Ilomata International Journal of Management
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380 research outputs found
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Cultural Dimensions and Their Influence on Entrepreneurial Decision-Making: A Cross-Cultural Analysis
Full text linkThis study investigates the nuanced influence of cultural factors on entrepreneurial behavior in the global business landscape, specifically examining how cultural dimensions shape decision-making processes and overall business strategies. Utilizing a mixed-methods approach that combines in-depth interviews and quantitative surveys across diverse cultural contexts, the research uncovers how dimensions such as individualism-collectivism and tolerance for uncertainty directly impact entrepreneurial practices. Key findings demonstrate that cultural values significantly modulate entrepreneurial behavior in critical domains, revealing that individualistic cultures tend to foster more independent and risk-taking decision-making, while collectivistic cultures prioritize consensus and group harmony. Additionally, the study shows that cultural orientation towards long-term or short-term perspectives substantially shapes innovation approaches, with long-term-oriented cultures more likely to invest in sustainable innovation. Furthermore, the research indicates that cultural tolerance for uncertainty correlates directly with entrepreneurs' willingness to experiment and adapt in volatile market environments. These insights provide valuable implications for entrepreneurs and policymakers, emphasizing the importance of culturally sensitive business strategies. By understanding how cultural factors systematically influence entrepreneurial behavior, organizations can develop more nuanced and context-specific approaches to international business development. Ultimately, this research contributes to a deeper understanding of how cultural contexts fundamentally shape entrepreneurial opportunities and challenges in today's interconnected global economy
A Strategic Perspective on Social Trust and Consumer Purchase Intention: Conceptual Insights and Future Research Directions
Full text linkThis study aimed to map the conceptual structure of the relationship between social trust and consumer purchase intention. This study uses a bibliometric approach based on data from the Scopus database. The articles analyzed were 376 journal articles and proceedings published between 2000 and 2025, using English and relevant to the research theme. The data selection method used the PRISMA approach to ensure the accuracy and relevance of the studies analyzed. Bibliometric analysis was carried out using Bibliometrix-R and VOSviewer software to visualize research trends, thematic evolution, and the distribution of dominant keywords. The study results showed that the publication trend on social trust and purchase intention has experienced rapid growth, especially in digital marketing, social media, and e-commerce. Some of the main themes that emerged include the role of online reviews (electronic word-of-mouth), influencer credibility, and the influence of online communities in building consumer trust. In addition, this study identified research gaps, especially in the influence of artificial intelligence algorithms on the formation of social trust, as well as how trust in the digital environment can increase customer loyalty in the long term. Suggestions for further research include further exploration of AI-based personalization in building trust, the impact of data protection regulations on consumer trust, and more effective community-based marketing strategies.  
Implementation Policy Service Administration Integrated Sub-district (PATEN) in Sape District, Sape Regency Bima
Full text linkThe implementation of public service reforms through the Integrated Administrative Services (PATEN) policy aims to simplify administrative processes and enhance service quality at the sub-district level. In Sape Sub-district, Bima Regency, the policy has been adopted to provide fast and integrated services. However, challenges such as poor communication, limited resources, and overlapping bureaucracy hinder its effectiveness. This study evaluates the PATEN policy's implementation in Sape Sub-district, focusing on communication, resources, personnel placement, and bureaucratic structure. The research uses a qualitative descriptive approach with data collected through interviews, observations, and documentation. The findings aim to identify challenges and provide recommendations to improve the efficiency and quality of public services at the sub-district level
Building Brand Value Through Consumer Trust in Digital Strategies: Evidence from Indonesia's Beauty Industry
Full text linkThe aim of this study is to investigate the influence of affiliation, live streaming, viral video content, and social interaction on brand value creation in the beauty product industry in Indonesia with consumer trust as a mediating variable. A quantitative method was employed, and data were collected through 350 samples and analyzed using Structural Equation Modeling (SEM) based on SmartPLS software. The result indicates that all digital marketing channels contribute to building consumer trust, then pushing brand value. Among these channels, interactive community engagement exerts the most profound influence, highlighting the active participation and interaction in digital marketing for beauty products in Indonesia. The study provides practical recommendations for beauty firms to improve their digital marketing via trust-building and brand equity development
Development Strategies for Small Culinary Businesses: A Case Study of Kopi Kesayangan in Medan City
Full text linkThis research aims to explore the development strategies carried out by small businesses at Kopi Kesayangan. To attract potential consumers by using intensive marketing strategies and prioritizing product identity and taste quality so that the public better knows them. A qualitative approach was used through data collection using literature studies, observations, and interviews. The research data analysis technique uses Ansoff Matrix analysis in development strategies to increase company income and attract potential new consumers. Kopi Kesayangan provides innovative tea variant products such as Thai tea. It also develops markets other than the campus area. It has outlets with their characteristics, with different characteristics being an attraction so that potential consumers are interested in buying and maintaining product quality to retain existing consumers
Digital Innovation and Global Expansion: An Empirical Study of Indonesian Firms' International Diversification (2015-2023)
Full text linkThis research investigates the ramifications of digital technological innovation on the international diversification strategies employed by Indonesian enterprises between the years 2015 and 2023. By applying the resource-based theory alongside the dynamic capabilities framework, we scrutinize the manner in which digital innovations function as strategic assets that facilitate the international expansion of firms. Employing a panel dataset comprising non-financial corporations listed on the Indonesia Stock Exchange, we examine the mediating influence of digital transformation and information asymmetry, as well as the moderating effects attributed to ownership status and industry classification on this nexus. Our empirical findings indicate that digital technological innovation exerts a favorable impact on international diversification, with digital transformation and diminished information asymmetry serving as mediating factors. Furthermore, the degree of this impact exhibits variability contingent upon the type of ownership and industry, revealing a pronounced effect within state-owned enterprises and traditional sectors as opposed to private and digitized industries. These findings highlight the transformative potential of digital technologies in enhancing access to global markets and illuminate the distinctive challenges and prospects present within the Indonesian context. This study offers significant insights for managerial and policy-making practices, accentuating the critical role of digital innovation in formulating strategies aimed at global expansion. Additionally, it contributes to the existing literature on international business by integrating the dynamics of digital innovation within the paradigm of international diversification, particularly within the framework of an emerging market environment
The Role of Participative Leadership on Job Performance: Job Satisfaction as an Intervening Variable
Full text linkThis study aims to examine the effect of participative leadership style on employee performance, with job satisfaction as a mediator. The results of the study aids in describing how performance and participative leadership are related, with job satisfaction as an intervening variable, particularly in the manufacturing industry. The study employed a quantitative method, with 99 employees of a pesticide company in Banten province as respondents. Samples were populated based on a purposive sampling technique. Structural equation modeling (SEM) techniques were employed for the analysis, utilizing SmartPLS 4. The results of the study show that participative leadership has a significant direct effect on employee performance (M=0.623; P=0.000). Job satisfaction also has a significant direct effect on performance (M=0.651; P=0.000). In addition, job satisfaction mediates between participative leadership and performance (M=0.464; P=0.000). In addition, participative leadership style and job satisfaction explain 58.8% (R2=0.588) of the performance. Hence, the companies should focus on training all leaders to practice participative leadership in daily work and continuously improving factors that improve employee job satisfaction. Both of the focuses will improve employee performance
Digital Marketing and Product Quality as Drivers of Purchase Decisions Evidence from CV. Alfa Galuh Perkasa, a Safety Equipment SME in Bandung
Full text linkThis study explores how product quality and digital marketing influence consumer purchase decisions within the niche sector of fire safety equipment, using CV. Alfa Galuh Perkasa, a small and medium-sized enterprise (SME) based in Bandung, Indonesia, as a case study. In the wake of the COVID-19 pandemic, consumer behavior has become increasingly digital, yet limited empirical research addresses how safety product distributors are adapting to this shift. The study seeks to answer the extent to which product quality and digital marketing impact consumer purchasing decisions in this industry. The novelty of this research lies in its dual-variable focus—product quality and digital marketing—applied to a sector where digital engagement is still in its formative stages, contrasting with the more commonly studied fast-moving consumer goods. A quantitative approach was adopted, utilizing a cross-sectional design. Data were collected through an online survey completed by 105 respondents, selected via accidental sampling. Multiple linear regression analysis using SPSS was employed to assess the influence of the independent variables on purchasing decisions. The results demonstrate that both product quality and digital marketing significantly and positively affect consumer purchasing decisions. Notably, product performance and reliability emerged as key factors, while digital visibility—especially through search engines and affiliate marketing—proved to be critical in shaping consumer awareness and interest. The findings suggest that SMEs in niche industries can enhance customer engagement and drive purchasing behavior by improving product reliability and strategically expanding their digital marketing channels. This study provides actionable insights for businesses aiming to stay competitive in an increasingly digital market landscape
The Moderation Role of Work Environment on the Influence of Work Life Balance on Work Stress of GIG Economy Workers in the Online Ojek Driver Group in Jakarta
Full text linkThe purpose of this study was to examine how the work environment affects Life Balance and work-related stress, especially for online motorcycle taxi drivers in Jakarta. The development of the online work economy model provides flexibility, but also brings problems such as income uncertainty and psychological stress, which can increase stress at work. This study used an associative method and involved 150 online motorcycle taxi drivers from five areas of Jakarta. The results showed that work-life balance did not have a significant effect on work stress directly; however, the interaction between work-life balance and work environment showed a moderating effect; a good work environment can improve work-life balance by helping to reduce work stress. This study shows how things like work environment can reduce the stress work experienced by gig economy workers and how important time management is for online motorcycle taxi drivers between their personal life and work
The Influence of Business Competence, Access to Capital, and Marketing Strategy Creativity on Student Business Performance in the Entrepreneurial Student Development Program
Full text linkThis study investigates the impact of business competence and access to capital on student business performance, with marketing strategy creativity serving as a mediating variable within the Entrepreneurial Student Development Program (P2MW). Using a quantitative associative approach, data were collected from 120 students representing 57 universities across Indonesia at the 14th KMI Expo, and analyzed through Structural Equation Modeling (SEM) with WARP PLS 07. The findings reveal that business competence and access to capital significantly influence both marketing strategy creativity and business performance. Furthermore, marketing strategy creativity plays a crucial mediating role, amplifying the effects of both independent variables, with business competence showing the strongest influence. These results underscore the importance of integrating entrepreneurial skills and financial access with innovative marketing strategies to enhance the performance of student-led ventures. The study’s cross-sectional design and lack of demographic analysis pose limitations. Future research should employ longitudinal methods and explore demographic variations to deepen understanding and guide policy for more effective entrepreneurship education