Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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Integrated Marketing Communication Candi Gunung Gangsir Pasca Revitalisasi Dalam Meningkatkan Kunjungan Wisatawan
Get PDFUpaya revitalisasi Candi Gunung Gangsir di Desa Gunung Gangsir, Kecamatan Beji, Kabupaten Pasuruan terus dilakukan untuk meningkatkan kunjungan wisatawan pasca penjarahan arca dan ornamen oleh warga lokal dan tentara Jepang pada masa pendudukan. Meskipun memiliki nilai historis dan arkeologis tinggi, situs ini masih minim promosi dan pengembangan pariwisata. Penelitian ini menggunakan pendekatan kualitatif deskriptif melalui observasi, wawancara, dan dokumentasi untuk mengkaji strategi komunikasi pemasaran terpadu (IMC) pasca revitalisasi. Hasil menunjukkan bahwa strategi IMC masih terfragmentasi dan bergantung pada media sosial komunitas seperti Instagram dan Facebook. Meski demikian, candi ini berpotensi besar sebagai wisata edukasi berbasis sejarah, arsitektur kuno, dan budaya lokal. Studi ini menekankan pentingnya kolaborasi antara pemerintah daerah, pengelola situs, dan masyarakat dalam membangun narasi sejarah yang menarik, khususnya bagi generasi muda. Selain memperkuat penelitian sebelumnya mengenai pendekatan partisipatif, penelitian ini juga menyoroti peran IMC berbasis komunitas dalam membangun citra positif situs warisan budaya. Keterbatasan studi ini terletak pada lingkup geografis dan jumlah responden yang terbatas. Penelitian lanjutan disarankan untuk mengevaluasi efektivitas saluran komunikasi tertentu serta memperluas kolaborasi lintas sektor dalam promosi destinasi warisan buday
Implementation of Lumio to Enhance Interactivity in Arabic Language Learning at Tsanawiyah State School 1 Mojokerto
Get PDFThe service activities carried out at MTs Negeri 1 Mojokerto aim to inform teachers arabic language regarding Lumio learning media and help to improve teachers' of arabic language abilities and skills in using technology as a learning medium to create a pleasant learning atmosphere. The service method used is training and mentoring related to making Lumio learning media. Implementation starts with an introduction to Lumio and its features, followed by training and assistance in creating Lumio learning media. As a result of this training and service activity, MTs Negeri 1 Mojokerto teachers of arabic language were able to create sides interspersed with quizzes and were able to implement them by distributing class IDs that had been created according to their respective subjects. Lumio is an interactive learning media based on slides and quizzes that can involve or collaborate with students directly via each student's cellphone or laptop.
 
Business Development Strategy Using SWOT Analysis at Pentol Boska in Sidoarjo Regency
Get PDFStrategy can encourage companies to consider the future to shape it proactively, so it is very important to see market opportunities in a business to grow. The purpose of this study was to determine the business development strategy using SWOT analysis on Pentol Boska in Sidoarjo Regency. The method used in this research is descriptive research with a qualitative approach. Sources of data were taken in this study through interviews, observation, and documentation. From this study, it resulted in the SWOT analysis quadrant in the IFAS matrix resulted in a higher strength score value (strength) than a lower weakness score value. Meanwhile, the EFAS matrix produces a higher score value of opportunities (opportunities) than a lower score value of threats (threats), so the SWOT diagram is in quadrant 1 with a score of 1.64 > 0.71. This situation is a favorable opportunity for the Pentol Boska business, where the strategy used supports an aggressive strategy for various opportunities and strengths that have been identified.
 
Implementation of Business Model Canvas (BMC) in Supporting Digital Marketing in SKINBEAUTE Products after the Opening of Tiktok Shop
Get PDFThis research was conducted to find out and analyze the implementation of the Business Model Canvas (BMC) in supporting digital marketing in SKINBEAUTE products after the opening of the TikTok Shop. This research is qualitative research with a descriptive approach. The sample withdrawal technique used is the purposive sampling technique. Data was collected by conducting observations, interviews, and documentation. The results of this study show that (1) SKINBEAUTE is expected to evaluate previous operational performance to determine new strategies in the future through assessments from owners, employees, and consumers; (2) In mapping SKINBEAUTE's business conditions, there is a need for updates or improvements in several elements such as channels, key activities, key resources, key partnerships, and cost structures
The Influence of Empowerment and Transformational Leadership on Member Welfare with Farmers Group Performance as a Mediation Variable (Case Study in Ampar Adhum Farmers Group)
Get PDFDKI Jakarta faces the issue of low productivity in the agricultural sector, contributing only 0.49% to the regional economy and relying on food supplies from other regions up to 98% (BPS, 2021). The Ampar Adhum Farmer Group conducts integrated hydroponic farming activities in Cipinang Besar Utara, Jatinegara District, Jakarta, as an alternative food producer with a productivity rate of 70 kg/day. Since 2018, this farmer group has implemented an empowerment program aimed at improving the welfare of its members. This study aims to analyze the influence of empowerment and transformational leadership on the welfare of the Ampar Adhum Farmer Group members with performance as a mediating variable. The data analysis method used is Structural Equation Modelling (SEM) based on a Likert scale questionnaire distributed to all group members. Out of a total of 110 members, 54 were sampled for the study. The results indicate that empowerment does not significantly affect members' welfare, while transformational leadership has a significant impact. Furthermore, performance does not significantly mediate the effect of empowerment and transformational leadership on members' welfare
The Effect of Leverage, Financial Distress, and Transfer Pricing on Tax Avoidance (Empirical Study on Energy Sector Manufacturing Companies Listed on the Indonesia Stock Exchange for the 2018–2022 Period)
Get PDFThis research explores how leverage, financial distress, and transfer pricing influence tax avoidance within energy sector manufacturing firms listed on the Indonesia Stock Exchange (IDX) during the period from 2018 to 2022. The energy sector in Indonesia is particularly relevant due to its significant role in the national economy, characterized by complex regulatory environments, high capital requirements, and tax incentives that may encourage aggressive tax avoidance strategies. The study applies multiple linear regression analysis to assess the impact of these independent variables on tax avoidance. It controls for potential confounding factors such as firm size, profitability, and ownership structure to ensure the robustness of the results. The findings reveal that leverage has a significant impact on tax avoidance, while financial distress and transfer pricing do not demonstrate a notable effect. This study also considers the potential influence of regulatory changes and economic events during the study period, including tax reforms and shifts in government policies that may have affected tax behavior. The results indicate that leverage plays an essential role in shaping tax avoidance strategies, whereas financial distress and transfer pricing do not directly affect tax avoidance behaviors in the context of energy sector companies during the specified period. This research emphasizes the critical role of leverage in influencing tax avoidance practices and highlights the unique characteristics of the Indonesian energy sector that shape corporate tax behaviors
The Influence of Fashion Involvement, Hedonic Consumption, and Shopping Lifestyle on Generation Z Consumer Preferences Through Hedonic Shopping Motivation (A Study on Inzia Scarf Hijab Resellers in Kediri)
Get PDFThis study aims to analyze the influence of Fashion Involvement, Hedonic Consumption and Shopping Lifestyle on the preferences of Generation Z consumers, with Hedonic Shopping Motivation as an intervening variable. The focus of this research is on Inzia Scarf resellers in Kediri City. This type of research is associative, employing a quantitative approach and using closed-ended questionnaires as the data collection technique. The respondents involved are 150 Generation Z consumers/resellers who actively shop for Inzia Scarf. Based on data analysis techniques including validity tests, reliability tests, bootstrapping tests, goodness-of-fit tests and hypothesis testing using path analysis, the data were processed using Structural Equation Modeling (SEM) with SmartPLS (Partial Least Square). The results indicate that Fashion Involvement and Hedonic Consumption do not significantly affect Consumer Preferences, while Shopping Lifestyle and Hedonic Shopping Motivation have a significant impact on Consumer Preferences. Furthermore, Hedonic Shopping Motivation mediates the influence of Fashion Involvement, Hedonic Consumption, and Shopping Lifestyle on Consumer Preferences. The variable that most significantly affects Consumer Preferences is Hedonic Shopping Motivation, followed by Shopping Lifestyle, then Fashion Involvement and Hedonic Consumption. This study provides theoretical implications by enriching the understanding of consumer behavior and market segmentation, as well as practical implications for companies in enhancing marketing strategies, product development, and shopping experiences following Generation Z preferences
The Effect of Flash Sale And Free Shipping on Impulsive Buying through Positive Emotions as Intervening Variables (Case Study of Shopee Application Users in Surabaya Area)
Get PDFThis research aims to determine and analyze the effect of flash sales and free shipping on impulsive purchases through positive emotions as an intervening variable among Shopee application users in the Surabaya area. This research uses quantitative research, with the research method used being a questionnaire distributed online using non-probability sampling. The results of this research on the first hypothesis (flash sales on positive emotional variables) and the sixth hypothesis (flash sales on impulsive purchases through positive emotions) have no effect, while the results from the second to seventh hypotheses have an effect. Flash sales and free shipping can be more effective tools in enhancing the shopping experience, ultimately contributing to consumers' impulsive purchasing behavior. This research also shows that marketing strategies that rely solely on flash sales should be considered carefully, because although effective in triggering impulse purchases, they do not always create a strong emotional impact on consumers
Analyzing Gen Z's Interest in Paying Zakat on Digital Platforms
Get PDFThe rise of digital wallets in society, especially the millennial generation, has driven the concept of a cashless society where individuals use online transaction activities instead of physical cash for financial transactions. Gen Z has the potential to contribute to expanding Zakat acquisitions in Indonesia with online payments. This convenience can influence Gen Z's interest in paying zakat via digital platforms. The research method used is a quantitative method with a survey approach, with multiple linear regression analysis techniques. This research uses a purposive sampling technique with primary data originating from questionnaires distributed to the respondents' criteria in the research. The research results show that the image of the institution (X1) and convenience (X3) influence the interest in paying zakat through digital zakat among Gen Z in Gresik Regency. Zakat literacy (X2) does not influence interest in paying zakat via digital zakat among Gen Z in the Gresik Regency
The Influence of Digital Marketing, Brand Awareness, and Product Quality on Purchase Decisions for Somethinc Skincare Products
Get PDFThis study aims to analyze the influence of digital marketing, brand awareness, and product quality on purchasing decisions for Somethinc skincare products. The research participants consisted of Somethinc product users in Surakarta, with a sample size of 179 respondents. A quantitative approach was employed, and data were collected through an online survey using Google Forms. The sample size was determined based on a power analysis to ensure statistical adequacy for capturing a diverse range of opinions and behaviors. Efforts were made to mitigate potential bias introduced by the online survey method, such as ensuring a demographic variety among respondents to reflect different consumer segments. Data analysis was conducted using SmartPLS 3.0 software, with hypothesis testing performed using the Partial Least Squares (PLS) method in two stages: evaluating the outer model and assessing the inner model. The online survey was carefully designed with questions to capture detailed insights into the respondents' perceptions of digital marketing, brand awareness, and product quality. Sample questions included [insert examples], which were specifically crafted to explore these factors comprehensively. The results indicate that digital marketing, brand awareness, and product quality have a positive and significant impact on purchasing decisions for Somethinc skincare products