Rumah Jurnal Institut Pesantren KH. Abdul Chalim
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The Influence of Digital Marketing and Product Variations on Purchasing Decisions Moderated by Packaging on Lifebuoy Soap Moderated by Packaging on Lifebuoy Soap
No full textThe development of technology today makes consumers utilize technology to fulfill their daily lives. Some consumers use information technology facilities to fulfill the information they need, one of which is the use of the Internet. Technological advances from the internet have led to changes in consumer lifestyles. A total of 99 respondents were included in the quantitative research model employed for this study. SmartPLS data processing software was used to process the research, and a Google Form was used to collect the data. Purposive sampling is used with non-probability sampling in the sampling procedure. SmartPLS analysis is carried out in three stages, namely Outer Model Analysis (Validity Test, Discriminant Validity, and Reliability Test), Inner Model Analysis (R-Square), and Hypothesis Testing. The hypothesis test results show that the t-statistic value of 0.478 is greater than the T table 0.195 and the P-value value is 0.633 so the first hypothesis states that digital marketing on Lifebuoy soap is rejected. The hypothesis test results show that the t-statistic value of 0.877 is greater than the Ttable 0.195 and the P-values are 0.381 so the second hypothesis which states that digital marketing on Lifebuoy soap is rejected. The hypothesis test results show that the t-statistic value of 0.393 is greater than the Ttable 0.195 and the P-values are 0.694 so the third hypothesis which states that digital marketing moderated by packaging on Lifebuoy soap is rejected. The hypothesis test results show that the t-statistic value of 0.083 is greater than the Ttable 0.195 and the P-value is 0.934 so the third hypothesis which states that product variations moderated by the packaging on Lifebouy soap are rejected
Analysis of the Impact of Interest Rate, Exchange Rate, Money Supply, and Forex Reserve on Inflation in Indonesia, Malaysia, Philippines, China, and Australia
No full textThis research aims to analyze whether the Interest Rate, Exchange Rate, Money Supply, and Foreign Reserves influence inflation in Asian countries and Australia over 10 years. In this research, researchers have determined the dependent variable is Inflation which will be tested with 4 Independent Variables, namely Interest Rate, Exchange Rate, Money Supply, and Foreign Reserve from Indonesia, Malaysia, the Philippines, RR China, and Australia. The data in this research is secondary data obtained from the World Bank, SEKI, and Central Bank websites, namely Bank Indonesia, Bank Negara Malaysia, Bangko Sentral ng Pilipinas, People Bank of China, and Reserve Bank of Australia for the period 2013 - 2022. This research was tested using the panel data regression method with the best model being the Random Effect Model. The results of this research are that overall, Interest Rate, Exchange Rate, Money Supply, and Foreign Reserves affect inflation. When viewed individually using the LSDV (Least Square Dummy Variable) method, it is found that in Indonesia, the Interest Rate and Money Supply have an influence on inflation, but the Exchange Rate and Foreign Reserves have no influence on inflation. In Malaysia, Interest Rate, Exchange Rate, and Foreign Reserve influence inflation, but Money Supply does not influence inflation. In the Philippines and RR China, Interest Rate, Exchange Rate, Money Supply, and Foreign Reserves do not influence inflation. In Australia, Money Supply and Foreign Reserves influence inflation, but the Interest Rate and Exchange Rate do not influence inflation
Perception of Ease, Risk, and Benefits in Online Loans: A Study in Lower Middle Communities
Get PDFTechnological advancements have provided easier and faster access to financial services, including through online lending applications, which can have significant implications for individual finances and household economic stability. As such, there is an urgent need to explore how their perceptions of the ease, risks and benefits of using online lending applications may influence their financial behavior. The purpose of this study is to gain a deeper understanding of the factors that influence the perceptions of the lower middle class towards online loan applications and also to provide a solid foundation for public policy designers and financial service providers. This research makes use of descriptive quantitative methods. In this study, a questionnaire-based interview serves as the research tool. One hundred participants were selected at random from the pool of potential respondents. Multiple linear regression is the data analysis tool employed in this research. According to the findings, individuals' perceptions of the ease and advantages of using online lending services (pinjol) significantly impact their behavior, whereas the impact of perceived risk is not statistically significant.Technological advancements have provided easier and faster access to financial services, including through online lending applications, which can have significant implications for individual finances and household economic stability. As such, there is an urgent need to explore how their perceptions of the ease, risks, and benefits of using online lending applications may influence their financial behavior. The purpose of this study is to gain a deeper understanding of the factors that influence the perceptions of the lower middle class towards online loan applications and also to provide a solid foundation for public policy designers and financial service providers. This research makes use of descriptive quantitative methods. In this study, a questionnaire-based interview served as the research tool. One hundred participants were selected at random from the pool of potential respondents. Multiple linear regression is the data analysis tool employed in this research. According to the findings, individuals' perception of the ease and advantages of using online lending services (pinjol) significantly impacts their behavior, whereas the impact of perceived risk is not statistically significant
Development of Kaja-Kelod Agro-Tourism on an Eco-Friendly Base in Buleleng Regency
Get PDFBali often ought to face difficult choices, whether developing tourism at the expense of agriculture and the environment or maintaining agriculture and the environment on the limited tourism development. To the goals of SDGs 2030, development must always be oriented towards a balance between economic development, social improvement, and environmental preservation, the best resolution is rather developing the tourism sector without degrading agriculture and the environment. One of these efforts is the kaja-kelod agro-tourism path in the Buleleng Regency. The concept was an integrating route of agricultural tourism destinations with cultivation characteristics in mountain areas (kaja), continuing cultivation in moderate plains, and continuing cultivation in lowlands, until ending in coastal and marine cultivation areas (kelod). The aims of this study: (1) to map the agricultural potential of the farming community in each kaja-kelod agro-tourism destination; (2) to analyze biophysical and socioeconomic characteristics to support farming enhancement in each destination; and (3) to formulate the development model for kaja-kelod agro-tourism. The methods were used surveys and FGD. Tabulation of data, descriptive statistical analysis, and narration were used in generating the findings. Kaja-kelod agro-tourism included four destinations, those were Pancasari village for the object of eco-friendly cultivation of strawberries and upland vegetables, and ecotourism Buyan & Tamblingan Lake; Sawan-Sudaji villages for the object of Organic-based Balinese rice farming, Tropical fruits, Metaphysical agriculture, and Traditional music; the object of organic Black Wine agribusiness in the Tangguwisia village; and Gerokgak district for the object of integrated marine culture tourism, grouper-snapper-milkfish hatcheries and rearing fishes in sea cages. Applied Kaja-Kelod agro-tourism is for good association among agricultural activities, environmental concerns, and human interests through practical cultivation and ranching as well as Subak, Desa Adat, and coastal communities involvement. Organic resources amalgamation (natural or artificial) should be applied in the cultivation, due to enriching biodiversity and eco-friendly agriculture. Implementation to achieve rationality in utilizing land, coastal, and marine resources should be harmonious with the values in tradition, religion, aspiration, and culture of the local communities. The setting up of kaja-kelod agro-tourism management should follow community-based tourism
Analaysis of Waste in Improving Sustainability Manufacturing for Springbed Production at CV Indohome
No full textThe increase in the Purchasing Managers Index of Indonesia, is driven by the high domestic demand as well as the increase in production activity. CV IndoHome is engaged in springbed manufacturing, serving customers business-to-customer. This results in product specifications that are diverse and tailored to individual requirements. So indicates the production process is potentially wasted. The objective of this research is to identify critical waste using the Waste Assessment Model method, identify the root causes of the occurrence of critical wastes with the Fishbone diagram, and produce alternative recommendations for improvement with Sustainability Manufacturing Value Analysis. The results of the research show that the waste crisis in the production process is Motion, Inventory, and Overproduction. Waste crisis that occurs due to various interrelated things and alternative improvement can be done application of sustainability principles requiring maximization of factory space and resource utilization, empowerment of employees through training, improvement of productivity, and the use of technology
The Role of Gender on Women's Participation in the Labour Force in China: A Comparative Study Between Patriarchal Culture and Modernization
Get PDFThis study aims to explore the influence of gender roles influenced by patriarchal culture and modernization on women's participation in the workforce in China. Using the literature review method, this study critically examines relevant previous studies to identify key factors affecting women's participation in the labor force and their implications for economic and social development in China. The results show that China's deep-rooted patriarchal culture has shaped gender stereotypes and social norms that limit women's role in the public sphere, including in the labor market. However, China's modernization process has driven social and economic transformations that have opened up opportunities for women to participate in the workforce. This research also reveals the disparities between urban and rural areas, as well as differences in education levels that affect women's access to and participation in the labor force. This research contributes to a deeper understanding of the dynamics of gender roles and their influence on women's labor force participation in China. The findings of this study can provide more effective policy recommendations to improve gender equality and empower women in economic and social development in China.Penelitian ini bertujuan untuk mengeksplorasi pengaruh peran gender yang dipengaruhi oleh budaya patriarki dan modernisasi terhadap partisipasi wanita dalam tenaga kerja di Tiongkok. Dengan menggunakan metode literatur review, penelitian ini mengkaji secara kritis berbagai studi terdahulu yang relevan untuk mengidentifikasi faktor-faktor kunci yang mempengaruhi partisipasi wanita dalam tenaga kerja dan implikasinya terhadap pembangunan ekonomi dan sosial di Tiongkok. Hasil penelitian menunjukkan bahwa budaya patriarki yang mengakar di Tiongkok telah membentuk stereotip gender dan norma sosial yang membatasi peran wanita dalam ranah publik, termasuk dalam pasar tenaga kerja. Namun, proses modernisasi yang terjadi di Tiongkok telah mendorong transformasi sosial dan ekonomi yang membuka peluang bagi wanita untuk berpartisipasi dalam tenaga kerja. Penelitian ini juga mengungkapkan adanya kesenjangan antara wilayah perkotaan dan pedesaan, serta perbedaan tingkat pendidikan yang memengaruhi akses dan partisipasi wanita dalam tenaga kerja. Penelitian ini berkontribusi pada pemahaman yang lebih mendalam tentang dinamika peran gender dan pengaruhnya terhadap partisipasi wanita dalam tenaga kerja di Tiongkok. Temuan penelitian ini dapat memberikan rekomendasi kebijakan yang lebih efektif untuk meningkatkan kesetaraan gender dan memberdayakan wanita dalam pembangunan ekonomi dan sosial di Tiongkok
The Influence of Direct Marketing and Brand Ambassador on Repurchase Interest of Tiktok Users in Yogyakarta
Get PDFThis research aims to analyze the influence of direct marketing and Brand Ambassador on the repurchase intentions of TikTok application users in Yogyakarta City. Using a quantitative and associative approach, data was collected through a questionnaire distributed to 100 TikTok users in Yogyakarta. The results of multiple linear regression analysis show that direct marketing and the Ambassador brand have a significant influence on repurchase intentions, both partially and simultaneously. Direct marketing, which involves direct communication between sellers and buyers, has been proven to be effective in increasing willingness to repurchase significantly. Apart from that, choosing the right brand ambassador who is attractive, trustworthy and has relevant skills also has a positive impact on consumers' desire to make repeat purchases. These findings highlight the importance of direct marketing and brand ambassadors in marketing strategies to increase consumer loyalty and repurchase intentions for products or services offered through the TikTok application
The Effect of Implementing Hybrid Work on Work-Life Balance, Job Satisfaction, and Employee Wellbeing
Get PDFThis study aims to analyze the effect of implementing a Hybrid Working Arrangement policy on work-life balance, employee satisfaction, and employee well-being at PT ABC. The methodology used is a quantitative approach, with data collection through a survey distributed to 255 employees of PT ABC. Data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that hybrid working arrangements do not have a significant direct effect on employee well-being. This study also found that there is a direct effect of hybrid working arrangements on well-being through increasing work-life balance and employee satisfaction. These findings provide important insights for the management of PT ABC and other companies in implementing hybrid working policies to improve employee wellbeing
The Influence of Perceptions of Price, Quality of Service, Ease of Use and Consumer Satisfaction on Purchasing Interest Online Shopping
Get PDFThis research aims to determine the factors that influence interest in online shopping by using independent variables such as price perception, service quality, and ease of use, and using predictor variables, namely consumer satisfaction. This research focuses on consumers who shop online from various platforms by distributing questionnaires via social media with a sample of approximately 150 people using a non-probability sampling technique. Data collection methods use observation and literature study. This research used data processing techniques using the Structural Equation Model (SEM) based on Partial Least Square (PLS) version 3.0
Good Governance of Village Fund to Achieve the Village Sustainable Development Goals (SDGs)- Systematic Review
Get PDFThis research aims to focus on the achievement of village SDGs through village funds. The village fund program is a strategic policy to accelerate village development based on the Village Law. Currently, village development is aligned with the concept of Sustainable Development Goals (SDGs). This policy is contained in Ministerial Regulation No.8/2022 on the priority use of village funds. The researcher's alternative solution is to apply the principles of good governance of village funds to achieve village SDGs. Therefore, this study aims to determine the theoretical application of good management of village funds to achieve village SDGs. The method used in this research is a systematic review with meta-synthesis that is expected to show theoretical solutions from previous research on accelerating village SDGs through village funds. The result of this research is that village SDGs are important in village development. The application of accounting knowledge is needed to achieve village SDGs. The use of village funds can be applied to achieve village SDGs. Using village funds with good governance can significantly influence achieving village SDGs