Ilomata International Journal of Management
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Analysis of Marketing Strategies of Qardh Products Containing Fat in Increasing the Number of Customer at Syariah Bank Indonesia KCP Medan Aksara
Get PDFIn facing this dynamic, the BSI KCP Medan Aksara branch in Medan City has an undeniable role. As one of the existing BSI branches, BSI KCP Medan Aksara is required to not only provide quality sharia banking products and services, but also to become a forum for meeting customer needs by prioritizing sharia principles. Gold-backed Qardh products not only meet customers' financial needs, but also provide solutions that are in line with their religious beliefs and values. This research uses a qualitative research method with an analysis instrument using SWOT which aims to identify factors that influence the effectiveness of marketing strategies, as well as understanding how banks can overcome existing challenges. With an interview instrument and involving 3 respondents. Based on the research results, this research produces that Based on the SWOT results it can be concluded that the strategy chosen by Bank Syariah Indonesia KCP Medan Aksara is SO (Strength and Opportunities) by utilizing a wide branch network to hold education and seminars about Gold Backed Qardh products, optimizing technology sophisticated information to develop mobile applications and online platforms, train sales forces to provide education and consultation to the upper middle market segment, develop strategic partnerships with other sharia financial institutions to develop new products and services, use social media for intensive promotional campaigns about products Gold Backed Qardh. Being in quadrant I position shows a very favorable situation for the company to carry out an aggressive/growth strategy
Interpersonal Skill Overview in the Creative Economy Entrepreneurs in Jakarta
Get PDFEntrepreneurial concept and creative economy both have common key points that are creativity and innovation. Entrepreneurs use their creativity to create innovation in order to win the business competition. Creative economy has shifted the manufacturing era to the information services era that based on human resources. Nowadays creative economy increasingly plays an important role for Indonesian economy which can be seen in its contribution to Indonesian GDP, numbers of job field creation and export value. Interpersonal skills is necessary and crucial to determine successful of the business. This research was aims to observe and analyze the interpersonal skill of entrepreneurs in creative industry in Jakarta. This research was descriptive research with quantitative and qualitative data analysis. Quantitative data was obtained through questionnaires distributed to 150 entrepreneurs in creative industry as respondents in Jakarta and qualitative data obtained through interview to 15 selected respondents. Based on quantitative data, this research showed that according to respondents “leaders who have capability to give direction” was considered as the most important factor of interpersonal skill, while the “ability to influence others” was considered as the most important dimension. Respondents considered those interpersonal skills factor and dimension as the prominent element to determine their success in business. While based on qualitative data showed that no interpersonal skill dimension was considered as the prominent one, but each dimension will be proper for each different circumstance that they encounter
The Operational Risk Management and Supplier Service Recovery in Improving Customer Satisfaction
Get PDFCurrently, many production facilities are very concerned about the sustainability of their production processes. Generally, ICS users need suppliers to maintain production facilities, especially during the operation period. Therefore, response of supplier is important to recover the critical equipment of production facilities such as ICS in Indonesia. In this study, ORM (Operational Risk Management) was chosen as one of the independent variables along with Supplier Service Recovery to create customer satisfaction who do not have a service contract with the supplier. Strategy of suppliers is needed to find good after sales service. There is a research gap in this study between the expectations of ICS users and their Satisfaction without considering long-terms relationship and long term marketing /business plan. This is conducted using a quantitative approach. Data collection method is done by providing a list of questions and sent to users maintenance managers where are located with in Indonesia. The 20 questionnaires are developed according to each variable. The 5-point Likert scale is used. The tool of analyze is using the Structural Equation Model with the WarpPLS 7.0. approach. ORM is found to mediate the relationship between supplier service recovery and customer satisfaction but supplier service recovery will not give impact to customer satisfaction directly. The ORM and Supplier Service Recovery are proven to bring satisfaction to ICS customers
Implementing Human Resource Strategy in Trans Studio Garden Tanjungpinang
Get PDFHuman resources are individuals who have structured abilities from a combination of thinking skills and physical abilities in an organization. Based on the results of brief interviews with several employees, the majority of employees said they felt less confident when serving visitors, this was due to a lack of coaching or training in communicating and operating rides on an ongoing basis. The objective of this study to description implications of human resource strategies at Trans Studio Garden Tanjungpinang. The research method uses a qualitative approach. This research used the purposive sampling method obtained 5 informants. The data analyzedby using triangulation. The results of this study indicate that Trans Studio Garden Tanjungpinang, in its human resource management strategy, provides training to all employees every 3 months to increase work experience and expertise in serving visitors. The suggestions in this study that companies can carry out training, especially related to public speaking to employees, this aims to improve employee communication skills for the better
The Influence of Perceived Waiting Time and Medication Information on Word of Mouth Mediated by Patient Satisfaction
Get PDFThis paper examines the impact of perceived waiting time and the delivery of medication information on word of mouth, mediated by patient satisfaction, at RSUD Beriman Balikpapan. Improving pharmaceutical services, including reducing waiting times and enhancing information delivery, is crucial for patient satisfaction and hospital reputation. This study investigates whether patients' perceptions of waiting times and medication information delivery affect their satisfaction and subsequently their likelihood to engage in word of mouth promotion. This research addresses the gap in understanding how specific aspects of pharmaceutical service quality influence word of mouth through patient satisfaction, a topic not extensively studied in the context of Indonesian public hospitals. A quantitative approach was employed, using primary data from questionnaires distributed to 130 outpatients at RSUD Beriman Balikpapan. Purposive sampling was used, and the data were analyzed using variance-based SEM (PLS) with SMART PLS 3.0. The analysis revealed that perceived waiting time and medication information delivery significantly and positively influence word of mouth, mediated by patient satisfaction. All five hypotheses were supported, with t-statistic values exceeding 1.96 and p-values below 0.05. The study concludes that improving perceived waiting time and medication information delivery enhances patient satisfaction, leading to increased word of mouth promotion. This suggests that hospitals should focus on these aspects to improve overall service quality and patient advocacy
The Role of Human capital in Creating Sustainable Competitive Advantage for Culinary MSMEs in Madura Indonesia
Get PDFMSMEs in the culinary sector in Madura have great potential to contribute to the regional and national economy. However, the challenges faced by culinary MSMEs in Madura are very diverse, including increasingly fierce competition, lack of skills, and limited access to training. In this context, it is important to understand the role of human capital in creating sustainable competitive advantages for Madurese culinary SMEs. This research aims to determine and analyze the role of human capital in creating sustainable competitive advantage in the Madurese culinary SME sector. The number of respondents in this study was 254 respondents who were selected using purposive sampling techniques. This research uses a quantitative approach, with data collection techniques using surveys (distributing questionnaires). Data analysis was carried out using the partial least square (PLS)-SEM application. A quantitative approach is used to identify the influence of human capital on sustainable competitive advantage. This research finds that human capital has a positive and significant influence on sustainable competitive advantage. Thus, it is hoped that this research can provide valuable insight for culinary MSME entrepreneurs in Madura in increasing their competitive advantage through developing human capital. In addition, this study is expected to provide understanding to academics and practitioners about the role of human capital in creating sustainable competitive advantage
Perceptions of MSME Actors Towards Using QRIS as a Cash Transaction Tool in Area Universitas Muhammadiyah Surakarta
Get PDFThis study aims to examine the perceptions of MSME actors regarding the use of QRIS as a non-cash transaction tool in the area of Muhammadiyah University of Surakarta, where the variables of perceived ease of use, perceived benefits, perceived risks, and perceived security represent perceptions. This type of research is quantitative, and the data used is primary. The data collection process in this study was conducted by distributing a questionnaire to respondents using Google Forms. Data analysis techniques with research instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. Data processing using the SPSS program. The research results indicate that the perception of ease of use significantly affects the use of QRIS among MSME actors in the area of Universitas Muhammadiyah Surakarta, the perception of benefits substantially affects the use of QRIS among MSME actors in the area of Universitas Muhammadiyah Surakarta, the perception of risk does not significantly affect the use of QRIS among MSME actors in the area of Universitas Muhammadiyah Surakarta, and the perception of security does not significantly affect the use of QRIS among MSME actors in the area of Universitas Muhammadiyah Surakarta
How Fast-Fashion Brands Changed Garment Industry Landscape: Study Case On Relationship Of Garment Factories And Sewing Thread Suppliers In Jakarta, Banten And West Java
No full textThe garment industry is currently facing considerable challenges in meeting the demands of overseas buyers. The fast fashion trend has shortened garmen production cycles and forced garmen factories to work with reliable suppliers, especially sewing thread suppliers, to fulfil the production needs of garmen factories in a short period of time. This research emphasises the importance of building strategic partnerships between garmen factories and sewing thread suppliers within the framework of B2B marketing relationships to ensure an effective and sustainable supply chain. Previous research states that there is a positive influence between commitment, trust, and relative dependence on customer satisfaction and customer loyalty in distributor and seller relationships. This study builds a model to further analyse the influence of Affective Commitment, Instrumental Commitment, Capability-based Trust, Benevolence-based Trust, and Relative Dependence factors to achieve customer satisfaction and customer loyalty in the relationship between garmen factories and sewing thread suppliers. The research method used is quantitative method with data collection through surveys sent to garmen factories located in Banten, West Java, and DKI Jakarta Provinces. Data analysis was conducted using SmartPLS to determine the relationship between the research variables.The findings of this study state that Affective Commitment, Instrumental Commitment, Capability-based Trust, and Benevolence-based Trust can increase customer satisfaction and customer loyalty, but relative dependence was found to have no significant effect on customer satisfaction and customer loyalty. These findings provide new insights for companies in developing their business strategies
The Influence of Service Innovation and Brand Image on Customer Loyalty in the Indonesian Ride-Hailing Industry: English
Get PDFThe ride-hailing sector in Indonesia has experienced significant growth, making service innovation and brand reputation crucial for cultivating customer loyalty. This study investigates the effects of service marketing innovation and corporate brand image on customer satisfaction and their subsequent influence on customer loyalty. This research utilises survey data from 261 individuals across three major ride-hailing platforms—Grab, Gojek, and Maxim—employing SmartPLS 4.0 to evaluate the proposed relationships. The findings demonstrate that service marketing innovation and corporate brand image positively influence customer satisfaction, enhancing customer loyalty. Furthermore, trust and perceived value significantly impacted consumer satisfaction and loyalty, highlighting the essential importance of these factors in maintaining competitive advantage in the ride-hailing industry. The study suggests firms must prioritise innovative service strategies and strong brand positioning to foster lasting customer loyalty
Analysis of Micro, Small And Medium Enterprises Perception of Financing Channeled by Sharia Peer-to-Peer Lending
Get PDFThis research aims to research and analyze MSME perceptions of financing distributed by Peer To Peer Lending Sharia Lending in Medan City. This research uses a qualitative approach method using primary data through interviews and secondary data obtained from statistical data issued by the Financial Services Authority and Bank Indonesia as well as through literature analysis. The results of this research show that people who carry out sharia fintech financing mostly understand the financing carried out in Sharia Fintech Peer to Peer Lending starting from the product, mechanism and sharia compliance in Peer To Peer Lending Sharia Lending