Ilomata International Journal of Management
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Analytic Hierarchy Process Approach for Selecting Audit Team to Reduce Audit Report Lag
Get PDFCustoms and Excise Audit is the authority held by the Directorate General of Customs and Excise (DGCE) in accordance with 125/PMK.04/2007 concerning Customs Audits. West Java's DGCE (one that has that function) has nine audit teams and aims to complete 42 audit reports in 2023. In mid-October 2023, this office received a non-regular audit assignment of seven auditees and had to select a team that could be assigned from a total of nine audit teams. The average audit completion time from 2017 to mid-2023 has always increased. Audits ideally finish within three months of assignment, as per Minister of Finance Regulation No. 125/PMK.04/2007, Article 12, paragraph (1). The author uses the Analytic Hierarchy Process (AHP) method in the decision-making process to determine seven audit teams with the smallest potential for audit report lag. Collaboration with experts and previous research results are also used to determine the criteria in the process. Notably, the identification of audit teams 1 and 5 as having the highest potential for audit report lag, based on criteria derived from expert collaboration and previous research, was empirically validated. Both teams, when assigned audits under real-world conditions, produced reports with completion times exceeding the average, underscoring the predictive validity of the study's methodology
Navigating Dual Realities: A Comparative Study of Work-Life Balance among Celebgram Students in Pontianak and Palangka Raya’s Digital Landscape
Get PDFThis study analyzes the work-life balance (WLB) of students who work as celebgams in Pontianak and Palangka Raya. Utilizing a qualitative method through in-depth interviews with seven informants, this research explores how celebgram students manage the balance between academic demands and their careers on social media and identify the challenges they face. The findings indicate significant differences in experiences between celebgam students in the two cities, particularly concerning commercial pressures and time flexibility. The main challenges identified include time management, social pressure, and follower expectations. This research provides important insights into the complexities students face in the digital age and its implications for educational policies and student well-being
Are Purchase Intention Affected by Visual Social Media Marketing, Co-Branding, and Consumer Brand Engagement?
Get PDFIndonesia's footwear industry has experienced
notable growth, particularly in the SME sector, creating opportunities for local brands like Aerostreet. This study examines the impact of visual social media marketing and co-branding on purchase intention, with consumer brand engagement as a mediating factor. The research used purposive sampling to select 227 respondents familiar with the Aerostreet brand, collecting data through a structured questionnaire. The investigation used Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the suggested hypotheses. The findings show that visual social media marketing positively and significantly impacts purchase intention. And enhances consumer brand engagement. Co-branding contributes positively to brand engagement, although it does not directly impact purchase intention. Nonetheless, brand engagement significantly influences purchase intention, serving as a mediator both between co-branding and purchase intention, and between social media visual marketing and purchase intention
The Influence of Transformational Leadership and Organizational Justice on Intention to Stay with Mediated Work Engagement
Get PDFGood leadership and organizational justice will increase the desire to stay in the company, and job attachment will reinforce this. This study analyzes the effect of transformational leadership and organizational justice on intention to stay, mediated by job attachment. This study uses quantitative methods, with a population of CU employees in West Kalimantan and a sample of 202 people taken through probability sampling with a purposive sampling technique. Data analysis tools using Smart PLS 4.0. used to process data and perform analysis steps. The results showed that transformational leadership does not directly affect the intention to stay but significantly affects job attachment. Job attachment also mediates the relationship between transformational leadership and organizational justice on intention to stay
The Impact of Firm-Generated and User-Generated Content on Brand Loyalty on TikTok: The Role of Trust and Engagement
Get PDFTikTok, a leading social media platform with Indonesia as the world's second largest user (113 million active users). Speeds successfully utilized TikTok as a digital marketing strategy, recording sales of 12,733 seats with revenue of Rp 648.21 billion. The platform is effective because it facilitates authentic interactions between brands and consumers. This study seeks to analyze the unique effects of firm-generated content (FGC) and user-generated content (UGC) on brand loyalty inside a particular social media platform. This study specifically examines the relationship between FGC and UGC regarding brand loyalty for Speeds items on TikTok, while analyzing the mediating effects of brand trust and social media brand engagement (SMBE). The research has a quantitative design utilizing a survey methodology. A purposive sample of 217 respondents was obtained from active TikTok users. Data analysis was performed with AMOS 22 software and structural equation modeling (SEM). The findings demonstrate that both FGC and UGC significantly affect the development of social media brand engagement, hence enhancing brand loyalty. The mediating influence of brand trust reveals a more complex relationship that requires further examination. These results align with previous research highlighting social media content's crucial role in strengthening consumer-brand relationships, particularly in environments of heightened consumer engagement
Persuasive Through Ethos, Logos, and Pathos in BTS' Speech at The White House
Get PDFRace is the diversity given by God Almighty. Race can be understood as the distinctive characteristics of a nation in groups based on different physical characteristics. This difference is a beautiful thing because humans do not only consist of one group, but also various groups with differences that can complement one another. Unfortunately, in the reality of social life, there is still discrimination against certain races with different physical forms from the majority in a region. The United States is an example of a country that has the highest level of racism in the world. The Asian-American race often experiences acts of racism that result in fatalities. BTS, a band from South Korea, became the representative of Asians invited by Joe Biden to speech at The White House to express their concern about hate crimes. The purpose of this study is to analyze BTS' speech regarding racial issues towards Asians at The White House from the perspective of Rhetorical theory using the elements of ethos, logos, and pathos. The speech reflected the reality of racism towards Asian ethnic groups, as well as a solution to end this problem by fighting racism at all levels of society. This research uses the interview method by collecting primary and secondary data from relevant books, journal articles, and websites to analyze the Rhetoric speech by BTS in order to get accurate results. The implications of the results of this study include improving Rhetoric not only used in Political occasions but can be used for anyone like BTS did from an entertainment background
Customer Loyalty in the case of Business-to-Business Company: Will Marketing Mix Still Work?
Get PDFThrough this research, researchers highlighted the role of the marketing mix in influencing customer loyalty in business-to-business (B2B) companies. Researchers also highlighted the role of purchase decisions as a mediator between marketing mix and customer loyalty. From the conceptual perspective, marketing mix is generally considered more appropriate for B2C type companies, however, a number of studies show that marketing mix can also be applied as a marketing strategy for B2B but in a more complex context. In terms of methodology, this research approach is quantitative, and uses Partial Least Square analysis techniques. The analysis units involved are individuals who have been customers of B2B companies for at least 3 years and are spread across Jabodetabek. Due to limited B2B customers, the survey distribution technique was carried out using the snowball sampling method. The distribution of questionnaires was carried out for six months from September 2023-February 2024. The results obtained show that purchasing decisions cannot mediate between marketing mix and customer loyalty, however marketing mix can influence customer loyalty in B2B type companies. The managerial implication of the results of this research is that B2B companies can implement a marketing mix to encourage customer loyalty
The Impacts of Organizational Changes on Negative Emotion Resulting on Employee Resistance in the Insurance Office of PT Asuransi Cakrawala Proteksi Indonesia (ACPI)
Get PDFRecently, the insurance industry has been dealing with industrial revolution 4.0, which is a major change in the technology sector that causes many changes in other sectors. The industrial revolution 4.0 begins with the utilization of moveable and controllable machines in the production process. It starts from using simple robots to sophisticated computers. The potential impact of Industry 4.0 is the emergence of employee resistance to change in the organization. This research aims to reveal, analyze, and discuss the role of organizational changes in predicting negative emotions and impacts on resistance to change. The sample used in this research was 101 participants, who were employees at PT Asuransi Cakrawala Prokteksi Indonesia (ACPI). Then, the sampling technique used saturated sampling and a questionnaire as a data collection tool. Structural Equation Modeling (SEM) analysis was used as a data analysis technique using the SMART PLS 3 application. The results of this research indicate that organizational change caused significant negative emotions among employees. Eventually, employees became resistant. The limitation of this research was that it only involved employees of the ACPI’s insurance office in all regions of Indonesia, so the generalization of the results of the research could not be conducted
Beyond Reach: Social Media Performance as A Key Metricfor Marketing Success
Get PDFSocial media is now an integral part of business activities. Companies that manage social media effectively can experience significant benefits in improving their marketing performance. Study results show that there are still many businesses that have not developed effective social media strategies in their marketing efforts. This study explores the social media marketing strategies that Micro, Small, and Medium Enterprises (SMEs) should adopt to improve their social media performance, which in turn will improve overall marketing results. To achieve optimal social media performance, social media marketing strategies adopted by SMEs should involve Social Media based Customer Engagement. This study adopted a quantitative approach and collected data from 265 SMEs in the food and beverage sector in Semarang, Solo, Kudus, and Jepara regions using a purposive sampling method. Data collected through questionnaires were used to test the empirical model using Structural Equation Modelling (SEM-AMOS). The results showed that the implementation of effective social media marketing strategies by SMEs can increase Social Media-based Customer Engagement, which in turn will have a positive impact on their social media performance. Increased customer engagement through social media can also be strengthened by the Brand Exposure strategy applied in marketing through social media
Finding Talent: What Does Talent Management Require in Order to Change?
Get PDFThis study examines the concept of “talent management for change” through a comprehensive review and mapping of the literature from a multilevel perspective. It utilizes published journals sourced from the Publish or Perish (PoP) database based on Google Scholar, with a subsequent elimination process to ensure relevance and credibility, including only those indexed by Scopus. The literature review reveals current research trends related to organizational change in talent management. Additionally, it identifies key variables and suggests future research directions from a multilevel perspective. A limitation of this study is its reliance on data from sources with high credibility and Scopus indexing, included based on their relevance. For the implication, this literature review offers conceptual and practical insights into talent management for change, providing a general overview and identifying specific needs. Furthermore, it enhances understanding of the topic and offers guidance for future research. This study maps existing research in published journals concerning talent management for change, highlighting its relevance and identifying essential elements for managing talent in the context of change