Ilomata International Journal of Management
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Strategy to Increase the Effectiveness of Capacity Building Programs for Village-Owned Enterprises
Get PDFVarious facts indicate that the capacity building program for Village Owned Enterprises (BUM Desa) is not yet optimal. The existence of BUM Desa which is spread in almost all villages in Indonesia, it turns out that only about 10% are active. Even though the Indonesian Government really hopes that the existence of Bum Desa will be able to accelerate the economic recovery of village communities after the Covid-19 pandemic. Therefore this study aims to find alternative strategies for more effective capacity building programs. The research method used is qualitative. This study took samples from three villages in East Java. Data collection through in-depth interviews, observation, FGD and documentation. The results of the study show that the three BUM Desa have not implemented modern and professional management. This indicates that the capacity building program that has been implemented has not been running effectively, so it is necessary to look for alternative strategies that can increase the effectiveness of the capacity building program. The results of the study identified village local wisdom values that could be synergized in the management of BUM Desa and received support from all stakeholders, especially the community. Finally, this research recommends that the implementation of capacity building programs for village governments be synergized with local wisdom values
Sustainable Ecology: Problems and the Perspective of Ecosystems in Tangkahan
Get PDFTourism is a priority sector. Ecotourism involves the community as one of the main actors and prioritizes resource sustainability. Ecological tourism is a sub-category of sustainable tourism or one of the market segments of natural environment-based tourism. The issue of sustainable development has become an important issue that needs to be disseminated in the midst of society and our country can compete and develop following the era of globalization. Ecotourism provides environmental, cultural and economic benefits to local communities. This article describes the management of sustainable ecotourism destinations for a region in Indonesia. Qualitative method is a descriptive method used in this study to provide an overview of the object under study. The results of the study show that the development of ecotourism in Tangkahan is through ecotourism stakeholders who are involved in ecotourism development which in turn has an impact on ecotourism development. Pandemic- era tourism must be able to be developed properly so that health protocols are still carried out but can still attract visitors. Prepare plans that are in accordance with human needs for tourism but are still aligned with protocols for the health of visitors, managers and the community
The Role of Experiential Marketing, Perceived Value, and Sharia Service Quality as Determinants of Customer Satisfaction
Get PDFThis study aims to analyze the role of Experiential Marketing, Perceived Value, and Sharia Service Quality on Customer Satisfaction of Bank Syariah Indonesia in Teluk Kuantan City. This study involves 120 samples as respondents using the Purposive Sampling method, whereas the sample criteria are customers of Bank Syariah Indonesia, Teluk Kuantan City. They have been with the Bank for at least 1 year. The data are collected from the structured questionnaire distributed to all respondents. As for the data analysis, Multiple Linear Regression method with SPSS Version 26 software is implemented. The results of this study prove that the Experiential Marketing, the Perceived Value, and the Sharia Service Quality have a positive and significant effect on Customer Satisfaction. In addition, it is emphasized that 62,8% of Customer Satisfaction is affected by Experiential Marketing, Perceived Value, and Sharia Service Quality. The perceived value is the variable with the most effects on customer satisfaction at Bank Syariah Indonesia in Teluk Kuantan City
The Magnitude of Celebrity Endorser in Terms of Influencing Followers Trust of Product in Instagram
Get PDFInstagram is considered as one of powerful social media that enable its user to promote and influence products and or services since the beginning of its existence. Then, the celebrity endorser act as influencer sometimes paid and or unpaid for products and or services. This research seeks the understanding how far could celebrity endorser affect Instagram users to trust products and or service offered by business. Studies found electronic words of mouth practiced within celebrity endorser, but limited studies raise issues between physical attractiveness and social attractiveness within electronic words of mouth with parasocial interaction, therefore specific literatures were elaborated to form research model. This research involves Instagram active users, with no specific locations but have interest in one Celebrity name Anya Geraldine, and Partial Least Square was used to assess the research model while respondents involved in this research were 115 person. After collecting data for one-month from 1st January 2023 to 1st February 2023 we may assess our hypothesis. This research conclude two factors are not supported, that are physical attractiveness and parasocial interactions
Marketing Strategies to Attract Millenial Generation Consumers' Buying Intentions
Get PDFPurpose of this research is to find out the marketing strategies implemented by MS GLOW attract the buying interest of millennial generation consumers and determine the buying interest of millennial generation consumers towards MS GLOW products. The research uses qualitative methods. The research location was in Semarapura Kelod, Klungkung, Bali, Indonesia. This research sample used purposive sampling with six informants: business owners, employees, and consumers. Researchers used interviews, documentation, observation methods, and data wetness to collect data using triangulation of sources and techniques. Data analysis uses data collection, reduction, display, and Conclusion Drawing. The research results show that the marketing strategy carried out by MS GLOW Klungkung in implementing the marketing mix can be said to be quite successful because one of the main strategies in determining the success of marketing activities on the scale at MS GLOW Klungkung is determining the marketing mix. Implementing marketing strategies to attract consumer buying interest has been carried out effectively by the MS GLOW Klungkung distributor, done offline or online. However, all the marketing strategies that have been carried out to attract millennial consumers, where reviews on social media about MS GLOW products influence trust. The perception of customers with different beliefs about a product means that it is still difficult to attract millennial consumers' buying intention
The Effect COVID-19 On Earnings Quality and the Role of Corporate Governance as a Moderation
Get PDFThe aim of this research is to provide empirical evidence regarding the effect of Covid-19 on earnings quality with corporate governance as a moderator. Based on agency theory, corporate governance is a monitoring mechanism to improve quality. All manufacturing companies listed on the Indonesia Stock Exchange (BEI) with a research period of 2017-2022 were used as samples for this research. Using purposive sampling technique, the total of observations was 624 from 104 samples. Covid-19 is a dummy variable with the value (1) being in the Covid-19 period (2020-2022) and (0) other than the Covid-19 period (2017-2019). Corporate governance used in this research is the size of the board of directors and the proportion of independent commissioners. All hypothesis tested by using multiple linear regression techniques, IBM SPSS 25. Earnings quality is proxied by accrual earnings management and real earnings management. The research results prove that real earnings management occurs in the form of RM1, RM3 and RM TOTAL. Covid-19 does not cause the practice of accrual earnings management and real earnings management in the form of RM2. Furthermore, corporate governance is unable to moderate in explaining the relationship between Covid-19 and earnings quality
Entrepreneurial Education and Entrepreneurial Skills: Study of Higher Education Students in Indonesia
Get PDFThe nation's economy has grown as a result of entrepreneurial activity. Through innovative programs and a research-oriented culture, formal and informal educational institutions must play a significant role in cultivating an entrepreneurial spirit in Indonesian higher education students. The development of initial entrepreneurial competencies, which are then manifested in entrepreneurial activities, is primarily facilitated by educational institutions. This study will examine the extent to which Indonesian higher education students' entrepreneurial skills are influenced by entrepreneurial education. This research is important as part of the academic contribution the concentration on increasing the number of young entrepreneurs in Indonesia which needs to be continuously improved. This study will use a causal design approach with structural equation modeling (SEM) as a statistical approach to testing the constructed constructs and hypotheses. The number of samples used in this study were 225 respondents from business activists at Indonesian Higher Education Students. The study shows that Indonesian university students' entrepreneurial skills are significantly influenced by entrepreneurial education
Bibliometric Analysis of Internationalization Strategies in Supporting MSME Business Growth in Indonesia
Get PDFResearch on MSME internationalization strategies is interesting and important in increasing global scale business growth. This study aims to analyze the five dimensions of internationalization strategy including market entry, target market strategy, time strategy, allocation strategy, and coordination strategy that supports MSME business growth in Indonesia. There have been no studies that have reviewed this topic using bibliometric analysis. Our analysis includes 180 journal articles published in Scopus, Google Scholar, and Crossref between 2018 – 2023. Researchers use VOSviewer software to classify and visualize research results. Research findings show that Indonesian MSME players combine several internationalization strategies such as market entry strategies, target market strategies, allocation strategies, and coordination strategies synergistically through e-commerce development so that they can help exploit existing competitive advantages or create new competitive advantages in the international market. Research on time strategies and allocation strategies has not been explored much, therefore this can be raised as a further research topic. The implications of this research present a bibliometric analysis of the dimensions of Indonesia's MSME internationalization strategy and propose future research directions
Village Tourism Promotion Through Virtual Tour
Get PDFIntroduction/Main Objectives: The COVID-19 pandemic has sparked creativity among tourism actors. Tourism villages as one of the tourist attractions, conduct virtual tours to introduce their attractions and facilities. The purpose of this study is to describe the role of virtual tours as a promotional medium in increasing interest in visiting village tourism. Background Problems: with the policy of limiting tourist travel, the tourism industry has experienced a decrease in the number of tourist visits. Digitalization is a way to maintain relationships with consumers and carry out promotions through virtual tours. The formulation of the research problem is what is the role of virtual tours as promotional media in increasing interest in visiting village tourism? Novelty: The novelty of this research lies in the use of virtual tours as a promotional medium to increase millennial tourist interest by involving relevant stakeholders. Research Methods: research was conducted with a qualitative approach. Primary data was obtained through focus group discussions and interviews during the virtual tour. Secondary data was obtained through relevant literature. Finding/Results: a virtual tour of the three tourist villages that became the case studies in this study, namely Nepal Van Java in Central Java and Sade Village in West Nusa Tenggara, succeeded in providing information that attracted millennial tourists to visit. Conclusion: the virtual tour is an effective promotional medium in increasing interest in visiting tourist villages