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Theoretical Study on Advertising Deception and Its Impact on Consumers
Full text linkAdvertising is a pivotal element in the landscape of marketing, primarily focused on capturing consumer attention and enhancing sales volumes. It holds a critical position in fostering brand recognition and influencing purchasing decisions. Nevertheless, the realm of advertising has been subject to substantial scrutiny due to the prevalence of deceptive and misleading practices that furnish consumers with erroneous and incomplete information. This study aimed to highlight how advertising deception affects consumers' behavior and their trust in the brand. It concluded that advertising deception negatively affects both consumer psychology and the organization's reputation, in addition to a decline in customer support and loyalty to the brand
Management Of Banking Operations and the impact of technology on the future Banks (Case Study Of Algerian Banks)
Full text linkThe strategic management process enables exploration of future opportunities that can help develop business management in banks and reduce or minimize risks in the future.
This study was conducted on a group of eight (8) Algerian banks: three (3) private banks, and five (5) public banks. The population of the study is the managers {General Director and his staff, department director and some district managers), and the study sample consisted of 80 individuals, with 10 representatives from each bank. The curriculum that is appropriate for this study involves analytical methods for testing hypotheses, as well as using the descriptive approach in building the theoretical aspect of the study. Data were collected through a questionnaire and analyzed using statistical methods through the program (spss).
The most important result of this study is that Technology is one of the primary elements that demands close attention at the strategic management level due to its important role in bringing about fundamental changes to suit the requirements of the future. The study recommends that Algerian banks must recognize the significance of the relationship between their success and the direction of creativity in hiring technology and investing in the identification of customer preferences, and they must support technology in order to link strategic orientation towards technology and the general strategy of the bank
EXPLORING THE LINK BETWEEN FINANCIAL INCLUSION AND FOOD SECURITY IN ALGERIA: A VECM Approach
Full text linkThis study explores the link between financial inclusion and food security in Algeria from 2003 to 2022. Using a composite financial inclusion index and the Vector Error Correction Model (VECM), we analyse the data, subjecting it to various diagnostic tests. Surprisingly, our results reveal that financial inclusion (FI) has a significant and positive impact on undernourishment prevalence, indicating a negative effect on food security in both the short and long term. Likewise, food imports (FIM) contribute to higher undernourishment prevalence, implying a weakening of food security in the long-run. Conversely, unemployment rate (UEM) and food production (FOP) show no substantial long-term impact on food security, although UEM has an opposing effect in the short run, meaning it improves food security at the short term; which can be attributed to the informal economy and other State’s policies. Notably, income per capita (INCAPITA) negatively affects undernourishment prevalence, improving food security. These findings offer a nuanced understanding of the complex relationship between financial inclusion and food security in Algeria, emphasizing the need for multifaceted, context-specific policies to address the country's unique challenges
Green Revolution, Agricultural Performance with Sustainability and Bio-diversity: Special Reference to India
Full text linkThe contemporary surge in economic growth often comes at the expense of future generations. This study delves into the multifaceted issues, problems, and challenges associated with environmental sustainability and the pursuit of sustainable economic development. It scrutinizes how a profit-driven capitalist production model frequently exploits natural resources for short-term gains, often at their full capacity. Achieving sustainable economic development necessitates the formulation and implementation of appropriate policies aligned with the United Nations' Millennium Goals. The study's objective was to re-examine the root causes of pollution while identifying the challenges and opportunities for… Analyzing the situation relied on secondary data from a variety of sources, including social media, academic journals, doctoral theses, print media, and webinars, utilizing a qualitative approach. Ultimately, the study proposes a recommendation: for economic development to be sustainable, it must safeguard existing natural resources, striking a balance between the needs of present and future generations
Algerian Green Hydrogen Production Opportunities and challenges in light of a sustainable energy system
Full text linkThe paper focuses on the opportunity to produce green hydrogen in Algeria as part of a sustainable energy transition while exploring the associated opportunities and challenges. The research uses a descriptive-analytical approach to assess the potential for Algeria to diversify its energy portfolio. The results revealed Algeria's strategic advantage is evident in its existing oil and gas infrastructure, including pipelines and liquefied gas stations, as well as its ample renewable energy resources, particularly solar and wind power. Additionally, its closeness to European markets further enhances its advantageous position. Algeria's advantageous circumstances enable a substantial and dependable contribution to local and global energy needs as a sustainable and stable source of green hydrogen. The study discusses three main areas that affect Algeria's involvement in the green hydrogen market: operational constraints related to cost reduction in production, investment problems in renewable energy sources, and financial obstacles related to acquiring enough funding
The Role of Startups in Driving Economic Growth in Germany: Opportunities and Challenges in 2025
Full text linkThis study delves into the transformative role of startups in shaping Germany’s economic future by 2025. Startups are positioned as dynamic engines of innovation, addressing global challenges like climate change, energy sustainability, and technological disruption. Despite their pivotal role, these ventures face significant hurdles, including restrictive regulations, funding shortages, and a talent gap. The research highlights the evolution of Germany’s startup ecosystem, transitioning from a “Silicon Valley copycat” to a unique “Silicon Allee” model. Through a comprehensive analysis of industry-specific challenges and opportunities, this study provides actionable insights into the strategic measures required to strengthen this ecosystem. Employing a descriptive-analytical methodology, the study incorporates data from leading reports, surveys, and international comparisons to identify trends and best practices. Key findings underscore the potential of startups to revolutionize sectors such as digital technology and sustainable energy while driving job creation and GDP growth.The study concludes with targeted recommendations for policymakers and stakeholders to harness the full potential of startups as catalysts for sustainable economic development in Germany
Implementation of ERP at the Higher Education Institutions (HEIs): Challenges and benefits
Full text linkThe study aims to investigate the integration of Enterprise Resource Planning (ERP) systems in higher education institutions (HEIs) and emphasize their impact on improving administrative and educational processes, as well as the main challenges they may face. This study adopts a qualitative case study approach to analyze the implementation of ERP systems SAP and PROGRES across different institutions.The findings highlight the importance of strong administrative support, staff training, and robust infrastructure for successful ERP implementation. However, challenges such as resistance to change and resource constraints were also identified. Despite these challenges, ERP systems provide significant opportunities for HEIs to enhance the quality of administrative and educational processes and improve decision-making.
 
Testing the contribution of renewable energy to the added value of Agriculture in Algeria: for the period 1990-2022
Full text linkThis study examines the impact of renewable energy consumption on the added value of the agricultural sector in Algeria from 1990 to 2022, utilizing the ARDL and cointegration approach. The results reveal a cointegration between the variables; however, the positive and insignificant error correction coefficient indicates a lack of short-term adjustment, suggesting a long-term imbalance. The study highlights the significance of sustainable energy practices in improving agricultural productivity.
Renewable Energy, Agricultural Sector, co-Integration, Limit Error Coefficient, ARDL model
Towards a Better Business Climate in Algeria: An insight from the Doing Business Report
Full text linkThis paper analyzes the challenges and opportunities within Algeria's business environment, focusing on key factors such as administrative procedures, access to credit, investor protection, and the cost of doing business. Using data from the World Bank Group's Doing Business reports, this study identifies the main obstacles facing businesses and provides recommendations to enhance Algeria’s economic competitiveness. The analysis highlights the need to streamline administrative processes, improve access to finance, strengthen investor protection, and reduce operational costs. Additionally, this paper underscores the importance of reviewing and improving the variables and data used by the World Bank Group to ensure better future rankings for Algeria. The findings aim to help policymakers and practitioners gain a comprehensive understanding of the business environment and identify critical areas for reform to foster investment and economic growth.
 
Human Resource Management: Trends & Practices for the 21st Century
Full text linkHuman Resource Management (HRM) plays a crucial role in adapting to evolving trends and practices to effectively address the challenges of the 21st century. The purpose of this study was to identify and describe current trends in HRM, and to examine the practices and challenges faced in human resource management.The research results show that Human Resources (HR) has undergone significant transformation in the 21st century due to the advancement of digitalization and automation, Human Resource Outsourcing, Talent Retention, Remote working, Shift from Administrative to Strategic and proactive Role, and the finding show also that the changes in Human Resource Management (HR) in the 21st century share several common themes in Emphasis on People-Centric Approaches such as Work-life balance, Employee wellbeing, employee experience.