Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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Behavioral Finance Factors and Investment Decisions in Retail: a Moderation Analysis Across Demographic Segments
Get PDFYoung retail investors in the Indonesian capital market often face challenges due to various behavioral finance biases that can negatively impact their investment decisions. This study aims to examine the impact of herding, overconfidence, mental accounting, loss aversion, and bias on the investment decisions of novice retail investors, focusing on the moderating role of demographic factors such as generation, gender, education, and income. Using a quantitative design, data were collected through a structured questionnaire from 254 retail investors, with 246 valid responses analyzed through a regression-based method and moderation analysis using Hayes' PROCESS macro for SPSS. The results indicate that all behavioral finance factors negatively impact investment decisions, with demographic variables significantly moderating this impact. The findings suggest that tailored financial education and advisory services can help young novice investors make more informed and rational investment choices, thereby improving their financial well-being and market participation. The limitations of this study lie in its focus on a specific demographic in Indonesia, while its novelty includes a detailed analysis of the moderating impact of demographics on behavioral finance biases
The Influence of Celebrity Advocacy, Brand Trust, Brand Love, and Brand Respect on Brand Loyalty (Case Study on Uniqlo Brand Customers in Surabaya)
Get PDFThis study aims to examine the influence of celebrity advocacy, brand trust, brand love, and brand respect on brand loyalty. This research uses quantitative research methods. The sampling technique is a sampling technique of 5% of the existing population. The sample used was 105 customers of Brand Uniqlo Indonesia in Surabaya City with an age range of 20-24 years. Data collection was obtained from distributing questionnaires and analyzed by software SmartPLS 4.0 version. Based on the research results, it shows that celebrity advocacy has a significant effect on brand loyalty, brand trust has a significant effect on brand loyalty, brand love has a significant effect on brand loyalty, and brand respect has a significant effect on brand loyalty, brand trust has a significant effect on brand loyalty
The Effect of Work-Life Balance and Spiritual Intelligence on Organizational Citizenship Behavior Mediated by Organizational Commitment
Get PDFThis study investigates the influence of work-life balance (WLB) and spiritual intelligence on organizational citizenship behavior (OCB), with organizational commitment as a mediating factor, in the context of Islamic banking. The competitive nature of the banking industry, particularly for Islamic banks, requires effective human resource management to enhance organizational performance and employee contributions beyond formal roles. Employees' ability to balance professional and personal lives and their spiritual intelligence are critical factors in fostering positive organizational behaviors. Using a purposive sampling technique, 139 married employees with more than one year of service. This criterion was chosen to ensure the respondents had sufficient experience and personal stability to reflect the dynamics of WLB and organizational commitment. The results reveal significant positive relationships between WLB, spiritual intelligence, and OCB, both directly and mediated by organizational commitment. These findings offer valuable insights for human resource management in Islamic banking to strengthen employee engagement and organizational effectiveness
Hexagon Fraud Theory Analysis on Financial Statement Fraud
Get PDFThe purpose of this study is to investigate the effect of Hexagon Fraud Theory (financial stability, external pressure, financial targets, nature of the industry, ineffective supervision, external auditor quality, auditor turnover, director turnover, arrogance, and state-owned enterprises) on financial statement fraud. The research sample consisted of 15 construction companies listed on the Indonesia Stock Exchange during the period 2018-2022. This study uses multiple regression analysis to test the research hypothesis. The results show that external pressure, financial targets, the nature of the industry, external auditor quality, auditor turnover, director turnover, and arrogance affect financial statement fraud
Analysis of Success Factors for One Single ERP (Enterprise Resource Planning) Implementation (Case Study of Soe Holding)
Get PDFThis research examines the implementation of One Single ERP system in SOE Holding, which previously faced challenges in consolidating data from three State-Owned Enterprises (SOEs) with different ERP systems. This research uses the ADKAR framework (Awareness, Desire, Knowledge, Ability, Reinforcement) to manage organizational change, overcome cultural and business process differences, and minimize resistance. The result of this research is that Employee Readiness requires a large allocation of effort to improve employee readiness through training, mentoring, and reinforcement. Top Management Support is also important to ensure strategic support and policies are aligned with transformation goals. Not all factors have an equal influence on successful implementation. With limited resources, Holding needs to prioritize the most influential factors, such as Employee Readiness and Top Management Support, so that efforts can be focused effectively and increase the chances of success. This approach accelerates the ERP implementation process while minimizing risks so that digital transformation goals can be achieved more quickly and efficiently
Is Truly Trustworthiness of Celebrity Endorsement Effect on Online Purchase Intention: A Study on Online Travel Agency Customers
Get PDFThis study aims to analyze whether the trustworthiness of celebrities used in endorsements affects online purchase intentions at Online Travel Agencies. In today's digital era, the use of celebrities as endorsers is a common marketing strategy, but its effectiveness in the context of Online Travel Agencies still needs to be studied more deeply. This study empirically examines the effect of celebrity trustworthiness on purchase intentions through an Online Travel Agency, taking into account other factors such as information usefulness, information adoption, attractiveness, and expertise. The research methodology uses quantitative, this study collects data from online travel agency customers through surveys with questionnaires distributed online to consumers who have used or plan to buy Online Travel Agency products. Data analysis was carried out using Smart PLS (PLS-SEM) to test the research hypothesis. The results of the study are expected to provide valuable insights for Online Travel Agency marketers in designing effective endorsement strategies, as well as contribute to the development of marketing theory related to celebrity endorsement and consumer behavior in the context of e-commerce, especially the travel industry
Online Impulse Buying: The Application of Srimulus-Organism-Response Model
Get PDFThis study investigates the application of the Stimulus-Organism-Response (S-O-R) model to understand how social media marketing influences online impulse buying among Generation Z fashion consumers. Social media marketing activities, including interaction, entertainment, trendiness, word-of-mouth, and personalization, are considered as the stimulus, while impulse buying intention is the dependent variable. Brand resonance and emotional response serve as mediators and social network proneness acts as a moderator. Data was collected through online questionnaires to ensure reliability and consistency. The analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS, which validated the measurement and structural relationships. The results reveal that while social media marketing activities influence emotional responses and brand resonance, these factors alone do not directly drive impulse buying. Instead, emotional responses, particularly positive emotions, have a stronger impact on impulse buying intentions. Social network proneness also plays a role in making consumers more responsive to recommendations, though it does not mediate the relationship between marketing activities and purchase intentions. The study highlights the complexity of online impulse buying behavior, with emotional and situational factors being crucial drivers. Limitations include a sample focused on a specific demographic in the fashion industry, which may affect generalizability. Future research should explore generational differences, psychological motivations, and the impact of technology and visual content, as well as investigate other moderators influencing impulse buying behavior
Strategy of Drought Disaster Mitigation in North Central Timor District, East Nusa Tenggara Province, Indonesia
Get PDFDrought is a natural disaster that threatens and disrupts people's lives, where the demand for water remains constant or even increases, while groundwater reserves decrease, leading to insufficient water availability for daily needs. To formulate an effective drought disaster mitigation strategy, an analysis of the drought disaster risk level must first be conducted. Mapping disaster risk areas plays a crucial role in supporting effective decision-making for disaster management. In line with the research objectives, the paradigm of disaster risk, disaster mitigation, and drought-related theories can be synthesized into several indicators for determining drought disaster risk levels. As the dry season progresses, North Central Timor Regency experiences severe drought, resulting in water availability falling far below the required levels for domestic use, agriculture, the economy, and the environment. Residents are forced to purchase water tanks to irrigate their drying rice fields and buy drum water daily to meet their household needs. This study employs both qualitative and quantitative research methods. The disaster risk level is formulated using Delphi analysis and the Analytical Hierarchy Process (AHP), while the identification of drought disaster mitigation strategies is conducted through descriptive analysis
Business Sustainability Based on Digital Marketing, Entrepreneurial Passion, and Self-Efficacy in MSMEs as Cooperative Members
Get PDFMany micro, small, and medium enterprises (MSMEs) remain conventional, hindering their business sustainability. A key strategy to achieve sustainability is digital marketing, which helps MSMEs adapt to digital transformation. Alongside this, entrepreneurial passion and self-efficacy are essential in improving competitiveness and performance. However, studies that examine the combined influence of digital marketing, entrepreneurial passion, and self-efficacy on MSMEs' sustainability—especially among cooperative members—are still limited. This study analyzes their influence on MSMEs in Cisarua and Cijeruk districts, Bogor Regency, using a quantitative approach with census sampling of 62 cooperative-member MSMEs. Data were analyzed using multiple linear regression with SPSS 19. The results show that digital marketing, entrepreneurial passion, and self-efficacy each significantly influence business sustainability, both partially and simultaneously. These findings offer insights for researchers, policymakers, and MSME actors, and encourage further studies across various sectors
Compensation and Rewards on Job Satisfaction of Generation Z Employees in Bekasi
Get PDFThe role of human resources is crucial in the operation of a company. Therefore, companies must enhance employee productivity by providing compensation and rewards for the work they have done. It is expected that if these two points are fulfilled, employee job satisfaction will be achieved. Conversely, if companies neglect these aspects, potential problems may arise within the organization. Our objective is to determine whether compensation and rewards have an impact on job satisfaction among Generation Z employees in Bekasi. This study employs a quantitative method with an explanatory approach. The explanatory approach is chosen to explain how job satisfaction programs can influence organizational sustainability. The data collection technique uses Probability Sampling. The data collection instrument is a questionnaire that serves as the source of primary data, involving 134 respondents in this study. The research data is analyzed using statistical techniques with linear regression to test the effect of variables. This study employs SPSS 29.0 as the statistical testing tool with a total of 20 questionnaire items. The results of this study indicate that the compensation variable (X1) has a direct effect of 0.276 or 27.6% on employee job satisfaction (Y). Meanwhile, the rewards variable (X2) has a direct effect of 0.481 or 48.1% on employee job satisfaction (Y), showing that rewards have a more dominant influence compared to compensation in affecting job satisfaction. The compensation variable (X1) with Sig. = 0.005 on employee job satisfaction (Y) is less than 0.05, which means that the influence of compensation on job satisfaction is statistically significant. Similarly, the rewards variable (X2) with Sig. < 0.001 on employee job satisfaction (Y) is also less than 0.05, indicating that the influence of rewards on job satisfaction is statistically significant. The conclusion from the above explanation is that both compensation (X1) and rewards (X2) have a significant impact on job satisfaction (Y). Rewards have a greater influence (48.1%) compared to compensation (27.6%). There is no multicollinearity issue between the independent variables, making the regression results valid