Ilomata International Journal of Management
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The Strategy of Sosial Media Marketing in Influencing Consumer Financial Behavior: A Tiktok Case Study
Full text linkThis study investigates the impact of TikTok-based social media marketing strategies on consumer financial behavior, focusing on spending, saving, and investment decisions. Utilizing a qualitative approach, the research gathered data through library research and literature review methods, analyzing sources such as academic journals, books, and reputable online platforms. The findings reveal that TikTok marketing tactics, including influencer endorsements, viral challenges, and educational content, have a notable influence on consumer financial behavior. These strategies effectively leverage emotional appeal, peer influence, and algorithmic content delivery, fostering impulsive spending, enhancing brand loyalty, and promoting financial literacy. Additionally, the role of micro-influencers and user-generated content significantly shapes consumer actions and perceptions. The study concludes that TikTok offers an effective platform for businesses to engage consumers and influence financial decisions, though it also highlights the need for careful management of ethical concerns and the risk of misinformation
Study Effectiveness of Management Information Systems and Organizational Culture on Productivity Work Accounting Department Employees
Full text linkTo achieve the company's goals must have productivity employee good. Good work enthusiasm high and employee performance both will help the company achieve its goals. The development of management information systems has led to changes in the role of managers in decision making, they are required to always be able to obtain the most accurate and up to date information that they can use in the decision-making process. In making a decision. in management information systems decision making initial company management often by there are many factors n on t e now s be accurate, relevant, complete and timely . Organizational culture has a very strategic role in encouraging and improving organizational performance, both long and short term. The use of Management Information Systems in automating company operations can help companies save time and reduce costs, and also increase employee productivity. This research was conducted by distributing questionnaires to employees with a sample of 33 respondents. This research was processed statistically using SEM-PLS. It is hoped that the results of this research will be solution in finish problem productivity Work employee in the Accounting Department. . This research shows that: 1 ) The effectiveness of the Management Information System influences employee work productivity. 2 ) Organizational culture influences employee work productivity department accountancy
The Effect of Sensory Marketing and Audio Branding on Repurchase Intention Mediated by Brand Experience
Full text linkThis study explores the influence of Sensory Marketing and Audio Branding on purchase intention among consumers of Diantara Kopi, a popular coffee shop in Pontianak, Kalimantan Barat. Sensory Marketing, which engages multiple consumer senses, plays a crucial role in shaping perceptions and purchasing behavior, while Audio Branding leverages sound to create a distinct brand identity. Using a quantitative approach, data were collected through surveys from 236 Diantara Kopi customers and analyzed using structural equation modeling (SEM). The results highlight the importance of sensory-driven branding strategies, demonstrating that a well-crafted sensory and audio experience can significantly boost consumer satisfaction and encourage repeat visits. The study provides valuable insights for businesses fostering customer loyalty through effective sensory and audio branding techniques
Exploring the Impact of Optimism and Innovativeness on Consumer Purchase Intentions: The Mediating Role of Perceived Usefulness and Ease of Use in Live Commerce
Full text linkThis study aims to investigate the impact of Optimism and Innovativeness on Purchase Intention through the mediating roles of Perceived Usefulness and Perceived Ease of Use in the context of live commerce. The research type is explanatory method using survey for identifying the existence of relationships and effects among variables. The population of the study consists of 667,489 residents of Banjarmasin City, and the sampling is conducted using purposive sampling with a minimum sample size of 138 respondents who have made online purchases through live commerce platforms. Data was collected using questionnaires and analyzed using Partial Least Squares (PLS-SEM) techniques. The results indicate that Optimism has a significant impact on Perceived Usefulness, Perceived Ease of Use, and Intention to Purchase. Additionally, Innovativeness also significantly affects Perceived Usefulness and Perceived Ease of Use but does not directly affect Purchase Intention. Furthermore, Perceived Usefulness and Perceived Ease of Use have been porven to mediate the relationship between Optimism and Intention to Purchase, as well as between Innovativeness and purchase intention significantly. This research contributes to the digital marketing field literature, specifically in understanding the factors that influence consumer purchase intention through live commerce platforms. The findings also provide practical implications for e-commerce companies to enhance platform design to be more user-friendly and optimize technology usefulness perceptions to boost consumer purchase intentions
The Impact of Organizational Culture, Work Ethics, and Organizational Commitment on Employee Retention in a Regional Revenue Agency: A Case Study
No full textThis study aims to analyze the factors affecting employee retention, focusing on organizational culture, work ethics ethics, and commitment to the organization. Employee retention is a major challenge for companies in a competitive and dynamic labor market. Organizational culture reflects the values, norms, and expectations upheld by all members of the organization, creating a comfortable and supportive work environment. Work ethics emphasize morals and behavioral standards that guide actions and decisions within the company, helping to build a foundation of ethical conduct and integrity. Additionally, employee commitment to the organization forms the basis for loyalty and engagement in achieving organizational goals. This study uses a quantitative method with an associative approach to identify relationships between variables. Data was obtained through questionnaires distributed to 36 employees at the Regency X Regional Revenue Agency, using a census sample. The results show that only organizational commitment has a significant influence on employee retention at a 95% confidence level, providing the largest contribution in explaining variations in employee retention. Organizational culture and workethics are not significant, so their contributions are minimal, explaining why the Adjusted R² value is lower than the R². Overall, the model has moderate predictive power for employee retention but could be improved by adding more relevant variables. These findings imply that companies should focus more on internal factors that can build employee loyalty and retain top talen
Financial Technology Adoption Behavior in West Kalimantan: Examining the Role of Financial Literacy
Full text linkThis study examines how financial literacy influences financial technology adoption among Generation Z and Millennials in West Kalimantan. Despite the fintech industry's rapid growth revolutionizing financial services, challenges persist in young generations' understanding of financial products. The research addresses the primary issue of low financial literacy levels in West Kalimantan compared to national averages, which hinders effective financial decision-making. Using a quantitative survey approach, the study collected data from 233 Generation Z and Millennial respondents in West Kalimantan. Questionnaires gathered demographic information and indicators related to financial literacy and behavioral intention to adopt fintech. Data analysis employed Structural Equation Modeling with a Partial Least Squares approach using SmartPLS 3 software. Results reveal that financial literacy as a moderating variable shows a positive trend but does not significantly affect behavioral intention to adopt fintech. The findings suggest that Generation Z and Millennials in West Kalimantan adopt fintech primarily due to perceived benefits, ease of use, work-related utility, and self-control rather than financial knowledge. The study emphasizes the importance of enhancing financial literacy for optimal fintech service utilization among young generations. Higher financial literacy levels correlate with increased behavioral intention to adopt fintech services. This research highlights the need for more effective financial education programs targeting young generations to promote wiser fintech usage. The key conclusion underscores that improving financial literacy is essential for broader and more sustainable fintech adoption in the regio
The Impact of Internal Marketing on Educators' Satisfaction and Loyalty in Private Universities
Full text linkThis study examines the impact of Internal Marketing on customer satisfaction and loyalty, emphasizing its role in fostering long-term customer relationships. The research addresses the extent to which Internal Marketing influences these outcomes, particularly in competitive markets. A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze survey data. Validity and reliability tests were conducted to ensure the robustness of the results. Findings indicate that Internal Marketing significantly influences both customer satisfaction and loyalty, with a stronger effect on satisfaction. These results underscore the strategic importance of Internal Marketing in enhancing customer-related outcomes. Businesses can utilize these insights to develop more effective internal marketing strategies aimed at improving customer satisfaction and loyalty
The Influence of Organizational Culture and Individual Characteristics on Teacher Performance through Organizational Citizenship Behavior as an Intervening Variable
Full text linkThis study aims to examine the effect of organizational culture and individual characteristics on teacher performance, with Organizational Citizenship Behavior serving as a mediator. The research approach utilized in the article is a causal quantitative method. The sample consisted of 87 junior high school teachers from the Bukit Kerman District in Kerinci Regency, Jambi Province, and data was gathered through a questionnaire survey. The data were then analyzed using Structural Equation Modeling (SEM) with Smart PLS 3.2.9 software. The results show that both organizational culture and individual characteristics influence teacher performance, both directly and indirectly, through the mediation of Organizational Citizenship Behavior. This research contributes valuable insights into improving teacher performance by highlighting the importance of organizational culture and individual traits
Capacity Development Strategy for Manufacturing MSMEs in Bogor Regency
Full text linkThis study aims to analyze capacity development strategies for Micro, Small, and Medium Enterprises (MSMEs) in the manufacturing sector of Bogor Regency. Despite their significant contribution to the region’s Gross Regional Domestic Product (GRDP), the quantitative growth of MSMEs has not aligned with improvements in competitiveness and business sustainability. Adopting a descriptive qualitative approach, this research collected data through in-depth interviews with nine stakeholder groups and a review of policy documents and sectoral statistics. Referencing the capacity development framework from the United Nations Development Programme (UNDP) and Horton’s three-tiered intervention model, the study identifies five key challenges in MSME capacity strengthening: weak stakeholder coordination, internal capacity gaps among business actors, non-contextual policy responses, disparities in program implementation, and the absence of outcome-based evaluation systems. The results suggest that capacity development must be carried out simultaneously at the micro level (entrepreneurs), meso level (supporting organizations), and macro level (policy and systems), with emphasis on data integration, actor segmentation, and outcome-based evaluation. The study contributes theoretically by contextualizing international frameworks to local governance and practically by proposing a classification-based strategy and behavior-sensitive evaluation model for MSME development. The results offer actionable insights for designing inclusive and adaptive capacity-building policies at the subnational level
Enhancing Employee Performance Through Lean Technical and Social Practices: A Case Study in Oil and Gas Laboratory Services
Full text linkThis study examines the application of Lean Technical and Social Practices in enhancing employee performance within the oil and gas laboratory services sector. The oil and gas industry plays a crucial role in Indonesia's economy, yet it faces operational challenges due to fluctuating global oil prices and stringent regulations. The research investigates strategies for improving efficiency and productivity in the sector, with a focus on Total Quality Management (TQM), Just in Time (JIT), and Lean Social Practices. The problem addressed is the need for enhanced operational efficiency and labor productivity in oil and gas laboratory services. This paper fills the gap in research regarding the direct effects of TQM and JIT on employee performance in the oil and gas laboratory services context. While these practices have been widely studied in manufacturing, their impact on employee performance in this specific service sector remains underexploredA quantitative research approach was employed, using structured questionnaires to gather data from 77 participants involved in oil and gas laboratory services. The results show that while TQM significantly improves employee performance both directly and indirectly, JIT only yields positive outcomes when mediated by Lean Social Practices. The study advances the understanding of socio-technical integration by showing that combining technical and social practices delivers sustainable performance gains and practical management benefits in oil and gas laboratory services