Ilomata International Journal of Management
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Digital Marketing Applications in the Retail Sector: A Systematic Mapping Study
Get PDFThis study investigates the trends, methods, research types, and focus areas of digital marketing applications in retail from 2018 to 2022. Through a systematic mapping of fifty articles, the study aims to identify key contributions by country, prevalent research methods, types, and focal areas. The analysis reveals an overall increase in publications over the period, with a notable decline in 2022. In 2021, the United States and the United Kingdom emerged as the leading contributors to research in this field. Quantitative methods and Validation Research were found to be predominant, with Solution Papers following. A significant focus of recent research has been on Social Media Marketing and Emerging Technologies. The study provides a thorough review of recent developments in digital retail marketing, laying the groundwork for future research advancement
Transforming Organizational Culture in a State-Owned Construction Firm: Insights from the Competing Values Framework
Get PDFThis study investigated the type of organizational culture in a state-owned construction firm using the Competing Values Framework. Diagnosing the organizational culture is essential to identifying the gap between the current and preferred cultures, and guiding the development of transformation programs. Data was collected from 58 participants using validated and reliable instruments applicable across various industries and countries. Descriptive analysis categorized the organizational culture, revealing a gap between the current and preferred types. The current culture was evenly spread across clan, adhocracy, market, and hierarchy types, whereas the preferred culture leaned towards market culture. To bridge this gap, a transformation program emphasizing transformational leadership and human resources functioning as business partners is necessary. The study faced limitations, including a relatively low response rate, although managerial responses were robust. The use of an ipsative rating scale precluded causal statistical analysis, suggesting future research might benefit from a Likert-type scale for more sophisticated analyses, including individual comparisons. This research provides a practical case of organizational culture transformation, emphasizing the shift towards a market culture in response to industry developments and business competition. Leaders are encouraged to consider individual characteristics, offer personal attention, develop a visionary approach, and communicate purposes with humility. Human resource functions should align HR practices with the company’s strategy and leverage unique employee capabilities. The study highlights the need for an ambidextrous culture and suggests that effective cultural shifts can be achieved through vertical and horizontal alignment
The Effect of Return on Equity, Capital Adequacy Ratio and Financing to Deposit Ratio on Return on Assets of PT. Bank Muamalat Tbk
Get PDFThe aim of this study is to analyze the impact of Return on Equity (ROE), Capital Adequacy Ratio (CAR), and Financing to Deposit Ratio (FDR) on the Return on Assets (ROA) in PT. Bank Muamalat Tbk. Quantitative approaches are used using secondary data. The data collection process involves the analysis of quarterly financial reports published by P.T. Bank Muamalat in the period 2014-2023. The researchers analyzed the loss report, the financial position report and the calculation report of the minimum capital provision obligation. Statistical analysis is carried out using the SPSS version 29 program, where double linear regression methods are applied to data processing. The results of statistical analysis based on Test F show that at a 95% confidence level (α = 0.05), the variables ROE, CAR, and FDR together or simultaneously have a significant influence on ROA. The research hypothesis states that the independent variable has a significant impact on Return on Assets (ROA) as a dependent variable. From the results of the T test, the ROE variable has a significant effect on ROA of PT Bank Muamalat Tbk, while the CAR and FDR variables have no effect on ROA of PT Bank Muamalat Tbk. The estimate model yielded R values of 0.993 and R square of 0.986. This suggests that there is a very significant correlation between the free and the bound variables, where 98.6% of the changes in the binding variables can be explained by the free variables in this model. As for the other 1.4% affected by aspects not covered in the model
Analysis of Financial Accounting Standards for Entities Without Public Accountability Application for Financial Statements at MSME Rahmah Laundry
Get PDFThis research aims to analyze the application of the Finanscial Accounting Standard of Non-Public Accountability Entities ( SAK ETAP) as the basis in the preparation of financial report at Micro small and Medium Enterprises Rahmah Laundry. The research use a qualitative approach with descriptive analysis methods, Research data collection was carried out through observation, interviews, documentation, and other supporting sources obtained from the research location. This study highlight how Rahmah Laundry compiles there financial statement. The result of the research show the owner has not followed the standards set by Finanscial Accounting Standard of Non-Public Accountability Entities (SAK ETAP) in the recording and compilation of his financial report due to obstacles he faces such as low awareness, skills and knowledge of the owner of Rahmah Laundry about Finanscial Accounting Standard of Non-Public Accountability Entities (SAK ETAP)
Review of Empirical Research on Transformational Leadership and Organizational Performance of Local Government
Get PDFThis review aims to present a systematic review of empirical research on transformational leadership (TL) and local government performance (LGP) to synthesize the fragmented knowledge and propose a unifying framework for future research. This research adopts a systematic literature review methodology. A total of 22 articles were reviewed after being filtered from 59 articles found through an exhaustive search of online databases: Scopus, Emerald Insight, Science Direct, JSTOR, Taylor and Francis, and Google Scholar. Inclusion criteria were peer-reviewed empirical studies published in English from 2012 to 2024. Exclusion criteria were articles that did not provide empirical results on the relationship between TL and LGP and were published older than 2012. A matrix table was developed to extract and organize information from the articles. The findings revealed three main vital themes. First, general organizational performance is the background most studied in the TL-LGP. Second, almost all studies use quantitative methods to analyze the data collected. Third, in general, the empirical results reported the influence of TL on LGP. A lot of background context still needs to be studied, and qualitative and mixed-method methods will be challenging for future research
Analysis of Employee Commitment to the Organization with Job Involvement as an Intervening Variable at PT. X
Get PDFThe development of information technology has transformed business and daily life. Organizational transformations are precipitated by the advancement of information technology. In the 21st century, loyal, committed, and dedicated employees are a company's most valuable asset since they perform better and spend more time improving organizational outcomes. This study aims to analyze the effect of work motivation, job security, and organizational climate on employee commitment to the organization, with job involvement as an intervening variable at PT. X. This research used a non-experimental quantitative research method with a total sampling technique, collecting data from 117 respondents using valid and reliable questionnaires. The research results were analyzed using Partial Least Square-Structural Equation Modelling (PLS-SEM) with Smart PLS version 3. The findings demonstrate that employee commitment to the organization is positively and significantly affected by work motivation, job security, and organizational climate. Furthermore, through job involvement as an intervening variable, work motivation, job security, and organizational climate exert a positive and significant indirect effect on employee commitment. However, their direct effects on employee commitment to the organization are greater than the indirect effects mediated by job involvement
Pandemic Pivot: Unraveling the Digital Fashion Frontier on Shopee
Get PDFDuring the COVID-19 pandemic, there has been a major shift in people's activities and behaviors, which are moving towards the digital world. This helps people in their daily lives, both as buyers and business people in various industries, including the fashion industry. The fashion industry itself is a sector of multinational companies that have a high-net-worth value, whose focus is mainly on designing, producing, and marketing clothes to the public. Online shopping digital platforms such as Shopee are one of the main choices for people in making shopping transactions today. The purpose of this study was to find out online consumer reviews, social media advertisement, and influencer endorsements can influence people's online purchase intention for fashion stores on the Shopee platform. The research used a non-probability sampling approach, specifically choosing the convenience sampling technique during the sample selection process. The number of samples used in the study was 130 respondents, and data collection was conducted by distributing questionnaires through Google Forms. The data analysis was conducted using the Structural Equation Modelling (SEM) program SmartPLS 4.0. The research shows that social media ads on Shopee in Jabodetabek significantly impact online purchase intentions. Influencer engagement also influences intentions positively, although not statistically significant. Online consumer reviews and purchase intention variables share similarities, both influenced by external factors. Businesses should tailor advertising strategies for optimal performance and leverage social media effectively to thrive in e-commerce
Side Effects of Brand Ambassadors on Brands “s”
Get PDFBTS is a Korean boy band that is internationally renowned, with numerous fans across various countries, especially in Indonesia. BTS collaborates with various brands as brand ambassadors, one of them being Brand "S" brand ambassadors. BTS and ARMY (BTS fans) use various media to communicate with each other, and BTS often posts content related to the brands they collaborate with in their social media. The widely discussed phenomenon among BTS fans revolves around the products offered by the brand "S." The research aims to investigate how word of mouth affects the likelihood of purchasing, using the case study of the boy group BTS as brand ambassadors for the "S" brand. The study involved individuals from the Jabodetabek area who were familiar with the BTS band in association with the "S" brand. The research used a non-probability sampling approach, specifically choosing the convenience sampling technique during the sample selection process. The number of samples used in the study was 122 respondents, and data collection was conducted by distributing questionnaires through Google Forms. The data analysis was conducted using the Structural Equation Modelling (SEM) program SmartPLS 4.0. The results of the study indicate that word of mouth has a positive and significant influence on purchase intention
The Effect of Organizational Citizenship Behavior, Jobs Characteristic, and Burnout on Turnover Intention
Get PDFThe study aims to determine how the influence of Organizational Citizenship Behavior, Jobs Characteristic, and Burnout on Turnover Intention (Case study Line Carrey Cahil Cavany Main Assy PT Indonesia Epson Industry) The sampling method used is a saturated sampling method with a sample of 75 respondents. Data collection using questionnaires with Likert measurement scales. The method used in this study is using Structural Equation Modeling (SEM) Analysis with Smartpls 3.0 software The tests used are outer model analysis, inner model analysis and hypothesis test. The results of the study explained that organizational citizenship behavior did not significantly affect turnover intention with a p-value of 0.727 t-statistic value 0.350, jobs characteristic had a positive and significant effect on turnover intention with a p-value of 0.000 t-statistic value of 8.225, burnout had a positive and significant effect on Turnover intention with a P-value of 0.012 T-Statistic value of 2.530. Policies related to career development, compensation, and employee welfare need to be improved so that employees feel valued and motivated to stay in the company. This can ultimately reduce the level of turnover intention in the company
Public Relations Communication Strategies in Building Consumer Branding: Analysis of Unilever Company
Get PDFThis article examines the Public Relations (PR) communication strategies employed by Unilever in building and maintaining a strong consumer branding. The study aims to understand how Unilever integrates PR communication strategies and adapts to the digital and social media era to create positive relationships with consumers. The research follows a qualitative approach, utilizing data collection techniques such as market research and consumer trend analysis and utilized a systematic Literature Review (SLR) method. The analysis reveals that Unilever emphasizes transparency, honesty, and consistency in their brand messages and values. They actively engage with consumers through social and environmental initiatives, creating a responsible and caring brand image. The results demonstrate that Unilever's PR strategies have successfully built a strong consumer branding and generated sustainable customer loyalty. The findings have implications for companies seeking to establish a positive and sustainable brand image in a competitive global market