particularly among Avoskin skincare users in Malang City. The methodology applied is quantitative, involving 186 participants chosen via non-probability sampling methods. The analysis of the data was carried out using the Structural Equation Modeling (SEM) technique through SmartPLS 4.0. The outcomes reveal that the green brand image and green product significantly influence both green trust and customer loyalty. Furthermore, it is confirmed that green trust serves as an important mediator in the impact of green brand image and green products on customer loyalty. These results highlight the critical nature of trust and enduring loyalty among environmentally conscious consumers. This research adds value to the establishment of sustainable marketing initiatives within Indonesia's skincare sector
The Influence of Service Quality and Content Marketing on the Purchase Decision in Using the Menggala Express Bus Service on the Surabaya – Malang Route
Get PDFThis research aims to determine the effect of Service Quality and Content Marketing on purchasing decisions in using PO Menggala bus services among users on the Surabaya–Malang route. A quantitative methodology was employed in this study, where data were gathered through questionnaire distribution and subsequently analyzed using the PLS-SEM approach via the SmartPLS application. The research involved 105 participants selected based on purposive sampling criteria. The results indicate that both Service Quality and Content Marketing have a positive and significant influence on purchasing decisions. These findings confirm that excellent service and informative, engaging digital content play a crucial role in shaping consumer preferences toward transportation services. Promotion strategies emphasizing passengers' real-life experiences through social media have proven effective in influencing purchasing decisions for PO Menggala bus services
Transformational Leadership, Compensation, Career Development, & Job Satisfaction: Key Factors in Employee Performance in the F&B Industry
Get PDFThe Food and Beverage (F&B) industry in Indonesia, especially in Bali, is experiencing rapid growth that contributes significantly to the country's Gross Domestic Product (GDP). This study aims to understand the factors that influence employee performance at Makanan Minuman Korporindo, which manages three restaurants in Badung Regency, Bali. This study uses a quantitative approach with Structural Equation Modeling (SEM) through Partial Least Squares (PLS) to analyze data from 160 employees. The results show a significant relationship between transformational leadership, compensation, career development, job satisfaction, and employee performance. Transformational leadership has a positive impact on employee job satisfaction and performance. Likewise, compensation and career development significantly affect job satisfaction. Job satisfaction mediates the relationship between these variables and employee performance and shows a strong indirect effect. This study contributes to the literature by confirming the important role of transformational leadership, adequate compensation, and career development in improving employee satisfaction and performance in the F&B sector. These findings emphasize the importance of creating a supportive work environment to maximize employee potential and organizational success
The Influence of Brand Experience, Brand Satisfaction, and Perceived Quality on Brand Loyalty Toward Bottled Drinking Water Products (AMDK)
Get PDFIn recent years, branding theory has increasingly focused on understanding the relationship between consumers and brands. A brand serves as a symbolic and functional bridge between buyers and sellers, facilitating trust, communication, and emotional connections (Şahin et al., 2011). It plays a key role in influencing consumer purchasing decisions. A brand represents an offering from the seller to the consumer that consistently conveys its character, utility, and assurance of quality (Suntoro & Silintowe, 2020). In this context, "character" refers to the brand's personality or image, "utility" signifies both the practical benefits of the product and its role in the consumer's life, and "assurance of quality" reflects the reliability and trustworthiness of the brand. Consequently, consumers are more likely to make repeated purchases of a particular brand, as they develop trust and confidence in its consistency. This study aims to explore the underlying factors of brand experience, brand satisfaction, and brand loyalty. Brand loyalty, in this case, encompasses emotional attachment, trust, and habitual behavior towards a brand. A quantitative approach is employed to collect data via an online questionnaire. The research uses purposive sampling, which is appropriate as it targets individuals with relevant insights into their experiences and attitudes towards the brand, ensuring that the sample aligns with the study’s objectives. This non-probability sampling method allows for a more focused exploration of consumer-brand relationships, compared to generalizing from a broader population.The focus of branding theory in recent years has been on advancing the relationship between consumers and a brand. A brand serves as a mechanism connecting buyers and sellers (Şahin et al., 2011). It becomes a key factor influencing the purchase of a product. A brand is an offering from the seller to the consumer that consistently provides character, utility, and assurance of product quality (Suntoro & Silintowe, 2020). Consequently, consumers feel confident in making repeated purchases of a particular brand. This study aims, among other objectives, to understand the reasons behind brand experience, brand satisfaction, and brand loyalty. A quantitative approach is used to collect data through an online questionnaire. The method employed in this study is purposive sampling, a type of non-probability sampling, meaning that the sample is selected based on specific characteristics relevant to the research objectives
Ownership Structure on Tax Avoidance with Independent Commissioner as Moderation
Get PDFThis study was conducted to examine the effect of ownership structure on tax avoidance, with independent commissioners as a moderating variable. The research objects are mining companies listed on the Indonesia Stock Exchange (IDX) from 2021 to 2023. The analytical technique used is Multiple Linear Regression. The test results show that institutional ownership has a positive effect on tax avoidance, while family ownership and managerial ownership do not affect tax avoidance. Additionally, the proportion of independent commissioners cannot moderate institutional, family, or managerial ownership concerning tax avoidance
Building Innovative Behavior Through Training, Literacy, and Digital Communication in the General Court of West Kalimantan
Get PDFThis study aims to analyze the effect of training on innovative work behavior with digital literacy and digital communication as mediating variables in general court employees in West Kalimantan. The research method used is a quantitative approach with probability sampling techniques and sample determination using proportional random sampling. Data were collected through questionnaires distributed to 100 respondents. Data analysis used Structural Equation Modeling-Partial Least Square (SEM-PLS) with WarpPLS 7.0 software. The results showed that training had a positive and significant effect on digital literacy and digital communication. Digital literacy and digital communication also had a positive and significant effect on innovative work behavior. However, training did not have a direct effect on innovative work behavior. Digital literacy and digital communication were shown to fully mediate the effect of training on innovative work behavior. These findings emphasize the importance of effective training in improving digital literacy and digital communication of employees, which in turn encourages innovative work behavior in judicial institutions. Practical and theoretical implications are discussed further
The Effect of Work-Life Balance and Workload on Job Satisfaction at the Perumda Tirta Musi Office
Get PDFThis study aims to determine whether work life balance and workload affect job satisfaction at the Perumda Tirta Musi office. Perumda Tirta Musi Palembang is a Regionally-Owned Enterprise managed by the Palembang City Government. This study uses primary data by distributing questionnaires to employees. The population used is 105 respondents where the entire population is used as a sample. The analysis technique used is multiple linear regression analysis processed using IBM SPSS version 26. The results obtained are Work Life Balance has a positive and significant effect on Job Satisfaction and Workload has a positive and significant effect on Job Satisfaction