Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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The Effect of Product Quality, Price Perception, and Promotion on Consumer Purchase Decisions for Cleo Brand 550 Ml Packaging Mineral Water
Get PDFThis study aims to analyze the influence of product quality, price perception, and promotion on consumer decisions in purchasing 550 ml of Cleo brand mineral water. In an era of tight competition in the bottled drinking water industry, understanding the factors that influence purchasing decisions is crucial for companies to maintain and increase market share. This study uses a quantitative approach with a survey method by distributing questionnaires to 100 respondents who are active consumers of the Cleo brand. The data analysis technique used is multiple linear regression. The results of the study indicate that product quality, price perception, and promotion simultaneously have a significant effect on consumer purchasing decisions. Partially, product quality and price perception have a positive and significant effect, while promotion shows a lower but still significant effect. These findings provide important implications for Cleo's marketing strategy, especially in maintaining quality and setting prices that are in accordance with consumer value perceptions
The Impact of Work-Life Balance and Work Stress on Turnover Intention in Millennial Generation
Get PDFThis study reveals that the influence of work-life balance and Job Stress on Turnover Intention among the millennial generation Study on millennial generation workers in Kuningan district, which has a significant influence on the level of turnover intention in millennial generation workers. High levels of stress in the workplace have been shown to contribute to an increase in employee intention to resign, factors such as heavy work pressure, a less supportive work environment, and high job demands are the main triggers for increased stress, which in turn encourages employees to look for other job alternatives. This research uses quantitative methods. The research population used was millennial generation workers in Kuningan Regency. The purposive sampling technique was used to determine a sample of 127 respondents who work in manufacturing companies in brass district. Using Google Forms, data was collected from millennial workers in Kuningan Regency aged between 25 and 40 years. The results showed that there was a significant influence between Based on the results of the F test, a significance value of 0.000 (α < 0.05) was obtained. So it can be concluded that the variables Impact work life balance (X1) and Work Stress (X2) simultaneously have a significant effect on the Turnover Intention (Y) variable.Abstrak
Penelitian ini mengungkapkan bahwa pengaruh work-life balance dan Stres Kerja terhadap Turnover Intention pada generasi milenial Studi pada pekerja generasi milenial di kabupaten Kuningan, yang memiliki pengaruh yang signifikan terhadap tingkat turnover intention pada pekerja generasi milenial. Tingginya tingkat stres di tempat kerja terbukti memberikan kontribusi terhadap peningkatan niat karyawan untuk mengundurkan diri, faktor-faktor seperti tekanan kerja yang berat, lingkungan kerja yang kurang mendukung, dan tuntutan pekerjaan yang tinggi menjadi pemicu utama meningkatnya stres yang pada akhirnya mendorong karyawan untuk mencari alternatif pekerjaan lain. Penelitian ini menggunakan metode kuantitatif. Populasi penelitian yang digunakan adalah pekerja generasi milenial di Kabupaten Kuningan. Teknik purposive sampling digunakan untuk menentukan sampel sebanyak 127 responden yang bekerja di perusahaan manufaktur di Kabupaten Kuningan. Dengan menggunakan Google Forms, data dikumpulkan dari pekerja generasi milenial di Kabupaten Kuningan yang berusia antara 25 dan 40 tahun. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara Berdasarkan hasil uji F diperoleh nilai signifikansi sebesar 0,000 (α < 0,05). Sehingga dapat disimpulkan bahwa variabel Dampak work life balance (X1) dan Stres Kerja (X2) secara simultan berpengaruh signifikan terhadap variabel Turnover Intention (Y)
A Study of Determining Factors Influencing the Intention of Cryptocurrency Investors Using UTAUT 2 Approach
Get PDFIn the past few years, the Indonesian cryptocurrency market has experienced significant growth, reflecting the country's increasing popularity and adoption of cryptocurrencies. This study aims to identify the factors that influence consumer behavior in adopting cryptocurrency technology, utilizing the unified theory of acceptance and use of Technology (UTAUT 2) model as the theoretical framework. This study proposes the utilization of UTAUT 2 due to its robustness and enhanced explanatory capability compared to the original UTAUT model. The UTAUT 2 model is expanded by incorporating perceived risk. This study involved 248 respondents who are cryptocurrency users from the Indonesian cryptocurrency community on the Facebook and Telegram platforms. The sampling method used was purposive sampling by distributing questionnaires using online forms and Google Forms.“The data were analyzed using two methods,“descriptive statistical analysis and SEM (Structural Equation Modeling).”The research findings indicate that several variables such as price value, social influence, hedonic motivation, performance expectancy, effort expectancy, and facilitating conditions have a positive and significant influence on BI (Behavioral Intention).”Additionally, the perceived risk variable has a negative and significant influence on behavioral intention
Brand Love Mediates Fashion Innovativeness, Perceived Quality, Value for Money, and Word of Mouth Effects
Get PDF(1) Fashion innovation continues to develop, so value for money becomes important. Fashion brands that offer high quality products at competitive prices find it easier to attract consumers and win market competition. The revised text is as follows: (2) The formulation of the research problem is to examine whether Fashion Innovativeness, Perceived Quality, Value for Money, and Word of Mouth have an influence on Brand Love and Brand Loyalty, and to analyze whether Brand Love serves as a mediating factor in the relationship between these variables and Brand Loyalty. (3) The purpose of this research is to determine the impact of Fashion Innovativeness, Perceived Quality, Value for Money, and Word of Mouth on Brand Love and Brand Loyalty, as well as to evaluate the mediating role of Brand Love in influencing Brand Loyalty. (4) This research was conducted in the city Denpasar with a total of 150 respondents, data collection was carried out through questionnaires and analyzed using SEM for mediation tests. (5) The research reveals that Fashion Innovativeness and Value for Money have limited impact on Brand Love and Brand Loyalty, with the latter showing a negative effect. Conversely, Perceived Quality significantly influences both Brand Love and Brand Loyalty, while Word of Mouth strengthens Brand Love but does not directly impact Brand Loyalty. Brand Love mediates the effects of Perceived Quality and Word of Mouth on Brand Loyalty, highlighting its importance as an emotional driver of loyalty. These findings suggest that businesses should focus on improving Perceived Quality and fostering positive Word of Mouth to build strong emotional connections with customers, ultimately enhancing Brand Loyalty. Efforts toward Fashion Innovativeness and Value for Money should align with strategies that prioritize customer perceptions of quality and satisfaction.
 
Building Consumer Satisfaction of Poci Tea through Price Compatibility, Feeling and a Brand That is Easy to Remember
Get PDFCompetition in the beverage industry is getting tighter, especially in tea drinks. One of the popular teas often included in the ranks of the top brand index is poci tea. However, there is a decrease in the tea percentage, indicating a decline in consumer satisfaction. This research aims to assess the impact of price variables on consumer satisfaction, mediated by product and brand image intervening variables. The study was conducted in Cirebon in July and August 2024. The type of research is descriptive quantitative. Based on the loading factor figure considered representative at 0.6, the sample size was determined at 114 poci tea respondents taken by accidental sampling. Data analysis is conducted using SEM (Structural Equation Modeling). The findings indicate no direct impact from price (X) on consumer satisfaction(Y3). Price (X) has a significant effect on the product variable (Y1) with a probability of 0.023, product (Y1) has a significant impact on the brand image variable (Y2) with a probability of 0.012, brand image (Y2) has a significant effect on consumer satisfaction variable (Y3) with a probability of 0.044. Moreover, price indirectly affects consumer satisfaction through product and brand image variables with a probability of 0.047
The Role of Employee Engagement in Mediating Perceived Organizational Support and Job Satisfaction on Employee Performance at PT Krakatau Bandar Samudera
Get PDFEmployee performance is the key to success for a company. However, in this phenomenon, there are several reasons why employee performance has not reached the target expected by the company. This study aims to analyze the role of employee engagement that mediates perceived organizational support and job satisfaction on employee performance at PT Krakatau Bandar Samudera. This study adopted a quantitative method with a population of 442 employees of PT Krakatau Bandar Samudera, and 82 employees as samples using proportional random sampling techniques. This data was collected through a questionnaire using a Likert scale and analyzed using Smart PLS 4.10. The results of the study from the measurement of t-statistics of the relationship between variables in this model structure showed that perceived organizational support had a negative effect of -46.25, while job satisfaction had a positive and significant impact on employee performance of 4.606. In addition, perceived organizational support had a positive and significant impact on employee engagement of 1.708. However, there was no effect of perceived organizational support on employee performance through employee engagement of 2.743
Analysis in Economics: Peer to Peer Lending as an Inflation Indicator
Get PDFThis study analyzes the relationship between peer-to-peer landing and inflation. Peer-to-peer lending is a means of public lending and inflation is an economic indicator that shows price changes. The method used is vector autoregressive which can explain the two-way relationship of two variables and seasonal aspects in time series data. The results of this study are that the two variables influence each other and there is an influence of the time aspect in the time series data
The Influence of Return on Assets, Current Ratio, Debt to Equity Ratio, and Total Asset Turnover on Tax Avoidance
Get PDFThis study examines the connection between financial performance metrics, specifically Return on Assets (ROA), Current Ratio (CR), Debt to Equity Ratio (DER), and Total Asset Turnover (TAT), and tax avoidance behavior among companies listed on the Indonesia Stock Exchange. Using a quantitative analysis approach, the results indicate a significant positive correlation between ROA and tax avoidance, suggesting that more profitable companies are more likely to adopt tax avoidance strategies. On the other hand, the CR is found to have a negative correlation with tax avoidance, implying that firms with stronger liquidity are less inclined to engage in aggressive tax strategies, possibly to preserve their reputation. While DER and TAT do not exhibit a significant impact on tax avoidance, the study underscores the need to consider a broader perspective when examining corporate tax practices. Future research could benefit from exploring qualitative factors that might influence tax avoidance behavior
The Influence of Digitalization of the Tax System, Social Media, and Hedonism Culture on Tax Compliance
Get PDFThis study examines the influence of digitalization of the tax system, use of social media, and hedonism culture on tax compliance of Generation Z in Indonesia. Generation Z, born between 1996 and 2013, is a generation that grew up with technology and has unique characteristics. A quantitative approach was used by distributing questionnaires to 160 individual taxpayers of Generation Z who have NPWP. Multiple linear regression analysis with IBM SPSS 25 was used to analyze the data. The results showed that digitalization of the tax system positively impacts tax compliance. Ease of access and transparency encourage taxpayers to be more compliant. The use of social media also contributes to increasing tax compliance. Social media is a means of tax information and education, creating awareness about the importance of paying taxes. However, the hedonism culture inherent in Generation Z can be a barrier. The tendency to prioritize pleasure can reduce the motivation to pay taxes
The Role of Transformational Leadership, Organizational Identification, Employee Voice, Psychological Capital, and Innovation Climate in Shaping Innovative Work Behavior in Public Sector Employees
Get PDFIn the face of rapid global changes and increasing social complexity, public sector organizations are required to continuously innovate to enhance service quality. This study aims to explore the influence of transformational leadership on innovative work behavior in the public sector, considering the mediating roles of organizational identification, employee voice, and psychological capital, as well as the moderating role of innovation climate. Data were collected through an online questionnaire completed by 319 civil servants at the Secretariat General of a ministry responsible for managing state finances. Following data screening and cleansing, 313 valid responses were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the SmartPLS 4.0 application. The results indicate that transformational leadership does not have a significant direct effect on innovative work behavior. However, a significant positive influence is observed through the mediation of employee voice and psychological capital. Furthermore, the influence of transformational leadership on innovative work behavior becomes stronger when employees work in a high innovation climate. This study provides theoretical and empirical insights into human resource management, particularly in understanding the determinants of innovative work behavior to support the development of innovative and high-quality public services